6 Key Features To Include On Your Homepage A Single, Prominent Call-to-action. Intuitive Navigation. A Clear Headline. Location Information. Your Logo. Social Media Icons. Your organization needs to feature an effective homepage that informs your visitors and encourages them to venture into your website. Web Designers in Aurora, CO have designed hundreds of websites over the years and are regularly performing user-experience (UX) research to discover how each audience interacts with homepages. Source: bluecompass.com