BRAND GUIDE.
LOGO DESCRIPTION LOGO - BLACK AND WHITE SPACING ELEMENTS IN THE LOGO FONTS COLOURS INCORRECT USAGE STATIONARY
THIS LOGO CONTAINS 4 DIFFERENT COLOURS AND CONSISTS OF SQUARES. EACH COLOUR REPRESENTS A PARTICULAR ART FORM: PINK - DANCE, GREEN - ART, ORANGE - MUSIC, BLUE - DRAMA. ARTERY, THE NAME WAS FORMULATED TO SUGGEST THAT “ART” IS IN OUR BODY AND IT COMES FROM THE HEART, AND HENCE THE WORD ARTERY. THE BLOCKS SEEM TO BE LEAVING THE WORD ARTERY TO SUGGEST THAT FORM FLOWS FROM THE HEART AND COMES TO THE HEART. ONLY “ART” IN THE LOGO IS FILLED WITH SQUARES TO EMPHASISE ON THE OBVIOUS ART.
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IT IS A SIMPLE REPRESENTATION OF THE LOGO IN WHITE BACKGROUND AND THE LOGO IN BLACK COMPLETELY AND VICE VERSA. IT IS TO SHOW THE CLIENT HOW IT WOULD LOOK WHEN PRINTED IN SUCH A MANNER, TO SHOW SMALL DETAILS OF THE LOGO AND ALSO IN CASE THE LOGO HAS TO BE EMBOSSED, THE BLACK N WHITE VERSION OF THE LOGO HAS TO BE USED.
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AN EQUAL MEASURE OF DISTANCE TO BE MAINTAINED AT ALL TIMES WHEN PLACING THE LOGO IN ANY PRINT COLLATERAL OR ANY KIND OF PROMOTIONAL CAMPAIGN. THIS IS TO MAKE SURE THE LOGO IS CLEARLY VISIBLE AND IS NOT BEING TAMPERED WITH.
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VERY BASIC ELEMENTS ARE USED IN THE LOGO. THE TYPE FACE USED IS BEBAS, JUST FOR THE LOGO TO HAVE A THICK AND A VERY PROFESSIONAL LOOK. AND SIMPLE COLOURED SQUARES. FOR ANY PROMOTIONAL PURPOSES, THESE COLOURS AND THE FONT CAN BE USED AS AN IDENTITY.
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SUGGESTED BODY TYPEFACE FOR THE BRAND IS THE FAMILY OF CAMBRIA. BOLD CAMBRIA TO BE USED FOR THE HEADINGS AND OTHER IMPORTANT POINTS THAT THE VIEWER HAS TO NOTICE. CAMBRIA REGULAR TO BE USED FOR BODY COPY AND SUB POINTS. CAMBRIA ITALIC TO BE USED FOR ADDITIONAL POINTS, SUB SUB POINTS AND SO ON.
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C:0 M:65 Y:85 K:0 R:244 G:121 G:59
C:0 M:90 Y:32 K:0 R:239 G:63 G:115
C:45 M:0 Y:90 K:0 R:152 G:203 G:79
C:60 M:0 Y:0 K:0 R:68 G:200 G:245
1 - NO EXTRA ELEMENTS IN SPACE. 2 - CHANGING THE FONTS. 3 - COLOURS SHOULDNT BE CHANGED. 4 - NOT TO MOVE THE LOGO CONSTRUCTION
5 - MUST NOT STRETCH OF COMPRESS THE LOGO. 6 - LOGO MUST NOT BE USED WITH A STROKE. 7 - PROPORTIONS HAVE TO BE MAINTAINED. 8 - SHOULD NOT SKEW.
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