Wednesday, September 26, 2012

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Volume 106, Issue 14

Party rep draws in web series More Canadians join Beer4Breakfast in search of best Western party

the entrepreneur game Karty Vishal Gazette Staff

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Megan Devlin Gazette Staff The online reality television show Beer4Breakfast has set its sights on London, and the police are not happy about it. Beer4Breakfast.ca is looking for students to answer their casting call with photos and videos of their parties to prove their house is worthy of being featured on the reality show. Michael McCrudden, creator and producer of Beer4Breakfast, described his show as a platform to end the debate over which schools throw the best parties. “It’s a half hour web-based reality competition show grading students on what they learn when they close their books and start letting loose,” McCrudden said. The Beer4Breakfast staff includes a DJ, a bartender and a photographer for the events. “Due to their experience in the entertainment industry, they have the responsibility of grading how the party was,” McCrudden explained. The Beer4Breakfast crew films the parties, awards them letter grades and later turns them into reality TV episodes to be uploaded. Viewers then vote on which party they thought was the best. The first episode of the show has already been released, and features a party in Hamilton complete with several kegs, intense beer pong games and a foam-filled kid-

die pool. Based on Western’s partying reputation, and influenced by his own run-in with the ‘Saugeen stripper,’ McCrudden was excited to film a London episode. “Western’s got a larger number of students than any other school,” McCrudden said. “These beautiful blonde girls just flock to London, Ontario for whatever reason, and the guys there are confident, proud—the alpha male types. I think that’s the mix that leads to high caliber parties.” However, London police are not jumping on the bandwagon. “If they’re coming to the city, they can expect to see police at their party,” Dennis Rivest, media relations for the London Police Service, said. Brad Duncan, London police chief, was also not impressed by the website crew’s imminent arrival. He claimed organizations such as Beer4Breakfast promoting binge drinking in the city was reckless, and pointed to the Fleming riot last year as indicative of what can happen when a party gets out of hand. “Should that party even remotely land in London, they’re going to have some visitors wearing blue, because we won’t tolerate that,” Duncan said in a press conference last week. On their website, Beer4Breakfast called the city officials’ responses harsh and autocratic. Undeterred, the website plans to go

ahead with the London episode. “We will have a guest list, and be checking ID. The numbers are controlled, it’s a private party,” McCrudden said. “We’ve spoken with the police, they just want to make sure we’re not doing anything illegal, which we’re not.” Beer4Breakfast’s plan to come to London received a lukewarm response from Western students.

If they’re coming to the city, they can expect to see police at their party. —Dennis Rivest

Media relations officer for the London Police Service

Kevin Annett, a fourth-year health sciences student, thought the party would have trouble getting off the ground, considering London’s new nuisance bylaw and the exclusion of underage party-goers. Kevin Gilmore, also a fourthyear health sciences student, said the rehearsed feel of reality TV was unappealing, and such a show probably wouldn’t accurately reflect the party scene at Western. “I would be excited to go, unless it turned out like the [Fleming] riot,” Celina Valdivia, a first-year arts and humanities student, said.

Small business ownership is on the rise in Canada, according to a recent Canadian Imperial Bank of Commerce report. Changing individual, technological and global trends are expected to contribute to the creation of 150,000 new businesses in Canada over the next ten years, according to Benjamin Tal, deputy chief economist at CIBC. Statistics show more people are starting businesses voluntarily, rather than as a compensation for job loss, given the relatively healthy labour market. The average education level among new entrepreneurs is on the rise, with the majority of new businesses being opened in the education, healthcare and trade sectors. The increasing inclination towards entrepreneurship is apparent to John Pollock, director of BizInc. in London. BizInc. is an initiative aimed at supporting entrepreneurship amongst students at Western and Fanshawe. “When we set up the business incubator, we had certain metrics in mind of what we were going to expect, and we’ve exceeded those metrics,” Pollock said. “We’ve seen more student entrepreneurs show up at our door, more ideas coming through.” Pollock opined the dip in the economy might have contributed to an increase in entrepreneurship. However, he feels there is an ongoing shift in awareness as well. “Stories like Facebook have gotten more attention and the startup culture that probably began in Silicon Valley is starting to reach out in different areas and places,” Pollock said. “I think young people are very alert to start-up camps and the potential that comes out of that.” Pollock added he felt students are responding to the level of choice that entrepreneurship provides with regards to work partners and environment. His sentiments were echoed by Irfan Hajee, director of operations at DrawSplash, an apparel company founded at Western. “I didn’t want a nine-to-five job. I know eventually I would like to have my own business, so this is a great way to do it,” Hajee said. Hajee explained BizInc. has been key to DrawSplash’s growth. “Having people to talk to when we need advice, it’s critical,” Hajee

said. “If John [Pollock] couldn’t answer questions, let’s say something technical, he put us in contact with someone who would know.” For DrawSplash co-founder Hyunbin Lee, the support provided by BizInc. has been tremendous. Lee noted he was amazed at the level of support available when BizInc. was first created. “I was blown away back then. We never had anything even close to it. We were really by ourselves.” Lee encouraged potential entrepreneurs to find mentors as early as possible and added doing so makes entrepreneurship more accessible to students. “When you get mentors from day one, it shortens the process, and it makes it a lot easier for students to get into the entrepreneurship scene.” When asked if entrepreneurship is on the rise in Canada, Lee was quick to respond. “Definitely. It’s rising at a fairly rapid rate. Before, you always felt like you were in the middle of an island.” Having just graduated from Western in the faculty of science, Lee said he is still relishing the challenges presented by opting to be his own boss. “Everyday is heart-pumping, and everyday is endless amounts of challenges,” Lee said. “When you go to bed, it’s one of those things where everyday you’re thinking, ‘I learned something today.’” “Since I started the business, I really feel like every day is worth it.”

Stats 14% of start-up businesses were opened by a university graduate in 1990 30% of start-up businesses were opened a university graduate in 2012 2.7% of the employed Canadian population is self-employed 2.6% of the employed Ontario population is self-employed 10% growth occurred in start-up by the 20-29 population between 2007 and 2012 Source: CIBC


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