IWCE PREVIEW highlighted speakers
N E W E X P E RT S NEW WORKSHOPS More than half of the seminar presenters for this year’s International Window Coverings Expo are new. Meet the people who have the insights you need into motorized window treatments, social media marketing, increasing sales and so much more.
Sara Lynn Brennan is the CEO and principal interior designer at Sara Lynn Brennan Interiors, the first and only full-service interior design firm in Waxhaw, NC, to specialize in transitional design. In How and Why to Package Your Services to Maximize Profits and Attract New Clients, Sara will discuss how designers can evaluate their current services and group them into packages that can be streamlined and automated to maximize efficiency. At Create Informational Lead Magnets to Earn Income in Your Sleep and Build Your Pipeline, she will share what a lead magnet is and how it can be used to grow a sales pipeline, generate passive income and grow an email list. Sara will also participate on the panels Best Business Practices for Succeeding with Window Coverings in 2020 and Develop Partnerships with Designers to Create a Systemized Dream Team with LuAnn Nigara.
Melissa Galt with Melissa Galt Interiors is a referral-building relationship-maker who doesn’t just show design teams what to do, but leads them through a remarkable experience that forever changes how they do business. During the seminar Instagram Insights and Strategies. Melissa will share strategies and practical advice for turning Instagram into a profit center instead of a distraction. In The Social Media Routine That Drives Revenue, she will discuss how having a consistent plan for social media management can help designers attract their ideal clients—all with less than six hours of work per week.
Deborah Moss, founder of Fairfield County, CT-based Windowful Interiors, has been designing and installing window treatments for decades. A global entrepreneur in technology innovation and environmental stewardship, she offers a unique perspective on sustainable window treatment design and technology. Deborah will go into detail about how motorized window treatments can be used for optimal climate control and energy efficiency in Motorized Window Coverings for Energy Savings and Climate Control, and share the latest trends in eco-responsible window coverings during The Sustainable Window. She will also lead a panel of motorized window experts in the session Selecting the Best Motorization Option for Various Settings.
32 | wf-vision.com | November + December 2019
