Wednesday, March 13, 2013

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Wednesday, March 13, 2013

Connecting the Worlds

Volume 106, Issue 83

London > Unemployment

London unemployment City rolls out free Wi-Fi hotspots downtown up from January rates Jaclyn Carbone Gazette Staff

Genevieve Moreau Gazette

Jeremiah Rodriguez Gazette Staff In anticipation of the 2013 International Skating Union World Figure Skating Championships, London has significantly expanded free Wi-Fi access to the downtown core. The expansion comes from London Area Wireless Network, which began as a scalable pilot program created by volunteers from Downtown London, in association with Main Street London and the London Business Association in 2011. “We started using this well before the [Worlds]. The city [recently] set aside about $150,000 for Wi-Fi, but since we were already doing this, we decided to partner up and save the city considerable money,” Joel Adams, committee chair of London LAWN, said. “We saved them at least $100,000. The city paid for the additional units and installation that allowed us to expand faster, but Downtown London still plans

to operate this on an ongoing basis.” “The system is very userfriendly to manage, [and] with no dedicated IT staff, the rest have been volunteer effort from Starch Communications and Nerds On Site,” Adams continued. According to Adams, London’s network succeeded where other cities’ haven’t because LAWN was planned out more incrementally and timed to coincide with a growth in the number of connected devices being used. Adams also explained local businesses wanted people to browse within their stores with the added convenience of Internet access, which would supplement service providers. Kathy McLaughlin, program coordinator for LAWN, said people attending local events and festivals in the downtown core, as well as artists, musicians and photographers, would hopefully flock to downtown more. “More of our targeted customers, like those in the tech industry,

students and commuters, would appreciate it while waiting for the bus, or waiting for friends somewhere outside Budweiser Gardens in market square in the summer time,” McLaughlin said. Creative innovations with the Wi-Fi network is critical for longterm implementation as local businesses would need to assess the usefulness of its feature to creating revenue for their stores. “Any cons [from London LAWN] would have to be made in light of the [hidden] long term costs to see if this would be helpful to see this continue,” Robert Collins, a member of the London Economical Development Corporation, explained. “However, this makes our downtown more attractive and useful to a broader demographic.” As of Tuesday, London LAWN has seen a sharp rise from the 500 unique users per day to more than 1,000. Adams said he anticipates this to be a great boon to the city, and boasted London now has one of the largest open free Wi-Fi networks available in Canada.

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London and St. Thomas’ unemployment rates increased dramatically between January and February this year. Statistics Canada released February unemployment numbers showing the local joblessness rate has climbed from 8.5 per cent in January to 9.1 per cent in February. “The unemployment rate has increased and it may be due to several factors, including that corporations that have closed the doors, such as Ford, paid their employees severance packages and many of these employees may have been able to apply to unemployment insurance for the first time,” Denise Brown, Ward 11 councillor for London city council, said. Brown also mentioned that although the labour force has increased, so has the population. As a result, the rise in joblessness in London and St. Thomas could be due to a population increase. Citizens of London and St. Thomas will have to find a way to cope with this surge in joblessness. “All I can recommend to anyone unemployed is to network, search available job websites, send out resumes as much as possible and be positive. There are jobs out there,” Brown stated. Katrina McIntosh, resource coordinator at Western’s Student Success Centre, believes unemployment numbers are the result of many factors, but the numbers do not show how this rise might affect students. For students, a rise in unemployment could mean less job opportunities. McIntosh stressed it’s important for students to know what’s going on in the labour market.

She explained students should be aware of the market for their area of interest so they will be able to place themselves in the best position with their resume, skills and where they search for jobs in order to give themselves the best possible opportunity in the job market. “If a student is interested in a field or path that has a poor outlook for the labour market, that doesn’t mean they shouldn’t go into it, it just means they might have to work a little harder to find that job,” McIntosh said.

All I can recommend to anyone unemployed is to network, search available job websites, send out resumes as much as possible and be positive. There are jobs out there. —Denise Brown

Ward 11 councillor for London

McIntosh emphasized there are a lot of sources to help students find employment. “We have so much help, and not everyone uses the help, or finds the help, or they think it’s remedial help. We’re here, our services are free to students, we have drop-in counselling, we have drop-in resume and cover letter [workshops] and we have individual one-on-one appointments,” McIntosh said. “There’s lots of opportunity for everyone. The numbers and the statistics around employment make that opportunity a little bit harder, and it might be a little bit harder to find it, but there’s definitely opportunity, and there’s definitely help.”

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