iwce preview : top influencers
leading the way:
The Top 8 Window Fashion Influencers of 2020 BY SOPHIA BENNETT
“Influencer” is a buzzy term that refers to a person who inspires individuals with their cutting-edge recommendations, warm personality and deep knowledge of a particular industry. The design industry is rife with influencers, but we wanted to call out the handful of people who are inspiring window fashion professionals with their gorgeous designs, insightful business tips, ability to connect people and methods for elevating the industry in the eyes of consumers. After receiving more than 30 nominations, we are excited to have winnowed the list down to the eight people we believe are the top online Window Fashion Influencers right now. Get to know them here, and attend the International Window Coverings Expo (IWCE) to meet the people identified with the IWCE badge. Find an expanded version on this article online at wf-vision.com.
LuAnn Nigara Thanks to her popular podcast, “A Well-Designed Business,” her gregarious personality and her willingness to share information generously, LuAnn Nigara is one of the top influencers in the interior design industry. But LuAnn is also talking up window treatments wherever she goes, making sure they are top-of-mind for designers. Her wide reach and unwavering focus on promoting window coverings of all kinds leave no doubt LuAnn Nigara is a top Window Fashion Influencer. “Not only does LuAnn’s company operate with a high standard of excellence, but she also is willing to come alongside designers and vendors to
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help them learn how to run their businesses with intention and heart,” says Beth Clark, owner of B. Clark Interior Design in Portland, OR. “LuAnn truly understands the value of building a community that is supportive and encouraging, not only on an individual level but also as a way to strengthen the design industry as a whole. I’m fortunate to be one of many designers who have learned skills and tools from listening to her podcasts that have helped me build a successful business.” Instagram: LuannNigara