f o r f r i e n ds an d su pporte rs of wgbh
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Serving Up the
Best of Science
View from
the President
Radio Campaign 99.5 All Classical host Brian McCreath is a big science fan, so it’s no surprise that Nova’s recent documentary, Building the Great Cathedrals, served as his inspiration for an afternoon of selections devoted to soaring, sacred spaces. This is the kind of thoughtful, connect-the-dot type programming that our listeners appreciate. As we approach the first anniversary of 99.5 All Classical and 89.7 WGBH, there’s much to celebrate— including an expanded roster of talented hosts on both the classical and news side. We’re also tapping newly digitized archives of 38 years of WGBH’s Jazz Decades with Ray Smith (who died in February 2010), ensuring this classic remains an on-air and Web resource for years to come. Online, 99.5 All Classical has become one of the most popular classical streams in the world. All this is made possible by generous gifts to the WGBH Radio Campaign, which now total nearly $4 million towards our $10 million goal. For more information, contact Winifred Lenihan, Vice President for Development, at 617.300.3804.
W
e live in an era when technology moves with lightning speed, when our lives have been transformed by biomedical advances, and when as individuals and a nation we face crucial decisions that require an understanding of science and technology. Demystifying science, promoting science literacy, and inspiring the next generation of scientists has always been part of WGBH’s core mission. Today we’re taking that mission to a whole new level with our stellar science series Nova, one of the most trusted sources of science information today, leading the charge. The Web and new media have created opportunities to organize and harvest our extensive science media assets while also reaching out to audiences, including teachers and students, in ways we could only dream about just a few short years ago. In this issue, you’ll learn about Nova’s bold agenda, anchored by an ambitious website that aims to be the go-to place for all things science. You’ll also meet some of WGBH’s extraordinary friends who share a passion for science and an abiding belief in public media’s power to expand people’s horizons. One such friend is Carolyn Lynch, who recently joined WGBH’s Science Visiting Council (see page 3). Another is Visiting Council member Francisco D’Souza, president and CEO of Cognizant Technology Solutions, which donated a dynamic content management system to run Nova’s new website (see page 4). We’re grateful to them, and to all of you, for helping WGBH serve up the best of science to a nation eager for science information and resources we all can count on. J O N AT H A N C . A B B OT T PRESIDENT AND CEO
Nova: Science Now
Supporting a Lifelong
O
Passion for Science
bserve…research…hypothesize…test…conclude. c a ro ly n ly n c h learned these principles of the scientific method as a young girl growing up in rural Delaware and says they’ve served her well ever since. “Science gives us a valuable way of looking at and evaluating the world and our choices in it,” says Lynch, who is a member of WGBH’s Science Visiting Council, founded in 2008 to advance science literacy through public media. The daughter of a science teacher and granddaughter of a chemist, Lynch always had an interest in science and wasn’t afraid to try her hand at it. She recalls one youthful experiment—an attempt at forging emeralds—that ended not in gemstones but in a small explosion and a large green stain on her bedroom wall. It’s that spirit of active curiosity about science (minus the messy results) that she and her husband, Peter, work to promote through their Lynch Foundation and their longtime support of science programming on WGBH. “Science has always been a source of fun, excitement, and wonder in my life,” says Lynch, who devoured the science-fiction novels of John W. Campbell as a girl and later earned a degree in biology at the University of Pennsylvania. Even today, her love of gardening is rooted in an interest in botany and soil chemistry first cultivated in her grandfather’s rose garden. From her work with educators throughout the United States, Lynch has become concerned about what she sees as “a cultural shutting-down on science,” that is, a general acceptance that science is scary or that it’s natural for people to become less interested in science as they get older. Lynch believes that WGBH’s wide spectrum of science programs for viewers of all ages, our emphasis on lifelong learning, and our pioneering use of technology and new media to reach audiences are critical tools for confronting this trend. “As our world gets more complex, we need people to become more, not less, engaged with science,” says Lynch, who describes herself as a serious fan of Nova and Nova ScienceNow. “WGBH always is looking for new and innovative ways to eliminate barriers to learning—that’s why I’m not only a dedicated supporter but also an enthusiastic consumer of science on WGBH.”
Nova is known for tackling big subjects— from string theory to evolution to epigenetics. Now the most-watched science series on television is embarking on one of its biggest undertakings yet: a radical expansion of the public’s understanding and appreciation of science. Why now—and why Nova? “There’s a glut of information in today’s crowded media landscape, but too little of the insight, critical thinking, and authority that leading-edge scientists and experienced journalists can offer,” says paula apsell, senior executive producer of Nova and Nova ScienceNow and director of the WGBH Science Unit. So Nova has created a bold agenda to deliver the best science content to living rooms, classrooms, and boardrooms across America. At the heart of the effort is a major expansion of Nova online (see page 4) that will make the series’ website the “start here first” home for the best of science on the Web. While Nova is going big online, the series will continue to cover the major stories making news in science. In January, Nova ScienceNow will kick off a new season centered around “Six Big Questions” and New York Times technology reporter David Pogue will host Making Stuff, a four-hour exploration of materials that will shape our future. “People need to feel comfortable with and understand science and technology in order to cope with the challenges we’re facing, whether it’s climate change or Internet safety,” says Apsell. “We want to be the place they turn to for information, context, and perspective they can trust.” Learn more about Nova’s current season and explore the new website at pbs.org/nova, and look for Nova and Nova ScienceNow in a new timeslot: Wednesday nights on WGBH 2, starting January 19, 2011.
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Nova Website Scales New Heights In the online landscape, WGBH’s Nova always has been a pioneer—from its early streaming of episodes to a live Webcast from the top of Mt. Everest. Now Nova is forging ahead with a bold online expansion that will establish the Nova site as the go-to destination for the best of science on the Web. “With more than one trillion pages and counting, the Web can be difficult to navigate for someone seeking high-quality science content they can trust,” says Nova’s Lauren Aguirre, who is overseeing the project, called Nova 3.0. “We want the Nova website to be the place they turn to first.” Nova’s Web initiative is targeted to three core audiences: science-curious adults, science teachers and students, and science-savvy youth. Since 95 percent of visitors come to the Nova website through a Google search or a referred site, Nova 3.0 is organized by topic instead of by individual television program, to allow for easier navigation. Audio and video clips, blogs, slideshows, expert Q&As, and social media tools encourage visitors to explore and connect with Nova’s content. Nova has bolstered the Teachers section of its website by joining forces with WGBH’s nationally acclaimed Teachers’ Domain to offer access to thousands of digital science assets and online courses. Nova also is developing a virtual environment called Nova Labs that will let kids participate in real-world research and interact with scientists. “With Nova 3.0,” Aguirre says, “we’ve created an online place where learners of all ages can watch, read, listen, explore, play, and chat about any aspect of science, technology, engineering and math.” Explore the new Nova website at pbs.org/nova.
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Empowering
Nova 3.0 V
irtually every facet of the global economy is driven by advances in science, technology, engineering, and math (STEM), says f r a n c i s co d ’s o u z a. As president and CEO of Cognizant Technology Solutions, a New Jersey-based global IT, consulting, and business process outsourcing company with nearly 90,000 employees worldwide, D’Souza is convinced that the long-term competitiveness of the US depends on comprehensive STEM education. That’s why he’s a member of WGBH’s Science Visiting Council (a group of scientific, business, and educational leaders dedicated to promoting science literacy through public media) and why his company is generously providing a robust content management system for Nova’s new website, Nova 3.0 (see sidebar). “Cognizant and Nova share a passionate interest in raising the visibility of science and technology,” says D’Souza, who at 41 is one of the youngest corporate CEOs in the world. “The new Nova website will play an integral part in furthering this mission. It was an easy decision for us to become involved in the website development process since that’s one of our company’s key areas of strength. “As the highest-rated, most-watched science TV series, Nova is a leader in creating world-class science with broad-based appeal,” D’Souza adds. “The improved website complements the series by providing more in-depth content and interactive tools for learning. The millennial generation lives, works, and learns in virtual online environments, and the website is particularly well suited to the way they consume information and collaborate on ideas.” Born in Nairobi, Kenya and raised around the world (his father was a diplomat), D’Souza launched his career in technology early. “When I was 13, a friend of my father’s bought a computer, and I became very interested in how it worked,” he recalls. “I taught myself how to program. It quickly became a hobby, and by 16, I sold my first piece of programming, an inventory management system for the Trinidadian army. From that point on, I was always finding ways to innovate through technology. “Science has been a huge influence in my life,” concludes D’Souza, who now has a young family of his own. “It’s my hope that through Cognizant’s gift, we have been able, in some small way, to help Nova achieve the ultimate goal of increasing interest and excitement in science to a broad spectrum of audiences.”
News from the Ralph Lowell Society Inspiring Work
I
’ve been heartened by the enthusiasm you’ve expressed for WGBH through your Ralph Lowell Society membership over the last 12 months. Many of you have chosen to increase your level of support, and also to become Sustaining members (members whose gifts automatically renew). Together, our significant contributions help ensure that WGBH has the resources it needs to deliver exceptional programs and services throughout the year. In turn, we get to experience firsthand some of the extraordinary talent behind some of the most inspiring work on television, radio, and the Web today. In September, RLS members spent time with filmmaker extraordinaire Ken Burns and co-director Lynn Novick at a private reception before the worldpremiere screening of their latest documentary, The Tenth Inning, at the Coolidge Corner Theatre. Ken is a close friend of WGBH—and a longtime Red Sox fan—and it was wonderful to hear him talk about our favorite team in the context of one of the greatest stories in baseball history: the 2004 World Series. Later in the fall, we met some of the most talented interviewers in the NPR stable: Scott Simon and Diane Rehm, both of whom are regularly featured on 89.7 WGBH. And there’s lots more to look forward to, including a fabulous event this spring in celebration of Masterpiece’s 40th anniversary. We’re still working out the details, but I can tell you that film and stage star Alan Cumming, host of Masterpiece Mystery!, will play a major role. As always, thank you for making WGBH a priority in your life. See you at the next RLS event!
genie thorndike chair, r alph lowell society
RLS Kids’ Event a “Classic” The 99.5 All Classical Cartoon Festival at Symphony Hall in late October proved the perfect venue for this year’s Ralph Lowell Society Kids and Family Event. RLS families enjoyed a fun-packed day in celebration of classical music that included Warner Brothers cartoons on the big screen accompanied by live musical performances (with RLS reserved seating), an “instrument petting zoo,” roving characters from WGBH’s children’s programs, and an exclusive lunch with entertainment by Boston magician Bonaparte.
bonaparte the magician and his rabbit assistant draw a crowd of happy fans during a lunch break for rls families at the 99.5 all classical cartoon festival
filmmakers ken burns and lynn novick (from left) catch up with former red sox pitcher curt schilling, bank of america massachusetts market president and overseers vice chair bob gallery, and wgbh president jon abbott
Play Ball!
npr weekend edition sports correspondent howard bryant talks baseball with ken burns
Ralph Lowell Society members enjoyed a private reception with filmmakers Ken Burns and Lynn Novick in mid-September hosted by Bank of America at its Brookline branch, before heading over to the Coolidge Corner Theatre for the world-premiere screening of the creative duo’s latest work: The Tenth Inning, the sequel to Burns’s groundbreaking Baseball series.
For the person who has everything Give the perfect gift: a one-year membership in WGBH’s Ralph Lowell Society, entitling your special someone or family to a year of exceptional events while supporting WGBH’s high-quality programs. Contact us at 617.300.3900, or email ralph_lowell_society@wgbh.org.
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Borrowing Privileges
WGBH Puts Gloria Rose in a
W
New Yorker State of Mind
With the launch of a brand-new season of WGBH and PBS productions, there are more reasons than ever to borrow a DVD from the Ralph Lowell Society Lending Library. Watch Ken Burns’s latest home run, The Tenth Inning, or Masterpiece Mystery!’s newest episodes of Wallander, starring Kenneth Branagh. Call the Ralph Lowell Society Hotline at 617.300.3900 or send an email to ralph_lowell_society@wgbh. org and supply your name, address, and program request. We’ll take care of the rest.
hether she’s at home in Weston or in her car, chances are g lo r i a ro s e is tuning in public radio. Since she moved to Boston in the mid-1970s with her physician/entrepreneur husband, Bud, Gloria has been a fan of 89.7 WGBH. These days, Gloria, a member of the Ralph Lowell Society Committee, appreciates the additional programs made possible by 89.7’s switch to an expanded news format. For this Brooklyn-born mother of three and grandmother of four, who remains a New Yorker at heart, WGBH recalls a hometown standard. “WGBH is like The New Yorker,” she says. “Whatever the subject, I know it’s going to be handled with intelligence and accuracy.” What do you like about radio, and what do you look for in your radio choices? For me, radio is in many ways more powerful than television. There are no distractions, so I can really focus on what I’m listening to. I like to know what’s going on in the news, but I also enjoy stories about culture, people, and far-off places. That’s why I especially like the new 89.7 WGBH. It’s informative and entertaining and covers everything—from the arts to the environment to the economy—at a very high level. What are some of your WGBH favorites? The World is excellent—it’s well crafted, interesting, and offers an international perspective that I think is important. I also enjoy From the Top, The Takeaway, The Diane Rehm Show, A Prairie Home Companion, This American Life, and All Things Considered. On television, my husband and I enjoy Masterpiece Classic, Masterpiece Mystery!, Frontline, and Nova. How does radio fit into your day? I’m always listening to the radio. In my free time, I love to read fiction and I like collage and quilting. 89.7 WGBH is the perfect companion when I’m working on my projects: it goes straight to my ears. Why have you made WGBH a philanthropic priority? I remember the days before public broadcasting, and I don’t want to ever go back.
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r a l p h lo w e l l s o c i e t y m e m b e r s h i p l eve ls friend • $1,500 fellow • $2,500 sponsor • $5,000 benefactor • $10,000 president’s circle • $25,000 chairman’s circle • $50,000 For a complete list of the benefits and privileges at each membership level, please call the Ralph Lowell Society Hotline at 617.300.3900, visit wgbh.org/ralphlowell, or email ralph_lowell_society@wgbh.org. We welcome your questions and value your support. Chair, Ralph Lowell Society • Geneva Thorndike Director, Ralph Lowell Society • Vanya Tulenko Associate, Ralph Lowell Society • Christopher Reilly Assistant, Ralph Lowell Society • Jennifer Cedorchuk
WGBH: All Things Science WGBH kicks off a new season of sciencethemed productions—for television, radio, the Web…even iPhone apps. ON TV AND WEB
Nova’s Lisa Mirowitz
A
Named Rey Producer
s a teenage science buff growing up in St. Louis in the 1970s, l i s a m i row i tz loved watching Nova and imagined what it would be like to work on the series. After graduating from Brandeis University, she headed to WGBH and soon landed a job as an associate producer with the series. “I just knew that I wanted to be a part of Nova,” Mirowitz recalls. “There was— and still is—nothing else like it on television.” Twenty-one years after starting her first job with Nova, Mirowitz is senior producer and project director for the WGBH Science Unit, overseeing development of all new Nova projects and managing the editorial content and production of special projects and mini-series. She recently was named WGBH’s Margret and Hans Rey/Curious George Producer for 2010-11. The producership was established in 2001 to support work that reflects Margret Rey’s lifelong interests in science, public affairs, arts, health, and children’s programming. Interest in science—and in storytelling that respects its complexity—are what drew Mirowitz to Nova. And, she says, they’re what continue to distinguish the series today. “Whatever the story, Nova puts science at the center,” she explains. “We look for compelling characters and dynamic research that will engage viewers, but we don’t sacrifice rigor for entertainment.” Breaking down complexity is one of Mirowitz’s signature talents. She has worked on several of Nova’s most far-ranging and acclaimed multi-part series, including This Emotional Life, Rx for Survival: A Global Health Challenge, and Evolution. “Lisa takes on difficult projects with many moving parts and, with her skill at managing creative talent and understanding the nuances of storytelling, comes up with winners every time,” says Paula Apsell, senior executive producer of Nova and director of the WGBH Science Unit. Mirowitz is bringing those skills to two new Nova mini-series during her producership year: Making Stuff with New York Times technology reporter David Pogue, which premieres in January and will look at innovations in materials science, and The Fabric of the Cosmos, based on the book by physicist Brian Greene and set to debut in fall 2011. Both are the kind of project she relishes. “Nova isn’t afraid to take on and dive deep into the biggest science stories of our time,” she says. “As a producer, what could be better than that?”
Nova: The nation’s most-watched primetime science series, and most-visited site on pbs.org (pbs.org/nova) Nova ScienceNow: Contemporary, magazine-style stories, hosted by wellknown astrophysicist Neil deGrasse Tyson (pbs.org/nova/novasciencenow) For children Curious George: Everybody’s favorite monkey invites preschoolers to get curious about science (pbs.org/curiousgeorge) Design Squad Nation: This Design Squad sequel aims to inspire teens’ interest in engineering (debuts January 2011) Fetch! with Ruff Ruffman: Real kids, real challenges, real science, and an unreal animated host. Woof! (pbs.org/fetch) Peep and the Big Wide World: First NSF-endorsed preschool science series (peepandthebigwideworld.com) ON RADIO
Climatide: WCAI’s daily blog, a one-stop resource on oceans and global climate change (wgbh.org/wcai) Nova Minutes: Science segments on 89.7 WGBH (pbs.org/nova/minutes) WEB EXCLUSIV ES
For children The Greens and Loop Scoops: Two kids’ sites on being green (meetthegreens.org and pbskids.org/loopscoops) For teachers Nova Teachers: In collaboration with WGBH’s Teachers’ Domain, a free digital library of media-rich resources tied to curriculum standards (pbs.org/ nova/teachers) IPHONE/IPAD APPS
The Greens: Green games to go (meetthegreens.org/downloads) COMMUNITY OUTREACH INITIATIVES
Dot Diva and Engineer Your Life: Empowering young women to pursue science careers (dotdiva.org and engineer yourlife.org)
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Leadership
Science Visiting Council WGBH’s Science Visiting Council is a group of scientific, business, and educational leaders from across the nation dedicated to promoting science literacy through public media. Members are committed to serving as advocates for WGBH’s science productions, led by Nova. With 12 current members, the Council (founded in 2008) meets both formally and informally several times a year in a variety of locales, from New York to San Francisco, Boston, Aspen, and Washington, DC. These gatherings have featured some of the nation’s most interesting scientists and thinkers, including string theorist Brian Greene (Nova’s The Elegant Universe), former astronaut John Grunsfeld, and astrophysicist and Nova ScienceNow host Neil deGrasse Tyson. This winter, the Council will meet in Boston to hear from New York Times technology reporter David Pogue, host of Nova’s Making Stuff, premiering in Janaury. Current Science Visiting Council members are: Norman R. Augustine, Henry Becton, Jr., Joshua Boger, PhD, Douglas Carlston, Francisco D’Souza, Harriet Edelman, Al Kapoor, David H. Koch, Carolyn A. Lynch, Michael C. Ruettgers, Marshall Turner, and Dr. Charles M. Vest.
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New WGBH Overseers (front row from left) Jonathan Green, Peter Welsh, Mahmood Malihi, Steve Wagner; (back row: from left) Joan Crowley, Terrie Bloom, Roger Sametz, Rosemarie Johnson, David Kirshner, Alexander Leventhal; not shown: Amy Abrams, Grace Fey, Benjamin Gomez
New Class of
T
Overseers On Board
hirteen new WGBH Overseers took up their volunteer leadership duties in May. “These dedicated Overseers bring a wide range of talents, skills, and diversity to WGBH, “ says President and CEO Jon Abbott. “I’m thrilled to be working with them.” The 2010 Class of Overseers includes Amy Abrams, Terrie Bloom, Joan Crowley, Grace Fey, Benjamin Gomez, Jonathan Green, Rosemarie Johnson, David Kirshner, Alexander Leventhal, Mahmood Malihi, Roger Sametz, Steve Wagner, and Peter Welsh. “We’re grateful to the Overseers Nominating Committee and co-chairs, Ruth Ellen Fitch, president and CEO of the Dimock Center, and Chet Messer, former president of Keyspan New England, for assembling this outstanding class,” says Overseers Chair Susan Kaplan. “In the coming year, our Overseers will be involved with WGBH on many levels,” Kaplan continues. “They will help us strengthen the public’s appreciation of WGBH’s mission; enhance communications with influential people in the communities WGBH serves; support WGBH’s fundraising activities; supply resources for WGBH in specialized areas of need; and serve on key committees focusing on everything from marketing and communications to technology and emerging media. “They’ll also gain a lot,” Kaplan adds. “Our Board meets three times a year and we always feature media luminaries. In October, we welcomed Alexis Fife Rapo (who comes from the Disney-ABC Television Group), WGBH’s new vice president for Broadband and Interactive, who outlined steps WGBH is taking in new media, including the design and launch of the next generation of online games and mobile apps. “We also welcomed Rebecca Eaton, executive producer for WGBH’s iconic Masterpiece series,” says Kaplan. “She introduced us to Masterpiece Mystery!’s edgiest work yet: the 21st-century take on Sherlock Holmes that premiered in October.” This February, Overseers will hear from Paula Apsell, senior executive producer of WGBH’s Nova, and David Pogue, technology reporter for the New York Times and host of Nova’s upcoming Making Stuff, which will premiere in January. “We know our Overseers lead busy lives,” Abbott says. “We’re profoundly grateful to our newest class and all our Overseers for making WGBH a civic and philanthropic priority.”
An Eventful Season Rocky Mountain
guests seated at doug carlston’s home theater for a sneak peek at the new nova season
nova senior executive producer paula apsell with host and wgbh science visiting council member doug carlston
High
During the Aspen Ideas Festival in July, WGBH Science Visiting Council member Doug Carlston welcomed more than 40 WGBH major supporters and Nova friends to his ranch for a cocktail party and sneak preview of Nova’s new season, introduced by Nova senior executive producer Paula Apsell, who also moderated two panel discussions at the Festival.
Close-up Look
at God in America
WGBH Trustees, Community Advisory Board members, and Ralph Lowell Society and Leadership Circle members gathered in early October for a sneak peek at WGBH’s God in America in advance of its PBS premiere. The co-production from American Experience and Frontline (now available online at pbs.org/godinamerica) looks at the historic role of religion in the public life of the United States over 400 tumultuous years. Following the preview, The World’s Lisa Mullins moderated a panel discussion featuring WGBH producers Mike Sullivan and Marilyn Mellowes and special guest Stephen Prothero, chief consultant for the series and a professor of religion at Boston University.
from left: community advisory board members melanie franco, ted lewis, and chi chi wu with board chair amos hostetter
from left: trustee rick burnes, community advisory board member jason talbot, and trustee emeritus nader darehshori
from left: trustee david ting, trustee emeritus mary newman, community advisory board member george emlen, and wgbh vice chair henry becton
overseer hans ziegler and his wife ann
99.5 All Classical Festival
Hits a High Note
WGBH opened its doors in mid-June for our first-ever, all-day classical music festival, which drew more than 600 supporters and fans. Guests enjoyed live performances throughout the day by local groups, from the Vivace Trio to the Rivers School Conservatory, the Chameleon Arts Ensemble, and more—hosted by 99.5’s Laura Carlo, Cathy Fuller, and Ray Brown. Bravo!
fans of all ages enjoy a live concert in wgbh’s fraser performance studio
members of the rivers school conservatory marimba magic ensemble work their magic
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WGBH One Guest Street Boston, MA 02135 wgbh.org
P R E SO RT E D F I R ST C L A SS M A I L U . S . P OSTAG E PA I D P E R M I T N O. 2 5 0 M A I L E D F RO M 01 8 4 2
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Serving Up the
Best of Science Promoting science literacy and inspiring the next generation of scientists are part of WGBH’s DNA. WGBH introduces children to math, science, and engineering through entertaining, curriculum-based series…reaches out to teens to fan their interest in science and engineering as subjects, and as career choices…and gives everyone, including our nation’s teachers and students, access to important science stories and resources through Nova and its new, groundbreaking website, pbs.org/nova.
For general information, please contact
Winifred Lenihan Vice President for Development WGBH One Guest Street Boston, MA 02135 617.300.3804 winifred_lenihan@wgbh.org
Sharing the Vision is a publication of WGBH
Publication Coordination Christina Ventresca
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