I dared myself to call this ‘art’ one last time.
LAST ISSUE T10N The only one editor. Harry Wong
Note: Writer’s view within articles or contents does not represent or equivalent to no one’s view and opinions that you should care about.
In The Name Of Art In The Name Of Art In The Name Of Art In The Name Of Art In The Na me Of Art In The Name Of Art In The Name Of Art In The Name Of Art In The Name Of Art I Acquire fashion illegally Bed-bound for few days Co-ordinate Destroy Evidence #FLAMINGQUEENTOUR Gagged on syrup Harass ISSUE TEN Jiggle The Wrong Bits Kneel LONDON Medication Numb my left body Objectify Human Piano-throwing QUEFF RELOCATION Spent few days in bed Tourists Urinate on others by losing my Virginity WestFASHION Xanthoderm Yellow-Field Zabernism In The Name Of Art & Other Stories In The Name Of Art -\ genesis. In The Name Of Art In The Name Of Art In The Name Of Art In The Name Of Art In The Na me Of Art In The Name Of Art In The Name Of Art In The Name Of Art In The Name Of Art
A COLLECTIVE For the tenth issue, WestFASHION explores the idea or purpose of an artists’ action or intention, accompanied with some comments showing whether the piece (whichever format its presented) is positively or negatively ‘In The Name Of Art’. All projects have been edited or changed in a purpose that readers will take their own judgement upon the project instead of the artists’ reputations, unless stated. Also no order is in place. Everything is everything, in the name of art.
The Brief: “In The Name Of Art, I __________.” OR “I __________, in the name of art.”
/P
Project: Musical Instrument Performance Artist’s Age: 51 District: Borough of Tower Hamlets Intention: Offer ignored regeneration to the area Mission: “To the lost socialist ideals of modernist housing brought to Tower Hamlets.” Instruction: Throw a piano from the 26th Floor of a now-vacant council estate block. Outcome: Heavy criticism with a petition against. Described: “Anti-Social Behaviour”, “insensitive”
Source: Flickr, Vice, Dazed & Confused
/B
Project: “My Bed” Artist’s Age: 51 District: Borough of Croydon Intention: “Suicidal depression brought on by relationship difficulties.” Instruction: “Presented in state that she left it after spending few days in there.” Content: “Bedsheets stained with bodily secretions, intimate items such as used condoms, pair of knickers with period stains.” Outcome: Former boyfriends offer their version for £20k, Listed but not won a highly-respected prize. Described: “Where’s the fine line of contemporary arts?”
Source: Wikipedia, The Saatchi Gallery, Clipping [reworked]
/V
Project: “Challenge the idea of sexuality” Artist’s Age: 20 District: London Borough of Hackney Intention: “Question the important of virginity, its traditional values, gender and sexuality” for his performance art project. Instruction: “Have protected sex with another men in front of an audience of 50 to 100 in a gallery, followed by a questions and answers session” Outcome: Unknown. Comment: ‘He sounds exactly like a 19-year-old art student should.’
Source: Dazed.com, London’s Evening Standard clippings [re-worked]
/S
Project: “Save The Date” Artist’s Age: 26 District: Russian-born, Berlin-resides. Intention: “Challenge ideas of sexuality in the age of social dating apps” Inspiration: “Living in Glasgow, I would go to the park and have sex with guys till 6’o clock in the morning.” Instruction: “Public sex - supermarkets and motorways - every day for 365 days” Outcome: In Progress. Comment: ‘I don’t deny it’s a bit egotistic but it’s performance art.’
Source: Theoutmost.com, Clipping [reworked]
/F
Project: “Acquiring labels without the fuss” Artist’s Age: 31 District: Manhattan Intention: Introduced one as stylist, filling orders from high-profile luxury brands for his boss. Instruction: Using stolen credit cards, identity theft. Outcome: Arrested.
/T
Project: “Anyform of Art” Artist’s Age: 22 District: Borough of Camden Intention: One side asked for a piece of art. Instruction: Screen-printed conversation and printed on photographic 8”x10” paper. Outcome: Framed and sold on social media app.
Little project we did for one of our beloved store’s anniversary.
Love, WestFASHION x
#InTheNameOfArt by WestFASHION
£295 LEATHER BOOTS
£125 MID-HEELS SHOES
£79 WOOL-BLEND CARDIGAN
£19 SUNGLASSES
ÂŁ39 LINEN TOP
All by & Other Stories (selected pieces from various seasons), except Scarf: American Apparel; Sunglasses (Above): Lanvin. Styling / Photography / Editing: Harry Wong Model: Elizaveta Seleveza Shot on location, Notting Hill Gate, London.
END TO AN ERA Little tribute and a lookback/review of how far WestFASION had gone, far and beyond, fashion weeks and out. One project that made Harry ever-so-proud, but like the old saying - You got to ditch the old to start fresh, but finishing up in a perfect note is an option. To fit into this issue’s aesthetics, no order is in place. Everything is everything, in the name of art.
/ 2007 ISSUE 1 4 COPIES PRINTED UNTRACEABLE
ISSUE 2 BOILING SNOW SPRING 2008 150 COPIES PRINTED PUBLISHED: DEC 07
ISSUE 3 NAKED SUMMER DIGITAL ISSUE 400 READERS PUBLISHED: JUN 08
/ 2008 ISSUE THREE YELLOW-FIELD STATION COLOUR MATTERS
RELOCATION: SUSSEX TO LONDON
WestFASHION shalt not
GOOGLE for any fashion-related items! WestFASHION | MAGAZINE Statements No. 1 We want to make sure that the amount of money you pay for your WestFASHION ‘fix’ is worth it and as we always says, UNIQUE & PERSONALITY. So no matter what images we use (either direct from our team or otherwise), you WILL NOT be able to find it on Google Image Search*. That’s how WestFASHION works.
*= Except pictures within used articles. This been proofed by our research team.
ISSUE FOUR HOUSE-TO-BE SNAPS OF TRAVEL
ISSUE 4 TRAVEL AW 08-09 250 COPIES PRINTED PUBLISHED: 08 AUG 08
/ 2009
RELOCATED SUSSEX TO LONDON
FEB 2009 LONDON FASHION WEEK COVERAGE JUL 2009 ONLINE BLOG WestFASHION Your Life
SS10
SS10
/ 2010-2011 BRYCE AIME SS11 ONE YEAR SOLE FOCUS DIGITAL EXPOSURE
CRAIG LAURENCE SS11 JACBO KIMME AW11
JW Anderson AW11
ISSUE 5 AW 2011 DIGITAL RELEASE PUBLISHED: JUN 11
BURBERRY BRIT STORE OPENING COVENT GARDEN MAY 2011
/ 2012 Bernard Chandran AW12
Bora Aksu AW12
ISSUE 6 HEADWAY RESORT 12 PUBLISHED: JAN 12
ISSUE SIX JOURNEY POWER
/ 06-2012 JW Anderson SS13
LONDON COLLECTIONS: MEN LAUNCHED
Christopher Shannon
ISSUE 7 WHOAMI? (IDENTITY) CRUISE 13 JUL 2012
ISSUE SEVEN IDENTIFY whoami/whoiam. THE CLASH
FRIEZE ART FAIR COVERAGE
/ 2013 AW13: Ziad Ghanem
Antonio Berardi,
Fyodor Golan
ENHANCED DIGITAL PRESENCE WITH PROJECTS TWITTER + FACEBOOK + MYSPACE + INSTAGRAM + PINTEREST
/ 2014 ISSUE 8 the unfinished… PRINTED + DIGITAL 01/01/2014
ISSUE EIGHT INDUSTRIAL FETISH [REWORK] industrial fetish ii CAMDEN ALIENATED ME
FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE FIERCE
“...Motion” - at the ICA by Harry Wong, Editor
“...Instagram Moments” / “...Eau de parfum” by Julia Ejsymont, Creative
“...Garden” by Joshua Goymer - Illustrator
/ 2015-now
SS15 LFW
SS15 LCM: James Long
ISSUE 9 - THE WAY OUT -project abandoned-
#InTheNameOfArt
The Additional Items.
Nicknamed as accessories, the add-on items, easily persuadable purchases. These are the one where you pick up for no reason at the shops, yet also one that makes our top to toe black outfits appropriates into different climates - the Colder, the Warmer. by Harry Wong. Model: Elizaveta Selevena
These additional items were on the table: The lighter shade (L-R): Bottle Green Mid-Heel Pump & Other Stories; Old Fashion Jam Liberty London; Glasses Case and cloth & Other Stories; White-paint coated envelope, pencils WHSmith; Sunglasses Prada; Brighton Rock; Bangle Marni for H&M; Shirt Collar Marni. The darker shade (L-R): Knee-High Leather/Suede Boots, Printed Silk Scarf & Other Stories; Bottle of Oats, Bottle of Honey Sainsbury’s; Sunglasses Case Maison Margiela; Necklaces Topman; Sunglasses Muji; Camera Case Sony.
FEW LAST WORDS.
An ending is another beginning. Putting an ending to WestFASHION doesn’t mean the end of creation. If you follow me on social media channels, you’ll know that I’m participating on various projects like #FlamingQueenTour, Styling here and there, speaking here and there, and others. It has been a great 10 years, from being the one and only in a boarding school, to breaking out into the scene in London. I’ve had some of the best moments through this creation which I’ll treasure and refer to forever. Time has come to let this go, and let myself move on to my next creation. I do thank you to everyone who have been on this journey with me from the beginning. I remember sending Issue 2 to the printers in Hong Kong, to getting a FROW seat at Burberry Prorsum.
Believe it or not…
i shall return.