SBB GMO September 2011

Page 1

A Steel Business Briefing Publication

September 2011

US producers push prices up, but Europeans waiting for increased real demand

Demand in the mature economies has not yet picked up after the summer months and it is not clear that there will be a substantial upturn during the next two or three months. Destocking had been a factor before the shutdowns, compounded by weaker prices, and stock levels have not fallen as low as anticipated. Consequently, the possibility of a restocking phase is less likely. End-user offtake continues to be steady in most markets, but will not be as strong as during the first half of this year according to PMI survey indicators. The decline in consumption, which began in mid-Q2 as predicted, should begin to improve during September and the strength of any growth in demand will determine the success of mills’ next price increases. US flats producers have already secured some price rises, while most European mills appear to be waiting before announcing their levels for Q4. Economic indicators are generally flat implying no growth in steel consumption in the coming months, though some industry-sectors are more optimistic, especially the automotive industries in US and in Europe. The social housing programme in China is continuing strongly and, even if targets are cut back, will still require substantial volumes of long products. Most Asian economies should pick up for their usual strong season in Q4, after being fairly stable in Q3. Indeed, the Chinese economy seems to have begun improving already in August. Prices of flat products in US will rebound upwards to partially achieve the two increases announced in August, though further rises will only be possible if demand improves or output is reduced. Raw material costs remain high, with scrap prices holding unusually steady since Q2, which gives producers a clear bottom-line on ►

Global Overview Pg 3

Coil Regional Review Pg 7

Long Product Review Pg 8

Plate Review Pg 8 Scrap Review Pg 9 Global Overview of Production Pg 10

The key question is whether demand does improve promptly in US and Europe, which would ensure price momentum turns upwards at the start of Q4. THE OUTLOOK FOR FLATS IS FOR PRICES TO CONSOLIDATE IN US IN SEPTEMBER, BUT COULD THEN WEAKEN. EUROPEAN FLAT PRICES SHOULD HOLD AND IMPROVE SLIGHTLY, BUT IMPROVED DEMAND MAY ENSURE HIGHER LEVELS SOMETIME IN Q4. ASIAN FLATS PRICES COULD RISE SLOWLY AT THE START OF Q4. LONG PRODUCT PRICING SHOULD ALSO BE FIRMER IN ASIA, AND COULD STRENGTHEN IN EUROPE AND US IF SCRAP INCREASES.

Market Sentiment Survey

Watch GMO Editor Mark Wiggett expand on this month’s forecast.

Steel Price Outlook Expectations in August (For Next 3 Months)

41% 39%

Decrease

32% 23% 41%

No Change

Available now!

31% 36% 20%

Increase

37% 0%

10%

20%

30%

40%

Visit www.sbb.com/media/ to view video reports

North America Europe Asia & Middle East 50%

60%

% of Respondents www.thesteelindex.com

Source: The Steel Index

© Copyright The Steel Index 2011

For more details visit www.steelbb.com or call +44 20 7645 9400


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.