THURSDAY, FEBRUARY 24, 2011
VOL. 89 | NO. 8 | $3.75
CAN E. COLI SALAD? | BACTERIA THRIVE IN SOIL P37
SERVING WESTERN CANADIAN FARM FAMILIES SINCE 1923
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WWW.PRODUCER.COM
TOBOGGAN PARTY Five-year-old Jenna Meyers and her 15-year-old sister, Erin, race down a steep hill. Several kids took turns at the toboggan party, hosted by the Gerle family at their Big Muddy Valley ranch in southern Saskatchewan on Feb. 6.
TOP: Fifteen-year-old Brooklyn Tessier and nineyear-old Shana Froshaug of Minton, Sask., cheer as their toboggan flies to the bottom of the hill. ABOVE: Ryan Froshaug of Minton gives 13-year-old friends Cheyann Pettersen and Dayle Meyers a tow with the snowmobile. | CARLA FROSHAUG PHOTOS
VISIT WWW.PRODUCER.COM/CONTEST AND SHOW US HOW MUCH SNOW YOU HAVE
Pulses could gain with new labels Reducing footprints | Greenhouse gas emissions, soil quality, water use and biodiversity key BY SEAN PRATT SASKATOON NEWSROOM
Food companies are getting serious about measuring their environmental performance and communicating the results to consumers, an important new initiative that bodes well for western Canadian farmers, says Pulse Canada.
“I think this could be the single largest factor in differentiating us in the marketplace,” said Pulse Canada chief executive officer Gordon Bacon. Many groups make health claims about their products. That makes it hard for any one group to stand out. But when it comes to environmental sustainability, western Canadian agriculture can rise above the crowd
because of pulse use in crop rotations. “We have a tremendously powerful environmental story to tell,” said Bacon. There is solid evidence that nitrogen-fixing pulse crops greatly reduce non-renewable energy use on farms. Pulse Canada recently hired a consultant to interview 30 food industry leaders to find out what they think of sustainability and what they plan to do.
The answer contained in two reports stemming from the interviews is that sustainability has become a top priority for food companies that are increasingly facing questions from partners and customers wanting to know more about their environmental footprints. access=subscriber section=news,crops,none
SEE PULSES COULD GAIN, PAGE 2
Only PrePassTM offers superior pre-seed burndown control – for easier seeding and maximum weed-free growth of your cereal crops in spring. PrePassTM and SoilActiveTM are trademarks of Dow AgroSciences LLC. 12/10-15473-2A
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u|xhHEEJBy00001pzYv!:) FEBRUARY 24, 2011 Return undeliverable Canadian addresses to: Box 2500, Saskatoon, SK. S7K 2C4 The Western Producer is published in Saskatoon by Western Producer Publications, which is owned by GVIC Communications Inc. Publisher, Larry Hertz Publications Mail Agreement No. 40069240; Registration No. 10676
PULSES | ENVIRONMENT