West HQ / Credentials / August 2019

SYDNEY’S LEADING LANDMARK DESTINATION IN THE WESTERN SYDNEY REGION – WEST HQ.

OUR STORY IS ONE OF GROWTH AND CONSTANT EVOLUTION WITH OUR CUSTOMER AT THE HEART OF IT.

2019 The

inaugural RunWest fun run Coliseum Theatre New restaurant brands Chur Burger Corner Café Eat St. Bar Gelatissimo New Town Thai PizzaAperta Manfredi Steak & Co. by Sean Connolly Chu by China Doll Sydney

We strive to re-imagine and reinvent public places, delivering the ultimate lifestyle experience and entertainment for the Greater Western Sydney in one destination.

2013

Sydney

2008 One55

Fitness

Gymnastic and Aquatic Centre P5 multi-level undercover car park

P1

2015 Eastern

foyer entertainment refurbishment

Outdoor

multi-storey undercover car park Gaming refurbishment Western foyer & West HQ Box Office (Ticketek) Business entity name

change to West HQ Limited

2010

2014

2017

2018

2020

AMF

Rewards

Made

Brand

Novotel

program for members Sydney West Sports Medicine

MORE IS COMING TO WEST HQ, GET EXCITED!

Bowling ‘Zone’ Hotel Tri-generation powerplant

NEW AT WEST HQ.

by The Hill restaurant opening

launch West HQ

In the next decade we are building a 5-star Pullman and continuing to do great things for our customers.

ONE DESTINATION – COUNTLESS EXPERIENCES AT WEST HQ 4 million visitors annually 60,000 MEMBERS ACROSS THE ESTATE

A $10M FOOD AND BEVERAGE DEVELOPMENT FOR A UNIQUE DINING EXPERIENCE 8 NEW PREMIUM DINING DESTINATIONS

70,000 CORPORATE, CONFERENCING & EVENTS ATTENDEES PER ANNUM

ONE55 ATTRACTS 171,000 GYM VISITATIONS PER ANNUM An average near 15,000 a month More than 70 classes per week

8-HECTARE UNIQUE SPACE AT THE APEX OF THE M4 AND M7 100% OWNED ASSETS

5,000 LEARN TO SWIM & GYM SPORT PARTICIPANTS

PURPOSE-BUILT SYDNEY GYMNASTICS AND AQUATIC CENTRE

SYDNEY COLISEUM THEATRE A $100M INVESTMENT, A LANDMARK IN THE HEART OF WESTERN SYDNEY. 2,200 CAPACITY

The largest Gymnastic Centre in the southern hemisphere 140,000 swim visits per annum The largest pool and fitness combination in 12km radius Host of Gymnastics NSW championships Currently one world champion Average of 6,600 Gymnastic participants per month 40 elite Gymnasts train in the facility per month

FREE

2,100 car-spaces / 950 undercover

700 EMPLOYEES

80,000 HOTEL GUESTS PER ANNUM

THE LARGEST PURPOSE-BUILT GYMNASTICS FACILITY OF OLYMPIC STANDARDS IN THE WORLD

CEO FOREWORD Richard Errington Welcome to West HQ Limited.

With the region and our Members in focus, we re-imagined, reinvented and expanded our core offering to create a destination hub in the heart of Western Sydney.

Ever since our establishment in 1964 we have given our local region a pulse and it has become a renowned destination today.

It is the one to have shed light on Western Sydney with unique entertainment experiences and the one to become an emblem for culture and tradition, and now significant facilities for the region.

Our vision remains to be one of growth and constant evolution,

leading the way across all our business brands. We place a high value on our responsibility to constantly improve our facilities and venues to strengthen the social connection between people and the places they gather.

With growth in mind, in the last decade, we have achieved unprecedented development, which has brought change and created tremendous opportunities by introducing new diversified businesses that no longer depend on revenue from poker machines.

In 2013 the addition of the Sydney Gymnastic & Aquatic Centre the largest purpose-built development to Olympic requirements of its kind in the world. This centre heralded a strategic effort to align ourselves with three of the core Olympic disciplines: Gymnastics, Swimming and in 2019, via the inaugural RunWest event.

Further expansion with Zone Bowling, One55 Health & Fitness continued to shift our focus and enabled the business to make a step change, which has added tremendous value to the people of Western Sydney.

The imminent grand opening of the masterpiece Sydney Coliseum Theatre, West HQ adds another dimension and signifies a coming of age for the estate. Our recent announcement of formed partnerships with the Sydney Symphony Orchestra, Australian Ballet, Bangarra Dance – to name a few – and a plethora of prominent promoters and producers see us acquire social and cultural importance while creating a lively day and night-time economy and most importantly an inviting public destination.

The outcome is revolutionary.

We are an iconic destination for Entertainment, Fitness, Lifestyle and Accommodation. Our customers are now spoiled for choice when it comes to leisure, dining, health, wellbeing and hospitality. Truly West HQ had arrived!

We are today Sydney’s leading landmark destination in the Western Sydney region – we are West HQ. As we evolve with the world and continue to reach out to new customers and partners, we ensure we preserve and celebrate our heritage always delivering to the needs of our members and visitors.

The aforementioned Sydney Coliseum Theatre, a multi-year journey in development, is now coming to life and will open on December 21st with the Grammy and ARIA award-winning artist Keith Urban following a star line up of unique performances from David Campbell in collaboration with the Sydney Symphony Orchestra, the award-winning performer Tina Arena, and talented musician John Butler.

A world-class establishment, an architecturally beautiful and technically superior lyric theatre, can stand proudly amongst the world’s most famous grand theatres.

An entertainment destination that the Greater Western Sydney can be proud of and is ours.

The theatre has also provided the opportunity for us to secure and pilot a range of partnerships which encompass business brands who represent the same values of innovation, customer experience and purpose to those whom they align with.

Our accommodation offering with Accor’s Novotel extends our portfolio to include a hotel of spacious proportions and compliments West

HQ as the destination to stay.

In the coming decade, the Pullman will be introduced to the West HQ family to add a timeless and functional design, adding even more leisure concepts for our customers to experience.

Furthermore, West HQ will now offer unique diner experiences from award-winning restaurants such as Chu by China Doll to more laid back, everyday dining in a relaxed yet stylish atmosphere and again an abundance of choice making it the ultimate destination.

Across all our business brands, we strive to maintain high standards, offer services that are of real value to our customer, improving their lifestyle.

We are proud to be a business destination trusted and chosen by its stakeholders. This has been the key to our success.

Our vision remains clear, and our focus is strong as we aspire to drive superior performance and excellence from our iconic destination across the greater western Sydney region and beyond.

We aspire to be better every day.

BREATHTAKINGLY BEAUTIFUL, HOME TO ARTS, CULTURE AND ENTERTAINMENT A

new theatrical icon for the West featuring an impressive proscenium arch, immersive sound

Multi-mode

theatre for hosting musicals, dramatic theatre, live music etc.

World’s

best practise technology including full immersive sound and acoustic design

The

latest in state-of-the-art theatre technology and sustainable LED lighting.

A WORLD-CLASS ENTERTAINMENT CENTRE

NEW AT WEST HQ As we approach the 2020 decade changeover – West HQ, humbly yet with immense pride, reflect on the achievements of our vision to reach this point.

“New at West HQ” is now normal for us.

Our most recent infrastructure investment for the region is the Sydney Coliseum Theatre which takes its final shape on the skyline of the Great West ahead of the gala opening in December. We are operating at a frenetic pace on the customers behalf to: ensure

best-in-class performance signings are kept with the feedback of our customers

training

of and recruitment of our 700 staff are aligned to our service plan

a

new free entry multi-storey car park

share

regular updates with our existing members

extend

our dining area and introducing to our guests the ultimate in dining selections and experiences.

We want West HQ members and visitors to be spoilt for choice, and have endeavoured to unfold across our current key genres of Entertainment, Fitness, Lifestyle and Accommodation, a range of offers that excite, entice and cater to the needs of the region.

Involving the corporate and business neighbourhood in our future is extremely important as we focus on what this thriving centre of Australia’s fastest growing population hub now looks like.

West HQ is a forward-thinking entity. We welcome partnering with businesses and the broader region to embrace the step change Western Sydney is experiencing.

So much has been done by our board to achieve the realisation of this great legacy for the people who live and work in the extensive radius of our eight-hectare destination.

ENTERTAINMENT

FITNESS

THE ENTERTAINMENT HUB, HOME TO WORLD-FAMOUS STAGE SHOWS, MUSICALS, CONCERTS AND PERFORMANCES.

HEALTH AND FITNESS SERVICES AND FACILITIES

Sydney Coliseum Theatre — Zone Bowling — West HQ Box Office

Sydney Gymnastic & Aquatic Centre — One55 — Sydney West Sports Medicine — RunWest

LIFESTYLE

ACCOMMODATION

WHERE PASSION, EXPERIENCE, & STYLE MEETS THE PALATE

LUXURY ACCOMMODATION IN THE GREATER WESTERN SYDNEY

Chur Burger — Corner Café — Eat St Bar — Gelatissimo — New Town Thai — PizzAperta Manfredi — Rooty Hill RSL — Steak & Co by Sean Connolly — Chu by China Doll

Novotel Sydney — Pullman (mid decade)

01 02 03 04 05 EXPLORE

A vibrant day and night-time economy in the heart of Western Sydney, Australia’s fastest growing economy.

$100m in state-of-the art entertainment theatre.

Greater Western Sydney Australia’s third largest economy after Sydney and Melbourne.

Fully accessible venue.

Keith Urban opens Sydney Coliseum Theatre / Dame Edna My Gorgeous Life / John Butler / David Campbell & The Sydney Symphony Orchestra / Tina Arena / Wolfgang’s Magical Circus / Bangarra Dance Theatre.

WEST HQ IS THE DESTINATION FOR ENTERTAINMENT, FITNESS, LIFESTYLE AND ACCOMMODATION RIGHT IN THE HEART OF WESTERN SYDNEY.

06

07 08 09 10

The largest purpose built gymnastics facility in Australia.

700 employees.

$10m investment by West HQ in exciting dining brands.

The Sydney Coliseum Theatre is designed to accommodate a multitude of performance styles, with fully retractable stall seating to make way for live concerts, banquets and cabaret style theatre.

Median age 35 years, 3 years younger than the national average.

westhq.com.au

ALL COMMERCIAL, MEDIA, MARKETING ENQUIRIES / JWOOD@WESTHQ.COM.AU