Window Fashion Vision magazine JanFeb14 by Window Fashion Vision Magazine

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01/02 14 IWCE: VISION ’14 SHOW ISSUE

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A detail from one of the 2014/2015 Hemtextil trends. For more information see page 70.

01/02.13 VOLUME 35 / NO. 1

THIS ISSUE / IWCE: VISION ’14 SHOW ISSUE THIS ISSUE 14 Why Not Windows? The carpeting industry built the cost of their product into home mortages. Why not windows. By Nigel Brown & Steve Bursten 16

How to Use Objections to Win a Client IWCE:Vision’14 Preview Objections are a plus. By Maria Bayer

Building Your Marketing Skill Set IWCE:Vision’14 Preview Organizing your marketing effort to improve sales. By Gail Doby

Finalizing a Client’s Color Selection IWCE:Vision’14 Preview How to move from inspiration to specifications. By Kate Smith

22 Dutch Process Delivers American Style IWCE:Vision’14 Preview Forest Drapery Hardware masters the U.S. market. 24 Layers of Protection IWCE:Vision’14 Preview Making fabrics safe, fashionable and function is the core of Wilson Fabrics’ process. 26 Elegance Meets Innovation IWCE:Vision’14 Preview Qmotion makes a name for itself in a crowded industry. 4

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28 Trends, Tools and More IWCE:Vision’14 Preview Sherwin-Williams shares some of its plans for Las Vegas. 30 Design Tech Summit IWCE:Vision’14 Preview DTS founder Katy Garrett introduces an exciting new addition to the IWCE show floor. 32 Get off the Paper Trail IWCE:Vision’14 Preview Sandy Cruz shares some tips from her Paperless Coaching program. 36 Dinner and a Show IWCE:Vision’14 Preview Vision staffers select their favorite dining destinations. 38 Think Pink New color trends from Box3 41 IWCE:Vision’14 Show Program Seminars, special events and much more. 56 Show Map and Exhibitor List WCE:Vision’14 Preview 58 Exhibitor Products WCE:Vision’14 Preview 70 Looking Both Forward & Back WCE:Vision’14 Preview Heimtextil 2014 trend preview. 74 The Successful Debut of R+T Turkey A new city is added to the R+T family of shows.

76 Positive Predictions for R+TAsia Another year of growth anticipated. 78 A Passion for Pretty WCE:Vision’14 Preview Tammy Paradoski shares a few designs featured in her seminars. 82 Understanding Offsets WCE:Vision’14 Preview Deb Barrett details a tricky project requiring offset panels. 86 Modern Medieval Times Barbara Krai uses tapestries for window treatments.

EVERY ISSUE 6 Viewpoint: What We’re Loving Now Comments from contributors. 8

Viewpoint: Our View President/CEO Grace McNamara

10 Viewpoint: InfoBar Interior design industry stats from the IBISworld.com report. 12 Viewpoint: I’m Officially Obsessed With Susan J. Slotkis on warm metals 92 Product Showcase 96 What’s Next

On the cover:

The Grand Parlor at The Trump Tower in Toronto features the Forest Shuttle motorized track system. See more starting on page 22. Photo by: David Whittaker.

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WF-VISION.COM WHAT WE’RE LOVING NOW … Sandy (Well, Trello!) My

project

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projects

one

board in lists that I can move back and forth and cards I can move up and down according to priority. It also keeps track of all my activities from start to finish in every project. I keep everything from jobs in progress to my Christmas list on

WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • grace@wf-vision.com Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.com Editorial Director • Susan Schultz • susan@wf-vision.com Managing Editor • Nichole Day Diggins • daydiggins@charter.net WFCP Director & Trend Specialist • Deb Barrett • deb@wf-vision.com WFCP Workroom Certification Director • Jill Ragan Scully • jill@wf-vision.com Office Manager • Rhianna Huizenga • rhianna@wf-vision.com Digital Media & Marketing • Jennifer Anderson • jennifer@wf-vision.com Business Manager • Gabriela DesRochers • gaby@wf-vision.com SALES Advertising & Trade Show Director • Shannon Leclair • shannonl@wf-vision.com Senior Account Executive • Karen Griffiths • karen@wf-vision.com Account Executive • Susanne Young • susanne@wf-vision.com

my board. Things are color coded (I am a chronic color coder) so I am able to see what I need to do, what I need to order and who I need to call, all in one glance. It is perfect for a one-man show like me and has amazing features for team projects having collaboration and delegation abilities. And, even better—it’s free! Check it out yourself at trello. com/sandycruz/recommend.

Barbara (Wind Power) Sailing is the best way I have found to “get away from it all” without leaving town! Being out on the water, catching the wind in the sails is my great escape!

Concentrating

on constant adjustments with the tiller and the sails puts me in another world. All my stress disappears. When I come in from sailing, I feel refreshed and ready to tackle whatever new challenges come my way.

CONTRIBUTORS IN THIS ISSUE Maria Bayer, Nigel Brown, Steve Bursten, Sandy Cruz, Gail Doby, Hilde Francq, Katy Garrett, Susan J. Slotkis, Kate Smith DESIGNERS & WORKROOMS FEATURED IN THIS ISSUE Deb Barrett, Barbara Krai, Tammy Paradoski SPECIAL THANKS TO Jennifer Donnelly, Joe Selogy, Jeff Winter, Steven Wright 2013 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz,Horizons Window Fashions Inc. Jane Shea, Blinds Unlimited SUBSCRIPTIONS 877-344-7406 • WFVision@pubservice.com

Jeff (Fresh & Tasty) This year I’ve discovered what farmers have known for ever…things taste better when you grow and prepare them yourself. Heirloom tomatoes, habanero chili peppers and Chinook hops were just a few of the things that came out of my urban garden this year. In the past six months I’ve learned how to dry herbs, pickle vegetables and found the best

We’re on Facebook twice! facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.

Keep up with all the IWCE: VISION ’14 New Orleans tweets @IWCEVISION

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel 651/3300574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, PO Box 15698 North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/ back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2014 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

recipe for dairy-free fried green tomatoes ever! The problem I have now is the pickled asparagus and brussels sprouts look so good sitting on my kitchen shelf that I don’t want to eat them and lose my new favorite decorative accessory. Fortunately, spring will be here in no time so I can start the process all over again.

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VIEWPOINT

A Sure Thing This February Las Vegas is your best bet.

here are so many fantastic events at this year’s IWCE— whether you’re a manufacturer, a dealer, a designer or a workroom, you’d have to be crazy to miss this show! First off, it’s in Las Vegas in February, so if you’re like me, the thought of escaping from frigid temperatures for a few days is wonderfully appealing. But the weather is just a bonus for what is going to be three days packed with amazing experiences. Just read through the pages of this issue to get a taste of some marvelous new products that address the trends of safety, eco-friendly and technologybased innovation. Plus, our top-rated faculty gives samples of what they will be presenting—all subjects that you told us you needed and wanted to learn and that will help your business grow. One of the most exciting additions at IWCE: Vision’14 is Design Tech Summit, the brainchild of entrepreneur Katy

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Garrett. She held the first DTS at High Point last fall, where Deb Barrett was a participant. Deb spoke so highly of the event, we knew we had to add DTS to our roster of events. So get ready to learn about the most important apps and digital tools for your business, with the unique opportunity to talk directly with the developers, test them out on site and learn how to customize them for your specific needs. Regardless of how experienced you are or how long you’ve been in business, you’ll find something that will help you grow. One of the most helpful apps you could have at your fingertips while in Vegas is our own for IWCE: Vision’14. It combines the seminar schedule with all the special events taking place on the show floor, such as the Construction Zone and DTS schedules, plus all kinds of extras such as limited time offers from exhibitors, off-site event information and much more. Yes, we have an app for that!

And don’t forget our annual Envision Design and Ingenuity Workroom Awards, the fabulous Construction Zone and the fact that this year your badge gets you into three incredible shows—IWCE, KBIS and for the first time, the International Builders Show. With all of this going on, there’s no doubt Vegas is a win-win to get your 2014 off to a great start! V

Grace McNamara President and CEO PS: As much as we would love to see you in Vegas February 4-6, we know that it’s not possible for everyone to make it. If you can't join us in person, we've got some exciting news for you! Vision will be featuring our first virtual conference offering most of the great seminars that are being presented at the show in February. Stay tuned and visit our website for more info on this and all the exciting details!

Introducing the first and only motorized drapery rods. Experience the quiet elegance of QMotion.

The real beauty of QMotion Motorized Drapery Rods is what you don’t notice. We removed the noise, the wires and external motors in our automated hardware. We engineered quiet and sophisticated, batteryoperated motors and tucked them within the rod itself, so you get a simple, elegant aesthetic that’s so easy to install you won’t believe it’s motorized.

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InfoBar

Interior Design Industry Report

A second set of snapshots from the IBISWorld report released in September 2013 on the interior design market, here detailing the locations of interior design businesses and their relative revenues. The distribution of interior designers corresponds to the distribution of the population, home values, business centers and income levels. The industry is concentrated in the Southeast, the West and the Mid-Atlantic region.

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The industry has a low level of market share concentration and is highly fragmented with thousands of market participants, of which only a small number have annual revenue exceeding $1.0 million.

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WF-VISION.COM | JAN/FEB 14 | 11

VIEWPOINT

Susan J. Slotkis on warm metals

I’m Officially Obsessed With Remember when our choices for decorative hardware and fixtures were largely between chrome or brass? We were forced to choose silver or gold tones, cool or warm and like our jewelry, we rarely mixed metals. Loving both silver and gold (having more silver due to the price point) I rebelled against this and wore silver on one hand and wrist; gold on the other. I’ve also loved vintage copper jewelry for as long as I can remember. One of my favorite pieces is a silver pin, Georg Jensen-inspired piece, with copper details. Then there’s my antique lusterware pitcher collection, most of which is in my preferred copper glaze. ¶ Fortunately for me and others who share my preference for mixed metals, there are now vast choices of metallic finishes in all types of products, especially in ‘warm’ options. Choose from bronze, copper, brass, and gold—oil-rubbed, satin finish, hammered, polished, matte, pitted, etched, or antiqued. Gold comes in many colors with rose gold—a less blingy, less brassy option—growing in popularity. Bronze, a copper alloy, and perhaps my second favorite metallic next to copper, is also more widely available in a range of choices. There’s even a place for rust in the mix of modern metallics! ¶ Whether for hardware such as drapery rods, switch plates, kitchen and bath fixtures, appliances, wall coverings, textiles or accessories, there is no dearth of choice. So go ahead, mix metals and embrace the ever-growing selection of warm metallics—I say “yeah!” V

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SUSAN J. SLOTKIS AT IWCE: VISION ’14

OPPOSITE PAGE: A pair of beautiful copper lusterware pitchers, (far left) unfortunately not mine, from Cowan Auctions; and a Georg Jensen Fusion ring with diamonds. THIS PAGE: While stainless steel is still the metal of choice is most kitchens, consumers are becoming more willing to mix in other materials. The enduringly popular KitchenAid™ stand mixer is now available in both satin and antique copper finishes, in addition to the popular enamel colors. For a glimmering backsplash Regina Bilotta of Bilotta Kitchens custom cut copper La Leaf tiles from Artistic Tile, combining both smooth and antique finishes.

CLOSER LOOK Susan J Slotkis, Profiles—Personalized Interiors susanslotkis.com Pinterest: pinterest.com/susanslotkis

Susan J. Slotkis is an interior designer, educator, author and industry expert. Currently adjunct assistant professor at the Fashion Institute of Technology, SUNY and instructor at NYU, her book Foundations of Interior Design, is now in its second edition. She has been praised for her ability to weave design concepts and trends within the context of art, culture and history. Susan will be addressing design styles in two seminars at IWCE: Vision’14. Register now for Design Directions and Trends and Accessories: Style & Substance at wf-vision.com/showregister

VIEWPOINT

It’s time to reinvent our industry’s relationship with builders

Why Not by Nigel Brown and Steve Bursten, members of The International Window Coverings Exchange

he boardloom carpet industry was born when Gene Barwick, a floor covering buyer for Sears, saw the potential of converting narrow bedspread tufting machines in Dalton, GA to manufacture wide-width carpeting. It was a great innovation, but the industry did not really take off, until pioneers in the 1950’s managed to get carpeting installed in virtually every new home built in North America. How did they do it? And why can’t their model be extended to window coverings? The breakthrough was convincing builders to include an allowance for carpeting in every home they built. Next, they had to convince lenders to include the purchase in the 30-year mortgage. Suddenly, 200 yards of carpet at $6.00 a yard—a $1,200 investment (almost $10,000 in today’s buying power)—was no longer added money that buyers had to come up with when they bought a new home. Instead, it became about $7.00 a month while they stayed in their home. If they moved within the first decade of owning their home and transferred their mortgage, they ended up paying less than one-third of the value of the flooring, while enjoying its benefits every day they lived in their home. What a deal! Make it Work for Windows Why can’t we do the same with 14

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window coverings? Just like broadloom carpeting, blinds and shades are attached to the home, not something the buyer will typically take with them when they move. A reasonable estimate of $3,000 would allow the purchase of quality (although not extravagant) window treatments for most new homes in the $200,000-$400,000 price range. Meaning that for $16 a month (assuming a 5% interest rate), the home buyer would not have to come up with $3,000 in cash. If they move in five years and transfer their mortgage, they pay less than $1,000, including interest! Time to Take Action Is it magic? No. It is just sensible business for our industry, for savvy builders and for buyers. There are many reasons this is a win-win for everyone. It is so important we need to start the dialogue now. We need to set out the values for everyone involved. The IWCE: Vision’14 show in Las Vegas is the perfect opportunity to start this cross-industry discussion, paired as it is with the NAHB International Builders’ Show. If you work with builders or mortgage lenders, ask them how we can work together to benefit new home buyers. We’ll be back with additional articles as we explore the actions necessary to help window coverings explode like carpeting did in the 1950’s! V

The International Window Coverings Exchange is a group of 14 leading window coverings retailers from throughout the U.S. and Canada. Founded in 1981, the group is active sharing ideas and supporting industry growth. If you would like to help the Exchange in this effort, whether you are a retailer or supplier, contact Nigel Brown at nigel.brown@ruffell-brown.com Nigel Brown opened Ruffell & Brown Interiors in Victoria, Canada, in 1987 with partner Debra Ruffell. It has now grown to be one of the largest independently owned decorating stores in Canada. He is proud to be a member of the International Window Coverings Exchange. Steven C. Bursten has more than a half century of experience in window covering shop-athome sales, marketing and management. He founded the world’s largest interior decorating franchise, cofounded the International Window Coverings Exchange of major industry retailers, and co-founded the Exciting Windows! national network.

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VIEWPOINT

Recognize these roadblocks as opportunities

How to Use to Win a Client by Maria Bayer

ou’re having a great meeting with a prospect—and then you hear it…the dreaded objection. If you’re like most people, you cringe when you hear an objection because you automatically assume that means the client isn’t interested.

So welcome those questions. And you should even welcome the concerns, too. Why? Because that means they’re thinking the whole process through in their minds, and want to understand your process, how you price your services and how you ensure that they’ll be happy with the final result.

But don’t despair! Objections are not a bad thing—they’re actually a sign that your prospective client is truly interested. Brian Tracy, a motivational author and speaker explains: “Objections are good. They are essential to the selling process. There are no sales without them…Objections indicate interest.”

Think of objections as a compass that you’re headed in the right direction.

Understanding Objections This may seem counterintuitive to you, but that’s only because the word ‘objection’ has been labeled as something bad, rather than what it truly is: a question or concern, which is an indication that your prospect is interested in your product or service.

Too many people just wing it when it comes to meeting with prospective clients—instead you should do your homework. The great part about this homework is that once you do it, you won’t have to do it again.

Think about the last time you went shopping. If you were interested in a product, you probably asked the salesperson questions. If you weren’t interested, you wouldn’t ask any questions at all. You wouldn’t waste your time. Once you begin thinking of objections as questions, you’ll understand what purpose they serve. Your prospective client will naturally have questions for you, because you can’t realistically cover every single thing they could possibly want to know. 16

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Addressing Objections The next step is to know—in advance —how you’ll answer those questions and concerns. You’re not a mind reader, but I’ll bet that you do know the questions that you hear frequently.

First, start by writing down all of the questions that you hear repeatedly. Then, next to each question, write an answer, keeping in mind these guidelines: • Think of yourself as a consultant, and answer the question in a way that teaches, rather than in a way that comes across as defensive. Remember, your client has likely never hired someone like you before, so they don’t know what they don’t know. It’s your job to educate them. •R eplace your old stereotype of what an objection is with this: “Objections are opportunities to build value.”

And the more value you build, the more your client will pay. •B uild value by including in your answer why it benefits the client. You price this way because…benefit, benefit, benefit. These window coverings cost a bit more, but you’ll receive…benefit, benefit, benefit. Take the time to to build value in your answers, you won’t be scrambling during your meeting, or sounding defensive, neither of which help you to win your client’s trust or their business. Instead, you’ll not only alleviate your client’s concerns, but you’ll be one of the savvy who turn objections into opportunities to win fabulous clients. V

MARIA BAYER AT IWCE: VISION ’14 Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being ‘sales-y’. Join Maria at IWCE: Vision ’14 in Las Vegas where she’ll be teaching How to Turn Objections Into Opportunities. You’ll learn more about how to elimate objections and build value.

VIEWPOINT

Sales are easier with solid marketing

Building Your Skill Set by Gail Doby, ASID

ew people have a positive view of selling because they perceive the activity of ‘being sold’ as uncomfortable— being pressured by a self-promoting salesperson is no one’s idea of a good time. However, we all appreciate skillful people that solve problems for us. What is your immediate reaction when you think about sales and selling? If you’re reaction is negative, you’re not alone. However, if you want to be successful in business, learning how to sell is essential. As you may have read in some of Maria Bayer’s articles in this magazine, she often talks about closing clients vs. selling. That’s a more pleasant moniker for the activity, and though it seems less intimidating, it is still a skill that requires training and practice. The Role of Marketing All entrepreneurs must be able to sell themselves and their products—their first job for their business is to “make rain.” However, before you can close a client, you have to first get them to contact you to express interest. And the best way to get a prospect to contact you is good marketing. Both marketing and sales skills are equally important to your business success. Marketing starts with understanding what you’re really selling. If you are an interior designer or window treatment specialist, you are selling the end result of the services you 18

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provide—the beautiful interior or the perfect window treatment that solves one or more needs. You’re selling light control so that the client’s furnishings are protected, thermal control to keep the utility bills down, black-out lining so your clients can sleep better and wake up refreshed and the aesthetic beauty of framing a view so the client’s room looks luxurious and sophisticated. Your website and marketing materials need to entice the prospect to call you and inquire about how you work, not how much you cost. There are hundreds, and even thousands of marketing tactics that you can use to ‘convert’ the website viewer to a potential, and once he or she calls, it is your ability to qualify the client that determines if your caller is a viable prospect. Once you decide that person is someone you want to work with, you need to explain the benefits of your services in such a way that they can’t wait to work with you. Key Marketing Steps Your first strategy is to get the call or email. How do you do that? You start with compelling marketing text that persuades the reader to contact you. However, that’s only part of the story. You have to drive traffic to your website. There are three great ways to do this: 1. Referrals—what most designers use, but people that are referred to you don’t always call.

2. Getting ranked on the search engines like Google and Yahoo! so your company website shows up on the first page. 3. Driving traffic by paid ads. The goal of marketing is to reach out to potential clients and motivate them to contact you. Your marketing message should be in keeping with what you deliver and how you work with your clients. It makes the next steps—qualifying and closing—so much easier. V

GAIL DOBY AT IWCE: VISION ’14 Gail Doby is Chief Vision Officer and CoFounder of Design Success University. Gail will cover this topic in more depth at IWCE: Vision ’14 in Las Vegas in her seminar Stealth Marketing Secrets. She’ll detail 10 mistakes that you could be making with with your marketing as well as 10 low-cost ways to attract your ideal clients easily. Learn to simplify your marketing systems and fill your pipeline with clients.

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MARKET PREVIEW

Get buy-in at every step

Finalizing a Client’s Palette by Kate Smith, CfYH, CMG

n the previous issue’s article on color, we focused the steps necessary to uncover your client’s style and get them engaged in the color selection process. While you’re learning their space and their needs, you’re helping educate them about color, color combinations and the color selection process. Now that you and your client have come this far together, it’s time to focus on specific colors choices and the inevitable questions: How will these color choices balance each other throughout the home? And how will you properly present these choices to your client so they understand?

First, I recommend starting again at the beginning. Meaning, walk through the house with your client again, as you did when you were first learning about this space. As you do this, begin to present your ideas, one color and one space at a time. Explain the overall color scheme of the client’s space. Each room may be unique, but there are a few colors and design elements that unify the overall look of the home. Propose your color choices clarifying each recommendation. Offer the homeowner details to be able to make an informed decision. If your client seems wary, do not move forward with another choice until your homeowner becomes comfortable with their decisions. One of the things I do to help a client own their decisions is to work collaboratively to create a master color palette. This can help them to quickly see how the colors create harmony throughout their home and flow from space to space. A master palette hones in on a few thematic color elements, such as creamy white trim, will be continuous through the home. Using a master palette will make it easier for them to re-design, using Whether you are trying to create a room that is calm and restful or warm and welcoming, color is the single most important element used in a living space to evoke emotions. Set aside function for the moment and focus on how your client wants this space to feel.

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pieces they already own at a later time. For example, pillows, accessories or even lamp bases and shades can be mixed and matched for completely new looks, keeping the space both dynamic and interesting. Now that you have presented your color recommendations and your client has made the final selections, you can both become excited about the new color scheme. The results will be a beautiful home for your client and growth in your talent for selecting the perfect colors for any room. V

KATE SMITH AT IWCE: VISION ’14 Kate Smith is President and Chief Color Maven of Sensational Color. Kate works with companies by creating compelling color content that relates to their company’s products or services. To that end, she recently developed The WFCP Certified Color Consultant program for WFCP to help designers become a go-to color resource. Kate will be in Las Vegas at IWCE: Vision ’14 for a Color Certification Q&A session, as well as two seminars— The Keys To Creating Color Harmony At Home and How To Take Your Color Scheme From So-So To Sensational.

MARKET PREVIEW

Function and fashion leads to success

Dutch Process Delivers American or a company that is just 18 years old, Forest Drapery Hardware has deep historic roots. The Dutch company has its international headquarters in Deventer, one of the oldest cities in The Netherlands and one with centuries of business expertise. Deventer was one of the leading cities of The Hanseatic Trade League, a Medieval-era business network that offered manufacturers and their representatives security, transportation assistance and support when selling and trading, a necessity in those highly uncertain times. Jump forward a few centuries, to 1975, when Henk Bosgoed recognized that the city of Deventer is just as welcoming to business ventures as ever. He launched a successful upholstery supply business and soon branched out into other markets. In 1978 he started Unifloor BV, a company that specializ-

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es in noise-reducing underfloors. With the addition of Forest Group in 1993 the companies were organized under the corporate umbrella of Bosgoed Holding BV. In 1995 Forest Group brought its line of drapery hardware to the U.S., choosing Cartersville, GA as its base, due to the proximity to some of the remaining textile mills. In the years since Forest Drapery Hardware has been in the U.S., the company has moved from a rented garage to its own four and a halfacre business site with 25 stocking distributors based across the country, selling to the U.S., Canada and South America. But there were plenty of lessons learned along the way that made this success possible. The Challenge of the U.S. Market When Forest Drapery Hardware launched in the U.S., the company offered approximately 40 SKUs of drapery track systems. Today it offers more than 4,500 and nearly half of those are decorative hardware products. “The biggest challenge was learning which product lines would sell— traditional vs. contemporary, for example; but also which finishes U.S. customers wanted,

polished brass or satin nickel?” said Steve Wright, President, Forest Drapery Hardware. Even with purely functional track systems, there were important distinctions to be made. “The European market leans toward slim-lined, smaller profile hardware because they use much lighter weight fabrics and sheers,” said Wright. “The US market needs stronger, more heavyduty and larger profile hardware to support heavier draperies.” In its first few years, Forest Drapery Hardware studied the U.S. market, learning from clients and potential clients what they needed, what was missing and what services they could provide. Currently the company offers drapery track systems for residential and commercial applications; decorative wood, smooth

OPPOSITE PAGE, bottom left: The Forest Drapery Hardware main facility, under the direction of Warehouse Manager Kyle Baron, has 40,000 square feet to accommodate inventory on a full range of products for any drapery hardware design. Top right: Steve Wright, President, Forest Drapery Hardware THIS PAGE, right: The Grand Parlor at The Trump Tower in Toronto features the Forest Shuttle motorized track system. Photo by: David Whittaker. Lower right: Ripplefold draperies have become increasingly popular and Forest Drapery Hardware has had success with its recently introduced line of decorative Ripplefold tracks. (Note: Ripplefold is a trademark of the Kirsch, a NewellRubbermaid Company.)

metal and wrought iron drapery hardware; roller shades and safety roller shades; and motorization for tracks, decorative hardware and roller shades. Services include assembly, order fulfillment, labeling, staining, bending and curving. “Our goal is to be able to provide any and all drapery hardware products and all related services,” explained Wright. “We offer a 10-year warranty on tracks and motors, which is unique in the industry.” The company approaches the U.S. market with a ‘narrow but deep’ strategy, with inventory on hand for product lines best suited to the U.S. “It’s a continuous process of monitoring the decorative hardware market,” said Anne Doran, the company’s Inside Sales Manager. “To understand the tastes and styles in order to have the appropriate inventory in stock and available to ship.” This was, in fact, a whole new category for the company to learn, as Forest Group NL does not sell decorative products. But since the company introduced its decorative products to the U.S. in 2002, the line has been highly successful. “Our decorative Ripplefold®-style hardware, introduced in 2011, has just recently skyrocketed in popularity,” said Doran.

“The look is moving from grommet panels to something a little more finished, and Ripplefold draperies fit that style direction.” Another 2011 introduction the company is pleased with is its shuttle motor, a quiet, powerful motor with touch control, or the options for RF and infared control, complete with the company’s exclusive 10-year warranty. At the IWCE: Vision’14 show in Las Vegas, the company will debut a new skylight system, a redesigned wood line with new finishes and finials styles, appropriate for both residential and commercial applications and its Atlantis® motorized roller shade system. “We’re excited about the show and to feature the entire range of products and services Forest Drapery Hardware has to offer,” said Wright. “From a single window in a child’s bedroom to all the windows in a high-rise office building, we have solutions.” V

IWCE: Vision’14 Sneak Peek! Did you know? Forest Drapery Hardware is one of several companies that will be debuting new products in Las Vegas. Find out more at wf-vision.com/shows and forestgroup.com

WF-VISION.COM | JAN/FEB 14 | 23

MARKET PREVIEW

Stylish safety for interiors

of Protection hile Wilson Fabrics specializes in designing and developing fabrics, suitable for all types of window treatments, inspired by global trends; usually these trends are color and fashion based. But the company has recently taken under consideration several other important trends that factor into the behavior of the fabric while in the home. Jennifer Donnelly, marketing manager with Wilson Fabrics, explains: “With the increasing awareness of social wellbeing and our desire to ensure we are not being subjected to harmful sub- The Concord collection of blind and shade fabrics features a stylish natural horizontal slub that provides wonderful surface interest. It’s one of many lines available with the company’s exclusive Pitch Black blockout coating. stances, Wilson has taken cause everything will be new to most involves exposing a fabric to ultraviothe proactive approach to visitors, given that this is Wilson’s first let radiation (UVR) and measuring obtaining certification from Oeko-Tex, U.S. show, Donnelly hopes attendees how much is transmitted through the the internationally recognised label take their time at the Wilson stand. sample. (UPF) 50+, the highest rating for Confidence in Textiles. This logo “We are extremely passionate about available provides “Excellent Protecsignifies that the product has passed fabrics and we have some very exciting tion” from the harmful ultraviolet rigorous testing implemented by developments and ranges planned for radiation and all of Wilson’s Blockout independent testing institutes which Blind Fabrics have achieved this rating. 2014 that we can’t wait to release to the confirm that no harmful substances market at Las Vegas this February!”V are present and that the fabric poses In addition to this, Wilson Blind Fabno risk whatsoever to your health. Wilrics are also treated with Teflon fabric son’s blind fabrics are also lead- and protector, which wards off soil, stains PVC-free, making them a great choice IWCE: Vision’14 Sneak Peek! and spills without impacting the fabfor the home.” Did you know? ric’s weight, look or feel. Wilson Fabrics is having a cocktail party Another aspect of many of Wilson’s at their booth on the show floor on Wed., Company representatives are thrilled blind fabrics is the Ultraviolet ProtecFeb. 5 from 3-5 pm—a perfect opportuto introduce Wilson Fabrics to the U.S. tion Factor (UPF) testing the comnity to explore the entire collection. at IWCE: Vision’14 in Las Vegas. Bepany puts them through. UPF testing 24

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â&#x20AC;&#x153;Complete solution for your businessâ&#x20AC;?

MARKET PREVIEW

Motorization made easy

Elegance Meets y anyone’s standards, one of the fastest growing and most profitable categories of the window treatment business has been motorization. In 2010 a new company, QMotion® entered the market, and by 2012 had already won a Window Covering Manufacturers Association award for “Best New Technological Innovation” in the motorization category. Vision magazine spoke with Joe Selogy, President at QMotion to discover how this company has come so far, so fast in a very competitive market.

Some of these inventions included a revolutionary torsion spring counter balance system, patented garage door opener technology, and most notably the first pinch resistant sectional garage door; winning Wayne-Dalton the prestigious Consumer Product Safety Award. As CEO of QMotion, Willis has transferred his expertise into making automated window treatments that operate quietly and more efficiently. His award-winning motorized products redefine what was originally thought possible in the industry.

Vision: How did QMotion Advanced Shading Systems get started? Joe Selogy: QMotion was founded by Willis Mullet, a consummate entrepreneur and inventor, who is a veteran businessman with a passion for innovation. Willis founded QMotion in 2010 after spending many years advancing garage door and garage door opener technology Wayne-Dalton where he was CEO. He helped WayneDalton become one of the nation’s leading manufacturers of garage doors, steering major innovations in the industry. 26

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Vision: What are some of the features that really grab a client’s attention?

QMotion founder and chief innovator Willis Mullet maintains a hands-on approach to product development.

Joe Selogy: We’re all about control options, simple elegance and most importantly, performance. That’s why we developed multiple control options including smart phone applications for iOS and Android devices, single or multi-channel remotes, integration capabilities with leading automation systems, and our patented manual controls for those times when you just can’t find the remote. Simple elegance, QMotion has developed shading solutions that are visually appealing. Our motors, batteries and antennas are designed to be hidden from sight, no visible wires! Performance, QMotion offers industry leading long battery life and small light gaps that complements our whisper quiet motors. Vision: What have been some of the most interesting projects where QMotion has been specified? Joe Selogy: Our automated shading systems are utilized in homes, apartments, offices, restaurants, hotels, hospitals and other large commercial buildings. Additionally, our products are unique because they can be powered via hard-wired low voltage or D- cell alkaline batteries. This combination has allowed QMotion to provide solutions for many challenging projects. For example, we have had multiple projects where the clients could not retrofit the structure with electrical wiring and needed a motorized solution for roller shades

ABOVE: Stylish window shades easily eliminate glare and preserve the view for diners enjoying meals at the Grand Marlin, a restaurant overlooking the water at Pensacola Beach. BELOW: QMotion Shades keep out the heat at this doctor's office and protect furniture from fading in the Florida sun.

that were 144" wide by 144" tall. QMotion battery operated shades were a perfect solution for this situation. We are seeing many clients requesting battery operated solutions in order to eliminate the cost of rewiring while preserving the integrity of the building. In another project, a University required shading control via their automated building management system, but also wanted to allow for individuals to control the shades as needed. Due to our exclusive patented manual override features, QMotion was able to meet these requirements, allowing for individual manual control without damaging the motors or impacting the building automation system. At the show in Las Vegas we will have lots of interesting items, but our new automated drapery rod solutions are a must see! V

IWCE: Visionâ&#x20AC;&#x2122;14 Sneak Peek! Did you know? QMotion will be debuting several new products in Las Vegas this February. Find them at booth #301 and discover more about the company at qmotionshades.com.

WF-VISION.COM | JAN/FEB 14 | 27

MARKET PREVIEW

Make color connections

Tools & More Sherwin-Williams will be back on the IWCE show floor and Jeff Winter, director of marketing for the residential repaint division, took a moment to talk to with Vision about what attendees can expect and why the company supports the WFCP Color Certification program.

Vision: How does Sherwin-Williams approach a “window treatment” show? Jeff Winter: Most of the design professionals we meet at IWCE specify more than just window coverings; they are often specifying color throughout the project. We want to make sure they have the tools that can make it easier for them to inspire and inform their clients. We also facilitate introductions to Sherwin-Williams’ designer account executives, a team of experts who provide professionals with localized resources and assistance. Vision: What are some of the most frequent questions your teams receives from IWCE attendees? Jeff Winter: Design professionals are interested in what Sherwin-Williams sees on the horizon for color, so we frequently talk about the upcoming color trends. Professionals may seek application suggestions from our colormix 2014 colors or information about the drivers behind the palettes. In addition, we offer insights into residential design trends and resources. We also receive questions about Sherwin-Williams’ professional color selection tools, such as ColorSnap Studio™ and its tablet functionality. Designers are seeking tools that can be used for color inspiration, to virtually paint walls or to explore Sherwin-Williams’ 1,500 colors. We’ll have 28

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ColorSnap Studio™ is one of several Sherwin-Williams professional color selection tools, available on tablets and smartphones. Stop in the Sherwin-Williams stand for a one-on-one review of all the features this full-service app offers.

tablets available at IWCE for handson demonstrations of the tools. Vision: What do you want attendees to ‘take away’ from a visit to the Sherwin-Williams stand? Jeff Winter: Our goal is to inspire professionals and arm them with the tools and insights needed to guide clients through a successful project. Sherwin-Williams will feature its full suite of color tools for design professionals. We’ll also be taking orders for our professional color tools, like specifier fan decks and color files.

Vision: How does your participation in the WFCP Color Certification program benefit designers? Jeff Winter: Sherwin-Williams sponsors the WFCP Color Certification Program to provide designers with foundational knowledge around color, helping to simplify the color selection process. Professionals who complete the program are able to develop cohesive palettes for paint, window coverings and more. Following certification, Sherwin-Williams builds relationships with these designers and serves as the go-to resource for color guidance and tools. V

MARKET PREVIEW

Tech solutions developed for the design trade

Design

Summit

When Katy Garrett decided to develop a project management system for her design & fabrication business 12 years ago, she had no intention of launching a new business and career path. But Connexionsoft, the system she helped build, is now a thriving business in its own right and Garrett, as co-founder and CEO, has made it her mission to close the gap between interior design professionals and technology creators. o that end, the first Design Tech Summit took place this past October at the annual High Point furniture market. “Connexionsoft is built around a philosophy of integration, mobility and connecting great tech tools together,” said Garrett. “We’re always on a quest to find new tech tools and better solutions.” But for interior designers, the idea that they would have to search out these applications, research how they would work with their current systems, compare pricing and services— it’s a full-time job when they already have more than enough to do in their daily operations. So the idea of a technology-focused meeting, specifically for interior designs was born. “I wanted one place where design professionals could learn about all these design tools, apps and systems. It would assuredly save them months and months of time, energy and not to mention money,” explained Garrett. “I also wanted to make tech not so scary and frustrating; to make learning about technology more personal.” Fostering Tech Relationships Garrett’s approach makes the Design Tech Summit more open and less intimidating than, say, walking into a Best Buy. She was pleased that 30

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the most asked questions at the recent summit were not specifically about “how-tos” but instead were “whos” and “whys.” “Designers wanted to know who created this technology and why?” said Garrett. “They asked what the developers were trying to do for the design industry and what it would do for their specific business. So it was great that we had the developers on hand. They are the ones who can answer questions and troubleshoot first hand. They are the ones who can bring their story and future aspirations for how they fit into the design business to life. I love that!” Her enthusiasm for this aspect of the summit was shared by both developers and attendees. Because although most designers probably attended hoping to find a ‘killer’ app or a new program that would help with a specific issue, they instead walked away less in awe and less intimidated by the concept of ‘technology’. “I think the biggest revelation to designers was that technology companies want to teach you how to use their system or their app or their solution. They are not these stand-off giants who will laugh at your questions or who want you to stay frustrated,” said

Garrett. “They want to do everything they can to help you adopt what it is they offer.” Attendees to IWCE: Vision’14 in Las Vegas will have the opportunity to experience this unique learning and discovery event themselves as Garrett brings a second edition of the Design Tech Summit to the show floor. You’ll find multiple project management solutions, key players in the 2D/3D presentation software realm, several high and low mobile apps created by and for the design pro including Evernote, MarkonCall and more. And the tech giant Google + and the G+ Interior Design Community as well as key SEO players. V

IWCE: Vision’14 Sneak Peek! Updates on the Design Tech Summit available here: DesignTechSummit.com Twitter: #Vision14Vegas, #DesignTech Facebook.com/DesignTechSummit

MARKET PREVIEW

Safer, saner information management

Get Off the

Trail

Sandy Cruz is both a workroom owner and a techno-crusader. Her passion for organization drove her to learn all she could about going paperless, and she eventually developed her Paperless Office Coaching Program. As part of her research, Cruz has tested over 300 apps and when she couldn’t find some tools she wanted, she developed her own templates for mobile designing and digital forms. hink about all the different kinds of information you need to manage: Proposals, invoices, receipts, measurements, email, voice mail, faxes, fabric swatches, paint chips, client contact information, fuel bills, mileage, and the list goes on. All this information comes from different areas. So, if you’re trying to find all the documents related to a single design project or client, you’ll spend time sift through each area where this information is most likely (hopefully!) stored. And the time it takes to search and sort is more profitably spent elsewhere. The point is, if you are not managing information efficiently, you’re creating chaos and confusion that is compounding daily, with every new call you answer and every new client you meet. This messy, time-consuming process is what drove Cruz to become paperless and she’s been sharing her process with others through her Paperless Office Coaching Program. “Imagine having all the various kinds of information from every direction, in one place and at your fingertips, with the ability to locate everything quickly and effortlessly, with a minimal amount of thought,” said Cruz. “I will show you the hardware and software that I use in my own business as well the filing structure I created in order to access my files from any de32

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vice, no matter how far from my office I might get.” Her Paperless Office seminar, on Tuesday, Feb. 4, features the highlights of the six-week coaching program. It’s a chance to learn more about the process while giving some of the forms and apps a ‘test drive.’ “What would it mean for your business to have every bit of information

available to you from any device, organized and safe?” says Cruz. “That’s the ability and the security of being paperless.” V

IWCE: Vision’14 Sneak Peek! Did you know? Sandy Cruz will also be leading a mobile design workshop, detailing how to create design boards on your iPad. For more go to digitallyspeaking.net.

MARKET PREVIEW

After-hours options

Dinner and a Show

Two members of the Vision team who’ve recently been to Las Vegas share their favorite pick for dining out. In a city with almost as many restaurants as hotels, it can still be surprisingly tough to book a table at many top spots, so plan ahead!

Karen Griffiths, Senior Account Manager I love everything about Jaleo, the Spanish tapas and ‘paella-eria’ based on master chef José Andrés’ Michelin-rated Washington D.C. restaurant. While the menu remains similar between the two locations, the centerpiece in Las Vegas is an open-fire wood grill, where specially trained chefs cook paellas to order. This means the restaurant smells wonderfully of wood fire (especially welcoming in February!) and delicious cooking, while adding the requisite element of showmanship necessary for Las Vegas. The wine list is varied and very interesting, there are some great specialty cocktails to choose from and as well as several variations on the house sangria. But it’s the amazing variety of small plates that make Jaleo such a fantastic place to visit with a group. You can put together a very tasty selection by never straying from the classics of Spanish hams, cheeses and olives, but I really recommend you take the opportunity to experiment. One of my absolute favorite dishes, that I immediately tried to recreate once I got home, is coliflor con aceitunas y datiles, or cauliflower with olives and dates. I added it as an afterthought to our order and once it came, I really wish I didn’t have to share—it was that good! Jaleo at the Cosmopolitan Hotel 702-698-7950, lasvegas@jaleo.com Grace McNamara, Publisher and IWCE: Vision’14 Producer Everyone who knows me knows what a Francophile I am. I was born in France and even though I came to the U.S. at a very young age, Paris remains the city of my heart. Any chance I get to experience a moment of French atmosphere, I’ll take it. So even if the palm trees and the hordes of tourists on Las Vegas Boulevard are not what I’d see from a table at a café in St. Germain, inside Mon Ami Gabi I can imagine myself sharing a long, leisurely lunch with my beloved mother… Not that I'll have time for that while in Las Vegas this February, but I do hope to get in at least one meal at this classic bistro. If you’re interested in going beyond the very good but expected steak frite, may I recommend the duck confit, the trout amandine or the steak tartare? Each is a delicious rendition of traditional French plats that I look forward to tasting while in town. Mon Ami Gabi at the Paris Hotel, 702-944-4224

IWCE: Vision’14 Sneak Peek! Did you know? There’s now an app for IWCE where you can get more details about the show and all kinds of Las Vegas events, including more dining recommendations! Look for “IWCEVision'14” on the Apple and Android app stores.

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TRENDS

Think Pink

The Diana Vreeland aphorism remains relevant

According to Hilde Francq, the chief forecaster for Belgian trend company Box3, the most influential color for the coming seasons will be Pink. “From powder tones to vibrant fuchsia, pink is and will be “hot” for a while,” said Francq. She cites the several years of economic stagnation and anxiety that have come in the wake of the global banking crisis. “We are in desperate need of color and although grey and beige are safer options, pink will be the way to go,” she added. For interior design schemes, she sees pink as infinitely adaptable. “You can mix and match it very easily,” said Francq. “For those who want something soft and romantic, there are pastels and powder tones. For those who crave drama and excitement, fuchsia and other bright, saturated options fill the need. And different shades of pink are perfect to combine within one scheme to give interiors an exciting lift.” Here are two examples from Box3’s upcoming color trend report. V The “Queen Elizabeth” palette, below left, from Box3 combines powder pinks with mint green, charcoal grey and warm biscuit tones, while the Romantic Symphony palette, below right, features combinations of pinks and purples offset by a cool grey.

CLOSER LOOK Box3 en.box3.be Facebook: facebook.com/Box3ColorWorks Twitter: @Box3_ColorWorks Blog: box3colorworks.tumblr.com

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ONE Badge – THREE fantastic shows for the interior design professional

FEBRUARY 4–6, 2014

Las Vegas Convention Center, Hall S1 Find the latest window covering products and services and what’s new in the design and construction world! Register now at wf-vision.com/shows

Supported by WFCP. Earn up to 1.1 CEU credits and 15 WFCP credits in three days at the EXPO!

Welcome to Las Vegas! Thanks for making the right decision to attend the International Window Coverings Expo, VISION ’14 in Las Vegas! This year’s conference and show promises to be one of the best opportunities ever to grow and change your business.

This year we have more new products and fresh new educational seminars for you to absorb and cultivate into your business. Las Vegas is the ticket for February 2014! See you there!

COLOR & DESIGN TRENDS

Las Vegas is the perfect setting and February is the perfect timing to energize you for the entire year. We’re excited to be back in Vegas where you have the opportunity to do some great business in not only window coverings, but also see the latest in kitchen and bath as well as home building and remodeling. We’re delighted to be co-located with KBIS (Kitchen & Bath Industry Show) and the International Builder’s show (IBS) under the umbrella of Design and Construction Week. This is a great opportunity for the window covering industry to be part of a huge home products initiative to make one stop shopping for thousands of design professional possible. One badge gets you into all three shows! the industry’s largest trade show is sponsored by the industry’s #1 printed magazine devoted exclusively to the window coverings industry. WF-VISION.COM

9/10 13

Monday, February 3, 2014: 12 pm – 5pm Tuesday, February 4, 2014: 7:30 am – 5pm Wednesday, February 5, 2014: 8am – 5 pm Thursday, February 6, 2014: 8am – 11:30am

Show Floor

• Industry’s largest international trade event • Over 60,000 net s.f. of exhibit space • 150 window coverings related exhibitors from over 10 countries • Hours: Tuesday, February 4, 2014: 9am – 5 pm; Wednesday, February 5, 2014: 9am – 5pm • Thursday, February 6, 2014: 9 am – 12pm

Conference Seminars • • • •

Showcases some of our industry’s most accomplished experts as they share their individual and collective insights and knowledge. The only opportunity of this caliber offered throughout our window covering industry. Come prepared to learn, collaborate, to be inspired! Hours: Tuesday, February 4, 2014: 8:30am – 5pm; Wednesday, February, 5, 2014: 9:15am – 5pm; Thursday, February 6, 2014: 9:15am – 10:30am

Las Vegas Convention Center, Hall S1, 3150 Paradise Rd., Las Vegas, NV 89109

www.wf-vision.com/aboutshows

•

702-892-0711

THREE EXPOS

for ONE BADGE! Design and Construction Week brings together the International Window Coverings Expo along with Kitchen & Bath industry’s main event and the International Builders Show. Nothing compares to this combined venue for bringing you the resources you need for current and future design projects. Design and Construction Week is brimming with the freshest designs, products and technology–plus CEU Seminars and special events! Make sure to take advantage of FREE Exhibit Hall registration for the month of October!

SPECiAl EvENtS: Window Fashions Vision magazine Envision Design & Ingenuity Workroom Competitions Awards Ceremony

Wednesday, February 5, 2014; 5:15 pm - 7:00 pm, Renaissance Hotel Ballroom Join other industry professionals to applaud the winners as they reveal the Big Ideas behind their trophy-winning creations. The annual Award Ceremony celebrates the best in design and workroom. FREE event with hors d’oeuvres and cash bar.

Opening Keynote: General Stanley McChrystal, Top Commander in Afghanistan, Retired

A one-of-a-kind commander with a remarkable record of achievement, General Stan McChrystal is widely praised for creating a revolution in warfare that fused intelligence and operations. The Opening Ceremonies also feature performances by Cirque Fantastic—an unforgettable fantasy for the eyes and feast for the senses. Formed in Montreal, Quebec 15 years ago, Cirque Fantastic has traveled the world delighting audiences with their distinctive and elegant acrobatic circus performances. Tuesday, February 4, 2014; 8:30 am, Hall S4 Free for WFCP Members/$25 for Non-Members

Attend one of our FREE informational seminars on certification: Become the “Go To” Color Expert in Your Area with WFCP Color Certification. Kate Smith, Color Expert, President & Chief Color Maven, Sensational Color Tuesday, February 4, 2014; 1:00 pm, room S1-102

What WFCP Design Certification Can Mean to You and Your Business Deb Barrett, WFCP Expert, Principal of Window Dressings, Co-founder, DBRx Wednesday, February 5, 2014; 1:00 pm, room S1-101

WFCP Workroom Certification A-Z - Awnings to Z-brackets Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification Director Wednesday, February 5, 2014; 1:00 pm, room S1-102

IBS Spike Concert – Pat Benatar & Neil Giraldo

thursday, February 6, 2014 Hall S4, Las Vegas Convention Center 5:00 – 7:30 PM - $35.00 per ticket Tease your hair, break out the black leather pants and torn fishnets and enjoy a private concert with four-time Grammy winner Pat Benatar. Rock out to hits like Hit Me with Your Best Shot, Love Is a Battlefield and Heartbreaker. Benatar and Neil Giraldo will take the stage at 6 pm but doors open at 5:00 pm, so come early and grab a drink!

www.wf-vision.com/aboutshows

SEmiNARS AT A GlANcE For more, go to wf-vision.com/seminars

The Keys To Creating Color Harmony at Home K. Smith the New Custom Window Coverings Safety Standards Bays, Bows and Corners…oh my! T. Booser

Paperless Office S. Cruz

Fifty Ways to Make Your Client Say WOW! J. Lenart-Weary

The Little Black Dress T. Horton Stealth Marketing Secrets G. Doby

High End Details: A Step Above the Rest T. Paradoski

The “Not So Simple Cornice” C. Ballman Become the ‘Go To’ Color Expert in Your Area with WFCP Color Certification K. Smith

The Commercial Workroom A-Z J. Ragan Scully

Window Fashion Design Lab D. Barrett Designer’s Guide to Window Treatments A. Johnson

Up Next: Interior Design Trends for 2015 S. Schultz

Wine and Design

Fifty Shades of Fabulous J. Lenart-Weary

Discover the Secret Formula to Stand Out, Get Noticed and Get Hired M. Bayer

IWCE 2014 Seminar Descriptions TUESDAY, February 4, 2014 Opening Ceremonies – 8:00am –9:15am Keynote Speaker: General Stanley McChrystal

Location: LVCC, South Hall - S4 (enter through Hall S1) Headlining the Opening Ceremonies is General Stan McChrystal, a four-star general and the former commander of U.S. and international forces in Afghanistan and the former leader of Joint Special Operations Command (JSOC), which oversees the military’s most sensitive forces. A one-of-a-kind commander with a remarkable record of achievement, General McChrystal is praised for creating a revolution in warfare that fused intelligence and operations. Open to all IWCE registrants. Doors open at 7:00am. Limited general seating is available on a first-come basis. WFCP Member Free – Non-Member $25

1TU - 9:15am−10:30am Bay, Bows and Corners…oh my! Terri Booser, Studio of Drapery and Fabrication Arts (SDFA)

Don’t let these windows scare you! With some simple math and simple engineering, you can tackle these windows with confidence. Learn how to engineer any window treatment for bay, bow or corner, including cornices, and pole mounts. Find out what tools and fabrication techniques make the engineering, fabrication and installation a breeze. 1WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

2TU - 9:15am−10:30am Stealth Marketing Secrets Gail Doby, Chief Vision Officer, ASID, IDS, DSA, Design Success University

10 mistakes you may be making with your marketing, and 10 low- or no-cost ways to attract your ideal clients easily. You will find out how to simplify your marketing systems and fill your pipeline with clients without having to spend endless hours going to networking events. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

3TU - 9:15am−10:30am Fifty Shades of Fabulous JoAnne Lenart-Weary, One Day Decorating and the DSA, WFCP, IDS, RESA, WCAA

There is no such thing as a bad color, only bad combinations. Let JoAnne show you 50 beautiful combinations inspired by nature, trends, and history that can impact your clients visually, emotionally and physically. Attendees will differentiate shades and tones, use color creatively, and approach the color selection process with confidence. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

4tU - 9:15am−10:30am The Keys To Creating Color Harmony At Home Kate Smith, Color Expert, President & Chief Color Maven, Sensational Color

Successful color schemes for the home depend on getting the hues, values and proportions of color right. In this workshop, you’ll learn the secrets to creating a harmonious whole home color scheme. You will also discover how creating a cohesive scheme can create the feeling of more space, is easy to update and creates a more comfortable environment. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

5TU-S - 9:30am−12:15pm SUPER SESSION: Designer’s Guide to Window Treatments Ann Johnson, Sew Easy Workroom, AKJ Workroom

Do you find window treatment design to be overwhelming and a little intimidating due to the level of details? Join us for a primer on window and bedding treatments, from measuring to choosing the right fabrics to a trouble-free installation. We will cover how to measure for a bid, terminology between the designer and workroom, and best fabric choices for specific treatment details. We will also touch on the current cord safety issues for shades and talk about the importance of having one or more good, full-service workrooms in your arsenal. 3 WFCP Design and Workroom Credits and .2 CEU WFCP Member: $120 Non-Member: $165

TUESDAY, February 4, 2014 6TU - 11:00−12:15 The “Not So Simple Cornice” Carla Ballman, IFDA, WFCP, Spring Creek Designs, LLC

Do you find large-scale cornices intimidating? Are you having to upsize your vehicle in order to transport them to your clients? Have no fear! Carla will demonstrate how to fabricate a soft cornice in sections as an alternative to the oversized traditional heavy cornice. Through examples and slides, you will learn how to dress up your oversized soft cornices with style by adding couture elements and embellishments. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

7TU - 11:00−12:15 Up Next: Interior Design Trends for 2015 Susan Schultz, Editor, Window Fashion Vision Magazine, Principle, Space Downtown

Sourced from international trade shows and major forecasting houses, this session will feature new product designs, palettes, patterns, fabrics and more. Grouped by show, you’ll see how key themes develop over time and recognize the underlying trends that are shaping the palettes. Featured shows and events include New York Design Week, Maison&Objet, MoOD, Heimtextil, and London Design Week. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

8TU - 11:00−12:15 Discover the Secret Formula to Stand Out, Get Noticed and Get Hired Maria Bayer, Founder, Authentic Selling and Design Success University, Authentic Selling Coach

Are you tired of hearing, “I want to think about it”, or losing out to other designers who charge less? Finally, you’ll learn what they should have taught you in design school, but didn’t. Here’s what you’ll learn: • A step-by-step blueprint to making your unique style and value stand out • The REAL reason why clients are willing to pay more for your services (and no, it has nothing to do with you being a better designer than the next one) • My secret formula to maximize your value and get clients to say, “Yes!” 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

9TU - 11:00−12:15 Paperless Office Sandy Cruz, Everything Custom, Digitally Speaking

In this workshop, I will show you the highlights of my 6 week paperless course. You will see how it is possible to keep everything digital, organized and safe in the cloud. I will show you the hardware and software that I use in my own business as well my filing structure I created in order to have the ability to access my files from any device, no matter how far from my office I might get. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

10TU - 1:00−2:00 Become the “Go To” Color Expert in Your Area with WFCP Color Certification Kate Smith, Color Expert, President & Chief Color Maven, Sensational Color

Color is fascinating just about everyone these days and that is good news for you as a design professional. It means more of your clients and prospective customers are willing to using more hues in their homes but often they lack the confidence to take the color plunge. The WFCP Certified Color Consultant program gives you the professional training and credentials you need to be sought out for your color expertise for home interiors. Whether you plan to add color consulting as a stand alone service or simply want to increase your own confidence, this course will give you exactly the color knowledge and know-how you have been looking for. FREE

www.wf-vision.com/shows

TUESDAY, February 4, 2014

11TU - 1:00−2:00 Deb Barrett, Moderator, WCMA and Panel The New Custom Window Coverings Safety Standards: What You Need to Know

15TU - 2:30−3:45 Fifty Ways to Make Your Client Say WOW! JoAnne Lenart-Weary, One Day Decorating and the DSA, WFCP, IDS, RESA, WCAA

The Window Coverings Manufacturers Association has announced a new set of safety standards (2nd Provisional ANSI/WCMA A100.12010 AMERICAN NATIONAL STANDARD FOR SAFETY OF CORDED WINDOW COVERING PRODUCTS) that went into effect June 1, 2013 for ALL corded window treatments—mini blinds, Roman shades, draw draperies, etc. This has far-reaching effects for any interior designer, architect or specifier who directly or through a sub-contractor specifies window treatments. Get a Standards update and learn the implications of the new standards for your business—how to comply, and properly specify the language to use with past and current clients. Finally, discover the inherent opportunities in all new product categories at the window. Learning Outcomes 1. Analyze the new window covering standards and formulate an implementation plan for their business. 2. Demonstrate how to comply and properly specify corded window covering products. 3. Assess the opportunities as a design professional that the new standards have created. 4. Summarize and define the new corded standard to clients and team members. FREE

12TU - 1:00−2:00 Vendor Presentation TBD FREE 13TU-S - 2:30−5:15 SUPER SESSION: Window Fashion Design Lab Deb Barrett, WFCP Expert, Principal – Window Dressings

Window treatments are a complex business from design details to specifying and selling. Learn the tricks of the trade- from design, fabricating, installing and presenting them to your clients- as we delve into the intricate window fashion design process and share tips, and trade secrets that the pros know. We’ll cover the elements and principles that make up the vocabulary of custom window treatment design including how to use a proportion wheel, offset pairs, and pattern scheming and much more. Our supersession design lab focuses on the more challenging aspects of designing window fashions giving you success strategies to perfect your designs. Use your lab notes to jump-start your own creative exercises or enrich your design notebook with solutions, options and details for your clients that are real life tested. 3 WFCP Business Credits and .2 CEU WFCP Member: $120 Non-Member: $165

14TU - 2:30−3:45 The Little Black Dress Terri Horton, Owner Puget Sound Draperies

Every woman needs one good basic black dress in their wardrobe, knowing you can change the look with accessories. We have now merged the versatile little black dress concept into window fashions by creating interchangeable pieces that will transform the look of your basic drapery panel, cornice and pillows depending on the season, special event or mood. Be inspired by the versatility of the accessory pieces such as interchangeable skirts & headers for panels, cascades, jabots or scarves that can be added or removed from cornices. By building on foundation pieces with the addition of interchangeable accessories, your clients will continue to come back for repeat sales. 1 WFCP Design or Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Competition is fierce; you need to stand out in a crowd. Anyone can create a beautiful room by filling it with new products; the key is to blend old and new with creative ideas that create a buzz. Use elements in unexpected ways, find unique resources and create signature looks that move you to the Top of Mind status. Attendees will differentiate shades and tones, use color creatively, and approach the color selection process with confidence. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

16TU - 2:30−3:45 The Commercial Workroom A-Z Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification Director

Have you ever wanted to learn more about commercial work? Commercial projects can be scary and overwhelming if you are not prepared and this class will help you gain the confidence to properly bid for and install a job in the large commercial market. We will discuss the entire process including measuring, bidding, fabrics, supplies, fabrication, installation, and insurance. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

17TU - 2:30−3:45 High End Details: A Step Above the Rest Tammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA Instructor In the fabrication world, there are basic qualities standards that we are expected to follow as professionals. Beyond that, what distinguishes one workroom from another? This class will discuss high-end fabrication methods and techniques that can take your business to the next level. Micro-cording, interlining, hand sewing, hem and pleat size are just some of the many topics that will be covered. Attendees will leave the class with an understanding of high-end details that will set them apart from others. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

18TU - 5:00−7:00 Design Tech Summit After Party - Invitation Only Exclusive Liquor Sponsor Troy & Sons

The Design Tech Summit After Party is the place to be at Vision14’ IWCE. This exclusive, by-invitation-only event is sponsored by Troy Ball of Troy and Sons (Yes, Troy is a woman and she loves design). She was recently a finalist for the Martha Stewart Audience Choice Awards.

WEDNESDAY, February 5, 2014 1WE - 9:15−10:30 Design Elements: Circles: The Design Possibilities are Endless! Terri Booser, Studio of Drapery and Fabrication Arts

Who would have thought that a basic shape of a circle can create so many design elements for window treatments and accessories? In this class, you will learn how to calculate the inner and outer diameter of circles to create several design elements such as flounce valances, bed skirts, bias ruffles for skirted panels or leading edges, and cascades and jabots. Bring your camera as Terri will have physical samples of each to show and tell the how to’s. 1 WFCP Design and Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

www.wf-vision.com/shows

WEDNESDAY, February 5, 2014

2WE - 9:15−10:30 Targeting New Clients with a Trunk Show Terri Horton, Owner Puget Sound Draperies

7WE - 11:00−12:15 Design Directions and Trends Susan Slotkis, ASID, IFDA, IDEC, Educational Affiliate

3WE - 9:15−10:30 How to Avoid Fee Fiascos Gail Doby, ASID, IDS, DSA, Chief Vision Officer, Design Success University

8WE - 11:00−12:15 How to Turn Objections Into Opportunities Maria Bayer, Founder, Authentic Selling and Design Success University, Authentic Selling Coach

Being proactive keeps your business thriving. One way to entice new clients is to get your samples out in front of them where they can not only see them, but touch and feel them too. A trunk show is a fabulous way to do this, either in a home setting, in a design firm or specialty boutiques & stores. Attendees will receive sample invitations, marketing strategies, presentation set-ups & display ideas, and participate in our trunk show titled, “Fifty Shades of Gray”. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

We will cover 10 mistakes that you could be making with fees that turn off prospective clients. You’ll discover easy strategies to improve your marketing to attract ideal clients and red flags to avoid. You’ll find out how to get and keep control of your clients and prospects. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

4WE - 9:15−10:30 How To Take Your Color Scheme From So-So To Sensational Kate Smith, Color Expert, President & Chief Color Maven, Sensational Color

Have you ever put together a color scheme that should work beautifully, but there is something that just isn’t quite right about it and you can’t put your finger on what it is? Or does a scheme look work well but still doesn’t make you want to say, “wow” when you walk in the room? If so, this is the workshop that will show you where you may have gone wrong and give you the tools to create sensational schemes every time. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

5WE-S - 9:30−12:15 SUPER SESSION: Creative Embellishments Tammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA Instructor

Embellishments are a great way to customize and personalize a client’s product as well as increase your bottom line. With a little creativity, there are a multitude of options for pillows, window treatments and slipcovers. This class will discuss the many unique embellishments that you can create using decorative banding, trim, grommets, buttons, pleats, mitering, mixing fabrics and creating patterns for lucrative add-on sales. Attendees will leave full of new ideas and an excitement about creating something one of a kind. 3 WFCP Design Credits and .2 CEU WFCP Member: $120 Non-Member: $165

6WE - 11:00−12:15 De-Mystifying the Reverse Mounted Flat-Back Hobbled Roman Shade Carla Ballman, Spring Creek Designs, LLC

Join Carla Ballman as she takes you through the step-by-step process of how to fabricate a Reverse Mounted Flat-Backed Hobbled Roman Shade. She will demonstrate the flat back method of shade construction using shroud tape and rings, grommet placement, and valance construction to cover the hardware. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Trends are movements…some fleeting fads, others far-reaching. Forecasting becomes even more important in today’s DIY culture. Attention to current events and people-watching are good skills to polish. Many factors that influence design and consumption patterns are highlighted, among them technology, economy, politics, demographics, fashion, and popular culture. Overarching trends are presented through compelling imagery and insightful commentary. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Do you get deflated when you prospect says, “You’re too expensive” or other objection? Do you wish you had the right words to say to magically make their objections disappear? Finally, you’ll learn what they should have taught you in design school, but didn’t. Here’s what you’ll learn: • What objections really are and why they’re your key to winning a client • My secret strategy for turning an objection into an opportunity • How to eliminate objections before your prospects even meet you 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

9WE - 11:00−12:15 Mobile Designing Sandy Cruz, Everything Custom, Digitally Speaking

In the “Mobile Design Workshop”, I will show how you can create design boards on your iPad that will wow your clients. I use an amazing, powerful, packed full of features iPad application called “Keynote” made for Apple products. You will learn how to create: • Layout templates that can be used over and over • Fill masked shapes with photos, fabrics, paint and more • Color palettes • Link elements on your design board to your website or your favorite vendors • Make your design boards come alive with builds and transitions • and much more If you have an iPad with “Keynote” already installed, you will be able to follow along hands on. 1 WFCP Technology Credit and .1 CEU WFCP Member: $35 Non-Member: $50

10WE - 1:00−2:00 What WFCP Design Certification Can Mean to You and Your Business Deb Barrett, WFCP Expert, Principal of Window Dressings, Co-founder DBRx

WFCP is the most advanced and prestigious certification program in the interior design industry for professionals specializing in custom window fashions. Stand out by becoming part of this influential group whose extensive, verified training distinguishes them as the best in the field. We developed the WFCP Design Certification 25 years ago to offer window covering professionals a top quality experience specifically tailored for the custom business of window fashions. As we continue to modernize and innovate at WFCP™, we would like to share the excitement of our new look with you. Join us to learn more about the WFCP Design Certification; plus we have a few surprises along the way. FREE

WEDNESDAY, February 5, 2014

11WE - 1:00−2:00 WFCP Workroom Certification A-Z - Awnings to Z-brackets Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification Director

15WE - 2:30−3:45 Reaching the Next Generation of Affluent Consumers Susan Schultz, Editor, Window Fashion Vision Magazine, Principle Space Downtown

WFCP has developed a well-rounded online educational and handson certification program, addressing everything you have always needed to know about starting up and operating a successful soft furnishings workroom, from A to Z. Distinguish yourself from your competition by obtaining this significant designation. Using the latest in technology and a fantastic program model, this program is sure to be all you have been hoping for in workroom education. We have the industry expert instructors with a wide range of talents and experience; you will not have to look any further for the most convenient, flexible and comprehensive instruction. Join us to learn about WFCP Workroom Certification, plus we have a few special announcements that you will not want to miss. FREE

12WE - 1:00−2:00 Vendor Presentation: Coulisse Fashion in Window Decoration Christaan Roetgering, Owner & CEO of Coulisse Catharina Idema, Head of Coulisse Design Department

Join us to learn the latest trends in fashion and their effect on the coming trends in window decoration! FREE

13WE-S - 2:15−5:00 SUPERSESSION: The Simple Valance Ann Johnson, owner, Sew Easy Windows

It is a ‘simple valance,’ a box pleat valance with a shaped bottom for a bay window. From a workroom perspective, this treatment is anything but simple. The goal of any workroom is to fabricate a treatment efficiently and with as few errors as possible. In this class, we deconstruct the valance, discussing every step of the process from bidding through planning, pattern drafting, fabrication steps, finishing and pricing. The class is saturated with tips and techniques that can be applied to any treatment in the workroom. The twin goals of efficiency and quality are always the main focus. 3 WFCP Workroom Credits and .2 CEU WFCP Member: $120 Non-Member: $165

14WE - 2:30−3:45 Design and Fabricate Alfresco Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification Director

Outdoor decorating has become the norm in most households; as many porches, patios and decks are just an extension of a home’s usable square footage. Consumers spend millions each year to decorate their outdoor spaces. As soft furnishing professionals, it is our job to be well-versed in outdoor products from fabrics, to threads to hardware. We will discuss many potential opportunities in this consumer market with custom-made goods and services. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Quality design is a highly valued attribute among a core sector of the modern affluent market. But how do you identify those consumers? How do you attract their attention with so many other messages and services vying for their attention? The session addresses the desires and motivations of today’s contemporary luxury consumer—the importance of authenticity, the need for connection, the move toward transparency, among others—along with strategies for truly connecting with clients who need and want a well-designed life. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

16WE - 2:30−3:45 Deb Barrett, WFCP Expert, Principal – Window Dressings The Digital Designer: Social Media Success Strategies

Pinterest is a designer’s dream and Houzz seems like a match made in heaven. Today’s social media channels have become an integral part of our design business lifestyle and our ability to use these powerful tools correctly can have a dramatic effect our business success. We’ll discuss which of the most popular social media platforms are right for you; share the top 5 steps in developing your S.M.S. ( Social Media Strategy) for each; show you how- to jumpstart a powerful online presence and provide pointers, tips and hints for marketing yourself online with Pinterest, Facebook and Houzz. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

17WE - 2:30−3:45 Toolbox for Success: Practical Steps for Your Life & Business laverne gehman, treehouse Associates, llC

This is a presentation to better equip today’s Entrepreneurs and Industry leaders to lead a more productive and fulfilling life while giving them a renewed sense of purpose and belief in what they do every day. Each attendee will leave with: 5 Behaviors for better business outcomes, a “night before” list, and at least 10 ways to lead a more fulfilling personal and business life. This presentation is both practical and entertaining. 1 WFCP Personal Credit and .1 CEU WFCP Member: $35 Non-Member: $50

18WE - 5:15−7:00 2014 Awards Ceremony Window Fashion Envision Design Ingenuity Workroom Competition

Join other industry professionals in applauding the winners as they reveal the Big Ideas behind their winning creations. Window Fashion Vision presents the premier industry competition: the Envision Design Competition and Ingenuity Workroom Competition! FREE event, cash bar available and hors d’oeuvres. The Award Ceremony will take place in at the Renaissance Hotel Ballroom located directly across from Hall S1 of the Convention Center. FREE

www.wf-vision.com/shows

THURSDAY, February 6, 2014

1TH - 9:15−10:30 Workroom Must-Haves Terri Booser, Studio of Drapery and Fabrication Arts (SDFA)

5TH - 9:15−10:30 Accessories: Style & Substance Susan Slotkis, ASID, IFDA, IDEC Educational Affiliate

In order to be efficient, there are certain items a workroom must have! Join Industry Expert Terri Booser as she shares with you the rebuilding of her new workroom from scratch. Learn what you must have and what you can do without, what you can buy pre-fabricated and essential items you can build yourself on a tight budget. Photos of other industry expert’s workrooms will be shared. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

2TH - 9:15−10:30 From the Runway to the Window Deb Barrett, WFCP Expert, Principal – Window Dressings

Straight from the catwalks of Milan, Paris, London and New York, we’ll discuss how the fashion runway inspires home furnishings of today. See how the top trends of Spring 2014 can be turned into stunning window treatments and soft furnishings through a slide show of designer inspirations. Discover what elements sparked their imagination. A range of samples and products will be presented for review and discussion of the techniques and processes used. 1 WFCP Window Credit and .1 CEU WFCP Member: $35 Non-Member: $50

3TH - 9:15−10:30 Innovative Display & Presentation Ideas Susan Schultz, Editor, Window Fashion Vision Magazine, Principle Space Downtown

Whether you have a retail shop with a street front window, or work from a home studio, sooner or later there’s a need to “put on a show”. As an interior design professional, it’s worth it to make your participation--in a trunk show, a local home show, pop-up, special event marketing or other presentation--set a mood, tell a story or convey your brand message. The focus will be on inexpensive materials used in unique ways, featuring dozens of ideas for showcasing color, pattern and interior design concepts that grab attention and pull people in. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

4TH - 9:15−10:30 Design Your Life laverne gehman, treehouse Associates, llC

“Design Your Life” is a seminar presentation that will allow the attendee to examine their personal life by asking several questions with the express goal of helping them determine how to get from where they currently are to a place they choose to be. It is about designing a life they choose for themselves instead of taking life as it comes. Laverne will share 12 Daily Habits to adopt on a daily basis to assist each attendee to consciously design their life. Attendees will also receive a resource guide to help them establish a lifetime of positive. 1 WFCP Personal Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Obtain INDUSTRY CERTIFICATION at the show! EARN UP TO 1.1 CEU CREDITS and 15 WFCP CREDITS in 3 DAYS at the EXPO.

Furnishing the nest can be one of the most satisfying and personal aspects of the design process. Why do people collect? Reasons behind collecting will be explored. The broad scope of decorative and functional categories of accessories is examined. Techniques for arrangements, groupings, composition, and display will be covered with interesting imagery and thoughtful commentary. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

6 TH – 5:00 pm – 7:30 pm iBS SPiKE Concert Event Pat Benatar & Neil Giraldo Hall S4, Las Vegas Convention Center

Tease your hair, break out the black leather pants and torn fishnets and enjoy a private concert with four-time Grammy winner and rockn-roll superstar Pat Benatar. Rock out to hits like Hit Me With Your Best Shot, Love Is A Battlefield and Heartbreaker. Benatar and Neil Giraldo will take the stage at 6:00 p.m. but doors open at 5:00 p.m., so come early and grab a drink! What are you waiting for? Don’t miss your chance to run with the Shadows of the Night. $35 per ticket for all attending

CONSTRUCTION ZONE

FEB. 4-6, 2014 BOOTH #460 Year after year the Construction Zone continues to be a bustling hub for sharing, learning and inspiring, as top workroom experts share their techniques, their passions and their talents. This year will be no exception, yet will offer a few extra bonuses. The Construction Zone coordinator, Terri Booser, has some variations planned for both the demonstration format and the vignette displays to shake it up a bit! She comments, “This year’s Construction Zone will be set up with two interactive classroom style areas where attendees will have the opportunity to sit, learn, and construct many small projects relative to the demonstrations taught by the WFCP™ instructors and/or members. There will be something to take away from each demonstration. And as for the vignettes, they are being constructed by the WFCP™ instructors to highlight concepts and principles included in the WFCP™ workroom certification program with “Drapery and Fabrication Art” as a theme. They are sure to be innovative, inspiring and as always, over the top!”

CONSTRUCTION ZONE SCHEDULE – TUESDAY Demo / Practice 10:30 11:00 11:30 12:00 12:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30

Demo: Cushions Practice: Ribbon Rose Detail Demo: Baby Bedding Practice: Pleated Edging Options Demo: Hardware for Bay Windows Practice: Joining Twist Cord Demo: The Smartroll System Practice: Hand Sewing Techniques Demo: Cordless Shade Options Practice: A New Twist Embellishment Demo: Half Drop and Drop Match Practice: Mitered Banding Demo: Roman Shade Fan Bottom

Demonstrator

Tammy Parodoski Jill Ragan Scully Elizabeth Gerdes Terri Booser Anita Boestma Terri Booser Ania McNamara Ann Johnson Terri Booser Carla Ballman Ann Johnson Terri Booser Carla Ballman

CONSTRUCTION ZONE SCHEDULE – WEDNESDAY Demo / Practice 10:30 11:00 11:30 12:00 12:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30

Demo: Assemble a Ripplefold Rod Practice: A Quick Turn Method Demo: Lamp shades Practice: Sewing Ripplefold Tape Demo: Hanes Linings Practice: Quick Bolster Pillow Demo: The Smartroll System Practice: Shirred Circle Pillow Demo: Outdoor applications Practice: Two Specialty Pleats Demo: Slipcovers Practice: Two More Specialty Pleats Demo: Pre-lining Cornices

Demonstrator

Ann Johnson Jill Ragan Scully Monique Becker Ann Johnson Terri Booser Kelly Meuller Ania McNamara Kelly Meuller Terri Booser Terri Horton Tammy Parodoski Terri Horton Tammy Parodoski

CONSTRUCTION ZONE SCHEDULE – THURSDAY Demo / Practice

Construction Zone is sponsored by WFCP and coordinated by Terri Booser, WFCP Expert and Workroom Certification Senior Advisor and owner of Studio of Drapery and Fabrication Arts, a workroom and private training facility.

10:30 11:00 11:30 12:00 12:30 1:00 1:30 2:00

Demo: The Perfect Template Practice: Embellishing Details Demo: Creating an Awning Frame Practice: Creating with Circles Demo: Modifying Hardware Made Easy Practice: Hand Smocking Demo: The Smartroll System Question WFCP Instructors on Vignettes

www.wf-vision.com/shows

Demonstrator

Anita Boestma Tammy Parodoski Jill Ragan Scully Terri Booser Anita Boestma Jill Ragan Scully Ania McNamara WFCP instructors

melinda peters elliott

I am WFCP WindoW FasHions CertiFied proFessionals distinGUisH tHemselVes BY tHeir leVel oF eXpertise and eXperienCe “I have been involved with WFCP ever since I started my business 22 years ago. It is my “go to” organization that keeps me up to date and in the know. When I come to the shows or attend the seminars and webinars, I get better as a designer, a workroom, an installer and last but not least, a business person. Don’t miss out...JOIN TODAY! Melinda Peters Elliott, Fine Designs and Interiors, WFCP Expert

Join WFCP and Stand Out – We’re your design, workroom & business advantage.

Join WFCP Today www.wf-vision.com/education 651-330-0574

• • • • • • •

Best Practice industry accreditation for Designers and Workrooms NEW! on demand Color Certification Special pricing for all online and show seminars Complimentary Members Only monthly webinars 24/7 on demand education and coaching Subscription to Window Fashion VISION magazine Coaching programs by industry experts that will move your business to the next level

Design Tech summiT Design management systems for the Design Professional Top Presentation & Rendering software for the Design Pro mobile Apps & g+ community for the interior Designer

Building a bridge between design and technology @ Design and construction Week on the Vision 14’ iWce show floor featuring the hottest tech tools for the design professionals. Free for all attendees of Design & construction week.

hotel and tRaVel InfoRmatIon the international Window Coverings Expo 2014 Official hotel: Renaissance hotel. it has been specially selected for your stay and is provided with exclusive discounted rates for more information or to book a room, visit: wf-vision.com/travel RegIStRatIon All registrations are done online or in person on site and require full payment for processing. A confirmation letter will be e-mailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at Las Vegas Convention Center, Hall S1. On site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One registration per person. Exhibit hall Pass DATE 10/1-11/1/2013 11/2-12/3/2013 12/4-1/19/2014 1/20/2014-Onsite

NON EXHIBITING $150 $200 $250 $300

STUDENT* $0 $30 $30 $50

WFCP $0 $0 $0 $0

NON-WFCP $0 $100 $150 $200

Good for Tuesday, February 4 and Wednesday, February 5, 9 am – 5 pm Thursday, February 6, 9 am – 12:00 pm This pass allows you entrance into IWCE, Kitchen & Bath and the International Builders Show. No refunds on Exhibit Hall Passes. SolICItIng on the exhIbIt hall flooR Vision 14/IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not an exhibitor, who themselves can only solicit business within their designated booth space. ConfeRenCe SemInaR feeS Choose any number of individual seminars and special events. Please indicate on registration form which seminars you plan to attend. Do not overlap seminar times. Seminar fees are listed on registration form. Exhibit Hall pass is not included and must be purchased for hall entrance. No refunds will be made for Exhibit Hall or Special Events.

Student RateS Students will receive a 50% discount on seminars and Exhibit Hall passes only. Students must include a copy of current student ID with pre-registration form or present a current Student ID on site to receive discount. Payment InfoRmatIon All registrations require full payment for processing. Visa, Master Card, American Express, check or money orders are acceptable forms of payment. All payments must be made in U.S. dollars drawn on a U.S. bank. DO NOT MAIL CASH. CanCellatIonS & exChangeS Cancellation requests for refunds must be received in writing by January 24, 2014 and will be subject to a $25 cancellation fee. No refunds will be made for Exhibit Hall or Special Events. Refunds will be made according to the registration method (i.e., if paid by check refund will be made by check). All refunds can be expected within 2-3 weeks after show. Cancellation requests should be directed to: fax – domestic – 888-7721888, international – 301-694-5124 or mailed to IWCE c/o Experient, PO Box 4088, Frederick, MD, 21705. VISIon14/IWCe Is a trade only event. No one under the age of 15 will be allowed on the show floor. No strollers or luggage will be allowed on the show floor. No audio or video recording allowed. Cameras and telephone cameras are permitted without written permission from the show management. Your registration may be tax deductible-please contact your local IRS representative.

The Window Fashion Certification Program is committed to empowering its interior design members through knowledge and accreditation. WFCP strives for distinction by providing CEU opportunities at Vision14/IWCE that give you industry education and nurture the global design community through networking and peer-related events. WFCP Testing is available during the EXPO and you can find additional information on site at the Registration Desk. Visit www.wf-vision.com/membership for additional information.

www.wf-vision.com/shows

WFCP Workroom Certification ExcEEding your Educational nEEds! convenient. online.

Meet the WFCP Workroom Certification Instructors

Anita Boetsma

Ann K. Johnson

Carla Ballman

Donna Cash

Elizabeth Gerdes

Jo Braxton

Judy Soccio

Kippi O’Hern

Mary Ann Plumlee

Monique Becker

Roger Magalhaes

Sandy Cruz

Sharon Konrad

Tammi LeNair

Tammy Paradoski

Terri Booser

Terri Horton

Jill Ragan Scully

Workroom Wednesdays with WFCP- Live webinars 2014 • • • • • • • • • •

January 8, 2014 • 10am CST: Window Treatment Installation for Beginners with Roger Magalhaes January 8, 2014 • 2pm CST: Paperless Start to the New Year with Sandy Cruz January 15, 2014 • 10am CST: Deep Tufted Headboards with Kippi O’Hern February 12, 2014 • 10am CST: History of Window Treatments-Part 1 with Judy Soccio/Joanna Braxton February 19, 2014 • 10am CST: Basic Bed Skirts with Donna Cash March 5, 2014 • 10am CST: Rod Bottom Valance with Terri Horton March 5, 2014 • 1pm CST: Fast Track Workroom Certification with Jill Ragan Scully (runs 6 weeks) March 19, 2014 • 10am CST: All About Grommets with Terri Booser April 2, 2014 • 10am CST: Making Pleats with Buckram Headings with Monique Becker April 16, 2014 • 10am CST: The Layered Valance with Terri Horton

For access to the WFCP on-demand library, please visit: wf-vision.com/education 651.330.0574

Questions? Contact Jill Ragan Scully, WFCP Workroom Certification Director, at jill@wf-vision.com.

Design & Construction Week February 2014 Design & Technology experts, vendors, developers, and innovators!

•

Design Tech Summit Celebrity Design Hosts On Stage IWCE Showfloor The Best in Design

The Best in Tech

Tuesday February 4th, 2014

Katy A. Garrett

Executive Producer Design Tech Summit

Kelli Ellis

HGTV Celebrity Host DesignCamp.com

Lisa Mende

Principal Designer Design Blogger

Design Biz Coach Design Success University

•• •• ••

9:00am - 5:00pm Doors Open 11:00am - 11:15am Keynote “Design Tech Summit – The World as We Know it.”

Gail Doby

••

.11:15am – 11:45am Making Modern Design Manageable - Evernote

•• •• •• •• •• •• • •

12:30pm – 1:50pm Seven Killer Mobile Apps for the “On-the-Go!” Design Pro

2:00pm - 2:40pm Design Presentations that Sell – Interactive Vendor Panel, Presentations, Q&A 2:50pm – 4:15pm Killer Design Biz Management Panel - Interactive Vendor Presentations, Q&A

4:20pm – 5:00pm Women at the Top - “Why Branding Isn’t Enough!” with Entrepreneur Troy Ball

5:00pm – 6:00pm Troy & Sons “Design Your Own Cocktail” Hour

Wednesday Feb 5th, 2014

• • •• • •• • •• • •

11:00am - 11:30am Maximizing Your Online Presence with HOUZZ

11:35am – 12:10pm High-Dollar Design Presentations using AutoDesk Homestyler 1:00pm – 1:45pm Presentations that “Wow!” your Design Clients into Buying

2:00pm – 2:45pm Building Your Design Portfolio and Presentations Using Olioboard

2:50pm – 3:05pm “We’re all Winners” at Design Tech Summit “ - Giveaways, swag and more.

•• •• • ••

3:05pm – 3:40pm Skyrocket Your Social Capital withthe Largest Interior Design Community on Google+ 3:45pm – 4:45pm Sexy, Exciting, Optimized: SEO Secrets You’ll Never Hear Anywhere Else

Thursday Feb 6th 2014

10:00am-10:30am Open & Easy Design Management - Evernote 10:45am-11:45am Design “On-the-Go!” - Apps that Drive Design 11:50am – 12:00pm Closing Remarks Design Tech Summit

•• •• •• •• •• ••

Las Vegas

••

Feb 4-6 2014

Project Management Google Social Media 3D/2D Presentations

••

•• •

Mobile Apps SEO Blogging

DesignTechSummit

wf-vision.com

designtechsummit.com

The best in tech for the design industry. Interior Designers • Custom Home Professionals • Architects • Builders

•• •• •

Mobile Apps Project Management 3D/2D Presentation Software Blogging, Social Media SEO and ...

so much more!

SPONSORED LOUNGE

218

| VISION

101

113

100

112

125

Exhibitor List as of date of publication

COMPANY NAME

EAST BOUND

9 741

9 641

749

755

748 750

754 756

649 651

655 657

661

BOOTH

ABO Window Fashion

318

America's Window Treatment Solutions

537

Americo, Inc

426

Anderson Fabric Workroom

539

A-Ventures Inc

718

Ball Chain

332

BAYAR PLAST YAPI URUNLERI SAN.VE TIC.LTD.STI

221

Belagio Enterprises

418

Best-Line, Inc

330

BTX

112

California Custom Wood Solutions

630

Comfortex

125

Construction Zone

661

640

648 650 652 654 656

660 662 664

Coulisse

431

539

549

561 563 565

Custom Decorators Inc

618

Design Tech Summit

161

449

553 555 554 556

560 562 564

Drape & Blind Software

320

455 457

461 463 465

DSC Window Fashions

231

Erod

425

Exciting Windows

620

E-Z Hinge

619

Forest Group USA

501

GENES Industry Group

218

Hangzhou Window Life

448

Hauser Shade

330

Heze Huasheng Wooden

349

Horizons Window Fahions

201

Insolroll Inc

719

Interior Design Society

660

JC Penney

613

JC Window Fashions

625

Jim Fine Wooden Products

526

8 440

448 450 452 454 456

460 462 464

9 341

349 351 353 355

361 363 365

340

348 350

354 356

241

249 251

255 257

8 240

248 250 149 151

254 256 161

WF-VISION.COM | JAN/FEB 14 | 57

IWCE; VISION’14

Exhibitor ABO Window Fashion Visit us at booth #318

A-Venture Visit us at booth #718

ABO Window Fashion is a factory-direct supplier of drapery hardware and accessories. We offer a full line of products from decorative, hospitality, commercial to residential. Quality products include various rails, tracks, traverse rods, components and drapery rod in broad selections of diameter/length/color and finial styles. For more information, call 866-326-1989 and visit www.abowindow.com.

Attn: Plantation shutter fabricator—your worldswide source for poly and wood components pluss all shutter hardware. AVI celebrates 30 years of high quality products. Ultra Clear Plus will be shown as the newest completely hidden tilt mechanism. Call 800-798-2291 or www.avia-ventures.com.

America’s Window Treatment Solution Visit us at booth #537

Ball Chain Mfg. Visit us at booth #332

We are a wood blind components manufacturer making 1", 2" and 2.5" slats, and various valances and rails. Species we offer include basswood, oak, walnut, cherry and others. Our products are nicely finished with good luster, and demonstrate the uncompetitive beauty of wood. Visit our web site: www.timfengmfg.com

Leading blind and shade manufacturers specify Ball Chain Mfg. products because they know our chain delivers the precision pitch, flexibility and specifications needed to work faultlessly in their sprocket and clutch systems. Made in USA since 1938. Visit us @ www.ballchain.com

Americo, Inc. Visit us at booth #426

Belagio Enterprises Visit us at booth #418

Americo has vinyl & laminated fabric appropriate for table cover, booths & upholstery goods. We offer a wide selection of patterns and colors suitable for every occasion. Every cloth is custom made to your specifications. We also offer slip knot padding and placements for your tables. No minimum requirements.

We are introducing into our extensive trim assortments, our newest collection of OUTDOOR trimmings—a group of Cords, Braids, Brush Fringe and Tassel Fringes in beautiful bright colors. We are also launching rhinestone, chain, and stud trims that will add a little bling to your window treatments. We carry BOSAL products for all your interfacing and batting needs, as well as the OLISO iron for finishing of your complete window treatments.

Anderson Fabric Workroom Visit us at booth #539

Best-Line, Inc. Visit us at booth #330

Your Fabric*Your Design*Your Creations*On Time A full custom C.O.M workroom dedicated to providing the best quality & service without limiting your creativity. Also a distributor of Graber Blinds & Hardware. Contact Rebecca @ 800-328-1791, ext #863 or info@andersonfabrics.com Visit us online @ www.andersonfabrics.com

Best-Line, Inc. is committed to providing superior quality workmanship and exceptional customer service to the interior design community. We have been creating artisan quality custom window treatments to retailers nationwide for over 20 years, specializing in Roman Shades, Woven Wood Shades, Draperies and Valances. Contact us at 1-800-6498441 or www.bestlineshades.com.

| VISION

BTX Visit us at booth #112 BTX introduces its Intelligent Fashion™ program, a stunning combination of fashion and technology. These advanced window covering automation systems are made available with a full line of high-end designer fabrics and hardware. It is a winning combination that offers America’s window covering professionals the hottest fashion program in the market.

California Custom Wood Visit us at booth #630 California Custom Wood Solutions 4857 Schaefer Ave. Chino,CA, 91710,USA Website: www.californiawoodsolutions.com

Comfortex Visit us at booth #125 New PanaView™ Shutters. New Shangri-La® Sheer Window Shadings. New Cordless options. New Cellular Shade fabrics. All are sure to bring style and sophistication into your customer’s home. All from Comfortex Window Fashions. For over 25 years, Comfortex Window Fashions’ has created some of the most innovative ideas for covering windows. See what fresh new ideas we’ve developed at www. comfortex.com

Chance Easy Co, Ltd. Visit us at booth #637 NO. 73, Cheng Hsing Hsing Tung Tsun, Tze Tung Hsiang City: Yun Lin Hsien, 64747, Taiwan Website: www.chanceeasy.com.tw

Exhibitor List as of date of publication

BOOTH

COMPANY NAME Kast/Southern Textiles

319

Kirsh Window Fashions

336

Lassen Window Fashion

325

Lotus & Windoware

230

Luxmader by Qualfine

101

Mariak Industries

713

Markisol Holding AB

621

Ming Cheng Enterprises

513

Minhou Vimid Decoration Co

450

Nakyung Co. Ltd

636

Ningbo Dooya Mechanic & Electronic Technology, Co., Ltd.

736

Orion Ornamental

207

Phifer Inc

113

PIC Business Systems

424

Qmotion Advanced Shading Systems

301

Rose Lace & Braid

519

Rowley Company

313

Royal Building Products

818

San Benito Shutter Co

518

SB2 Concepts

525

Serena Shades by Lutron

712

Shandong Yuma Window Decoration Products Co.

452

Sherwin Williams

219

Sistemas Delfin S.L.

100

Smartroll

225

The Network

237

US Polymers

213

Ventana Sales Design & Manufacturing

427 Lounge

Vertilux Wilson Fabrics

413

Zhenjiang Jinyou Curtain

327

Zhenjiang Royal Window Furnishings

454

ZMC Window Coverings

419 WF-VISION.COM | JAN/FEB 14 | 59

IWCE; VISION’14

Exhibitor Coulisse Visit us at booth #431

Erod Visit us at booth #425

Since its establishment in 1992, the Dutch brand Coulisse® has grown out to be one of the most leading fashion brands in interior window décor. By creating refreshing, fastforward collections, Coulisse wants to bring fashion to the window. Its extensive range offers products for every style, taste and functional requirement.

Open your drapes with the touch of a button! erod™ is an affordable, fully telescoping and adjustable motorized drapery rod solution with no need for custom cable cutting or fitting. The result is a one-of-a-kind product that is effortless, easy-to-install, and perfect for every room. Visit www.myerod.com for more information.

Visit our showroom in the Miami Design District.

Custom Decorators Visit us at booth #618

E-Z Hinge Visit us at booth #619

Are you a designer? Or an installer? Do you want free leads without the hassle of marketing? Join CDI’s US and Canadian network of 1000+ experts. We partner with large retailers and offer shop-at-home services. We generate leads and pass them to you to supplement your own business. Interested? We’re hiring now!

In business since 1968, E-Z Hinge provides great shutter hardware products and excellent customer service. We have competitive pricing and always go the extra mile to please our customers. Please visit us online at www.ezhinge.com, or call us at 800-468-8211.

Learn more online at www.customdecorators.com

Drape and Blind Software Visit us at booth #320

Genes Industry, Inc. Visit us at booth #218

Drape and Blind Software provides computer systems for quoting all custom window styles regardless of supplier. DBS will create accurate estimates on soft window styles as well as all hard window coverings. Extensive industry knowledge has enabled us to deliver software that streamlines all business activities. DBS is scalable, quoting on a single window or an entire office block. DBS comes preloaded with your styles and pricelists for easy installation.

Genes is the fabricator’s most trusted name in window covering components for service, quality, reliability and ongoing improvement. Our complete EZ Roll & GuideLine roller shade systems offer hard wire/battery motors, spring assist or continuous chain featuring our own unique innovations. See our new 25% lighter PRO & ProBlast 2" fauxwood slats and the exceptional wood looking finish of Allure. Call 714996-7777 Placentia CA, or 901-360-0058 Memphis TN.

DSC WIndow Fashions Visit us at booth #231

Forest Drapery Hardware Visit us at booth #501

Come by to see our proprietary Hi-Tech Fabric Roman Shade. Our patented, exclusive design offers high quality & unique manufacturing techniques. Our shades are mounted on aluminum headrails which enable us to manufacture up to 120" wide. We offer unique styles and options! Choose fabrics from our fabric line or ship COM fabrics. We are competitively priced with a 10 working day delivery! 800.873.0000 www.dscwindowfashions.com

Your complete source for drapery hardware from basic track systems to decorative hardware to roller shades and motorized systems. Forest will feature the new Atlantis Motorized Roller Shade System at Vision 14. Easy to install with universal adjustable brackets. Operation is ultra quiet. 800-487-9901 or forestgroup.com for more information.

| VISION

HangZhou Window Life Co., Ltd. Visit us at booth #448 We specialize in producing all sizes of curtain poles, decorative finials, plastic fittings and other components. For surface treatment, we do plated and painting, and we also have our own zinc die-casting machine, aluminum die-casting machine and hardware punch machines. We offer competitive prices, and we believe in quality and on-time deliveries. We look forward to developing the market together with you! Check our website: windowlife.en.alibaba.com.

Hauser Shade Visit us at booth #330

ORION

ORNAMENTAL IRON, INC.

Enhanced Color Selectors We’ve updated our finish selector sets! Our new selectors for Iron Art™ and Italian are almost 2” square, are clearly printed on the back with finish information, and fit nicely into plastic ring binder sleeves (included with each set). If you add our Wood Art™ finish selectors, you have the option to order our new binder to carry them all in. Finding and displaying your finishes to customers has never been easier!

At Hauser Shade we have been fabricating roller shades for more than 100 years. From traditional spring Roller and Bead N’ Reel to modern Glide and Motorization, we have roller shades down to a science and an art. For more information about our shades, contact us at: order@ hausershade.com or 510-234-8850.

Heze Huasheng Wooden Co., Ltd. Visit us at booth #349 Based in one of the largest paulownia timber producing and exporting regions in China, we manufacture paulownia solid wood blinds, shutters and PVC shutters. We offer high quality and competitive pricing. “Pragmatic, Honest and Trustworthy; Quality Root, Customer First” is our unwavering promise all the time. Contact: Kevin Sun, Cell: +86-156 6616 0080. For more information, please check the website www.huashengindustry.com.

Horizons Window Fashions Visit us at booth #201 Horizons Window Fashions—your source for unique custom window fashions—will be showing their new Contour Fabric Shade, a new line of custom board-mounted Upholstered Cornices. In addition, there will be live demonstrations of the Horizons Sample Book App for iPad, The Twin Shade, UpRight Controls and the amazing Cordless ONE Controls® for Roman shades! Find out more about Horizons online at horizonshades.com or call 800-858-2352.

sales@ironartbyorion.com | www.ironartbyorion.com | 877.476.6278

WF-VISION.COM | JAN/FEB 14 | 61

IWCE; VISION’14

Exhibitor Insolroll Window Shading Systems Visit us at booth #719

Kast/Southern Textiles Visit us at booth #319

Insolroll proudly manufactures solar screen shading systems for inside and outside, and we bring our safety and motorization expertise to the table with every application. Our QSR cordless shade operator, Metal Select chain guides and UL Listed shading systems provide unsurpassed quality and sales opportunities. In addition to our IWCE booth, come see our Oasis® Patio Shade products at the International Builders Show (booth #C3151).

Kast Fabrics serves the design industry throughout the North America and Mexico. Providing same day shipping, competitive pricing, and a diversified product line, to the United States, Canada and Mexico. Our continually expanding product line of quality fabrics and trimmings are instock for immediate shipping. We offer a decorative drapery hardware line to complete your design needs. www.kastfabrics.com

JC Penney Visit us at booth #613

Kirsch Visit us at booth #336

We’re the industry leader with over 50 years of custom decorating experience and thousands of pattern and color choices to create your custom look including a wide selection of blinds, shades and shutters, bedding, draperies and top treatments installed by our trained experts. Refresh Your Nest here at 1.800.543.5436 or jcp.com/customdec.

Kirsch offers a full line of custom blinds and drapery hardware. We’re committed to making our products and relationships last. Our custom blind and shade products offer the new Kirsch Trust warranty and no-risk exchange policy. Be sure to check out our new Designer Metals Collection of finials, rods and accessories. Explore of our new wood program with an array of colors and finishes which harmonize with floors, furnishings, and trims. For more information visit us at www.kirsch.com.

JC Window Fashions Visit us at booth #625

Lassen Window Fashions Visit us at booth #325

JC Window Fashions has been partnering with dealers for over 25 years. From mini blinds to 2" products, honeycomb cellular, roller shades, shutters, and sheers, we have the products for your success at the most competitive prices available. Please visit our web site: www.jcwindowfashions. com or contact us at (909) 364-8888.

Introducing the new look of Fauxwood. Lassen Syntekwood™ Collection designed to uphold both the natural beauty of real wood and trouble-free operation. Also available are the full line of Basswood/Fauxwood slats, and Ventex/SoftView fabric. Visit us at www.lassenwf.com or call 888-697-8688

Jim Fine Wooden Products Co., Ltd. Visit us at booth #526

Lotus & Windoware Visit us at booth #230

We are the most professional shutter component manufacturer in China. Our special process ensures straightness, stability and finish. If you are seeking a solution to minimize the quality risk of components or to maximize the production efficiency of shutters, please feel free to communicate with us at any time. Tel:0086-453-5871577 E-mail: sales@jimfineshutters.com Web: www.jimfineshutters.com

Lotus & Windoware is one of the leading import and wholesale distributors of quality ready-made and stocked window coverings, including 1" mini blinds, 2" faux wood, and verticals. Lotus services many industries, largely multi-family and homebuilding/contract. With distribution centers on the East and West coasts, we offer quick delivery anywhere in the continental U.S. Please call 1(800) 338-8826 and visit us at www. lotusblind.com for additional product information.

| VISION

fashion in blinds

coulisse.com DesigneD in the netherlanDs

IWCE; VISIONâ&#x20AC;&#x2122;14

Exhibitor Lutron Visit us at booth #712

Minhou Vimid Decoration Co., Ltd. Visit us at booth #450

Ultra-quiet Serena battery-powered shades install wirelessly and operate from anywhere in a room via a remote control. These luxury shades are available in two styles, roller or honeycomb, and operate without wires. Available in a wide variety of fabric colors and textures, shades feature 3-5 year battery-life for a low-maintenance shading solution. For information on becoming a Serena Provider, visit www.serenaproviders.com or call 1.888.445.8063.

VIMID DECORATION was founded in 1998 and our main products are curtain poles and accessories. We have production equipment for producing both resin and iron accessories. In the process of development and production, we always keep the excellent quality and advanced design concept, so our products are widely praised by users and designers. For more information, please check the website www.vimid.com.

Luxmader Visit us at booth #101

Nakyung Co.,Ltd. Visit us at booth #636

Our company specializes in the design and manufacture of custom made wood Venetian blinds, valances, insect screens and components. Luxmader directly controls the wood supplies from the mill at Cameroon. The production of our products is made entirely in our plants. Each of the components for the manufacture of our blinds are made by the group Luxmader.

Nakyung Co., Ltd., located in Daegu City, South Korea, has 18 years history of coating factory producing various kinds of coated/non-coated fabrics for window coverings like zebra, blockout, blackout, vertical, roller blinds, translucent, transparent fabrics. Please visit our booth to find out new designs and colors. T :82-53-522-0005, F :82-53-525-2580 CP: 82-11-5308-3111, E-mail: anywin2580@naver.com Web : http://nakyung.koreasme.com/

Mariak Visit us at booth #713

Ningbo Dooya Visit us at booth #736 Visit us at booth #736#738#740

Ningbo DOOYA Technology Co.,Ltd

Come see our Printed Roller Shades, made from the latest technology using UV Solvent, Dye Sublimation and Heat Transfer. We offer a large library of images for printing. We also stock a full Drapery Fabric line. We are showcasing our new Ultimate Achievement Roller Shade Fabric, the most insulated fabric available.

Dooya is a global leading manufacturer of smart home sysDooya is a global tem and window & doorleading automation. It mainly produces manufacturer of smart home smart home, tubular motor, Vesystem and window netian blinds drive, Vertical blinds & door automation. It drive, curtain motor, control sysmainly produces smart home, tubular tems and relative accessories. motor, Venetian blinds drive, Vertical blinds drive, curtain Tel:+86-574-86571666 E-mail: info@dooya.com motor, control systems and relative accessories. Website: www.dooya.com

Markisol Visit us at booth #621

OMC Visit us at booth #513

Markisol, a Swedish based producer of stock roller shade products, is one of the worlds largest producers of roller, shades, solar shades and Romans. Global supply facilities in China, Poland and Sweden offer positive logistics for all markets. Markisol uses state of the art automated production ensuring quality, on-time delivery and excellent logistics. We also offer solutions for motorization, child safety as well as unique patented standard operations. We invite you to our world at the show. 64

| VISION

Tel:+86-574-86571666 E-mail: info@dooya.com Website: www.dooya.com

Stop by to see our latest collection of decorative and functional fabrics for cellular and roller shades. OMC is a leading manufacturer of sun protection fabrics and components. With more than 1,000 commercial and hospitality options, you will be sure to find fabrics that catch your eye and fit your specification.

IWCE; VISION’14

Exhibitor Orion Ornamental Iron, Inc. Visit us at booth #207

Rose Lace Visit us at booth #519

Orion specializes in custom drapery hardware with finials in iron, crystal, glass, resin, wood; traversing and non-traversing rods in iron and wood. Rods in 64 styles are available with or without rings, motorized or cord draw, up to 30 feet. Nearly 80 finishes, plus custom. Product customization is our specialty.

Rose Lace offers exceptional style and value to complement both contemporary and classic tastes. Full lines include cord edge, headers, brush fringe, three styles of tassel fringe, four styles of crystal tassel fringe and curtain tie-backs. Call for sample books 516-877-7980 ---View online Roselace.com

Phifer Visit us at booth #113

Rowley Visit us at booth #313

World’s leading manufacturer of high performance, cuttingedge sun control fabrics for the residential and commercial markets. Product features include recyclability, energy savings, GREENGUARD certification, unique Microban® antimicrobial protection and DOW ECOLIBRIUM™ bio-based ingredients, reflecting the company’s commitment to quality, excellence and environmental stewardship. For more information, visit www.phifer.com or call 1-800-221-5497.

The Rowley AriA™ Metal Hardware line is expanding this Spring to include new H-Rail Traversing Hardware. Kits are available in 6- and 8-foot lengths, five popular finishes and include wall or ceiling mount brackets and end cap finials. Visit www. AriADecorativeHardware.com for more information.

PIC Visit us at booth #424

Royal Building Visit us at booth #618

e-PIC One™ Enterprise ERP & WMS for Fabricators, Distributors, Franchises, & Retailers. Plus integrated e-commerce for Retail e-Stores. New for 2014, real-time Shop@Home tablet interface for in-home sales and payment processing, and zoes.com with the power of social media to ignite your business and grow leads. picbusiness.com and zoes.com @ 800.742.7378

Build Bold with Royal Building Products, a category leader in innovation and quality PVC products. Royal is proud to release its newly expanded line of domestically produced Cellular shutter components. Each Royal® Shutter Component delivers exceptional quality, appealing aesthetics and is supported by Royal’s commitment to superior customer service.

QMotion® Advanced Shading Systems Visit us at booth #301

San Benito Shutter Co., Inc. Visit us at booth #518

The beauty of QMotion® Advanced Shading Systems comes with our constant pursuit of perfection. From our clean lines, sophisticated technology, extremely quiet operations and the only manual override system in the industry, QMotion delivers battery operated window treatment solutions for all of your design needs. For information call 877-849-6070 or visit www.qmotionshades.com

San Benito Shutter is the industry leader for wood and poly shutter components, as well as finished panels. With five locations covering California, Texas, Georgia, and Florida, we are positioned to assist you with all your shutter needs. We provide computer manufacturing software, paint, sundries and more! Call us at 831.637.8700 or email us at sales@sanbenitoshutter.com.

| VISION

SB2 Visit us at booth #525

Smartroll Visit us at booth #225

We are a leading manufacturer/distributor of cutting, welding, hoist equipment and blackout, decorative and zebra shade fabrics along with metal chain. We provide our products and services internationally from our offices in Southern California and Asia and are here to help you grow your business with innovative fabrics and durable, efficient equipment. (626)256-4800 www.sb2concepts.com

smartroll™ technology provides a safe, smooth and silent cordless solution for roller shades. Our smartroll™ mechanism operates through our patented automatic rolling spring system which guarantees trouble-free and secure use. Eliminating all cords and hazardous chains is now permanent, easy and affordable with smartroll™ technology. www.smartroll.com

Shandong Yuma Window Decoration Products Co., Ltd. Visit us at booth #452

U.S. Polymers Visit us at booth #213

YUMA company was founded in 1991, located in Shouguang, China. We are a large-scale manufacturing enterprise mainly engaged in weaving, dyeing and finishing, functional coating, and automatic blind mechanism development. Tel: 0086 536 5207657 fax: 0083 536 5223114, website: www.yumate.com, www.yumate.net.cn E-mail: cody.cui@yumate.com, jack.lu@ yumate.com

Woodland is our new wood composite shutter coated with a poly skin. Woodland is just like a traditional wood shutter but its poly surface eliminates painting and sanding. This technological breakthrough creates the opportunity to fabricate shutters in the USA profitably! To learn more, call 800-737-4569 or visit booth # 213!

Sherwin-Williams Visit us at booth #219

Ventana Sales Design & Manufacturing Visit us at booth #427

Sherwin-Williams provides expert advice and resources to meet the unique color needs of residential designers. At swcolor.com, download color palettes for use in rendering software, order large-sized color swatches and fan decks, and access online color visualization tools. For additional information, designers can call 800-321-8194.

Manufacturer of window covering components and blinds. Products include aluminum, PVC, metal-vinyl, horizontal wood, faux wood and vertical blinds: 1", 1.5", 2" high profile and 2" Low Profile; Vertical and roller shade components. www.ventanawindowproducts.com 562-424-0028.

Sistmes Delfin Visit us at booth #100

Vertilux Visit us at the lounge

We make different types of systems for window decoration and sun protection, such as curtains systems, panel tracks, Roman and roller blinds and mosquito net systems. We manage the entire production process, from the design to the profiles, plastic and metallic components. This allows us to achieve greater flexibility and quality control.

Over 100 Blackout choices. 59 Unique and captivating colors in our European Designer Collection. 21 Distinctive Patterns in our High Living Portfolio. 3 Stocking Locations: LA, Dallas, Miami. Innovative new products to be introduced for TOTAL Blackout and Indoor/Outdoor Side Channel Installations. Vertilux— Come see what we’re uncovering in Window Coverings. WF-VISION.COM | JAN/FEB 14 | 67

IWCE; VISION’14

Exhibitor WDS Designer Natural Shades, Inc. Visit us at booth #531 6478 Alexandri Circle Carlsbad,Ca, 92011,USA Website: www.wds-shades.com

Wilson Fabrics Visit us at booth #413 Wilson Fabrics designs and develops innovative, decorative and functional quality blind and drapery fabrics, suitable for all types of window treatments, inspired by global trends. Our blind fabrics feature a UPF rating of 50+, providing excellent protection against harmful Ultraviolet Rays. In addition, they are all Oeko-Tex certified, stain resistant, available in Blockout and Translucent, Lead & PVC Free and available in a wide width of 110". www.wilsonfabrics.com, sales@wilsonfabrics.com

ZMC Window Covering Supplies Visit us at booth # 419 ZMC is proud to introduce to the market the P-Clip Safety Tensioner—this device will prevent the window coverings from operating if it becomes partially loose from the wall. Also our new Roman Shade Lift Bands eliminates the use of cords at the back, a safety hazard for small children and pets. For more information contact us at 800-541-2557 or www.zmc.ca

US POLYMERS US Shutter Fabrication Made Profitable! US Polymers introduces the new Woodland Fabrication Program that delivers these impressive benefits! • Build Shutters in the USA • Increase Profits by Over 50% • No Painting & Sanding Required • Ship Shutters in Only 1 Week

Zhenjiang Jingyou Curtain Co., Ltd. Visit us at booth #327 Zhenjiang Jingyou Curtain Co., Ltd. is a professional manufacturer and exporter of many types of window blinds including 1" PVC Venetian blinds, 2" PVC faux wood blinds, 3.5" vertical blinds, fabric roll blinds, fabric Roman shades, PVC Fence, PVC trellis, PVC folding door and wood Venetian blinds. We would like to establish a friendly business relationship with you in the near future. For more information, please check the website www.jywindow.com.

Zhenjiang Royal Window Furnishings Co., Ltd. Visit us at booth #454 We specialize in manufacturing & exporting all kinds of window covering products, including Timber blinds, PVC faux wood blinds and curtain rods series. With high-tech equipment ,our factory can produce 200 x 40ft containers per annum. We guarantee quality, reliability and service— you will enjoy professional service from order to delivery. www.royalwindow.com.cn 68

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Find Out How! 800-737-4569 ext165 or Visit Booth 213!

EROD Open your drapes with the touch of a button! erod™ is an affordable, fully telescoping and adjustable motorized drapery rod solution with no need for custom cable cutting or fitting. The result is a one-of-a-kind product that is effortless, easy-to-install, and perfect for every room. Visit www.myerod.com for more information. Visit Booth 425!

TRENDS

Looking Both and Back The Heimtextil 2014/15 trend forecast The 2014/15 trends from Heimtextil are structured into two major categories—“Progress!” and “Revive!”. Each of which is subdivided into two themes: “Generate Collision!” and “Engineer Nature!” fall under the “Progress!” header and “Exalt Purity!” and “Rejuvenate Craft!” are aspects of “Revive!” (And yes, those are a lot of exclamation marks.) One theme explores the impact of progress on design and textiles, while the other focuses on growth of textiles in interior design. V

GENERATE COLLISION! To accommodate the demand for unique, individualized products, designers increasingly experiment with novel materials and technologies. Computer algorithms and similar technologies facilitate the mass production of customized items. For example, digitally printed panels of fabric in a custom pattern, color or repeat. Similarly, playful printing, scoring, cutting and folding techniques enable almost unlimited artistic expression. Designers are experimenting with ways to allow production processes to determine the look and texture of the final product. 70

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ENGINEER NATURE! The convergence of science and the natural world uncovers progressive synthetic solutions for a more sustainable future. New textile techniques intertwine living systems with biological and texture technologies copied from nature to form novel fabrics. Designers â&#x20AC;&#x2DC;technicizeâ&#x20AC;&#x2122; nature by growing their own materials through innovative approximations of biology, a choice that goes hand in hand with new focus on ecologically responsible production.

REJUVENATE CRAFT! Designers are reviving and renewing traditional craft techniques to enhance the narrative and connect more meaning to objects. Working with recycled materials, they conjure up the concept of an improvised lifestyle as a counterpoint to our technology-dominated society. Uniformity is replaced by collage to stage the unexpected and evoke alluring visual tension. Traditional craft techniques such as embroidery, weaving or knitting, gives rise to a wealth of textures.

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EXALT PURITY! As a response to mass production, interest has grown in objects that have personalities and history—products that tell a story. In the quest for meaning, this movement honors natural materials by embracing their imperfections and highlighting their origins. The results teeter between the primitive and the modern. Nature acts as the generator of ideas while designers focus on the humble, the pure, the unadorned. Pristine, untreated materials are used, while resource-saving production processes and the longevity of products are key objectives. Animism, essentialism, minimalism and reductionism are the decisive values.

IWCE: Vision’14 Sneak Peek! Did you know? Vision editor Susan Schultz will be featuring trendsandnewproductintroductionsfromHeimtextil, Maison & Objet, Paris Design Week and more—directly from the January design shows to you!

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SHOW REVIEW

Success for R+T Turkey The European show expands into yet another new market The first R+T Turkey pleased exhibitors, drawing approximately 7,000 visitors and generating enough interest to guarantee that the show will be held again in November 2015. The show, which took place at the DNR Expo site outside of Istanbul, was developed by Messe Stuttgart in partnership with local production company Ares Fuarcilik. According to Roland Bleinroth, Managing Director of Messe Stuttgart, one of the best indicators that a show will do well in a new market is the number of visitors from that region who attend the main show in Stuttgart, or any of the other events

The first R+T Turkey had an impressive premiĂ¨re. Roland Bleinroth, Managing Director of Messe Stuttgart, was pleased with the high-quality exhibitor stands and a wide range of products on display. Awning and exterior treatments made up a significant percentage of the showfloor, but there were also many shade and blind companies on hand, representing both local (Bufera) and international brands.

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in Asia or the Middle East. And, over the past several years at its R+T shows, Messe Stuttgart noticed a significant increase in attendees from Bosphorus region. In particular, the awning and outdoor screening business has grown significantly in Turkey since government passed smoking restrictions similar to the rest of Europe. Hotels, restaurants, nightclubs and other entertainment venues with access to outdoor space rushed to install motorized retractable awnings and screens, as well as heating and ventilation systems. This both expanded the number of seats the businesses could operate all year round, and gives an automatic smoking venue for guests. Another boost for business is that the construction industry in Turkey is one of the strongest markets in Europe with the government of the country focusing on the implementation of environment-friendly and energy-efficient building solutions in new building projects. There is a strong focus on urban redevelopment projects and residential construction so that the Turkish construction industry was able to register growth of 6.8 percent in the first half 2013. V

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Safety & Breakaway items WF-VISION.COM | JAN/FEB 14 | 75

SHOW PREVIEW

Positive Predictions for R+T Asia New hall opened to accommodate traffic hile the construction industry in China has recorded lower growth in 2012 and 2013 (to date) than in previous years, it is still the world’s leading construction market. Recently, the central government a goal of 1 billion square meters of new “green construction” buildings to be completed by 2015, with a target of 30% of all building in China to be green construction by 2020. To encourage this, the government is offering fiscal subsidies to developers. Sun protection and light control are important components to a successful green building and so, the opportunity for blinds, shades, film and other heat and light maintenance systems for the Chinese market is expected to grow substantially. Over the past nine years R+T Asia has grown and expanded with the changes in the market. In 2013 the show added the International Window and Door Summit, established as the first global platform for the exchange of experiences and cooperation between the Chinese window and door industry, and internationally important representatives from the door/gate, window and sun protection industry. In

The 2013 show drew almost 18,000 trade visitors over three days, who were able to view a total of 380 exhibitors.

Although the initial years of the show were strong, in 2013 visitors from the U.S. increased 150% and overall, 20% of the attendees came from abroad. International exhibitors have also increased with familiar names such as Somfy, Coulisse, Recasens and other major players adding R+T Asia to their roster of shows. “Somfy has taken part in R+T Asia for seven years,” said Jean Guillaume, general manager of Somfy. “We are glad to see R+T Asia is becoming more and more professional in all aspects.”

While R+T Asia is mainly focused on China and the broader Asian market, the U.S. is among the top five foreign countries participating. The others are Korea Taiwan, Australia and India.

“We are here for the first time, and very surprised how international the fair is. Our expectations were exceeded. With many visitors from India, Oceania, North and South America, we were able to meet our target groups and make many new contacts,” said a representative from Recasens, the Spanish textile company. “We will definitely be back again in 2014.”

2014 the show, scheduled for March 25-27, at the Shanghai New International Expo Centre, will be adding a new sector dedicated to finished products and opening a new hall to accommodate increased exhibitor and visitor traffic.

Visitors to the show have the opportunity to see products from up-and-coming manufacturers, many of whom have not exhibited outside of China, as well as lines from more international exhibitors that are frequently shown in the U.S. V

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IDEAS & INSPIRATION

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Details make the difference

“For as far back as I can remember, I’ve been enamored by pretty things,” said Tammy Paradoski, owner of Daisy Chain, LLC and founder of the Chicagoland Workroom Professional. “Whether it’s a unique necklace, cute shoes or stunning fabrics and trim, they always seem to catch my eye.” Paradoski also grew up with a passion for sewing, but never considered converting her passions into a profession. However, it wasn’t until after earning my psychology degree and having a job in social work that she realized how much she loved the creative fields, explaining “I used to make window treatments for friends and family as a stress reliever after work. It was the encouragement and support of my husband that finally gave me the courage to leave social work to pursue a career I love.” When asked to explain what she loves about the process of designing and producing window treatments, her passion is clearly evident in her response. “Our clients welcome us into their personal space, which to me is very intimate and I consider it an honor. They give us the opportunity to express their personality and style through our design.” Since starting her workroom and design business, Paradoski has transformed her love of “pretty things” into a key selling point. “I love making beautiful things for my clients. All the custom details are what make our work unique and valuable. Details like micro cording, banding, hand sewing and creative embellishments are what set custom apart from store- bought products,” she said. “I love this industry because, creatively, the sky’s the limit!” V

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OPPOSITE PAGE: This pillow features a shirred overlay with a decorative banding and self-welting. It's a simple way to add extra visual interest to an otherwise plain pillow. THIS PAGE: The goal of this billiard room, top, was to soften all the wood and hard elements in the room while keeping it masculine with fabrics that compliment the red in the pool table without being too busy. The large medallion pattern with a touch of red and tailored style valances were a perfect solution. BELOW: The detail corner of the valance, left, shows the contrast fabric from the cornice was used in the pleats as well for the micro-cording along the bottom edge.

ABOVE: This variation on the box pleat is much softer and romantic, with the small striped silk fabric layered under the floral, both with micro-cording and a unique beaded trim along the bottom edge.

WF-VISION.COM | JAN/FEB 14 | 79

IWCE: Vision’14 Sneak Peek! Did you know? Tammy Paradoski will be leading two seminars in Las Vegas, a super session on Creative Embellishments, and a one hour course on High End Details. 80

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TOP: The paisley fabric for this valance was already being used elsewhere in the kitchen, but the client didn’t want the pattern to become overpowering. So a taupe and red diamond woven was layered on top in a style that needed to work with the other window treatments in the room. “This particular client had an appreciation for trims so it was a lot of fun picking out the decorative cord and beautiful tassel,” said Paradoski. ABOVE: These pillows demonstrate the use of cording and banding. The bolster was created by seaming several fabrics together and then adding decorative banding and fringe. The pillow behind the bolster has a shirred border with micro-cording and a mitered flange edge.

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IDEAS & INSPIRATION

Understanding Design + Demands + Math

“Who knew that when starting in this business that custom window fashions often requires as much science as art,” said Deb Barrett.“Many of my recent projects are about solving technical issues—walking into a new project, I am asked to camouflage, enhance, pack all the client’s wishes into one product; all within budget and often on one window.” This offset pair project is perfect example of addressing a variety of concerns to achieve a cohesive design.

he master bedroom of a historic Chicago historic rowhouse is long and narrow but the 11' ceilings help make it spacious. Boxed transom windows with doors out to a Juliet balcony frame a cozy sitting area at one end. On the south wall, the focal point is a French marble fireplace with windows on either side. Opposite is the king bed and dressers.

sides, but only 9.5" and 9.75" between the window and corners. “When I first saw the project the firebox was in place, but the fireplace mantel hadn’t been decided on; so we were also working with estimated measures. We could come back and remeasure, but we knew that the actual dimensions wouldn’t ever make it possible to design two pairs of draperies. Offset pairs were required.”

The client wanted to create a serene environment, taking advantage of the light, but also requiring room darkening for sleeping. “We decided on a sheer, along with blackout lined over-draperies in a hand embroidered cotton by Schumacher,” said Barrett. Once the style decisions were made, the technical details needed to be hashed out—where and how the draperies would be mounted, stack backs and addressing the bump outs on either side of the fireplace. Being a part of the project early on allowed Barrett to work with the contractor in making some of these critical decisions. For example, after a discussion on the installation needs, the contractor speced out pockets behind the crown moldings at the ceiling that would hide the heavy-duty ball-bearing tracks required to easily open/ close the draperies.

In addition to the basics of good communication, prompt follow-up and strict attention to detail, getting in on the ground floor of a project is often critical to achieve a successful installation. This is the fireplace wall elevation after the contractor installed the crown molding pockets based on our specs and you can see through the window another reason why we chose sheers and overdraperies—the neighbor's rowhouse is only 10 feet away!

Determining the Issues “In figuring stackbacks, we picked up some space because the draperies would hang below the tracks and stack tighter,” explained Barrett. “Even with limitations such as corners and the ireplace, I got a stack that was workable. The bump outs took more thought. At first glance they seemed to be equal, and in fact they were, but not how you’d think.” There was 16" between the fireplace and the windows on both 82

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Offset Details Offset pairs are pairs of draperies that have unequal panels. They are typically done so that a center draw pair will meet in the middle, when for example, you have an off center window in a wall-to-wall configuration. Or, in this case, where one side doesn’t measure the same as the other. Specifying offset pairs will allow the panels to meet in the center. Because they will be different sizes, the

stackbacks will be different, so at the install the master carriers and spacing will need to be adjusted. To specify offset pairs, you need to provide the workroom with fullness, finished width, finished length, returns and BtoB measures. Be sure to take the following measures on each window: • Ceiling to floor • Corner to corner • Window width • Left corner to center of window • Right corner to center of window

A view of the completed project looking into the seating area, with only the left side of the fireplace shown.

Here’s my worksheet for this project. As you’ll see, there is a 6.25" difference between the left and right panels on the left window, and a 6.5" difference between the panels on the right window.

Do the Math With all the measures, you can now do the math and the final specifications for the offset pair. • Overall Bracket to Bracket is the corner to corner measure of 86.5" • Left panel BtoB is 40" and right panel is 46.25" to center of window To figure number of widths add BtoB plus 1 return and 1 overlap x fullness divided by fabric width. • Left panel 40" + 6" + 3.5" = 49.5" x 2.5 =123.75" divided by 51" = 3 widths. So finished width of left panel is 49.5" using 3 widths. • Right panel 46.25" + 6" + 3.5" is 55.75" x 2.5 = 139.375" divided by 51" = 3 widths. So, finished width of right panel is 55.75” using 3 widths. Deb’s Tip: “I usually add 1" to finished width measures, as that allowance can be quickly eaten up over the rod length. It helps gives the draperies ease so that it doesn’t want to creep open when drawn closed.” 84

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So here’s what this one bedroom project ended up needing—four pairs each of sheers and over draperies with Europleat headers. • One pair of 8 widths on door/window combo at end of bedroom • One pair of 8 widths as one way left and right panels on corner windows • Two offset pairs at 6 widths each on either side of the fireplace. That’s a total of 56 widths, all at 11 feet high! V

IWCE: Vision’14 Sneak Peek! Did you know? Deb will be discussing offset panels and other custom tweaks for perfectly-fit draperies in her Window Fashion Design Lab at supersession on Tuesday, Feb. 4. She’s also doing a presentation that drew rave reviews the Design Tech Summit in High Point, The Digital Designer: Social Media Success Strategies. But if you want more of her fabulous design ideas check out From the Runway to the Window as a perfect way to wrap up your IWCE: Vision’14 experience on Thursday. For more information: debbarrett.com windowdressingsinc.com design-confidential.com wf-vision.com/seminars

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IDEAS & INSPIRATION

Modern Times A complex weave of talents It’s not often that a kitchen renovation inspires the design of the master bedroom, but Barbara Krai, ASID, a 25-year-design veteran, took the request in stride. “We had just completed the kitchen, which included custom solid walnut cabinets,” she explained, “and they decided they wanted walnut for the bedroom as well.” The result is a richly appointed room with ‘hidden-in-plain-sight’ window treatments.

nce the client decided on using walnut in the bedroom, the scope of work grew to include a completely custom designed paneled room that included a built-in bed, nightstands and a coffered ceiling along with the window treatments and a new lighting plan. “There are large French doors with sidelight windows facing East,” said Krai, “and bright sunlight floods the room in the morning. My client requested a total black out window treatment so he could sleep past the sunrise, but was opposed to using any type of curtain.” The whole house has white shutters, but that look wouldn’t work now in the bedroom, with its newly-designed, oldworld atmosphere. “During one window treatment brainstorming sessions, I mentioned the idea of using tapestries for shades,” said Krai. “He jumped on the idea!” Krai then had to figure out how to transform her musings into a workable design. Managing the Details One of the first things she discovered was that unless her client wanted to wait many months for a custom tapestry to be woven, the designs her client loved were all too small for the window. So she begin thinking of ways to ‘frame’ the tapestries to fit. At the same time, site meetings were necessary to coordinate all the details between the carpenter, the workroom, the installer and the electrician, each of whom had a specific role in making this window treatment come to life. Krai set a master schedule to coordinate each contractor’s role so that everyone on the team understood the project’s timing. The carpenter was designing walnut ‘sleeves’ for the windows, which the tapestry shades would fit into, eliminating any light leaks from the side. A painter was hired to faux 86

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A detail of the faux finished shutters painted to match the walnut paneling.

finish the inside section of the white shutters to match the surrounding walnut, leaving the outside frame, rails and slats white for a consistent exterior. While all this was happening Krai was also working with Pat Woodrich of Shutters, Blinds and More, on the technical issues related to turning tapestries into shades. “The biggest challenge was creating an even ‘roll’ for the tapestry,”

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This overall room shot, above, gives a hint of the coffered ceilings with silk inserts, both sets of faux painted shutters, and a glimpse of the wall-towall carpeting that mimics an Oriental rug. When the tapestry shades are partially raised, below, it’s easier to see the extent of the fabric ‘frame’ Krai designed to get the necessary finished size.

said Woodrich, whose job was to laminate the blackout fabric to the tapestry. “This was achieved by removing the seams and backing fabric from the tapestry to smooth out the tapestry face allowing us to maintain an even fabric thickness for the tapestry.” At this point, Krai had her workoom apply a chocolate brown velvet ‘frame’ around each tapestry and accented this with a coordinating braid, to get to a finished size of 120" x 120". “The laminating process required perfectly squared edges,” explained Woodrich. “Keeping the fabric from stretching as it was applied to the vinyl backing took several hours of meticulous adjusting before the adhesive set up.” The process was made even a bit more stressful when Woodrich discovered that each tapestry stretched differently, meaning adjustments needed to be made for each shade. Preparing for Installation While Woodrich and Krai were finalizing the lamination process, Krai also had several meetings with the finish carpenter to discuss the details required to make sure the roller pocket had the necessary side and top clearance for operation, as well as access for the AC-powered motors. “Because the tapestry shades would be 88

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The finished room with the tapestry shades down.

totally encased, we also had to make sure there was a way to remove the treatment for future maintenance or repair,” explained Krai. Due to all the pre-planning and expert coordination, the installation went smoothly. Final touches including a lighting plan that treated the tapestry shades like works of art. “The client did not want any downlights in the ceiling,” said Krai, “so picture lights attached to soffits hiding the tapestries complete the circle of light around the room and highlight each tapestry with accent light.” “I love creating one-of-a-kind installations,” said Krai. “I passionately believe that everyone deserves a home they truly love, that perfectly fits their lifestyle, expresses their uniqueness and brings them joy every day. I welcome the challenges that come into play as complex work evolves—staying true to my vision and keeping a problem-solving mindset to address any issues that come up.” Adding: “This project is a perfect example of working with trusted, quality partners—only

DETAILS

CREDITS: Designer: Barbara Krai, Barbara Krai Interior Design, Tampa Bay, FL. Workroom: Drapery Service, Joe Radazzo, Clearwater, FL. Installer: Pat Woodbridge, Shutters, Blinds and More, Odessa, FL. Faux Finisher: Karen Wilcox, Clearwater, FL. Electrician: Ramatt Electric, Tampa, FL. Carpenter: Glover Cabinets, Melbourne, FL SOURCES: Tapestries: Mille Fleurs Tapestries, Orbis Terrae, The Harbor. Frame fabric: Jane Churchill. Braid: Robert Allen. Ceiling coffer inset fabric: Ralph Lauren, Shiva silk. Picture lights: Visual Comfort, Ralph Lauren. Wall sconces and chandelier: Fine Art Lamps, Villa Collection. Nightstand lamps: Visual Comfort. Carpeting: Resource Partners, Berrington Hall 90

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CLOSER LOOK Barbara Krai Interior Design barbarakrai.com Facebook: facebook.com/barbarakraidesign Pinterest: pinterest.com/barbarakrai/ Houzz: houzz.com/pro/barbarakrai/ barbara-krai-interior-design

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DSC WINDOW FASHIONS Manufactures Hi-Tech Fabric Roman Shades in the USA for quick delivery. Our shades offer unique manufacturing techniques which provide the highest quality Roman Shade on the market. The Hi-Tech Shade is our exclusive, patented design and is competitively priced. Choose from DSC Designer Fabrics or drop ship COM Fabrics CONTACT DSC: 800-.873-0000 Visit us at booth #233.

HT WINDOW FASHIONS HT proudly introduces Fire Retardant Cellular Shade Fabrics. FR fabrics are newest addition to our broad selection of cellular shade material. FR rated fabrics passed the latest NFPA 701 standard. Building on our “everything cellular...” concept, HT is a leading alternative supplier for all cellular shade needs. Please contact us for detail ed information. Call 800/879-9512, fax 626/8398861 or visit our website www.htwfonline.com. Take another look at value. Take another look at HT Window Fashions

HT HT proudly proudly introduces introduces FIRE FIRERETARDANT RETARDANT CELLULAR CELLULAR SHADE SHADE FABRICS. FABRICS.FR FRfabrics fabrics is newest addition to our broad selection ofof is newest addition to our broad selection ONA DRAPERY NINGBO DOOYA TECHNOLOGY CO., LTD. cellular shade material. FR rated fabrics cellular shade material. FR rated fabrics passed passed latest latest NFPA NFPA701 701 standard. standard.Building Building Dooya is a global leading manufacturer of smart home system on cellular...” concept, HT on our our “everything “everything HT brings exquisite designs and Ona Drapery cellular...” Hardwareconcept, Company and window & door automation. It mainly produces smart home, is leading supplier for is aaexceptional leading alternative alternative forall allcellular cellular value supplier together in our Classic Collection of Wrought tubular motor, Venetian blinds drive, vertical blinds drive, curtain shade need. shade need. Iron drapery hardware. All motor, control systems and relative accessories. Tel:+86-574-86571666 E-mail: info@dooya.com Website: www.dooya.com Visit us at booth #736.

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Please Please contact contact us us for for detail detailinformation. information. ally handmade and finished Call Call (800) (800) 879-9512, 879-9512, fax fax (626) (626)839-8861 839-8861or or exactly to your specifications. visit our website www.htwfonline.com. visit our website www.htwfonline.com. We pride ourselves on quality Take workmanship, timely delivery Take another another look look at at value. value. Take and customer satisfaction. SeTake another another look look at at HT HTWindow WindowFashions. Fashions. lect from our Classic Collection and order with confidence. Website: onadrapery.com. Call for a free catalog: 800/2314025 or fax a request to 888/231-4026..

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QMOTION® ADVANCED SHADING SYSTEMS The beauty of QMotion® Motorized Drapery Rods lies in its elegant and stylish design. With no wires or external motors, the sleek design of this engineering marvel offer battery-operated motors that fit within the rod itself to deliver a luxury that speaks volumes in its extremely quiet operation. For more information, call 877-849-6070.

SHERWIN-WILLIAMS Sherwin-Williams provides expert advice and resources to meet the unique color needs of residential designers. At swcolor.com, download color palettes for use in rendering software, order large-sized color swatches and fan decks, and access online color visualization tools. For additional information, designers can call 800-321-8194. Visit us at booth #219.

Visit us at booth #301.

SUREWIN

WINPLUS DESIGN

Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (numerous colors, continuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easyto-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs. Contact: surewin@optonline. net, tel: 203/655-1102, fax: 203/655-8571.

Only one, Only for you! Roller Blinds Fabrics • Black Out Blinds Fabrics Zebra Blinds Fabrics • Dual Roman Blinds Fabrics Visit us at .winplus.co.kr or call +82-43-232-4801

WOODMART Exterior Shutters by WoodMart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/ or raised panels. We also manufacture custom exterior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.

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WOODMART WoodMart is a fully integrated manufacturer—from rough milling through finishing and packaging. Louver sizes range from 1" to 5". Visit us at Woodmart.com or call 818/785-1528.

Automate Your Window Treatments

Draperies • Blinds • Shades

Complete Spectrum of Control Options To Learn More, Visit:

Commercial • Residential • Hospitality

smautomatic.com or call 310.220.2600

Providing Exceptional Quality And Service To The Trade Since 1982

Create a New Career with

Custom Home Furnishings Academy Since 1993, students have traveled from around the world to attend the Custom Home Furnishings Academy, the premier destination for hands-on learning.

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Campus, home study, traveling and private training programs are available.

• Courses offered include Career Professional™ training in the areas of window treatment and slipcover fabrication, upholstery, drapery installation and decorating.

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Drapery & Design PROFESSIONAL network • Receive the Drapery & Design Professional magazine online or delivered to your mailbox six times per year.

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• Participate in monthly LIVE educational webinars with on-demand viewing on the most relevant and inspiring topics. • CHFA ah-ha™ moments, network sponsor facility tours and real-life workroom activity. • Join the industry’s largest and most active network TODAY! info@CHFAcademy.com - 704-333-4636 - www.chfacademy.com

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1/28/13 11:20 AM

What’s IT’S SHOWTIME! The March/April issue of Vision will feature the new products, people and information found at IWCE: Vision’14 in Las Vegas. We’ll bring you highlights from all three show floors, Design Competition winners, Design Tech Summit insight and much, much more!

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