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Brand Style Guide
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Revised February 2022
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Who We Are NI
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Every parent who has lost a child must make the decision to continue living in an impossible reality. Family and friends are an invaluable support system after such a loss, but there is a specific comfort that can only be found in shared experience. There’s something so transformative about being able to look someone in the eye and know that they understand what you’ve been through. The idea for Haven was born in 2017 out of a desire to organically and authentically connect with other parents like us. To talk about the hard stuff without fear of judgment or discomfort. To honor ourselves, each other, and our children. Today, Haven supports grieving parents by providing timely, comprehensive educational resources; hosting events focused on self-care and healing; and curating and delivering heartfelt Healing Gifts. In the midst of loss, Haven is a safe space for us to love our children–and one another–out loud. Join us as we grieve, celebrate, and walk the long path to healing together.
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Our Logo
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Our Logo
Our logo can be used with or without the tagline, and as white on a darker background, or navy on a lighter background. See the hex-code for the navy color on page ??.
use. The monogram on the right includes the tagline and may be placed within a circle or used with a
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transparent background as shown above.
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Monogram
Haven has three different monograms available for
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Our Colors
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Our Colors
Primary Colors
#212634
#b27e2e
#07464f
C: 82 M: 73 Y: 53 K: 61
C: 27 M: 50 Y: 98 K: 8
C: 93 M: 58 Y: 54 K: 39
R: 178 G: 126 B: 46
R: 7 G: 70 B: 79
R: 33 G: 38 B: 52
Secondary Colors
#d0dbd6
#e6edde
#eee8ea
C: 18 M: 7 Y: 14 K: 0
C: 67 M: 32 Y: 66 K: 11
C: 5 M: 7 Y: 4 K: 0
R: 208 G: 219 B: 214
R: 92 G: 131 B: 103
R: 238 G: 232 B: 234
Near Navy
Haven Teal
Gray Green
Gray Blue
Haven Gold
Gray Pink
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Typography
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Typography Avenir Next
Superior Title
ULTRA LIGHT Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 . !?&$,:;
Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 . ! ?&$,:;
Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 . !?&$,:; Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 .!?&$,:; Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn sOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 56789.!?&$,:;
Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 . ! ?&$,:; Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn sOo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6789.!?&$,:;
Example Headline Example Sub-headline
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est.
Superior Title Medium, 17pt Avenir Next, Medium, 12 pt
Avenir Light, 11 pt, 17 pt leading.
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Supporting Elements
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Botanical Illustrations
These botanical illustrations can be used as supporting graphics throughout the Haven brand. These graphics should be used sparingly to add visual interest. They can either be used as a dark color on a light background, or a light color on a darker background (such as the white illustration behind this paragraph.)
Literature & Media It’s OK to Laugh (Crying Is Cool Too): A memoir by Nora Mcinerny
Printed Materials SS
You Are The Mother Of All Mothers: A Message of Hope for the Grieving Heart by Angela Miller
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Resources Handout
Its OK That You’re NOT OK: Meeting Grief and Loss in a Culture that Doesn’t Understand by Megan Devine
This resources card includes a list of
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helpful resources for people on their grief journey.
Healing Resources Local Support Groups Haven: Offers Healing Gifts for parents, frequent events to promote healing, and a network of others to connect with who have walked a similar path. havenmidwest.org
Hospice of the RRV: Offers monthly group sessions for those on their grief journey. www.hrrv.org
Terrible, Thanks For Asking: Podcast by American Public Media Landscape of Loss, A Haven Podcast: Podcast featuring friends of Haven sharing their stories.
Online Resources Still Standing Magazine: Online magazine/website with blog posts and other resources for loss families. stiIIstandingmag.com
A Bed for My Heart: Website with blog posts, quotes and other resources for loss families. abedformyheart.com
Healing Retreats Harbor: A Haven for Your Heart: Hosted by Haven, a mother’s retreat encouraging self care, mindfulness, and remembrance. havenmidwest.org
Addie’s Angels: Local non-profit that offers specialized counseling services to bereaved parents. addiesangelsnd.org
Faith’s Lodge: A retreat center in Wisconsin for parents experiencing medically complex conditions or loss of child. faithslodge.org
Remembrance Items Molly Bears and/or Healing Embrace: creates weighted teddy bears the exact weight of your child. mollybears.org healingembrace.org
The Milky Mudra: creates cremation and breast milk jewelry and keepsakes. the-milky-mudra.myshopify.com
Remade to Remember: your cherished clothing repurposed. remadetoremember.com
A Beautiful Remembrance: artwork pieces created by watercolor, hand/foot prints, heartbeats and other custom graphics.
For a full list of resources, scan the QR code above OR visit havenmidwest.org/resources.
abeautifulremembrance.com
Get in touch at havenmidwest.com
@havenmidwest
@havenmidwest
Business Cards Business cards should have the full logo and tagline on the front side, and all of the information the back side that is included on the sample below.
Jennifer Burgard Founder & Executive Director
P: 701.200.1194 E: jennifer@havenmidwest.org @havenmidwest
@havenmidwest
havenmidwest.org
New Information Card This new information card includes all of the relevent information grieving people will find when they go to Haven.
In the midst of loss, Haven is a safe space for us to love our children–and one another–out loud. Family and friends are an invaluable
support system after such a loss, but there is a specific comfort that can only be found in shared experience. There’s something so transformative about being able to look someone in the eye and know that they understand what you’ve been through.
Healing Resources
Healing Gifts
Redefining life after loss. Every parent who has lost a child must make the decision to continue living in an impossible reality.
The Haven community is here to help you through.
@havenmidwest
@havenmidwest
Get in touch at havenmidwest.com
Healing Events
Haven supports grieving parents by providing timely, comprehensive educational resources including: • • • •
Literature Landscape of Loss, A Haven Podcast Remembrance Item Options Support Networks
Haven curates and delivers heartfelt Healing Gifts. These gifts include self care items designed to promote comfort and healing in the wake of loss. Gifts include items such as: • • • • •
Hand poured candles Journals Self-care items Books Gift cards
Haven hosts events focused on self-care and healing among mothers and fathers who are experiencing loss. These events include: • • • •
Love & Light - Annual Remembrance Event in October Harbor: A Healing Retreat Workshops and Volunteer Opportunities Healing Events & Personal Connections
Get in touch at havenmidwest.com
Thank You Cards
Thank You.
Thank You.
Thank you for supporting others along their grief journey.
Thank you for supporting others along their grief journey.
Love & Light Thank You Card
SENDING
Love & Light FROM HAVEN & FRIENDS
Learn more at havenmidwest.org