insight : welton hong
Is Voice the Search of the Future? What to Know About the Evolution of SEO As voice search becomes more common, your SEO strategies may need to change. Get tips on how to adjust your marketing strategies. BY WELTON HONG
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ot that long ago, the world changed irrevocably when information became available at the click of fingers on keyboards or the tap of thumbs on screens.
But the homeowners of tomorrow are as likely to search for information with vocal commands as they are to type or tap. In fact, many SEO experts say voice search is likely to carry half of the global search market by sometime this year. Understanding how to evolve your online marketing strategy and perform amid these optimization innovations is as critical to business success as keeping up with smart products and seasonal window fashion trends.
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MARCH + APRIL 2020 | wf-vision.com
What Is Voice Search?
Voice search occurs when someone speaks to a device, expecting the command or question to result in an internet search and a returned answer. All this activity is powered by the artificial intelligence of a digital assistant such as Siri or Alexa. Less than a decade ago, this might have seemed like science fiction—or at least a tech toy only available for the rich and famous. Today, around 5 billion people globally carry the technology for voice search in their pockets in the form of smartphones, and many household electronics—from speakers to refrigerators—have the ability to listen for and respond to spoken commands. Users are increasingly asking digital assistants to find the best pizza in town or place the next order for paper towels or batteries. And
