how Ballymore is continuing to transform east London, carefully tailoring its schemes to the areas it developsby Jon Massey
Brian De’ath looks at home. We’re sat in front of the frankly huge, gold-framed plate glass windows in a show apartment in The Pearsall building at Ballymore’s Riverscape scheme. The effect of this expansive, considered glazing is to portion up the apartment’s views over the Thames of east and south-east London into gilt-edged postcards of a vibrant, everchanging city and skyline.
It’s a part of the capital Brian’s career in property has deeply intertwined with. Working for the likes of Berkeley Group, Mount Anvil and Canary Wharf Group, he’s helped countless buyers find new homes here, at developments up and down the river.
It would be fair to say while those developers have built the structures that have transformed Docklands, his job has been to convince house hunters to live in them, helping to create the emerging communities which have replaced industrial decline.
He joined Ballymore a little over seven months ago as managing director of sales and marketing and is relishing the opportunity to work on its existing schemes and a rich pipeline.
“Our industry is very small –people bump into each other all the time – so I got to know my predecessor, Jenny Steen, over the years and I’d always got on tremendously well with her and had great respect for Ballymore as a company,” said Brian. “For me it was good timing that a position arose at a company I really wanted to work for.
“Looking at what Ballymore has done over the years, I’d been impressed with its level of integrity in terms of acquiring a site and taking the soul of the area into account.
“I think it’s in the company’s DNA to say: ‘We’re going to treat each individual project in its own right and on its own merits’, rather than taking a model and replicating it. Instead, the company asks what each development needs and what it can do to enhance the local area.
“I remember being blown away on my first visit to Embassy Gardens in Nine Elms – it was just so good. Ballymore was one of the first developers there and for the company to take that leap of faith and imagination was tremendously exciting.”
Simply put, the developer has built a sizeable portion of the east London we see around us today.
In partnership with EcoWorld it’s delivered Wardian – just over the dock from Canary Wharf on the Isle Of Dogs – and London City Island at Leamouth, which included a new home for the English National Ballet and a vital bridge over the River Lea, linking the area to Canning Town station.
The latter has since been effectively extended as a campus, with Ballymore’s Goodluck Hope project filling a patch of land between the Thames and the smaller river with warehouse-style buildings and townhouses. Going back a bit further, there’s Providence Tower and New Providence Wharf, Pan Peninsula, Millennium Harbour, Dundee Wharf and 21 Wapping Lane. On the Isle Of Dogs, schemes at Cuba Street and Mill Harbour remain in the pipeline.
While the company’s impact has already been profound on the shape of housing close to Canary Wharf, it’s also been transformational for the regeneration of Royal Docks.
Working with Oxley, it’s Royal Wharf scheme has seen a town of more than 3,000 homes built beside the water close to the Thames Barrier.
The partners are currently building Riverscape – a development of more than 750 homes on a strip of land leading up to the river between Royal Wharf and the 100-year-old Lyle Park.
Just launched at the scheme is The Pearsall building. Located right on the water, it houses 137 apartments – with one, two and three-beds available – and is due for completion in the summer.
“It’s in a super spot with views across Lyle Park and down the Thames to Canary Wharf,” said Brian. “You’ve got 100-year-old trees in front of you, with the park celebrating its centenary in 2024 and then there’s the river itself – imagine the sun setting behind the towers on the skyline with the water in front. It’s a great spot and we’re delighted with it.
“Historically if you’d asked me how close I’d want a building to be to the Thames, I’d have always said right next to it. But while working for Canary Wharf Group and selling homes at South Bank Place, which has Jubilee Gardens in front of it and then the river
Ballymore asks what each of its developments needs and what it can do to enhance the area – it takes its soul into account
Brian De’ath, Ballymore
beyond, I learnt that having the contrast between the green space and the water can be incredibly special.
“I get that same feeling at The Pearsall. I think it offers unrivalled value at its price point. The quality of the architecture and the interior design has absolutely not been seen in this location before.”
The properties feature openplan design, big windows, built-in wardrobes, walk-in showers and high quality timber flooring.
Part of the attraction for buyers will also be the prospect of moving to a neighbourhood that’s well established, albeit one with significant regeneration to come.
This should mean improved access to nearby Pontoon Dock DLR, a new bridge across Royal Victoria Dock for better access to the Elizabeth Line and an expansive swathe of development by Lendlease as its transforms the land around Millennium Mills.
But right now residents who move into Riverscape will benefit from Royal Wharf’s extensive offering. That includes a 25m swimming pool, hydrotherapy pool, sauna, jacuzzi and a gym in its Clubhouse, on-site security and a wealth of established businesses including a nursery, cafes, restaurants, a GP, a dentist and The Windjammer pub. There are also regular farmers’ markets and community events to look forward to.
However, to consider The Pearsall even at this level of isolation would be to do a disservice to the area and its future. One of the key things buyers must consider when making a purchase is how likely an area is to be attractive in the coming decades.
The Pearsall sits at the apex of a scheme that slots neatly into a vibrant community. This is located in Royal Docks, London’s only enterprise zone, which is continued on Page 20
Brian De’ath says joining Ballymore as managing director of sales and marketing is incredibly exciting, given the developer’s pipeline of projects across east London
from Page 18
currently enjoying billions of pounds of inward investment as public bodies and private companies work to regenerate land abandoned by industry.
So those making a purchase now are likely to benefit further from such mammoth milestones as the opening of the nearby Silvertown Tunnel, the expansion of Excel and a wealth of future development. Ballymore itself has two more substantial schemes in the pipeline – one on the other side of Lyle Park at Knights Road and another further east at UNEXThames Road, on the other side of Thames Barrier Park.
“To buyers now, we’re not saying you have to be pioneers at all, but part of the attraction of buying here is to be part of the journey that’s coming,” said Brian. “Ballymore has the fourth largest pipeline of any developer in London and that’s incredible for a privately managed business.
“Knights Road will have around 1,250 homes, although the numbers may change as it goes through the planning process.
“It’s got a lovely scale to it and, for me, it feels like placing the next piece in a jigsaw puzzle.
“The east of Lyle Park will be fully developed and accessible to residents and the new scheme will join on to that – ultimately the whole area will be read as one.
“When you walk around Mayfair or Belgravia, nobody thinks about which buildings were created as part of which schemes – people experience them as single places and that will happen here too.
“We’re also very lucky to have the UNEX site, which will be about 1,400 homes with some very interesting designs coming, including some for light industrial use. That means an opportunity for great architecture and businesses – a small brewery, perhaps – mixing in with the apartments.
“We’ll be creating large parks as part of these schemes too and opening up the river. We want to work with local stakeholders to do this because we see the value in it for residents and visitors.
When you look at Ballymore’s investment, there’s no-one doing more in this part of London – it’s something we take incredibly seriously.”
key details
Apartments at The Pearsall start at £435,000 for a one-bedroom property. Completion is expected this summer. Homes are also on sale at Ballymore’s Goodluck Hope scheme in Leamouth. Prices start at £425,000 for a studio. For more information go to riverscape.co.uk or goodluckhope.com
£435,000
also available Goodluck Hope
“This has been a tremendously successful development by Ballymore,” said Brian. “The scheme includes a wonderful mix of architecture with a mixture of townhouses, towers, low-rise buildings and a refurbished dry dock.
“There’s a grocery open there now and a bakery and cafe as well as all the amenities as London City Island. We currently have about 100 homes left at Goodluck Hope.”
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Apartments on sale at The Perfume Factory in North Acton through NHG Homes on a shared ownership basis
how homes at The Perfume Factory offer lightning quick connections across the city
by Jon MasseyLocation is often put forward as the single most important thing to consider when purchasing a property.
But what does this really mean in London? In a capital as vast and diverse as ours, crucial to a buyer’s decision will be a home’s proximity to different modes of public transport, enabling rapid access to all the city has to offer.
Take The Perfume Factory in North Acton, for example. Here NHG Homes is currently offering a collection of 60 homes for sale on a shared ownership basis – nothing especially remarkable in that. However, these properties are located in a transport sweet spot. Not only are they two minutes from North Acton Tube station, offering Central Line services across the city, they’re also a little over 10 minutes’ walk from Acton Main Line Station. That means access to the Elizabeth Line and with it fast connectivity across the capital.
From there, it’s 12 minutes to Tottenham Court Road for Soho and Oxford Street, 21 minutes to Heathrow Airport or 25 minutes all the way over to Canary Wharf in east London. This promises a commute for Wharfers of less than 40 minutes door-to-door – enviable compared to many other areas.
Prices for the one and two-bedroom homes start at £108,750 and £121,250 respectively for 25% based on full market values of £435,000 and £485,000. The entry level property could be purchased with a deposit of less than £5,500.
So what can buyers expect from The Perfume Factory apartments? NHG Homes’ properties feature open-plan layouts with wood-effect floors and mirrored fitted wardrobes. Buyers will also get private continued on Page 22
An artist’s impression of The Perfume Factory - less than 40 minutes from Canary Wharf via the Liz Line
