Cartier SIHH shooting proposal

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Salon International de la Haute Horlogerie 2010

PROPOSAL

Event-Reportage Photography + Styling Photography for media usage GenevĂŠ, Swiss


Project Schedule •18-20 Jan, 2010 (3 days) _one female model _one male model _hair + make-up artist provide models, hair and make-up to support hong kong and china media’s journalists •20 & 21 Jan, 2010 (1.5 days) _one female model _one male model _photographer _hair + make-up artist Photoshooting: venue set-up shooting; & Cartier selected HH watches shooting with models & HJ / Jewellery ladies watches shooting with models

Project Details •All photos and retouching of the SIHH venue set-up and model images •Photographer •All lighting and equipment •Hair & Make-up artists •2 caucasian models (1 male 1 female) •Models’ wardrobe

Total Budget •HKD$300,000 including all rates, accomodation, flight, transportation and all expenses of the candidates involved.


Art Direction 1 For the model shooting, we are going to have 3 approaches with different executions to fulfill all kinds of medias’ coverage. The first style is inspried by Tamara de Lampicka, an European Art Deco painter in 1900s. Her artworks are very distinctive with her synthetic cubism, portraying elegance with classy vogue. Her signature works:


Art Direction 1 Tamara de Lempicka


Art Direction 1 Tamara de Lempicka


Art Direction 1 The Execution of the Photography style and post-production


Art Direction 1 The Execution of the Photography style and post-production


Art Direction 1 The Execution of the Photography style and post-production


Art Direction 1 The Execution of the Photography style and post-production


Art Direction 1 The Execution of the Photography style and post-production


Art Direction 2 The 2nd approach is shooting with moody lighting and sensation. It is all about the models’ emotion expression with the elegance of watches and jewellery.


Art Direction 3 It is the back to basic approach and we will focus on the watched and jewellery. Bright and clear lighting will be used to sharpen all the forms and reflections. Also, some products’ close-up shot will be also done with the same set-up.


Art Direction 3


Photographer: Matt Hui Matt Hui is born in Hong Kong and has been working in fashion photography field for around 5 years. Most of his works can be seen in WestEast Magazine and other local fashion magazines. Matt Hui also got several experiences in shooting in Paris, Milan and other countries. Here are some of his portfolio and selected watch and jewellery shooting with celebrities.


Photographer: Matt Hui Watch & Jewellery with Celebrities


Photographer: Matt Hui Jewellery Shooting with Model


Photographer: Matt Hui Fashion Portfolio


Photographer: Matt Hui Fashion Portfolio


Photographer: Matt Hui Other Fashion & Beauty Shooting


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