Cartier Wedding Campaign - dated August 24_BOOK

Page 1

Cartier Century Wedding Campaign China and Hong Kong


Cartier Century Wedding Campaign Wedding Elegance Book Launch a Wedding Elegance Book 華麗婚嫁 supported by Cartier


Cartier Century Wedding Campaign Book Contents

Cover Story

Cartier x Celebrities

Interview relating to their philosophy, expression, experience and gourmet recipe of love

Proposed celebrities

Fan Bing Bing(范冰 冰), Kelly Chen(陳慧 琳),Zheng Yuan Chang (鄭元暢),Yuan Jing Tian (阮經天),Lin Zhi Ling (林 志玲),Michelle Monique Reis(李嘉欣),Shu Qi (舒淇),Chen Kun (陳坤) , Huang Yi(黃奕)


Cartier Century Wedding Campaign Book Contents

Jewellery

Cartier x Socialites / Artists / Musicians / Film Directors / Successful business woman

Interview relating to loving marriages and anniversaries

Cartier x VIP Customers

Interview relating to their obsession of Cartier jewellery


Cartier Century Wedding Campaign Book Contents

Jewellery

Cartier Wedding Love Box Cartier bridal collection showcase Cartier High Jewellery


Cartier Century Wedding Campaign Book Contents

Jewellery

Cartier wedding gift list showcase

For the Bride For the Groom

For HIM For HER


Cartier Century Wedding Campaign Book Contents

Elegant Fashion and Gowns

Showcase elegant wedding gowns Showcase elegant photography


Cartier Century Wedding Campaign Book Contents

Banquet Venue

For wedding

Castle, Ice Hotel in Norway

For bridal shower and bachelor party Cartier table gifts showcase Cartier Champagne and other Wine selection


Cartier Century Wedding Campaign Book Contents

Wedding Culture

Feature on interesting wedding heritage, traditions, ceremonies, style, clothing, accessories, decorations in different countries

Old culture vs. New culture Cross marriages


Cartier Century Wedding Campaign Book Contents

Flower Decorations Beauty and Health

Different perfume for different occasions

Home Sweet Home Wedding Planner

Schedule: When to do what?


Cartier Century Wedding Campaign Book Contents

Honeymoon - Top 10 exotic destinations

Dream Resort : Maldives Adventure : Antarctica Safari : Kenya Fairy Tale: Prague Chateau : France Spiritual : Tibet Glamorous : Las Vegas Luxury : Mediterranean Cruiser Nature : Great Barrier Reef Paradise : Okinawa


Cartier Century Wedding Campaign Book Contents

City Love Story

Great love stories from 4 cities Feature on real case touching love stories by veteran writers

Love Slogan Contest

Solicited from public through website Selected slogans paired with Cartier product shots 幸福,由卡地亞開始 一生 • 一世 • 卡地亞


Cartier Century Wedding Campaign Book Distribution Strategy

Distribute the book to Cartier shops Distribute the book to 5 Star Hotel partners in BJ, SH, CD and GZ Distribute the book to private clubs and property companies in BJ, SH, CD and GZ


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.