Alliance Association Bank Brand Book

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Banking That’s Different for Community Associations


Alliance Association Bank brings you expert banking to match the wide opportunities of the growing community association industry nationwide. Not only are we focused on providing exceptional service and specialized banking solutions, but we also deliver innovative technology platforms that are significant valueadds for our customers. Importantly, we are backed by the extensive national reach and resources of our much-admired parent company, Western Alliance Bank, consistently one of the top-performing U.S. banks. Alliance Association Bank is dedicated to your success. With highly experienced relationship managers supporting clients in nearly every state, we’re proud to serve community association management companies that work with condo, townhome and single-family communities, as well as timeshare HOAs. Our bankers deliver smart, tailored solutions alongside a proven commitment to relationship banking. Simply put, Alliance Association Bank is different. Beyond our powerful financial and technology capabilities, we are sharply focused on providing an outstanding customer experience that makes your job easier. This translates to responsive decision-making and integrated technology that address your priorities. Customers also benefit from working with one relationship manager who is committed to understanding you and the unique needs of your organization. We look forward to the opportunity to work with you.

Stephen Curley Division President

Craig Lee Huntington Senior Managing Director West Region

Joanne Haluska Senior Managing Director Central Region

Stacey Dyer Senior Managing Director East Region


What Sets Us Apart

Increasing Efficiencies Through Integration and Technology We understand that technology and software integration is key to your operational efficiencies and success, and ultimately helps you keep your clients and homeowners well served.

Alliance Association Bank strives to deliver the best of all worlds: deep banking resources and expertise grounded in the community association industry, along with tech-forward solutions, including our industryleading ConnectLive™, that answer pressing efficiency issues for community association management.

ConnectLive™, our application program interface (API) technology, seamlessly integrates with a range of various software systems to help accelerate efficiency, reduce costs and provide opportunities to increase your bottom line. Our API provides real-time bank information that is accessible within various accounting software platforms – a gamechanger for many community management companies.

Dedicated Experts for the Community Association Industry All of our operations, products and bankers are exclusively dedicated to the community association industry, including timeshare HOAs. In fact, many of our relationship managers previously owned or worked at community management companies or served directly on local association boards. This experience allows us to better understand the unique challenges and opportunities that face your organization.

A Dedicated Relationship Manager We’re known for providing personalized attention. Your single point of contact works closely with you on all your banking needs and connects you with our breadth of resources nationwide.

Responsive Decision-Making Our team has the acumen and authority to make prudent procedural and lending decisions quickly in an ever-changing environment — with the power to cut through red tape. Count on us for a smooth, timely process that is responsive to your needs.

That’s all in addition to our customer-first ethos that leads to superior service.

It’s not just about understanding the numbers. It’s about a banker who understands the community association industry. A one-to-one relationship with your banker – a banker who truly understands the community association industry – is how Alliance Association Bank delivers on accountability.

Bank on Accountability ®


Solutions

With smart solutions and customized technology

We Know Community Association Banking

offerings, Alliance Association Bank provides

Banking Services1

Lending Services8

• No-fee lockbox services2

• Simple application process

• No-fee remote scanner3, offering various deposit options

• Capital maintenance projects

community associations with banking geared to the specific needs of your industry. From robust lockbox and electronic payment avenues with enhanced

• No-fee eCheck recurring payment options

administrative tools to focused investment products,

• Debit/credit card payment option for owners with no cost to association

everything we offer is designed to help community

• Integration with leading industryspecific software for automatic homeowner payment posting

management organizations succeed and serve their communities better.

• Insurance premium financing • Common area improvements

• Online account information and eStatements4 • Online transfers between your accounts

• Expertise in the financial needs of the community association industry • We will design a plan for your unique needs • The Alliance Association Bank Simplified Loan offers an accelerated process to assist with your community’s unique lending needs

Dedicated Support Savings and Investment

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• Competitive operating, money market and CD6 rates

• Dedicated relationship manager who works directly with you on a day-to-day basis

• Increased FDIC insurance coverage for large depositors with IntraFi® Network DepositsSM 7

• Our service experts work exclusively with the community management industry and their unique needs

• CD ladder programs

• Streamlined transition process with dedicated implementation team

Banking Made Easy • Simplified transition services • Streamlined account opening process • Simple signature card with one card for all your association accounts • All accounts visible in one place

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Please contact a Relationship Manager for additional details that may apply based on products or services selected.

2

Funds deposited through the Lockbox will follow Western Alliance Bank’s funds availability policy as outlined in the Deposit Account Agreement Disclosure.

3

A Business Checking account is required. Other related fees may apply. Some products and services may be subject to prior approval or fees. Refer to disclosures provided at account opening, the Business Schedule of Fees, and Pro Forma for additional information. Funds deposited through Remote Deposit Capture will follow Western Alliance Bank’s funds availability policy as outlined in the Deposit Account Agreement Disclosure.

4

Fees may be imposed for additional services related to online banking. Refer to Business Online Banking Setup and Authorization for more information.

5

Refer to the disclosures provided at account opening and the Schedule of Fees and Charges for additional information.

6

Withdrawal transaction limits apply. Refer to the disclosures provided at account opening and the Schedule of Fees and Charges for additional information.

7

Placement of funds through IntraFi Network Deposits is subject to the terms, conditions, and disclosures in the program agreements, including the Deposit Placement Agreement (“DPA”). Limits apply and customer eligibility criteria may apply. Program withdrawals may be limited to six per month for funds placed in MMDAs. Although funds are placed at destination banks in amounts that do not exceed the FDIC standard maximum deposit insurance amount (“SMDIA”), a depositor’s balances at the relationship institution that places the funds may exceed the SMDIA (e.g., before settlement for a deposit or after settlement for a withdrawal) or be ineligible for FDIC insurance (if the relationship institution is not a bank). As stated in the DPA, the depositor is responsible for making any necessary arrangements to protect such balances consistent with applicable law. If the depositor is subject to restrictions on placement of its funds, the depositor is responsible for determining whether its use of IntraFi Network Deposits satisfies those restrictions. Network Deposits is a service mark, and IntraFi is a registered service mark, of IntraFi Network LLC.

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All offers of credit are subject to credit approval. Must maintain reserve accounts at Alliance Association Bank during the life of the loan. Rate and terms are subject to change. Borrowers are responsible for any appraisal and environmental fees plus customary closing costs, including title, escrow, documentation fees and may be responsible for any bank fees including bridge loan, construction loan, and packaging fees. Please refer to the terms, conditions and disclosure set forth in the term sheets provided at the time of signing.


Industry-Leading Technology

Your gateway to getting business done, our Homeowner Payment and Management Portal provides management companies a single, secure, user-friendly tool to effectively and efficiently access, analyze and retrieve online payment information for homeowners. It also provides

Alliance Association Bank’s ConnectLiveTM platform

homeowners with convenient self-service access to manage their

provides a robust solution enabling you to seamlessly

payment methods and view their electronic payment history.

manage the finances of your associations.

In addition, our bank offers convenient online banking tools to support

The ConnectLive platform interfaces with the industry’s leading software providers – including Caliber, Vantaca, VMS, TOPS ONE, eUnify, Appfolio and C3 – allowing you to see key banking information in one platform. Additional features available depending on your management software.

you, from remote deposits and lockbox solutions to a full complement of treasury management products6.

• View Real Time Bank Balances • Initiate Bank Transfers • View Bank Statements on Demand • Daily Automated Account Reconciliation • Auto Lockbox File Import • View A/R Check Images and Coupons • View A/P Check Images • Auto-Populate Interest and Bank Fees • Receive Returned Item Alerts and Chargeback Notifications • Automate Lockbox Validation File • Process Stop Payments • Open New Accounts

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ConnectLive™ features are available based on software version and implementation by software vendors. All offers of credit subject to approval. Some products and services may be subject to prior approval or fees. Please contact a Treasury Management Advisor and Relationship Manager for additional details that may apply based on products and services selected.

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What Clients Say

Our clients don’t have to choose between genuine local commitment and powerful national resources. With us, you’ll get the focus of a highly skilled banker who knows your business, your industry and your market, along with sophisticated products and an innovative approach.

Eric Haneberg President, Associated Property Management

“In 2010, we managed 85 properties. Then we began working with Alliance Association Bank. They have been instrumental in us becoming more efficient in our banking services and what we can provide to our clients. As a result, we’ve been able to grow our book of business to over 210 properties.”

Chris Harrison Chief Operating Officer & Partner, Goodwin Management, Inc.

“There are a handful of banks that represent themselves as HOA banks, but Alliance Association Bank does what they do better than anyone else because it is their true specialization.”

High-Tech Advantage for HOA Leader It turns out that technology is essential, even in a natural paradise like Hilton Head in South Carolina’s famed Lowcountry. For IMC Resort Services, one key to ensuring the experience is nearly as perfect as the scenery for more than 12,000 condo owners is the seamless interface with Alliance Association Bank. “We wouldn’t be where we are without our bank,” says Ron Fenstermaker, CEO, IMC Resort Services. “They bring us advanced systems that give us internal efficiencies, so we can focus on taking care of our properties and our customers.” IMC chose the bank because of its techforward solutions for community management companies. The bank’s ConnectLive platform integrates with the industry-specific Village Management Software to automate the business’ complex administrative infrastructure that handles billing, accounting and banking for each of its client communities. Grounded in operational efficiency, IMC has been able to grow by emphasizing customer service, adding nearly 60 new communities for a total of 95+, since beginning its relationship with Western Alliance’s Alliance Association Bank in 2010. “IMC’s commitment to excellence – backed by the strong productivity supported by our technology – has helped transform this market-leading company,” notes Stacy Dyer, SVP, Alliance Association Bank


How We Work

Our culture is entrepreneurial, just like the businesses we bank. Agile and client-focused, Alliance Association Bank fosters a shared sense of purpose that helps bankers move quickly for customers. How we work isn’t just a benefit for clients: It also helps us attract and retain the best bankers, who find a welcome environment for fresh ideas, collaboration and the flexibility to do what’s right for our business customers and for the bank. We thrive in fast-paced environments. We have high standards and strive for excellence in everything we do. And every team member can have a real impact. Our bank invests in the people and expertise our clients count on with innovative programs – from demanding college internships and outside-the-box management training to engaging professional development opportunities.

Working at Alliance Association Bank is all about opportunities and possibilities.


Western Alliance Bank

Boundary-less Banking

Alliance Association Bank is part of

Western Alliance’s unique structure produces seamless banking for businesses, whether they are located in our regional banking geographies or anywhere in the country. Our specialized banking groups are a key part of what makes Western Alliance different, providing tailored, value-added solutions in highly focused industry and business segments.

Western Alliance Bank, one of the country’s top-performing financial institutions. Western Alliance Bank is unique because

Our cohesive approach puts customers at the center of everything we do, wherever business happens.

we offer businesses the best of both worlds: the resources and sophisticated services and solutions of a national bank along with the focus and expertise to deliver thoughtful, sector-specific banking.

“Our passion gives us energy and drive to think big and do more. Our first responsibility is always to our clients, and we bring them expert bankers who know their industry and market. Their caring, consistent and personal touch – combined with providing tailored solutions – supports our customers’ growth ambitions.” Kenneth Vecchione President and CEO, Western Alliance Bank

Divisions of Western Alliance Bank. Member FDIC.

One of Forbes’ Best Banks in America Year After Year

#1 Best-Performing Among 50 Largest Public U.S. Banks S&P Global Market Intelligence 2020

One of the Country’s Top-Performing Financial Institutions

NYSE: WAL

Commercial and Residential Construction

Life Sciences

Restaurant Franchises

Manufacturing and Logistics

Small Business

Franchise Finance

Municipal and Local Governments

Specialized Mortgage Services

Gaming

Nonprofits

Healthcare

Private Equity and Venture Capital

Education

1,900+ Employees Nationwide

Long Term Deposit Rating A2 | Moody’s Investor Service

Banking for Business

A | Kroll Bond Rating Agency

Homeowner Associations Hotels Legal

Professional Services Real Estate Development

Technology and Innovation Timeshare Resorts Wholesale and Distribution


Our Team

Innovating community association banking solutions is our business, so you can focus on growing yours.

(Left to right) Craig Lee Huntington Senior Managing Director, West Region Stacy Dyer Senior Managing Director, East Region Joanne Haluska Senior Managing Director, Central Region


Turn to us for expert solutions to move your business forward.

allianceassociationbank.com | (888) 734-4567

Alliance Association Bank, a division of Western Alliance Bank. Member FDIC.

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