A Steel Business Briefing Publication
November 2011
Eurozone economic crisis may delay start of price recovery in Europe Demand in the mature economies of Europe and United States has continued to weaken after the summer months and it is unlikely that there will be any improvement during the next two months until the new year. Economic indicators in Europe and US are generally implying negative or zero growth in steel consumption in the coming months, and actual growth rates are unlikely to compare favourably with the strong pick-up at the start of 2011. In Europe, there has not been any restocking since the summer as sentiment has been affected by the ongoing economic problems and compounded by slowlyweakening prices. Restocking will not be needed before the year-end, and it is unclear whether apparent demand will increase early in the first quarter. End-user offtake continues to be poor in most markets, and the latest PMI survey indicators point to continuing contraction in demand. Demand in US is also lacklustre although some economic data, and the latest PMI survey, indicate that demand should be improving. However, the major issue is the continuing high rate of production, with new capacity replacing any cutbacks by established producers, although these cuts have been very limited. The recent Q3 flat products price rise probably failed due to over-supply. However, in Asia, the social housing programme in China should continue to absorb substantial volumes of long products, though this may conceal shortfalls in demand in other sectors. The automotive industry may improve next year, but this would only have a small effect on steel consumption. Most Asian economies will perhaps not be as firm as in recent years for their usually strongest quarter - Q4 - running through until Chinese New Year.
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Global Overview Pg 4
Coil Regional Review Pg 6
Long Product Review Pg 8
Plate Review Pg 9
Scrap Review Pg 10 Global Overview of Production Pg 11
The key question is whether production cutbacks in Q4 in US and Europe are sufficient to match real demand until year-end, when consumption may improve to allow producers to achieve price increases. THE OUTLOOK FOR FLATS IS FOR PRICES TO CONSOLIDATE IN US IN NOVEMBER, BUT THEN INCREASE. EUROPEAN FLATS SHOULD HOLD, BUT MAY ONLY RISE SLIGHTLY IF THERE IS IMPROVED DEMAND IN Q1. ASIAN FLATS COULD RISE SLOWLY IN THE REST OF Q4 AND EARLY 2011. LONG PRODUCT PRICING COULD ALSO REBOUND SLIGHTLY IN ASIA, BUT WILL WEAKEN IN EUROPE AND US IF SCRAP CONTINUES TO FALL.
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