The 4 Essential Elements of A Landing Page The basic definition of a landing page is a dedicated page on a website that you land on directly from an external source such as a paid ad or email. Here are the list of essential elements of a landing page:A Unique Proposition. Benefits Of The Offer. Call to Action (CTA). Social Proof. Designing a successful landing page will lead to more conversions and, therefore, more money for your business. Need help creating an attractive landing page? If yes then it is propounded to connect with website designers in Lakewood, CO. Source:- semrush.com