Showcasing Local Businesses
Showcase of Business
March 29, 2015
Second Section westsidenewsny.com
Sara’S Garden
Open For The Season ~
Be sure to visit our new website sarasgardencenter.com
Bonide Grass Seed
25% OFF Easter Plants
Preen for weed
Renee’s Garden Seeds
Lilies, Tulips, Hyacinths, Daffodils & more
free gardens! Special Price
1699
$
20% OFF
Offers a great selection of USDA certified organic seeds.
5.6 lb.
Crosman Flower & Vegetable Seeds Locally Produced Since 1859
TURFLINE 4 STEP LAWN CARE $ $
63.99 115.00 5,000 sq. ft.
10,000 sq. ft.
Turfline 4-Step w/out arthroban
54.99 & $ 99.00
$
Bare Root Strawberries & Onion Sets Coming Soon!
389 East avE., Brockport • 585-637-4745 • 7 Days a WEEk 9-5
2 Business Showcase
Westside News Inc.
March 29, 2015
J.William J E W E L E R S
We offer Quality, Convenience, and you can shop with Confidence!
Expanded Showroom!
Signature Collection
available exclusively at J. William Jewelers John W. McGrath, owner. GIA Certified in diamonds & diamond grading.
Business plan vital to start-up success by Kristina Gabalski
All Repairs, Appraisals & Service Done on Premises.
106 Union Street • Spencerport
349-8300
www.jwilliamjewelers.com Hours: Mon., Tues., Wed. & Fri. 10am-6pm; Thurs. 10am-8pm; Sat. 9:30am-4pm
J.M. Tree Service “The family owned company ThaT cares abouT you!”
24 Hour EmErgEncy SErvicE
www.jmtree.com specializing in crane assisTed Tree removals.
• Certified Arborists • Tree • Tree Removal Trimming • Stump Grinding • Owner • Fully Insured Operated Joshua Miesch NY-5654AM Nikki Miesch NY-5762A Matt Rea NY-0909A
WE ACCEPT
(585)
766-5674
Thinking about starting a business? You also need to be thinking about creating a business plan as one of the first steps. Planning is an essential part of the business start-up process and a written business plan acts as a guide for mapping out and running your business successfully. The Small Business Administration (SBA) defines a business plan as a vital road map for business success. Business plans typically provide information such as: •An executive summary which is a snapshot of the plan •A company description with information on what you do, what differentiates your business from others; the markets your business will serve. •A market analysis which involves researching your business industry, market and competitors •How your business will be organized and its management structure •What service you will provide or what you will sell. How your customer will benefit and your product’s lifecycle •A plan for marketing your business and your sales strategy •If you need funding - find out necessary information to include in your plan •Financial projections to back-up your funding request is critical. Find out the information you need to include in your financial projections Help is available locally for those looking to start a new business and who need assistance in developing a business plan.Jan Pisanczyn is regional director of the NYS Small Business Development Center (SBDC) at the College at Brockport, 350 New Campus Drive. She says many people starting a new business realize a business plan is important, “but they blow them off until the bank says they need one.” Creating a business plan can be a daunting proposition, Pisanczyn says, particularly if you don’t know how to write one and don’t think you have the time, but, “.... it doesn’t have to be the size of a phone book,” he says. “At the veryleast, you can create an outline yourself of what you need to do.” In developing a business plan, you will be thinking through the process of going forward with your business, including issues like budget and the cost of advertising. “You have to do your homework,” Pisanczyn notes, “you need to ask.... ‘what’s my market?..... who will buy my product?.... what’s my competition?’ Come and see us...we can get you through this,” he advises. The SBDC can provide guidance in writing the plan, including identifying competition and your market, demographics, as well as funding, which is a key issue, Pisanczyn says. “We know what the banks look for,” he says, and the SBDC has information about local, no
fee grants, as well as programs Monroe County has available for manufacturers. The best part, Pisanczyn notes, is that all help is provided free of charge. In addition to The College at Brockport, the SBDC has an outreach MetroCenter in downtown Rochester at 55 St. Paul Street. Outreach is also provided in Batavia at the Genesee County Chamber of Commerce, 220 East Main Street and at the Genesee Community College MedTech Center, 99 MedTech Drive across from the Batavia GCC campus. Office hours are M-F, from 9 a.m. to 5 p.m. in Brockport. Call 585-395-8410 for more information or to schedule an appointment. Mentoring and counseling assistance is also available from the Greater Rochester chapter of SCORE (Service Corps of Retired Executives), a resource partner with the Small Business Administration, which provides guidance for small businesses. The local office is located in Rochester at the Keating Federal Building, 100 State Street, Rm. 410. Robert W. Zinnecker is a counselor/mentor for SCORE. He says a business plan has two primary purposes - to help with borrowing money and to provide focus. Banks “want to see projections and marketing plans,” Zinnecker says, and a business plan also helps owners to “focus their efforts and not allow themselves to go off in different directions.” SCORE provides free mentoring and counseling for those who already own their own business as well as those just starting out and looking to write a business plan, Zinnecker says. He notes those just starting out need to gather information, “look at competitors... what they do and don’t do...who is the target customer for your product or services? - a man or woman, young, old, rich or poor.” Zinnecker says it’s also important to develop the message you want to give your customer. One way to do that is to develop a “one-minute elevator speech” - what you would tell someone about your business if you had their attention for only one minute, he explains. SCORE can also help start-up businesses with the process of gaining access to media including social media, print, television and setting up a website. Zinnecker notes that SCORE’s mentoring and counseling services are free, but SCORE does charge a small fee for their various seminars held around Monroe County on topics such as marketing and business plans. “Our free services offer guidance,” he says. Those in business or starting a new business can, “receive the help of someone who has a lot of experience in the business world.”That experience includes executives and those who have owned their own businesses, Zinnecker says. Mentoring is offered at SCORE’s State Street location downtown. Call 585-263-6473 for information.
March 29, 2015
Westside News Inc.
aWard WiNNiNG
We Have Both...
Sit Down Dinner & Buffet
WEDDINGS & BANQUETS
for
with packages starting at
11.95
$
Open 7 Days A Week For Lunch & Dinner Historically Great Food
15 Minutes From Clarkson 14369 Ridge Road West Albion, NY 14411 (Route 104 at the corner of Route 98)
per person • Accommodations for 200+ • Never a room charge or a cleanup fee • Romantic lodging available • Historic interdenominational church
Come check out our new
Wedding & Banquet Facility! Call Mark Tillman the Wedding Specialist
www.tillmansvillageinn.com
589-9151
Business Showcase
SPRING IS HERE...
Summer’s Not Far! Schedule your AC Cleaning Now! • Furnace & Air Conditioning Installation, Cleaning & Repair • Whole Home Air Purification Systems • Humidifiers • Sump Pumps • Boilers
5.00 Off
$
701 White Rd., Brockport
(585) 507-6475
csa subscriptions
aVailable Family Owned & Operated Since 1969
Fresh Vegetables Weekly
produce stand
Safety Inspection & Cleaning
426-2034
Fresh Seasonal Produce ~ Picked Daily!
Always the best price with personalized family service!
Weekends in October Email for details: McCrackenFarms@gmail.com
Check out our online specials! www.huetherheatingandcooling.com
Hair Salon and Day Spa Come Visit Our Experienced Professional Staff
• Hair • Nails • Waxing • Electrolysis Hours vary with operator
Serving All Of Monroe County
*FREE ESTIMATES! *EMERGENCY SERVICE *FINANCING AVAILABLE
Caroline’s
Salon Hours: Closed Sunday and Monday, Tuesday, Wednesday, Thursday 9-7; Friday 9-5; Saturday 9-3
Expires 4/28/15
★ ★ ★ 3041 Buffalo Road ★ ★ ★
May-OctOber
the great pumpkin patch
COUPON
Dani - 10 years experience; Fran - 20+ years experience; Isabella - 23 years experience; Caroline - (owner) 34 years experience
We Have Gift Certificates Online! Visit our website at CarolinesHairSalonandDaySpa.com 5082 W. Ridge Rd., Spencerport (Just West of 259) •
352-0188
3
4 Business Showcase
Westside News Inc.
March 29, 2015
• Windows • Decks • Siding • Awnings • Doors RetRactable awnings
emco S onstruction nc.
Since 1984
C
I
93 Gallup Rd., Brockport
585-637-8520 www.semcoconstructioninc.com info@semcoconstructioninc.com
Thank You
for allowing us to be part of your family for over 55 years. At Christopher Mitchell Funeral Homes we represent the third generation and over 55 years as a family owned and operated business.
221 East Ave., Hilton 585-392-7171 www.HiltonEast.com
Extraordinary Care for Extraordinary People! Guaranteed Stay, All-Inclusive Programs, Delicious Cuisine, Low-Cost Options, Insulin Management, Quiet Country Setting, Safe & Secure, Medication Management, Amazing Nurse Services, Veterans Program & Recreational Activities!
Call to schedule a tour today!
1/2 o a PrivateffP Room for fi ay month wherst you mentio n this ad! n
It’s Nice to Know Who You’re Working With. FUNERAL HOMES, INC. We are proud of, and remain
The Only Locally Owned Funeral Home In Holley and Albion
If you’re like most people, you find it’s more comforting to work with a small company. You like the flexibility and the personal service that you receive when you can talk directly with the owner.
We feel the same way.
Offering:
• Pre-arrangements
Personal ~ Medicaid ~ Veteran
• Traditional Services • Exclusively offering
www.christophermitchell.com
Questions? Call us... 16650 West Albion Road Holley • 638-6397
David B. Mitchell Joshua R. Mitchell Paula H. Fuller Scott M. Schmidt
21 West Avenue Albion • 589-4471
March 29, 2015
Westside News Inc.
Business Showcase
DEPENDABLE, KNOWLEDGEABLE & COURTEOUS
Dr. Thompson and his dedicated team have now been part of our community 30 years. If you haven’t already, perhaps it’s time to acquaint yourself with our team and the personalized style of healthcare that you deserve. We are accepting new patients.
Kelly Lewis State Farm Agency is a team of people working to give their customers exactly what they need.
Kelly takes pride in that her customers always come first. Her goal is to provide real PROTECTION and a long term RELATIONSHIP with her clients for their car, home and life Insurance.
Kelly M. Lewis
Experience modern, comfortable dental care that you’ll appreciate. • General & Family Dentistry • sedation Dentistry • botox Cosmetic & Juvéderm XC Facial esthetics
• Cosmetic Dentistry • Orthodontics • Dental implants • sleep apnea solution
Voted 2013 Business of the Year by Brockport Chamber of Commerce
Kelly invites you to stop by Monday through Friday between 9:00am and 5:00pm or feel free to call for a private appointment in your home or even on Saturdays.
2015 Smiles for Life campaign Now through June 30th we are donating our time and materials to professionally whiten teeth and raise money for local after-school programs and for children’s charities around the world.
Join Us to Whiten your smile and…
Make a child smile!
Michele Lewis
Alysa DiMarco
Ruthann Tryka
Meeting Our Customers Needs Is Our Top Priority
Schedule your tooth whitening appointment during the Smiles for Life campaign, 100% of the proceeds go to children’s charities. Payment Plans available.
Call today for more information.
Dr. Steven J. thompSon, DDS
Anh Bao Tran
Jenn Powers
Call Or Stop In Today!
Kelly M. Lewis Agency
59 South Main St., Brockport • 637-5358
42 Public Square, Holley • 638-5435
located in Brockport between Lift Bridge Book Store and the Strand Theater.
www.ThompsonDentalCare.com
KellyMLewis.com
Stop in and see us...Where you will always find knowledgeable, friendly customer service.
GALAXIE ★★ AUTO PARTS ★★
ONE StOp autO partS SHOp 4974 W. Ridge Rd. • Spencerport (Just east of Rt. 259 on the North side)
s r
r
TM
352-0996
10% Off
Any Purchase Excludes Sale Items Expires 4/30/15 COUPON
DO IT YOURSELf
OIL CHANGE Most Vehicles. Includes: 5 Quarts of Conventional Motor Oil, Tec-Filter.
Only
Owner Nick Chinappi and Manager Matt Bellam are ready to use their many years of experience in parts, mechanics and service to answer your questions and provide you with the best possible service and quality parts. Nick Chinappi and wife Laura have been long time residents of the community. Both are involved in many local events and organizations, such as proud supporters of Spencerport Canal Days Car Show, Hilton Apple Fest and area sports teams. They invite you to stop on by. They look forward to helping you with all your automotive needs.
y Delivere Servic le Availab
16.99
$
Expires 4/30/15 COUPON
If You Need It... We Have It... If We Don’t... We’ll Get It!!
5
6 Business Showcase
Westside News Inc.
March 29, 2015
• FullyInsured Insured • FREE Estimates • Tree Service Fully • FREE Estimates • Tree
• 24 Hr. Emergency Service
• •Correcting 20 Years Pruning • Owner On Every Combined on Job Every Job • •20 YearsTrees Over Large Combined on Power Lines Every Job Professional Tree • •Large Trees Over Climbers Power lines • Professional Tree • Owner On Every Job Climbers
• Tree Removal • 24 Hr. Emergency Service • Bucket Truck • Tree Removal Service • Bucket • Tree Truck & Brush Service Trimming • Tree & Brush • Stump Grinding Trimming • Correcting Pruning • Stump Grinding
PIC BEFORE
Your Tr ee Climbing Exper ts! (585)
637-TREE
OakesTr eeSer vice.com
50 OFF
$
ANY TREE JOB Of $300 Or More
One coupon per customer. Not valid with any other offers. Expires 4/30/15
(8733)
STUMP GRINDING Starting at
49.99
$
OPENING A NEW BUSINESS? One of the most important aspects in opening a new business is the promotional work that must be done. The professionals at Westside News all have many years experience in helping local businesses - just like yours - to achieve their goals. Plus ... if you are a new business ... we’ve got the break you deserve! Ask about the Westside News New Business Special.
New Business Special With every signed 5-week contract for at least an eighth page Westside News will double your ad size at no additional cost. The business must agree to run 5 consecutive weeks of advertising within the first 3 months of opening for business.
Call The Westside News Team Today at
352-3411
PIC AFTER
FREE Stump Grinding
with Tree Removal (Max. $250.00) One coupon per customer. Not valid with any other offers. Expires 4/30/15
March 29, 2015
Westside News Inc.
Business Showcase
Spring
COUNTRY HOME CO-OP ★ Antiques & Primitives ★ Americana & Country Everything On One ★ Cottage & Shabby Chic Floor! ★ Furniture ★ Furniture Repair & Refinishing ★ Vintage & Retro
OPEN 7 Days 10-5 Thurs. until 7 pm
Over 60 shops indoors, air conditioned for your shopping comfort.
(585) 349-4500 4975 Ridge Rd. W., Spencerport EYoung10@rochester.rr.com
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★ ★
s e s s a l g n Su Spectacular!
ee our Come in and s ry of nto extensive inve vailable sa new sunglasse or in prescription s. sse regular sungla
Choose From: • Ralph Lauren • Vogue • Liz Claiborne • Adrienne Vittadini
Come and see the
New Modern Gas Fireplaces by
• and more...
The Mendota FullView Modern fireplace blends contemporary elements with the primal, instinctive allure of fire.
Our Gas Fireplaces Do Not Need Electricity To Run
Free Vent Kit up to $600 with purchase of fireplace. Exp. 4/30/15 • Prior sales excluded • over 30 Units Burning on Display • We carry a full line of fireplace products and accessories • Guaranteed lowest prices in the area! • We carry a complete stock of vent systems Specials cannot be combined with other offers
SPENCERPORT OPTICAL 24 West Avenue • Spencerport
20 Ho Jack Park, rocHester, NY 14612
585-352-1960
(585) 342-1220
Family owned & operated for over 30 years!!
www.spencerportoptical.com
www.fashionablefireplaces.com
Thomas E. Burger Funeral Home, Inc. Thomas E. Burger
585-392-7100
President
We are thankful to have served the Hilton and surrounding communities for the past 39 years. Over 5,000 families have placed their trust in us to take care of them at their most difficult time. As a full service funeral home we offer pre-arrangement planning, personalized funeral and cremation services to accommodate everyone’s wishes and budget. Our caring
735 East Avenue Hilton, NY 14468
585-392-7100
www.burgerfuneralhome.com
Associate
doesn’t end at graveside. We continue to help our families with our aftercare program which offers helpful materials to assist individuals, families and children to cope with a recent bereavement. We also hold a Holiday Memorial Candlelight Service for the families we have served during the previous years and a Valentine’s Day Luncheon to our recently bereaved widows.
“We Serve Every Family As If Our Own.”
Thomas E. Burger Funeral Home, Inc.
Douglas G. Sholette
7
8 Business Showcase
Westside News Inc.
March 29, 2015
Save 30%
WESTSIDE NEWS INC.
Spring Home Improvement 2015 FREE upgrade to slate
GE® 30” Free-Standing Electric Double Oven Range • 6.6 cu. ft. total oven capacity • 9”/12” Dual Element • 6”/9” Power Boil Element • Fifth Element Warming Zone Slate or Stainless Steel
999
$
GE® 1.9 Cu. Ft. Over-the-Range Sensor Microwave Oven • 1.9 cu. ft. capacity • Sensor cooking controls • Power Saver mode • USDA MyPlate menu Slate or Stainless Steel
319
$
JVM7195EFES
GE® ENERGY STAR® 25.4 cu. ft. Side-By-Side Refrigerator • Hidden hinges • Integrated shelf support system • Adjustable slide-out spillproof glass shelves • Fresh food multi-level drawers Slate or Stainless Steel
& stainless steel*
JB850EFES
GSE25HSHSS
1299
$
Plus up to
2000 rebate BONUS***
$
and more!
**
10 year major component warranty
A Special Section In The Suburban News & Hamlin Clarkson Herald. A circulation of over 33,000 homes!
GE® Stainless Steel Interior Dishwasher with Hidden Controls • Full stainless steel interior • GE’s most advanced wash system • Deep-Tier Easy Touch Adjustable Upper Rack with 2 Stem Safe • Full Extension Smooth Glide Upper Rack Slate or Stainless Steel
629
$
GDT580SSFSS
*Select GE Profile™ Series and GE® appliances are now available in slate and stainless steel for the same price or lower than traditional finishes. ** Via mail-in and/or online rebate. See rebate forms for details and lists of eligible models. Your card is issued by MetaBank pursuant to a license from Visa U.S.A. Inc. This card is a GE Visa prepaid card. Each time you use the card the amount of the transaction will be deducted from the amount of your available balance. Terms and Conditions apply to the card, including a $1.50 ATM access fee each time the card is used at a cash dispensing machine. The operator of the ATM or any network utilized to effect the transaction may also impose a fee. Subject to applicable law, a monthly maintenance fee of $3 (USD) applies, but is waived for the first six months after the card is issued. No additional fees will be assessed once the card balance reaches zero. Cards can be used at merchants that accept Visa debit cards. GE reserves the right to substitute a check of equal value in lieu of a Visa prepaid card at its sole discretion. *** Free 10 year major component warranty with the purchase of a 5 year extended parts and labor service agreement. See store for coverage details.
Kitchen, Bath & Appliance Showroom
Issue Date: April 5th
FREE Process1/4Cpoagleor
Deadline: Tuesday, March 30th
on all ads and larger
415 S. Union St., Spencerport, NY 14559
What you can’t get anywhere else
585-352-4011
Store Hours: M-Th 9am-7:30pm, Fri. 9am-6pm, Sat. 9am-5pm
For more information call a sales representative at 352-3411.
www.pagecountryside.com • email: support@pagecountryside.com
Waters Basement Services, Inc. now offering
Drain Tile Video Camera Inspection Drain Tile Is The Most Important Ingredient In Effective Basement Waterproofing.
New or Older Home?
We Can Find A Problem Quickly And Accurately! Tree Root Intrusions, Breaks, Plug Blockage Or Other Common Problems Bob Waters inspecting a downspout conductor line
We’ll Find Them!
April Spec
ial
25 OFF
$
A Drain Til e Camera Inspection
The Only WATER that should be in YOUR BASEMENT is BOB WATERS!
WATERS BASEMENT SERVICES, INC. Call for Inspection & Consultation, No oBlIgatIoN
(585) 765-3369 • (716) 474-3898 www.WatersBasementServices.com
Licensed • Insured