WFM ISSUE 4 by Harry Wong

WestFASHION MAGAZINE : ISSUE 4 Time Goes By… (AW08-S’09) Printed:- 7th August 2008 Published:- 3rd September 2008

Please read before proceed. Please note that WestFASHION MAGAZINE now ceased publication-wise operation but will operate as normal on its blogging site (http://westfashion.blogspot.com) All the images and articles are copyrighted, and rights reserved by photographers. This web release is based on agreement with team involved. Red Bubble Media have now ceased operation completely.

First Word…

1 year ago, I started WestFASHION MAGAZIINE from scratch, posting regular online blogs talking about popular trends and opinions, to publishing a 60-page magazine. Looking back at the pilot issue, my initial reaction was “How crap?!” but back then, I treated it as a treasure. That issue was published in a high-quality glossy booklet, with a separate plastic cover and, perhaps the most important of elements to remember, is that the 1st issue was published in English AND traditional Chinese. Then, before the end of 2007, I planned to expand WestFASHION MAGAZINE, from starting to Plan photoshoots with my selection of hand-picked models, to asking for more advice from professionals. The 2nd issue came out in January 2008. All unique copies (as I signed each of them twice) went to different parts of the globe, from London, to Sweden, Germany, France and even as far as the USA. The third issue was released at the beginning of July through MySpace and other networking websites. And now… I present the 4th issue, and possibly the only magazine that covers more than 7 Months of fashion and trends. Remember that good quality, shiny paper? Goodbye to that, because we at WestFASHION are ‘going green’ and our first step is to reduce production costs. “Triple” is the word I would use to describe the features within this issue, as we work remarkably hard to give you trends for the coming season but ALSO the next season (S/S09). Accompanied also with a designer’s review, we ensure that your wardrobe is able to truly glow, even when the extreme weather strikes. Calvin Klein, how many brands in there? Do you know?! Take a guess, and find out in our WFHomme section later on. Other than runway shows, how can designers present their fashions in a unique way – rides, perhaps? Or even Merry-Go-Rounds? Discover two spectacular collections for this season in both our women’s and men’s section. There’s so much more to discover! Enjoy!

HARRY WONG EDITOR-IN-CHIEF

EDITOR-IN-CHIEF CREATIVE DIRECTOR

HARRY WONG JAMIE HOGUE

ASSISTANT TO C.D. EMMA ELISABETH FASHION JUNIOR EDITOR MATHEW DAVIES RUNWAY EDITOR (MENS) CHRISTOPH SCHALLER PHOTOGRAPHY TEAM HARRY WONG, VINCENT CHAN, ALEX THRIFT

INTERNATIONAL OFFICES US CANADA AUSTRALIA

CONNIE LAM ALISON HUI NICOLAS BRYCE VENDT

Represented by WestFASHION MAGAZINE. All copyrights acknowledged to the following organisations:- Hugo Boss , Vogue, Topman, French Connection, D&G, ASOS. Thanks to Glynde Station and Filthing Manor Museum for lending its property to us for photoshoot purposes. WestFASHION MAGAZINE distribute across Europe & through International private customers only. 115 copies printed on date.

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Hey! Hey! You! You! I want you to be featured! (random, I know!) If you are reading this magazine, you are asked to take a photo of yourself (with friends if possible) holding or reading or posing with the magazineâ&#x20AC;Ś just be careful not to be rude! Any and all suitable photographs with fans of the magazine are welcome. Just send your picture(s) to westfm@googlemail.com

Red Bubble Media was founded by Charlotte Phillips and Joe Irwin (Shown in picture, right) in September 2007. After internal staff problems at Malarkey, Charlotte and Joe set out to make a new media company called Red Bubble Media. Ok, so what is Red Bubble Media? Well, Red Bubble Media is basically a film production company that is run completely by teenagers; we make films and show them free of charge via the internet. We mainly focus on comedy films, such as our new sketch show called 'Sketch it', but like any competent production company, we are capable of creating more films of different genres. We don't have many staff to date but are growing every day, with more people wanting to join Red Bubble Media. All of our staff act in the shows, even the technical guys. The main initiative of the company is to show people that teenagers can do something fun and practical with their time instead of simply being cooped-up indoors or hanging-out on street corners, as is the popular stereotype. We would also like to show people that fun comes in many different shapes and sizes, such as making and acting in films. We do have a lot of fun producing the films we make, right the way from planning through to presenting.

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Headline NEWS Cloud Talk is a brand new feature to Red Bubble Media and is available on the web right now. But what is it you may be asking yourself? Simply put, Cloud Talk is essentially an online agony aunt website, but with one key difference: it’s made exclusively for teenagers. And using the website couldn't be any easier. Simply sign up find a forum that corresponds to your type of problem, whether it is a family issue or a bullying problem, and then write your problem in a new post. Once you have submitted your post this will then mean that virtually anyone around the world will be able to read about your problem(s) and post suitable advice to help you. You don’t even have to sign up; if you want to keep your identity a secret, you can just post your problem without signing up. This website is revolutionary, primarily because the help you receive comes exclusively from other teenagers who have suffered through similar issues and who understand your dilemmas much more than a conventional adult agony aunt could. It’s safe and completely free, so if you’re having problems and need to talk to someone who understands, log on to www.redbubble.dart2it.co.uk/cloudtalktoday..

Coming Soon to RBM I Need a Pee, Get Me Outta Here This is a brand new reality TV show coming to you from Red Bubble Media. What happens when you lock 7 contestants in a room, giving them water and water related sound effects and NO TOILET. Watch and find out using our live video stream.

J2)

J-Squared (

A fantastic online radio show featuring our very own Joe and Jess. Listen as they play a game which could lead to them losing their dignity.

The Sherlock and Watson Show Sherlock Holmes and Dr. Watson are back in a brand new series and are ready to solve another mystery. This exciting adventure will take you to a place you could only ever imagine. For more information on upcoming shows and to watch/listen to our show log on to: www.redbubble.dart2it.co.uk © Red Bubble Media 2008— All Rights Reserved

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Autumn/Winter 2008-2009 SEXY + PERILOUS: As always, Black is a MUST, but on the runway this season, conventional sultry trends take on a more dangerous and cutting edge, introducing more textured styles and fluid fabrics to achieve a distinctly abstract design. To complete the look, designers use low-lying chains or large necklaces to help attract attention to the eyes.

WHY SHOULD I BE SAD: Rock ’n’Roll 70s chic – without question, this look is all about individuality and expressionism. Prints are very on-trend right now: big finds, such as thick leather, black tights, coloured Ponchos and chunky belts are pivotal aspects of this seasons wardrobe and can be assorted in a variety of ways to achieve that all-important individual look.

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CLOWN CONTRAST: We’re not saying that you should adopt the conventional clown attire, but this season, lots of designers are choosing to make a dramatic contrast between their clothing designs and make-up styles. Bold colours and animal prints help to define intense use of cosmetics.

SIMPLE = POWER: Sharp. Extreme… yet sexy, chic and seductive. Dark lipsticks, and minimal use of accessories combine to make this conceptual look appear very dramatic. Sharply-cut jackets and trousers are essential components in achieving this authoritative take on ‘girl power’.

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Alexander McQueen Inspired by British colonialism, regal triumphs and his recent trip to India. What emerged was a darkly gothic creature with huge backcombed hair, wearing head-to-toe shrink-wrapped black leather with a skeletal branch as her crown. Sari silks had feathered chiffon fountains bursting from beneath them, silken robes were embroidered with delicate peacocks whose beaks met at the strapless neckline and colonial velvets and ermine coats were richness personified. This possibly is McQueen's most romantic, unmissable collection to date.

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Bottega Veneta â&#x20AC;&#x153;Effortlessness and the flow of material" were cited by Bottega Veneta's creative director, Tomas Maier, as the most important elements of his autumn/winter 2008-9 show. It opened with a luxurious blue wool coat, decorated with the reams of wrapped wool ribbon that set the scene for the rest of the collection: dresses made from the same material hugged close to the body for a structured, tailored silhouette. Simple textures and technically brilliant structures made this a simple and yes, "effortlessly" beautiful collection.

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Calvin Klein The show started with sharp and strong cuttings, from the opening hammered cashmere coat (so austere in its cut it was almost - but not quite - rigid), to the shimmery razor pleat gowns their feminine fabrication married to powerfully dramatic silhouettes - that closed the show. Witness the precision seaming on a black three quarter length sleeve dress, with a curved polished cashmere panel that mirrored the shape of the upper torso (narrowing from shoulder to waist), and side slung pockets that mirrored the curve of the hip. Nature came into play again in the form of a shell-like double crepe cocoon coat.

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Burberry Prorsum A darkly evocative palette of olive, copper, dark ochre, smoky brown, Bordeaux, sapphire, ink, kingfisher, Prussian blue, black and grey formed the basis of Christopher Bailey's latest offering for Burberry Prorsum in Milan. Forget raiding the boyfriend's wardrobe; those gorgeous chunky-knit fingerless gloves were there, this time clutching the instant-hit slouchy top-handle "Lowry" bag, while make-up and hair were kept no-fuss natural. Accessories aside, coats were the focus of the day: raglan coats, cocoon coats, trench coats - oversized, ruched, knotted, panelled, balloon sleeved â&#x20AC;&#x201C; your choice, all in.

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Chanel An enormous carousel centre stage featured huge figurines of all we associate with the French house: handbags, shoes, camellias, pearl chains and even Mademoiselle Chanel's signature hat. "The basis of Chanel is still very French, we had all the symbols typical of Chanel: the camellia, the buttons, the pearls, the handbag, everything," Lagerfeld announced afterwards. "But in the show there was almost nothing, just one small handbag, because fashion has to change."

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Dolce & Gabbana Fans will be shocked at the fashion house's departure from their usual ultra-sexy style to show a Seventies-inspired, demure collection of calf-length tweed skirts teamed with flat caps and silk neck-ties. Stripes and checks were teamed with tweed skirts and trousers, while a pair of corduroy trousers was matched with a checked shirt revealing the face of David Bowie on a T-shirt beneath. Oversized Mongolian fur vests and poufy-sleeved tops and coats gave the collection volume, while austere high necks on a couple of lace dresses confirmed that the Dolce & Gabbana we know has moved on for autumn/winter 2008-9.

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DKNY There were some winningly lush colours at play here, and the Donna Karan aesthetic asserted itself briefly with the appearance of a black wool balmacaan, borrowed-from-the-boys slouchy camel trousers and a trim camel reefer coat. But for the most part, this felt like a twee mash-up of other designerâ&#x20AC;&#x2122;s work. Where was the edgy, empowered DKNY woman weâ&#x20AC;&#x2122;ve come to know and love?

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Gucci Frida Gianniniâ&#x20AC;&#x2122;s Autumn/winter 2008-9 collection for Gucci was another step away from the legacy of super-sexy in favour of a new line that is easier to wear but just as elegant and luxurious. With rich folklore details - elaborate embroideries, metal accents and colourful prints mixed with thin metal belts and scarves wrapped around the models' hips, the collection defiantly looked away from the cinched-in waists of the spring/summer 2008 collection and hailed the return of boho chic.

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Marc Jacobs The largely ivory and grey collection - full of Eighties-era pleated peg-leg pants, boxy Margaret Thatcher coats, dropped waist jackets, and the kind of dowdy-chic skirts and dresses Jacobs loves, many with gathered, voluminous backs or contrasting side panels - wasn't as off-the-wall inspired as spring's outing "I really wasnâ&#x20AC;&#x2122;t very inspired this season," Jacobs admitted, post-show, with a laugh before being bear-hugged by Suzy Menkes. "You know, I just lived my life and reacted to the things that are happening in my life and the world in general."

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Louis Vuitton The Louis Vuitton woman has taken on high fashion accolades to mix with the luxurious heritage of her favoured fashion house. The gorgeously technicoloured kaleidoscope of last season was paired down to a soothing palette of black, grey, mint, cream and beige this time around, with the season's shapely volume catered for in a way that modernised the latest look and yet made it some of the most wearable we've seen.

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Prada Stripping back her design flourishes to a select few shapes - high-waisted pencil skirts, fine, roll-neck knits, button-through shirts, chiffon shell tops, austere, long sleeved dresses and collarless cropped jackets - the texture of the lace did the talking; sometimes it came large, loosely woven, and at others, finer, with block areas of sheer black. "The collection was about very simple shapes - just two skirts and shirts - with the shirt changing the proportion," Prada explains.

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Salvatore Ferragamo Salvatore Ferragamo celebrates its 80th anniversary this year and, as it happens, a new creative director as well, in the form of Cristina Ortiz. Ortiz's autumn/winter 2008-9 collection for Ferragamo was a departure from the more classic looks the house is known for. Ortiz showed some stunning evening gowns, a double-breasted navy coat worn over a sequin mini, a black fur cape and a line of high-waisted, wide-legged pants that are among the best we've seen for what is going to be a big trend for next season.

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Topshop Unique Bitter chocolate, mushroom grey and cream were the delectable shades that made up the natural palette at TopShop Unique's autumn/winter 2008-9 show. Topshop Unique's autumn/winter offering is extremely wearable and, with prices ranging from ÂŁ30 to ÂŁ150, we've no doubt that wearing it is exactly what fans will intend to do.

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Vivienne Westwood Swaggering stilt walkers, faces painted with flowers and cobwebs and a set of eye-catching prints designed by seven-year-olds - in the hands of a novice, this would surely be the scene of a fashion disaster, yet in the hands of one Vivienne Westwood, it is a glorious celebration of dress at its best. Models with their faces scribbled over in every colour of the rainbow trooped out in wildly voluminous checked jackets teamed with cropped-to-the-ankle pinstripe trousers, mannish tailoring in suave chocolate velvet, corset-waisted trousers, barely-there hotpants and lashings of leather and skins.

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Runway Spotlight By George Hollins Fashion East is a fashion show that gathers three different up and coming designers to show their collection for the season. The chosen designers for Autumn/Winter 08/09 are David David, Louise Gray and Noki House of Sustainability (NHS).

First up was David David. This was his first show for Fashion East and it was all about print. The triangular print he came up with was on almost everything, from t-shirts, lycra dresses and scarves as well as headbands, ankle socks and bags and they all accompanied the male and female models down the runway. The less subtle outfits came down the runway next. Silk camisoles tucked into high-waisted body-con skirts, while an all in one boiler suit with denim bottoms and a patterned top was available for then more avant-garde fashionista. Louise Gray made a name for herself last season in the industry with her colourful shift dresses and geometric embellishments but this season followed up very similar to last seasons. The Scot designer stuck to what she knew best and gave to us bright silk shift dresses with zip embellishments or fringed tassels. The colours she used were vibrant and bold, a mixture of orange, yellow, purple; also some designs with black and white striped sleeves and nu-rave colours alternating from front to back. Gray missed a big trend this season, though she showed many mini shift dresses but she didn’t show any full body-con creations that is on so many other runways this season, but Louise did show us all a floor length silk gown with monochrome stripes down the front with a long yellow train rippling behind. Her models also didn’t look to girly by wearing thick platform trainers, black tights and suspenders. All together her collection is too similar to her Spring/Summer 08, you could just wear a piece from her spring/summer collection. The mood at Noki House of Sustainability (NHS) may have been change by the fact that everyone had been sipping Champagne all afternoon but the show went on. The theme seemed to be half rock’n’roll and half Disney cartoons. Ripped Disney shirts were changed into dresses and most of the outfits were worn with amazing headgear; some looking gladiatorial with thick spears pointing up; others were plain baseball caps with weird visors but the focal point of the show was trousers with the crotches down by the models knees. The final model wearing Noki’s final piece tried to keep a stern face while wearing a skin tight t-shirt with a long turquoise train with frills while her hands were clasped tightly together in a muff at the waist. Overall the collections were very bright and bold. Even though some of the collection was kinda similar to last season; it was still great. All these up and coming designers are very creative and am very sure will go far. We should all look out for their names in the future.

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FASHION EAST â&#x20AC;&#x201C; the extra David David

Louise Gray

Noki House of Sustainability

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WestFASHION shalt not

GOOGLE for any fashion-related items! WestFASHION | MAGAZINE Statements No. 1 We want to make sure that the amount of money you pay for your WestFASHION ‘fix’is worth it and as we always says, UNIQUE & PERSONALITY. So no matter what images we use (either direct from our team or otherwise), you WILL NOT be able to find it on Google Image Search*. That’s how WestFASHION works.

*= Except pictures within used articles. This been proofed by our research team.

Photographer HARRY WONG/ALEX THRIFT Model LARA, AMBER Make-up & Stylist HARRY WONG <P.023>

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Photographer HARRY WONG/ALEX THRIFT/VINCENT CHAN <P.029>

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More photos? Check out our MYSPACE gallery section for more exclusive photos and unseen footage.

BE HIM:

martin jacobson

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Be Him - Martin Jacobson! Get yourself in this section of the magazine! Quick & Easy! 1. Pick a few fabulous outfits in your wardrobe. 2. Ask someone (politely) to take some photos while you model your clothes. 3. Send it to usâ&#x20AC;Ś westfm@googlemail.com

AW08 + S’09 FEATURING:A look of what’s next. What to wear, what to match, what is “in”. [I bet it’s all black anyway]

Like usual, we bring you to the front of all our favourite runway shows for this season.

Branding-You:- KNOWLEDGE Instead of investigating, we are going to test your knowledge about the brand. Up for it?

We give you a sneak peak of what’s coming 6 months from now, a few predicted trends are listed for you to get prepare and ready. [Even though it’s like 6 months away and I sometime really wish I could smile just like him.]

These are the main features within this issue’s WFHomme. More to come, so sit back, plug yourself in, and enjoy.

FOR MORE:-

FASHION, PHOTOGRAPHY, EXCLUSIVE CONTENTS ARTICLES TRENDS

-- myspace.com/westfashion -

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Calvin Klein Collection Well-defined masculinity – trousers on the bias to emphasize the slender length of a leg, everything looked very simplistic and futuristic as in the last years CK shows. Using “industrial” as one of his major inspirations he created looks containing fabrics such as camel hair coated with a transparent film or shimmering nylon mesh which he used for the suits.

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Costume National Punk influences are the ones which shape this collection. Ennio Capasa marched plaid shirts, waistcoats, and a white jeans combo which was sheer skinhead down the catwalk combining the elements of mod, skin, and punk in order to create a mix that was as he said â&#x20AC;&#x153;for tomorrow!â&#x20AC;?

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D&G The collection where the fun never stopped. This yearâ&#x20AC;&#x2122;s show suggested men playacting

their way through the closets and trunks of a grand old castle. So there were clothes that looked tea-dyed, aged, and even moth-eaten in some cases. However this wasnâ&#x20AC;&#x2122;t the only theme shown. Sleekly sporty skiers' looks also played an important role, which gave the proceedings a winning, pell-mell quality.

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DSquared2 Dsquared's new collection is born somewhere between the streets of London and the ski slopes of St. Moritz. Only a few designers understand the theatrical value of such a culture clash as well as the Caten twins. Ski bums and ska boys dominated the picture of the Canadian twin brotherâ&#x20AC;&#x2122;s vision for this winter: a red turtleneck with a racing stripe paired with yellow nylon pants vs a tight little black suit that was sheer Madness; A reconciliation of extreme sportswear and extreme tailoring which has become Dean and Dan's signature over the last few seasons.

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Emporio Armani The mood for this yearâ&#x20AC;&#x2122;s Armani collection can easily identified just by looking at the group of EA7 skiwear with which he opened the show. The clothes had a sophisticated new gloss, which set the tone for a collection that effortlessly combined sportswear and eveningwear. Elegant athleticism was created by combining elements such as blazers with scooped-out sides, like fencing jackets; jackets and coats in classic tweeds, glen plaids, or windowpane checks; and glittery tweed sock-boots.

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Jean Paul Gaultier The collection he created for the coming winter was basically dedicated to Fred Chichin, one half of the legendary French pop duo Rita Mitsouko who died of a particularly vicious cancer one year ago. He was a Parisian style icon, often wearing little fitted jackets and baggy pants which made a comparison to Charlie Chaplin quite relevant. Bowlers, black silk cravats, suspenders, and brollies dominated the picture giving JP Gaultierâ&#x20AC;&#x2122;s vision the charming qualities in which he incorporates his own loyalties, passions, and Frenchness.

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Louis Vuitton The inspiration for the Louis Vuitton Winter Collection was a 1963 movie called MĂŠlodie en sous-sol, about a gang of men trying to rob a casino in Cannes. The faded-but-rich color palette was therefore lifted from the tones on old banknotes. A pattern engraved on a suit or a jean jacket duplicated the patterns on paper money. The combinations of a corduroy jacket over a nylon blouson and a formal shawl-collared jacket over a wrapped knit vest were only some of the highlights.

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Y-3 The backdrop of Y-3â&#x20AC;&#x2122;s show was provided by a 230-foot-long wall of ice which slowly melted and alongside the standard tech-fabric, sports-striped athletic wear that defines Y-3 there was some other really cool stuff shown. A pair of multi-pocketed nylon pants or a sweeping nylon coat with a red lining, a huge coat with a print of roses, or boys wrapped in non-hemmed tweed made the winterâ&#x20AC;&#x2122;s collection a bit different.

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After a browse of all our favourite collection for this season, sure you have some ideas of what’s hot coming up. Just to make sure, here are a few that we thinks you should definitely follow.

Autumn/Winter 2008-2009

TIGHT-LOOSE EFFECT: You might find it quite hard to find as not many brands does that cutting. This is a new cutting trend not outfit trend, so if you can’t be bother, just can slim fit, still kind of same thing.

LACE-UP: Boots trend is always the autumn-winter, but for the first time, in men’s trend. When Dsquared2 showed their new revolution of boots for men, everyone just stunned of how they matched it with loose jeans. No doubt this will be a must for the season.

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CHECKS REVOLUTION: Follow the trends from the last season, Checks. Same thing as usual, but moved on from shirt to other items such as trench coats and trousers. There is also another trend of clashing the checks with thin ties or belts, you will see an example in the coming few pages.

COATS RANGE: You will be amazed how many different cutting of coats can match different outfit; various colours mix with pattern; various pattern clashed with blinks colours; various colours with different layers; different layers mix with different pattern.

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So… … … What else?! This season we realised that not only the previous 4 are the hit of the season, but also lots of other elements that Editor-In-Chief thinks that you should consider to wear as well.

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For more looks, trends and exclusive contents… myspace.com/westfashion Want to watch the latest shows and fashion news… WestFASHION| TV on myspace.com/westfashion <P.053>

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The Sneak Peak We understand that there are still 6 months until another brand new season, but we feel vital to let you know what the hit looks are for that season so when the shops near you are on their final clearance, you can pick up some bits and carry-over to the next season and so on. TYPICAL

BLK/W

SEE-THROUGH

NEW

LENGTH

NEW PATTERN

NEW WAY 2 WEAR

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WestFASHION MAGAZINE is a magazine that reaches a wide range of readers from teenagers to current models and fashion students. Donâ&#x20AC;&#x2122;t miss the chance to advertise with us, no matter what itâ&#x20AC;&#x2122;s for - your store or your un-wanted clothing, sure it will be feature next issue and be seen by hundreds. More information, visit our myspace BLOG section. Myspace.com/westfashion