STRATEGIC HEALTHCARE E hello@weusthem.com W weusthem.com
A C AS E S T UDY BY
INTRODUCTORY NOTE
STRATEGIC HEALTHCARE
M
McMaster University came to us as they had heard of our work in healthcare and had been referred to us for our expertise in uniquely understanding the industry. They are working on a unique mechanism of capturing the experience of all the players in a youth health encounter and identifying how experiences from various perspectives speak to how there may or may not be a disconnect between those involved. An experiential look at the encounter does not necessarily look at the clinical identifiers of the same, but does speak to the potential outcomes and feelings one may have as a precursor or as a postvention indicator of success. This unique view in the encounter that is not captured in any of the documentation during the same may provide for key insights for all concerned going forward as a mechanism to better the potential outcomes and make positive the experiential nuances we sometimes take for granted.
Faten Alshazly, BSc., MA Chief Creative Officer, WeUsThem Inc. E: faten@weusthem.com T: 902.407.8150 W: weusthem.com
Ashwin Kutty, BSc., MBA, IMM, EMM President & CEO, WeUsThem Inc. E: ashwin@weusthem.com T: 902.407.8150 W: weusthem.com
OUR RECENT HONOURS Faten Alshazly 2014 2013
STRATEGIC HEALTHCARE Ashwin Kutty 2014
Canadian Progress Club
BUSINESS PERSON OF THE YEAR
The Peter Brojde Foundation &
Progress Women of Excellence Awards
Canada’s Executive Leadership
2011
INNOVATION AWARD
2013
CHRISTOPHER J. COULTER AWARD & ALUMNUS ACHIEVEMENT AWARD
WeUsThem
GTEC
EXCELLENCE IN SERVICE DELIVERY
INNOVATION & CARE DELIVERY AWARD
2012 Mental Health Commission of Canada Community Capacity Award
2014
GTEC
NEXT GENERATION LEADERSHIP AWARD
2011 HEALTH AND WELLNESS
MEANINGFUL INVOLVEMENT OF CONSUMERS AWARD
CLIENTS LIST
STRATEGIC HEALTHCARE
TABLE OF CONTENTS
STRATEGIC HEALTHCARE
IDENTITY 1
MOBILE YOUTH INTERFACE 7
WEB PROVIDER & PARENT INTERFACE 10
ANALYTICAL REPORTING 12
O
DENTITY
THE BIRTH OF AN IDENTITY
2
IDENTITY
3
THE BIRTH OF AN IDENTITY
IDENTITY
APP ICON
abcdefghijklmnopqrstuvwxyz DESYREL REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ MOSTRA NUOVA REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ MOSTRA NUOVA BOLD
COLOUR PALETTE
As myEXP will capture the experiences of three different perspectives, the notion of identifying it by a representative colour palette was born. In looking at how this would be a personal reflection of ones experience, the notion of My came about to encapsulate the experience as being personal to the individual. The use of a handwritten font style further articulates the personal observations captured through the various interfaces. As the youth would be the centre of this experiential cataloguing, the texting terminology of EXP as opposed to Experience was used for the naming & the identity. Availability in the App Stores as well as clarity as an icon was certainly part of the brainstorming process as well.
4
OBILE YOUTH INTERFACE
YOUTH EXPERIENCES
1 Question
naire
INTRO Our wireframing process follows the user journey mechanism of tracing how a user may based on the logic identified be faced with a variety of screens from start to finish of a single use. A snapshot of a couple of core functions are shown to highlight the complexity of the App as well as trace the various logical paths for the user based on their responses.
6
SCENARIO C
SCENARIO B
SCENARIO C SCENARIO B
SCENARIO A SCENARIO B EXIT MODULE SCENARIO C
MOBILE YOUTH INTERFACE INTAKE SURVEY
EXIT MODULE
EXIT MODULE
EXIT MODULE
SCENARIO C
EXIT MODULE
The intake survey gathers background information on all youth enrolled in the study. It also introduces the youth to the app and the questions they will be asked. The intake survey as one would imagine would only appear once at the first use of the App.
QUESTIONNAIRE The questionnaire is designed to be delivered following each scheduled appointment. Its goal is to capture the users’ subjective experience of an appointment through multiple choice and open ended questions. There are 17 possible questions in the core questionnaire. The 3 possible response sequences are. There is also an exit module that is only answered after the LAST appointment.
7
USER INTERFACE DESIGN
SPLASH SCREEN
HOME MENU
JOURNAL
CALENDAR
Our wireframing process looks at how an individual would interact from the point they launched the app and following game logic would follow the entire tree of decisions made through the App. These high-fidelity wireframes provides for a unique view into the navigation, interaction
8
INTAKE SURVEY
and interface design attributes faced by the user. We believe in ensuring our clients receive a complete view to how a user would approach the various interactive points prior to development. This allows for initial testing and feedback from users on the intuitive nature of the same, coupled with its aesthetic appeal.
MOBILE YOUTH INTERFACE
QUESTIONNAIRE
RESOURCES
ABOUT THE APP
SETTINGS
HELP SCREEN
9
EXPERIENTIAL FUNCTIONS WEEKLY PROMPT
MOBILE YOUTH INTERFACE TAP THE “+”
ndar
Cale
TAP ON THE DATES TO SHOW DETAILS OF ALL APPOINTMENTS ON THAT DAY
SCENARIO A SCENARIO B SCENARIO C
CALENDAR The calendar gathers general information about appointments that participating youth have scheduled. The dates entered will determine when following an encounter questionnaire prompts are sent out. Youth may enter appointments manually themselves if they end up having an appointment that they weren’t aware of when receiving the weekly prompt.
10
EB PROVIDER & PARENT INTERFACE
PROVIDER EXPERIENCES
WEB PROVIDER & PARENT INTERFACE
myEXP is the first experiential app that brings together the perspectives of the youth, the service/health providers and the family members under one umbrella. To facilitate this collaborative sharing of perspectives to improve the clinical encounter, a web based questionnaire is made available to the service provider and the family member upon the completion of an encounter. The interface is responsive for mobile, web or desktop devices, allowing for this information captured across devices and applications.
12
NALYTICAL REPORTING
PRIMARY INVESTIGATOR & TEAM INTERFACE
As with everything we do, we believe in the numbers and how they reflect the success of a project or an initiative.
information and be able to export the same for further statistical analysis should it be required.
myEXP and the investigators at McMaster also believed in ensuring there was a mechanism to bring together an analytical interface that would collate the information collected from all three perspectives and provide for a mechanism to review the
As the fourth interface for this project, it brings together a holistic view on how perspectives are gathered, evaluated and reported on for better clinical interventions leading to perhaps better health outcomes.
14
ANALYTICAL REPORTING
15
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