Out on a Limb February / March 2012

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The day that OOAL welcomed a Prince ...

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OUT on a Limb had its first Royal visitor last month when Prince Charles visited us and met the team behind the UK’s Number One magazine for the footwear and accessories industry. His Royal Highness met managing director Michael Hewitt, group editor Judith Halkerston and sales director Tony Barry who showed him our portfolio of magazines as well as new technology associated with Script Media’s corporate video division. Digital media producer Simon Rodman demonstrated some of the

techniques used, including green screen, to produce broadcast quality videos. Judith said: “It was a real honour for us to welcome the Prince to the Out on a Limb offices and we were all thrilled to meet him. “He seemed genuinely interested in the work that we do and was very friendly and put everyone at ease.” Prince Charles also visited other divisions of the Acredula Group, Script’s parent company, including the Barnsley Chronicle, Pen and Sword Books and Yorkshire Web. Managing director Michael Hewitt explains the green screen technology to HRH Prince Charles.

Above: Group editor Judith Halkerston chats to the Prince about the magazines in Script Media’s portfolio and, right, Prince Charles meets staff Stewart Holt and Bev Green.

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Marino to lead online seminar The group in the photograph are – left to right: Chris Alder of William Lamb Footwear Ltd, Jack Brown, JB Footwear Consultancy, Sarah Carver, BFA, Richard Kottler, CEO, BFA, Joshua Turner of E Sutton & Sons Ltd, Josie Cutler, William Lamb Footwear Ltd, Tejay Mistry, the Pentland Group.

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First set of trainees recognised THE first round of trainees that have completed a new course run by the British Footwear Association have been awarded certificates.

BFA Designer Collection special Pages 6-8 February/March 2012

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The new BFA Foundation Course in Footwear Technology has seen 28 trainees from ten footwear companies participating in the tenmodule course.

Richard Kottler, CEO of the BFA, said: “This is a proud day for the BFA and the footwear industry as these talented young people have completed the first ever edition of this key course that will help address the biggest skill shortage in this sector – that of skilled technologists.”

Due to industry feedback, a shorter version of the course for commercial trainees will also be available for 2012. This edited course will focus on the fundamentals of shoe making and materials, and include visits to UK factories to see shoes in production.


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Journalist to lead online sales seminar By Nicola Hyde

Show organisers hope to build on last year’s success ALTERNATIVE trade show LondonEdge says its back with a bang for 2012 after recording its most successful year for visitors last year. The show – which has been running for 12 years – will be held at Olympia’s National Hall from February 5-7. It welcomed 25 new brands last year – and organisers say they hope the success is to continue. Managing Director Carole Hunter said: “Encouragingly, last season we had the highest UK attendance for some years, with 62 per cent of Brit buyers and 38 per cent overseas. “This compares to 55 per cent UK in February 2011. The UK buyers are back with a bang.” LondonEdge was first launched in February 2000 by Sandra

Phillipson and Carole Hunter and in 2001 LondonCentral was also successfully launched alongside. A spokesman said: “In September 2010 the face of LondonEdge changed forever when tragically Sandra died after a year-long illness. “This was a devastating blow to the whole team and in particular Sandra’s daughter Kelin. However, a year later in September 2011, new business partners Kelin and Carole demonstrated their belief in the future by launching the Ledge concurrently with their established shows.” The show will feature footwear brands like DC Shoes, Etnies, TUK, Pleaser and New Rock. Accessories companies include Kreepsville, Punky Pins, Alchemy and Manic Panic.

A SEMINAR will be held at Pure to discuss whether independent footwear retailers should make the jump to sell online. A panel of experts – led by freelance fashion journalist Marino Donati – will discuss whether making the step to sell online is the right one for your shop. Marino, who used to work at Drapers, said: “Multi-channel retail, or selling online, is one of the few areas left where there is still room to grow in retail channels. “There is an opportunity there but you have to decide if it is right for you – it isn’t necessarily right for every retailer and there’s a lot of challenges to it.” The seminar, which will take place on Monday at the show, will see the panel debate things like costs of running an online shop, is it affordable, the importance of good photography and the need for a structured returns policy. Marino added: “There’s a lot of questions that will be considered – can you afford to do it, can you manage it properly, do you need an extra member of staff to help you or can you do it yourself? “There used to be a feeling that there are some products that people will always want to pick up, try on, get the feel of it. But that’s

Marino Donati

changing because people are now much more comfortable about shopping online. “There are some really strong reasons why people are moving in to selling on line and we will be talking to some retailers who have done it and it has worked for them. “Should you be looking at growing that part of the business because, don’t forget, you aren’t just restricted to selling to people in the UK. When you sell online you can send products all over the world – and it really works because people are seeing brands that they have never been able to see before.” The seminar is titled Making The Jump to E-tail and will be held on Monday February 13 at 12.30pm.

New course format a success claims Society A NEW format for courses run by the Society of Shoefitters is proving successful, according to the organisation. The SSF has launched a new, five-month course which begins in March and already has had positive response.

Jobs saved as chain sold HUNDREDS of Barratts staff were given a last-minute reprieve as a buyer was found by administrators – just two weeks after it was announced 1,600 jobs would go. Joint administrators Deloitte revealed that the management buyout will go ahead and will save 89 shops – but it will mean the closure

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of more than 50 and the loss of 680 jobs. A spokesman said: “The sale will include 89 stores and has safeguarded 1,184 jobs. Regrettably the deal will result in the closure of 39 stores and 14 concessions and 680 additional redundancies.”

A spokesman said: “The new course format is allowing us to be far more flexible and in tune with people’s needs as we have reduced the number of workshops from three to two, but are repeating them within the same year, so if students miss one they don’t have to wait too long to attend the one they’ve missed. “Surprisingly we have booked more deluxe courses than usual (which includes gauges and an

instore visit for staff training), which is good news as it means ‘new shops are opening’ – a real injection of confidence for the trade.” The entrance examination is available online (www.shoefittersuk.org) for highly experienced shoe fitters who wish to qualify as members, and they have recently welcomed Phillip Taylor of the Cordwainer Unit in Derbyshire and Lisa Preston of Shoemed in Stratford upon Avon. News


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Four up-and-coming footwear designers have been hand-picked to be showcased to the trade as part of a special partnership between Pure and the British Footwear Association. Nicola Hyde reports on ‘The Designer Collective’ and talks to the emerging designers that were chosen by industry leaders.

Creative Nicole decides to go it alone NICOLE Le Grange spent years working as a footwear designer for High Street stores before branching out on her own. She launches her first ever trade collection at Pure this season. Love Art Wear Art’s debut trade collection features dainty details and feminine shapes that are sure to catch the eyes of buyers – and it was Nicole’s creativity that made her leave a steady design job. She said: “When you work for bigger companies you are always asked to make things as cheap as possible and you have to follow trends. Very rarely do you get to design something entirely from your own imagination – it’s usually on the back of something someone else has done. “I really do feel there’s big scope in the market for something that doesn’t climb on someone else’s bandwagon – that’s something new, something different and something special.”

Nicole launched her first collection, Nika, last year selling direct to the consumer through a website. She wanted to test the market for Love Art Wear Art and had initially planned to limit designs to only 50 pairs per style. The BFA Designer Collective at Pure will be her first ever appearance to trade – and she admits the ethos has had to change, but only slightly. She added: “I’m really looking forward to opening up Love Art Wear Art to a bigger market and I’m just keeping my fingers crossed that people love it as much as I do. “When I started out I only intended to do 50 pairs per style because I wanted the customer to feel they were getting something unique. This will go bigger as we get wholesale orders but it still is only likely to be about 100 to 120 pairs per style because its important I think to have something different.” Nicole admits that launching a brand in the middle of an economic downturn may not be the best timing, but she says support from people such as the British Footwear

Association has been invaluable. She added: “You have to be brave – if you aren’t, you might as well sit down and do nothing. It’s hard but if I can survive in this economy then I can do really great when things are looking up.

“For designers such as myself it is an amazing opportunity to go to Pure. I wouldn’t have been able to do this on my own because of the cost so I am extremely thankful. “It’s scary though – because you never know how someone else will feel about your designs. One person might love it, another might hate it. I think I’ve developed a thick skin from my years in retail so I am prepared – though obviously I am hoping people will say it’s the most awesome range ever.” Love Art Wear Art focuses on delicate details and ladylike decorations with scallop detailing, heart embellishments and a feminine silhouette. Wholesale prices range from £55 - £70.

The Designer Collective can be found on stand Fo430 in Design-Led Footwear at Pure, Olympia from February 12-14

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Anna Chan

Anna opts to swap shares for shoes A SUCCESSFUL stockbroker has left a career in banking to launch her own shoe collection. Anna Chan will be launching her new collection for her label Just Anna to the trade at the upcoming Pure show as part of the British Footwear Association’s Designer Collective. She said: “I had a good job but I wasn’t feeling fulfilled. I wanted to chase after my dream so I jacked it all in to launch my own shoes. “My family have been really supportive and I remember my dad saying to me if you are going to go bankrupt you might as well risk it before you are 30. “People were very surprised that I’d do something like fashion as opposed to something in the financial industry but it doesn’t bother me. I have been true to myself with something that makes me happy and I’m giving it a shot.” Anna is now on her third collection but it is the first time trade will have seen her designs. She is stocked in 12 boutiques already, from Kings Road in Chelsea to Southport, which she News

found herself through doorknocking. She said: “One year on, I feel I’ve been really successful. It’s just gone from strength to strength. “I want to be a British brand but I also want to be able to take it back to my home town in China. “A lot of people come to Pure and want to be the next Jimmy Choo – but I want to be like Victoria’s Secret for shoes which are accessible to everyone.” Anna found a few different manufacturers before striking up a deal with a company in Brazil – her shoes are inspired by the career woman who also wants to follow fashion and the 2012 collection features autumnal tones with a focus on metal elements for embellishment.

Ruby deal helps Nadene launch own collection By Nicola Hyde A FOOTWEAR industry stalwart has branched out with her own collection after securing a deal with respected clothing label Ruby Rocks. Nadene Stevenson, of UK Sole, secured the licence to the footwear brand after a chance meeting with Ruby Rocks founder Jenny MacDonald at last season’s Pure show. This season, she will be appearing with her new brand for the first time, showing in the British Footwear Association’s Designer Collective with other up-and-comers. She said: “I had known about Ruby Rocks for some time and they had tried to do footwear themselves. I think we’ve got a great collection because we have kept it in keeping with the clothing brand. “We’ve still got little details we want to add, like printing on the outsole and the addition of the Ruby Rocks heart but all together it is a really cool shoe collection.” Nadene – who was recently announced as a judge for the Drapers Footwear Awards – has worked in the industry for over 25 years for brands like French Connection and Nicole Fahri. She

Nadene Stevenson

helped develop the footwear licences for Mr Men and Forever Friends and ended up at London Rebel before branching out on her own. She added: “It’s an established brand with a great name. I’m really excited – we’ve had a lot of inquiries already and it’s getting press. I’d love for us to go into all retailers in the first season but we will have to start slowly. We’re already taking orders though and have opened a showroom. “Ruby Rocks is already an established brand in the USA, Canada and Japan so the world is our oyster really – I’ve learned from mistakes over the years so there’s no stopping us.” There is no minimum order on wholesale and prices range from £16 for a flat to £30 for boots.

She added: “I’m really inspired by colours, I love bright colours. In the past, people have bought shoes to match an outfit. “I’d love it to be the other way around with my shoes – for them to buy a pair then pick an outfit to complement it, so that the shoe is the focal point.” February/March 2012

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Brand unveils first shoe range By Nicola Hyde PRETTY slipper brand Stasia is launching its first proper footwear collection at Pure after demand from customers. The brand, which launched a range of slippers embellished with pretty fabrics and beads in the summer of 2010, has already established itself as a must-have item with consumers after gracing the pages of magazines like Vogue and Hello and winning endorsements from celebrities like Mylene Klass. Founder and designer Anastasia Orphanides said: “Really it is customer demand that has created the footwear collection and made the decision for us – a lot of people have asked about it so we’re really excited to be launching it. “We launched our first (slipper) collection in June 2010 and it had a great response. From the beginning people were asking us about the soles because they wanted to wear them outside.” The company launched a few ballerina flats to test the market before completing a comprehensive collection which includes heels. Anastasia added: “It’s a totally new area for us and it’s great to be able

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Anastasia hand-sources a lot of the fabric trims and embellishments herself. She makes regular trips to the China markets, which she says is like a cornucopia of goodies. Anastasia Orphanides

to try new things. I started working on the brand in October 2009 with my partner Dean and it was very exciting because we knew we had a gap in the market for embellished slippers. We wanted to do something different that you don’t find in the High Street.

She added: “Whatever I can find in the China markets, materials, beads, whatever, I bring it home and work from there. I get these huge swatches of fabric and take it from there. The first time I went I just realised how amazing it was – I just always have to leave plenty of room in my suitcase for it.”

“When we started getting all the press with Mylene Klass that ended up being used in magazines, it was amazing. We couldn’t believe it. When you see things like that, and you get a really positive customer response it makes it all worthwhile.”

Trade prices for the Stasia footwear range start at £22 for flats and £29 for court shoes. The brand will be featured in the upcoming British Footwear Association Designer’s Collective at Pure this month.

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Architect Julian Hakes managed to create a buzz around a shoe that only existed in a 3D drawing. The Mojito has taken the footwear world by storm – Out On A Limb editor Nicola Hyde finds out how a bridge architect became one of the leading lights in the footwear industry.

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Julian applies bridge science to his designs RESPECTED architect Julian Hakes worked internationally on bridge design, contributing to bridges in LA and Moscow – but it was when he started to apply that science to footwear that he became renowned. Julian had been thinking about the evolution of the shoe – about the ball and heel and what bears the load. After chopping up a pair of shoes himself, he saw the heels were supported by rafts of cardboard and metal. He said: “I started thinking – is this the way we have to make shoes, or is it just the way it has been done for the last 150 years and we’ve followed on from it? “I looked at the shank in particular and thought about the high heel which is seen as being elegant. But then I started to apply the things I’d learned as a architect, looking at the function and what carries the load.” Julian traced his own foot, wrapped it in paper and started to mark where the load moved to when he walked. The next morning, Julian realised the shoe – a men’s version – would be better with the addition of a heel. He worked up a 3D graphic on the systems he used for building bridges - and put it on one design website. Overnight, it went viral. “It was everywhere – celebrities were ringing me wanting to wear it and I had to explain to them that while the graphic did look real, the shoe didn’t exist. It went crazy and I just had to stop all the PR and not mention it because it just wasn’t ready.”

Features

Julian was approached by London

Range has style and comfort Page 10

Show and events round-up Starts Page 11

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Fashion Week who wanted to feature it on a catwalk show – but with no contacts in the footwear industry, he had no way to make it. He said: “I took a 3D scan of a model’s foot using a 3d prototype system that is used in Formula One and aeroplane design – it’s just not something you get in shoes. Then I found a company in Cambridge who usually made medical instruments that were very, very precise to make it for me. “I was back stage at the catwalk waiting to see what happened – and noone fell over and nothing broke. It was a baptism of fire because there was so much interest. I had a lot of contact from people who owned brands who wanted to invest in the shoe because it was just something they hadn't seen before but I said no to them all because I wanted complete control of it.” Julian did eventually settle on a manufacturing partner who shared his ethos of making the brand affordable in what he calls ‘democratic couture or affordable luxury.’ “I don’t see why things have to be super expensive just for the sake of it. People should be able

to get really high end design at a decent price point. “The great thing about seeing it at shows is seeing people’s response to it. It seems to appeal to all kinds of ages. Even my grandmother, who is 92, loves it, though she may be slightly biased in her opinion. We have been inundated with requests from celebrities but we’ve only had sample sizes so we’ve had to say no to everyone – shops will be getting them almost at the same time as celebrities.” Julian is already working on his next collection – he’s hoping to have a Swarovski crystal version, animal prints and python print. He’s looking at leather cladding and chrome colours too. In future collections, he’d like to add in boots and a flat version. Julian Hakes will be showing Mojito at Pure, WSA and GDS.


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Out on a Limb cover story

Editor’s comment

JJ Footwear’s new, No end to designer’s unique range has passion and enthusiasm style and comfort Nicola Hyde Editor

I’ve worked as a journalist in the footwear industry, off and on, for over six years.

During that time, I’ve been lucky enough to meet some of the most amazing and talented designers that the industry has to offer, as well as young up and comers that you just know will make their mark. But this issue, I interviewed someone who the whole industry is watching with baited breath. And you can see why – because architect Julian Hakes and his Mojito shoe is pushing every boundary of shoe design to totally rethink the science behind it. Julian’s passion and creativity is limited only by his imagination: and of that he has bounds. He’s admitted his business partner has ‘put the design reins on’ but there’s no dialling back his enthusiasm or that absolute feeling you get when speaking to him that this one, this designer, will be the one to make a major difference. He is pushing every boundary – not just in the look of the shoe, but in the ethos of his design and the science behind the production of the shoe. He’s aiming to get production time down to two to three hours – compared to around 50 hours on a normal shoe. And when asked why he gave the brand his name, he says – quite simply – “Because it is my foot that sculpted it, my hand that drew it, it is a very personal project that embodies that.” See our feature on Julian on page five.

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JJ Footwear realised that a one size fits all production model was leaving huge numbers of women unable to wear what they wanted. The Company’s unique range of footwear is designed to accommodate a range of widths – from the narrowest to the widest. Comfort with style is key. Following the successful UK launch in 2011, JJ Footwear will showcase its new collection at Moda, Paris, Amsterdam, New York and Dusseldorf. CEO of JJ Footwear, Carl van der Putten and his team have worked tirelessly to build upon the Company's comfort credentials. The result sees an explosion in the number of styles available in the Company's unique width fitting system. Understanding that for some purchasing footwear is not as simple as it should be JJ Footwear's aim has been to design a collection that truly reflects the needs of the modern woman. This season will see the return of JJ Footwear's collection of knee-high boots. Inspired by all things equestrian, this classic range mixes beautiful autumnal hews in glorious calfskin leathers and suede’s. The Company has increased its’ collection of short boots and shoes in response to client’s requests for items following JJ Footwear design principals. These items are manufactured to enable the consumer to fit into the shoe itself.

By taking two measurements, foot width and foot length, JJ Footwear have developed a system whereby the height of the instep, last width and ankle width vary according to the shoe size and width requirements, creating a perfectly fitting shoe or ankle boot. New to the collection, our weatherproof moon boots have all the of the design features required for inclement weather. The boots are completely water resistant, whilst the fur linings maintain warmth and comfort. The addition of the anti slip sole means that these boots are a must have for every fashion conscious women in the cold and wet. In 2012, JJ Footwear hopes to create a buzz with the launch a new range of court shoes. Produced in 3 width fittings, and utilizing the broken last principle, the court shoes can be worn in comfort for any occasion All JJ Footwear prducts come insizes 36-44, in last widths G, H &K and calf widths form XS (30cm) – 6XW (60CM). For more information on our multiple width fitting system visit us at MODA 19- 21 February, Hall 19, Stand S28. Contact Nina Townsend, UK business manager, by emailing nina.townsend@talktalk.net or telephone 07713 597138. Alternatively, visit www.jjfootwear.co.uk Features


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Bridal event to feature shoes and accesories BRIDAL shoes and accessories will be a feature at this year’s largest bridal trade event. The British Bridal Exhibition Harrogate – which celebrates its 30th anniversary this year – will bring together some of the biggest international manufacturers as well as smaller suppliers who have created a particular niche in the bridal marketplace.

wedding dresses is a major factor providing buoyancy to the industry even during tough, economic circumstances.

A spokesman said: “The wedding industry remains relatively unscathed by the recessionary downturn.

“The season of marriages can never go out of fashion, literally, making the bridalwear industry almost resilient to onslaughts of cultural or economic changes.”

“According to a recent business report, the upbeat, unrelenting attitude of brides to compromise and skimp on everything but their

Top designers like Halo & Co, Leigh Anne McCague, Katzi Jewellery, Rachel Simpson and Rainbow Club will be on show.

Exciting line up for annual Coventry show THE next installment of the UK’s only dedicated handbag and fashion accessory show was in Coventry last month. Chic – at Ricoh Arena – took place between January 29 and February 1 and featured an

Show round-up

exciting line up of new brands, international brands showing exclusively in the UK and several that were back after missing a few seasons including Brandwell, Jadeland and Woodbridge.

GDS to be a Brit special A SPECIAL ‘Brit Edition’ will be held in the halls of GDS this season at the March trade show. Hall Four will feature collections that were highlighted by the British Footwear Association including newcomers like Australia Luxe Collective, Base London, Cocorose, Fury Sweden, Jean-Michel Cazabat, Joseph Cheaney Shoes, Julian Hakes, Red by Wolves and The Jacksons. Over 800 exhibitors from over 30 countries are expected at GDS presenting their latest shoe, bag and accessories collections for the 2012/13 Autumn/Winter season. Under the heading “Inspiration to Go” the entire image of GDS has

been re-designed and translated into pictures. Stand design has become more high-end giving exhibitors an even better setting for their products. GDS director Kirstin Deutelmoser says: "With our new trade fair design and the white cubes facelift we are also showing in visual terms that we are the trendsetter and pathfinder for a whole industry.” The coming show has numerous new exhibitors including Benson Shoes, Via Roma, Dumond, Piedi Nudi, Aerosoles and Barefooters. For the first time, fashion designer Michael Michalsky will be exhibiting a shoe collection at GDS in the white cubes area.

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Key brands on show at Pure London MORE than 200 footwear and accessory brands will be showing at this year’s Pure show at Olympia in February. The event will see the footwear and accessory halls divided into four key sections – Accessories, Premium Accessories, Design-Led Footwear and Trend-Led Footwear. Pure London’s head of footwear and accessories Vicky Ogden said: “It’s an exciting time for us and we’re delighted to be welcoming a number of new designers and brands to this season’s show, offering even more choice to our visitors who are always on the lookout for something new.” Key brands on show include new labels in the accessory hall like Paul Frank, Vamp London, Beau and Arrow, Catherine Parr and Inoui Paris.

This year’s show has attracted a number of new designers.

MADE will make a debut, launching a new range of leather bags including gorgeous totes, cross-body bags and purses as well as the second collection from Hattie Rickards, the renowned jewellery designer. Statement designs by jewellery

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brand SO-B by Borre Olse, Vanessa Tugendhaft‘s range of updated classics and Ruby+Ed – with their slippers and accessories – will also be in attendance. Ruby+Ed brand manager Nazia Govaria said: “Over the past eight years Pure London has always been the perfect launch pad for collections. “As we do not have a permanent retail shop being at the show means our loyal buyers can experience the brand in a context that portrays the Ruby+Ed lifestyle.” Premium Accessories – located on the gallery level – welcomes back exhibitors including Matt & Nat with their ethical accessory range, awardwinning milliner Vivien Sheriff, Jocasi, Sam Ubhi, Tatty Devine, Lowie and high end handbag designer Ally Capellino. Zandra Rhodes will return with her original pieces for Adele Marie, exclusively unveiling 50 new looks. The Queen of Fashion will also be hosting an afternoon tea and will give an exclusive interview live on stage on the Monday of the show.

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Overseas media partners raise show’s profile SPECIALIST menswear show Stitch is gearing up to be bigger than ever after forming new partnerships with media organisations overseas. The next show – which opens February 12 at the Business Design Centre in Islington – has teamed up with organisations in Russia, New York and Italy to bring a higher profile to the show. Zandra Rhodes will return with her original pieces. Continued from opposite page.

The footwear hall will feature designLed labels from the likes of Arche, Audrey, Love from Australia, Plenty, Paco Herrera, Beyond Skin, Modern Vintage and Chipie. A spokesman added: “For those looking for additional inspiration Retail Jeweller editor Laura McCreddie will outline the key looks for Autumn/Winter 2012 on the

Show round-up

Contemporary Stage, helping visitors buy into sure-fire trends for the season. “If accessories are not your main business focus, this is a great session to learn how to maximise add-on sales.” The Pure show will run from February 12 - 14 at Olympia, London.

Stitch menswear has attracted over 12,000 visitors from 61 countries including important influential press, retailers and buyers in past seasons and this year has secured many high-calibre brands like American heritage brand Schott, Lambretta, Bjorn Borg and Realm.

Registration for the upcoming February show is now open online, www.stitchmenswear.com

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New range features latest fashion trends WHILST maintaining its on-going focus on semi-formal fashion wear, IKON continues to embrace the latest fashion trends for Spring/Summer 2012. Limited edition signature Desert Boots, Billy and Sundance, are augmented with the latest leathers and earth colour schemes, whilst suedes in muted tones are a key feature in new casualwear styles. Key Brogue style shoes continue

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to perform well; this styling also being incorporated into the fashion boot category for the coming season. There is an increased representation of plain vamp shoes which aptly display new toe shapes, and also incorporate new sole detail. For further details contact 02476 324670 or visit www.ikonfootwear.co.uk See us on stand Y5 at Moda

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Vintage style with a modern twist ...

Retro brand to revisit classic after demand RETRO shoe brand Pod Heritage is creating a modernised version of an 80s’ classic after demand from customers.

PADDERS has gone back to the 50s for its latest collection which takes inspiration from the glamourous, golden age.

dancing. It was an era when dressing down simply wasn’t an option and every outing was an event.

The company says it is in the early stages of developing the 80s’ twin strap T-bar sandal for both men and women.

The new lines include a chic black and white colour palette with some create shapes and lines that ooze elegance.

“I have tried to interpret this elegant understated look with a modern twist for our Tom G collection, using antiqued leathers, hounds-tooth lining and a rounded toe-shape; creating a range that’s fun, flirty and feminine.”

A spokesman added: “This comes in response to the unanticipated number of e-mails and requests from the original Pod fans via their social media pages and forums.”

Padders design manager Debby Cooper said: “I am passionate about 50s chic – fashion, films and

Meanwhile, the original 70s’ shoe brand is going retro and showing authentic Pod designs for AW12. Pod Heritage continues to run key vintage styles whilst maintaining exclusivity by releasing minimum stock quantities for each style and colour combination. Pod Heritage has limited distribution across the UK – but the company says the number of niche Heritage stockists located in prime locations is growing. New stockists include Macsamillion of Oxford and Plum Soles of Derby.


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New leather suppliers bring colour variations THE Podlers’ identity is moving from strength to strength and is now credited as a brand in its own right. Following the release of the 2011 collection, the Podlers’ development team have been working hard to source new leather suppliers to achieve brighter and more diverse colour variations for the 2012 collection, which holds host to a collection of lime greens, hot pinks, electric blues and pillar box reds. And despite rising material and production costs, Podlers have been determined to keep their shoes competitively priced whilst still retaining the high quality that the brand is known for. With so many footwear brands venturing down the synthetic route, Podlers have placed even more emphasis on their ‘Quality you can trust’ campaign, which is strongly used throughout the Pod Back to School range. As always, the collection has been kept very concise and the team select the predicted best-sellers and strongest colour and style combinations. This method continues to work well for both the brand and retailers; the

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collection is well balanced with much more certainty when it comes to prospective sales. Furthermore, because Podlers are keen to support independent retailers, they offer low minimum order quantities, giving them an opportunity to select a variety of styles and colour combinations across the range, without having to hold a huge amount of stock, which for many retailers is no longer possible. The Podlers ‘Tea Party’ collection will be returning once again to February’s Moda show, where it will be joining the Pod brand on stand X9. Contact: 01234 240 440 or email sales@aegisshoes.co.uk. www.pod-footwear.com

Kids at Moda


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Brand spotlight

Quality brand booms in export market ... A BRITISH luxury brand of men’s shoes and boots is enjoying a meteoric rise just three years after its launch – and is now retailing in 1,150 stores/shops in 15 countries. Steptronic is hitting a niche at the better end of the market with features like quality leather or suede uppers, 100% genuine rubber soles and supersoft sheepskin cushion linings. The classic and smart casual styling is attracting men aged 40 plus who want to spend a little more on a quality product while combining comfort with style. Northamptonshire-based business partnership David Corben and Simon Dickie – who have over 80 years’ experience in the footwear industry between them – are behind the Steptronic brand and the business Steptronic Footwear Ltd. The recession was in full swing when the brand launched at the GDS

Trade Fair in Dusseldorf so it was a bold move to offer a higher end product retailing at around £90 for shoes and £100 for boots. But David and Simon were confident that their insistence on quality, attention to detail and a sound business plan would pay off.

like this was helping the brand’s growth. Steptronic is now targeting Germany, a market the business feels sure is right for its shoes, France, US, and Japan. They will be exhibiting in February at the Platform footwear show in Las Vegas, and GDS and Micam in March.

Now they are looking at further expansion with a target of the brand being in 30 countries and around 3,000 retailers worldwide in the next four to five years.

“Our success is against a backdrop of quite frankly terrible market conditions,” said David. “But we have a very good quality product and even in tough times that appeals to buyers.”

They are exploring a range of distributors, with retailers including global multiples but are keen that their product is seen in better end department stores and independent retailers.

He added that men were making an investment purchase when they bought Steptronic and appreciated the choice including brogues, Chelsea boots, Chukka boots, slipons and lace-ups.

The brand is already selling in prestigious stores like David Jones department stores in Australia, Jones Bootmaker UK, and Nilson Shoes in Sweden, and David said the “terrific support” from retailers

“A lot of the high street shops are totally geared towards young people, but now a high proportion of young people are unemployed and don't have the disposable income that a more mature man has. So we are

targeting the right customer,” said David. “Also, we are aware that men are going to work now in more casual, comfortable clothes and shoes, and our Steptronic shoes make that crossover.” The shoes are available in sizes 6 to 12 in medium to wide fit but demand is such that the business has been asked to provide shoes up to size 15. David, a former managing director of Loake Shoes, said: “Even now, with our experience, we still listen and learn from our retailers and we’re grateful that we’ve been given lots of good advice that has definitely helped us.” For further information, please contact our UK distributor for Steptronic Footwear: HB Shoes: Tel 01162 605043 Email: info@hbshoes.co.uk For overseas sales contact David Corben: e-mail sales@steptronicfootwear.com


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Emerging designers showcase their work THE UK’s most emerging footwear designers have shown a preview of their work at a recent Royal College of Art preview show.

shown a women’s heel but already got recognition from Bentley when he provided a cutting edge design for a new driving shoe.

The event – which took place in January – was to show the developing ideas that the first and second year MA students are working on, by incorporating the latest trends and designs.

Meanwhile Fflur Owen’s handbags feature a mix of earth tones with a reminiscent nod to animalistic themes.

In this picture special, Out On A Limb editor Nicola Hyde picks out her favourites: ones to watch include Alvaro Gonzalez – who has

Maurice Van De Stouwe has already made it onto many fashion journalists’ ‘ones to Watch’ list after unveiling his graduate collection last year that looks at new techniques for making shoes.

Maurice Van De Stouwe

Fflur Owen

Alvaro Gonzalez

Iva Minkova

Jui Chi Chang

Julia Thomas

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Tariq Mahmoud

Matthias Winkler

RCA Picture Special


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product showcase product showcase product showcase

Updated profile for the classic loafer HUSH Puppies AW12 collection introduces styles with a timeworn feel, burnished leathers and weathered upper materials. The finish and construction of the 1958 collection maximises the Hush Puppies heritage, with a vintage inspired collection that uses classic profiles. The original inspired classic loafer is updated with a more contemporary profile in timeworn leathers and a vintage look.

Comfort brand expands range with new soles COMFORT brand Romika has expanded its product range for Autumn 2012 with a range of new sole units. The brand – which has been going for over 90 years – is introducing sole units that have spikes discreetly hidden until they are required to combat the elements. Martin Ingram, managing director of Romika in the UK and Ireland, said: “In the current climate it is vital to highlight footwear with attractive and interesting features that provide the

Product showcase

Chatham uses Moda to unveil collections

Company takes to the streets Page 26

CHATHAM is to launch a new collection at the upcoming Moda Show. Chatham Country is named after country estates and features ankle boots, desert boots, shoes and wellingtons as part of the company’s plans to extend its winter business. The company will also launch a kids’ collection of leather boat shoes, ideal for everyday wear and back to school at the show.

Natasha takes first steps into UK Page 28 February/March 2012

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Managing director Philip Marsh said: “Product innovation is critical to growth in the marketplace. As brand awareness continues to increase, we forecast year on year growth in excess of 40 per cent. “These new collections for winter 2012 are a great opportunity to continue the momentum with our distributors and retailers.”

consumer with something different. “This presents them with good reason to spend on Romika footwear at quality independents, multiples and department stores throughout the UK and Ireland.” The new ranges will be launched at the key footwear shows: MODA Footwear (stand Q18) and GDS (Hall 6. Stand B06.) Romika trade prices start from £25.21.

Boot trains your muscles in play THE global football brand from soccer legend Pelé has unveiled a ground-breaking new boot for SS12. Pelé Sports says years of ergonomic research and footwork analysis has gone into the ultra light Trinity 3E boot – which it says actually trains your muscles as you play and protects wearers from injury. Studies from the University of Duisburg-Essen in Germany show that the Trinity 3E allows significantly faster movements when compared to other high performance speed boot products on the market. A spokesman said: “The team designed an asymmetrical cleat that activates fast muscular reactions, which in turn trains fast foot speed and coordination. “This unique boot design naturally increases muscle stimulation and faster acceleration as it gets you in and out of the ground quicker.”


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product showcase product showcase product showcase

Company takes to the streets to push its new collection ETHICAL footwear brand Beyond Skin took to the streets of its home town of Brighton for a lifestyle shoot to push the new collection. The company recruited respected fashion photographer Nicky Emmerson for the shoot which showed off the SS12 collection that features the Dinamica recycled faux suede. Beyond Skin is the first UK footwear label to use the material which is used by Jaguar, Range Rover and Mercedes Benz as luxury interiors. This season, the brand will also launch a new purse collection which all feature a detachable Beyond Skin zebra charm chain.

Shoes combine the best of both worlds

Rainforest inspires company to develop sustainable products THE Amazon rainforest has inspired Amazonas Sandals to develop sustainable products with cutting edge design and comfort. Inspiration was taken from the wildlife exotic shapes and colours with sandals made of natural rubber, using latex from the native rubber trees of the Amazon forest. The 2012 preview line shows the colours and lines of Marajoara ceramics, an indigenous art craft which is nowadays one of the

most important Brazilian heritages. A spokesman said: “We offer styles developed from recycled and recyclable rubber, and most especially biodegradable vulcanized rubber – Bio Rubber, which after disposed of is consumed by the environment in five years – compared to the synthetic rubbers that pollute the environment for up to 700 years.” The brand will be showing at Pure in London (F121).

THE new Autumn Winter collection from Legero combines the best of both worlds as it uses Gore-Tex linings in the latest range of lightweight shoes. Features of the collection include Tanaro, a sporting shoe that has a soft PU sole that helps cushion the foot. Milano has an inside zip to ensure the Chelsea half-boot is easy to put on, while the casual lace-up shoe with a removable insole is also designed to be easy going. Bellagio features a slightly raised heel with warm linings and Dolomiti offers perfect grip for support and safety, bringing a fashion edge to the functionality of snow shoes.

Lexus has launched a collection of high quality men’s shoes especially for formal/dress wear. The shoes of are top quality leather and available to buy in cartons or single pairs.

The new sole innovation from Legero is a gripping system that is proven to offer the best grip even on extremely slippery and dangerous surfaces.

Refresh features updates KARRIMOR outdoor footwear has refreshed its collection for 2012 with the introduction of new colours and technologies. Karrimor began its footwear line in 1980 – with the ksb banner – and

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has since grown with its use of comfortable lightweight fabric technologies instead of heavy leather. New collections include Multisport which includes several new additions for ladies, including the Tornado Weathertite. Product Showcase


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product showcase product showcase product showcase Acclaimed children’s brand SKEANIE is making strides into the UK market and is planning the launch of a website to support retailers by educating parents. Out On A Limb editor Nicola Hyde speaks to Natasha Barber, the woman behind the brand.

Market push planned for unique foot bed HUSH Puppies are pushing forward their Autumn Winter 2012 collection with a stronger marketing push on its uniquely calibrated foot bed. A spokesman for the brand says one in three children need different fittings for both their left and right foot and Hush Puppies have a unique foot bed for each shoe, allowing each foot to be fit individually for both width and depth. A spokesman said: “A child’s foot evolves from a toddler (containing 45 pieces of developing bone) to an

adult (in which most of the bone have fused together) by the age of 18. “During this growth period, the soft bones must be carefully supported and allowed sufficient room to grow.” All of Hush Puppies children’s shoes come in whole sizes and selected styles in half sizes, with E, F and G fittings. The new collection features vibrant uppers with Wolverine Worry Free Suede - that is scuff, stain and water resistant.

Natasha Barber with her son and daughter.

Natasha takes first steps into UK market MUM-of-two Natasha Barber had a high-flying business in the IT sector across the Asia Pacific region when she had her first child. She spotted a gap in the market when she bought some soft-soled shoes for her son Hamish while on holiday in Denmark – but on her return to her home in Australia, realised there was nothing available in her market. She said: “When he grew out of them, I wanted another pair, but I couldn't find anything like them in Australia for the same price. “I began to research soft-soled shoes and discovered endless benefits behind these, rather than traditional firm-soled footwear, but found there was a real gap in the market. I didn't write a big business plan. I just thought let's do some designs, buy some shoes and see what happens. “I went on to research manufacturing companies in China and ordered 1,500 pairs of shoes. I look back and think I was so lucky. I didn't get any samples and the leather was amazing. I can't remember what it cost, but I sent over the money and, fingers crossed, the shoes were going to arrive.” Natasha attended her first trade fair in 2008 and has since

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Kool for Kids

become a preferred provider of the Australian Podiatry Association (NSW). SKEANIE shoes have a suede sole and soft leather uppers and can be worn from a few months old to when toddlers have been walking eight weeks. The brand secured a deal with UMB last year to bring it to Europe and 30,000 pairs were sold worldwide last year. A new marketing campaign is about to roll out, including the launch of a new website in the UK and Europe. Natasha admits her foray into the UK market is at a challenging time for the industry in terms of investment. She added: “The recession has been a real challenge for independent footwear retailers. It has changed spending habits and made people think twice about where they invest their money. Thankfully this ties in with our ethos that it is better to buy fewer good quality items than spend money on cheap goods that must be replaced regularly. “Parents recognise the need to make sound investments in highquality footwear that is crafted to last. The challenge is continuing to educate parents about the importance of high quality shoes and the major part they play in overall development.” Product Showcase


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Tatty Devine has become a staple for cool with its kitsch handmade accessories being featured in Vogue and worn by top celebrities like Katy Perry. Nicola Hyde finds out how two college students went from trading on market stalls, to being the brains behind a fashion icon.

accessories

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Two of the new designs created by Rosie Wolfenden and Harriet Vine.

Hard work and lucky breaks key for company COLLEGE friends Rosie Wolfenden and Harriet Vine were teenagers when they realised they didn’t want ‘normal’ day jobs. The pair studied together at Chelsea School of Art before using half of Rosie’s bedroom to cobble together a studio made from scrap wood. Their big break came when Harriet found 18 sacks of leather dumped outside an upholstery shop. She said: “I had been wearing a bit of broken lattice belt around my wrist that was held together with a hair grip. I thought it was so cool and everyone used to admire it so we started cutting this leather into one inch strips and created this arrow head fastening. “Bear in mind this was pre-internet days, you couldn’t just buy poppers and fasteners on Ebay. We had no clue what we were looking for – my mum even put a call out on Radio Kent asking for help on leather fastening and we ended up going to see a saddle maker.”

Accessories

Pure launch for Nat and Nin bags Page 30 29 February/March 2012

The pair made a collection of leather cuff bracelets and took a stall on Camden Market – on their first day of trading they sold ten and made £50.

weekend, making cuffs and jewellery to be ready for our meeting at Vogue House – and that was the collection used in the Millennium shoot, shot by Mario Testino which featured Erin O’Connor and John Galliano. We couldn’t believe it.” The shoot boosted Tatty Devine into the public eye – in a matter of days buyers were ringing Rosie’s flat, but they didn’t always get a warm welcome. “Rosie’s flat mate told the buyer at Harvey Nichols that she wasn’t Rosie’s secretary – luckily though we managed to find out who it was and call them back. Before we knew it we were in there, next to Miu Miu. It was crazy. “We had brilliant fun, and still do. People thought we were bonkers but we were determined to make it work. We would use things like tape measures and cake decorations to make quirky accessories. We used to go to Paris on the Eurostar to buy Eiffel tower key rings for our tower charm bracelets – we had to go and haggle in French with crazy dudes in markets – you just didn’t have google then.”

Harriet and Rosie still design every piece and the jewellery is made by hand in Tatty Devine's workshops. The company is probably most known for its name necklaces cut out of perspex – which started by accident. It is now – for the first time – launching a silver collection which will be unveiled at the next Pure show. Harriet said: “We’d get people buy our plastic rings as engagement rings to put them on and then ring us to ask if they could have it made into silver when they could afford it. So the idea just went from there. “I think one thing we’d be keen to make people aware of is that we hand make everything in our workshop – this isn’t mass produced. We have skilled people who put lots of time and effort in to making our pieces and making sure they are perfect. There have definitely been imitations of our products, but it does have a different feel to ours and I don’t think it has our integrity.” Wholesale prices for Tatty Devine range from £3 to £50.

The pair traded at Portabello and Spitalfields markets and started to get inquiries from shops wanting to stock their wares. The big break came when Rosie was working in a vintage shop and the head stylist for Vogue spotted a Tatty Devine headband. Harriet said: “Rosie rang me up and said, right we need to make a collection – we are going to Vogue on Monday. We stayed up all

Some of the early cuffs the pair sold on Camden Market.


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Music star hopes new charity bag is top accessory By Nicky Hyde MUSIC legend Sting is hoping that a bag made of elephant dung and banana fibre will become a musthave accessory of 2012.

The company is using more of the distinctive prints in a range of ten umbrellas that retail from around £30. Fulton is the UK’s leading umbrella company and Royal Warrant holder and is a family-run British business founded by chairman Arnold Fulton.

Trudie Styler has been the patron of the Mukti charity – which funds the Karm Marg orphanage – for the last 10 years.

“They want to make their own destiny and hold their heads up. This gives them self esteem, helps foster communities and enables them to support their own lives.” The bags are made by women on low subsistence wages from banana skin fibres and elephant dung and will have a series of

Range features latest prints from designer Orla UMBRELLA company Fulton has launched a new collection featuring more prints from designer Orla Kiely.

Sting and his wife Trudie Styler have teamed up with homeless company The Big Issue for the ‘Bag Issue’ campaign which offers help to Indian orphans from Karm Marg – a home for street children based in the outskirts of Delhi.

She said: “The children at Karm Marg are working their way from the streets.

Part of Fulton’s updated umbrella collection featuring work from Orla Kiely.

The Bag Issue bag that Sting and his wife Trudie Styler hope will become a must-have accessory.

articles printed on them by The Big Issue. The first edition of the collectible bags bears the Universal Declaration of Human Rights from 1948 and they will be sold by street vendors, on the Big Issue website and through retailers.

The company started producing 150 umbrellas a week in 1955 and now sells three to four million a year in the UK alone. Fulton was the first to produce the light weight umbrella and over the years has branched out to produce rainboots as well as the ‘Designers by’ range with iconic British designers.

Pure launch for Nat and Nin handbags FRENCH handbag brand Nat and Nin will be launching to the UK at Pure London this month. The brand will debut with its Spring Summer and Autumn Winter collections for 2012 featuring a colour popping collection of leather bags and accessories that have a pop art and folk spirit behind them. The brand is the brainchild of sisters Nathalie and Ninny.

Eye-wear brand Kirk Originals has celebrated its London store’s one year anniversary with a party. The flagship store – on Conduit Street – held a party for media and celebrities that saw DJ Nikki Beatnik hit the decks and performer Jake Emlyn take to the stage for a live performance. The company’s latest range, Beam – the first ever acrylic based glasses range – was unveiled. n Karen and Jason Kirk are pictured at the party.

Jewellery brand Fatlip has launched a new range inspired by florals which uses inspiration from fabrics and shells. The Floria Collection offers elegant simplicity, contemporary matt finishes and tactile materials and the Elodie Collection mixes floral fabrics with metal and beads in a very pretty feminine style.

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TOETOE will be exhibiting its latest collection at the next Moda show on stand M59. The company has spent the last 13 years pioneering the design of toe socks in Europe after research suggests the concept of separating the toes helps improve foot hygiene and increase blood circulation. TOETOE has five different sock ranges for fashion, everyday, sports, outdoors and yoga.

Accessories


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Mobile PoS … more than a gimmick? By Ian Tomlinson

You had me at hello THEY say first impressions are everything – and this couldn’t be more true with an eCommerce website. On the web, perception is everything – statistics show that within five seconds of arriving at your website a user will make a choice about your company, instantly making assumptions about the quality of your products and services depending on the design aesthetics of your website. Your website needs to be friendly, informative and easy to communicate with in order to convert potential customers into loyal customers.

At Visualsoft eCommerce we focus on creating user-friendly award winning designs that convey your message with a strong call to action. Based in Stockton on Tees, Visualsoft is a full service eCommerce agency, offering a wide range of services including website design and development, eCommerce redesign, online marketing and mCommerce development. For more information on the services Visualsoft offer, contact one of the team today for an informal chat, or take a look at our online portfolio at www.visualsoft.co.uk.

IN 2012 there will be an explosion of retailers using iPads and Android tablets, such as the Samsung Galaxy, as mobile points of sale (PoS). And it will be all types of retailers deploying tablets, chains and independents, including footwear retailers. Unfortunately, I fear many will be using tablets for a gimmick and because it is the must-have gadget, rather than getting real value from them. Mobile PoS (points of sale) works well for retailers that want to offer a more personal service to their customers, especially useful for footwear retailers. Mobile PoS are even more efficient if they are linked to a web-based EPoS system. This means that all sales and stock information is accessed in real time so it is accurate information and it is incredibly easy to deploy, you simply log on via the internet. If retailers are thinking about investing in a mobile point of sale system they should focus on the benefits of the mobility aspect of the PoS systems and how it enables them to offer a more personal service to customers, collect customer details, guide customers through their stores upselling products as they go. Moreover on the shop floor, if a customer asks for a shoe in a certain size, rather than the sales

Ian Tomlinson

person having to disappear upstairs or downstairs, to the storeroom, checking frantically for stock, why not simply check on a tablet there and then. Mobile PoS is so much more than queue busting in those busy trading times, and it need not be restricted to using solely as a mobile point of sale in store. Retailers can stock-take directly in the storeroom, have a till at trade shows or outdoor events so all stock is properly managed and payments taken and accounted for, access the back office and manage the business remotely no matter where they may be. Mobile PoS puts retailers ‘in their business’ and ‘in control of their business’ no matter where they are. n Ian Tomlinson is the chief executive of Cybertill.

Scotland date for event THE annual international gold championships for the shoe trade will return to Scotland for the first time in ten years. The 67th International Golf Championship of the Shoe, Leather and Allied Trades will be held at the North Berwick Golf Club and the Glen Golf Club from June 20-22. It will be the first year the championship has returned to Scotland since 2001. A spokesman said: “The illustrious West Links, and the North Berwick Golf Club have admirably stood the test of time, along with St Andrews, Prestwick and Muirfield it has protected and maintained its traditions and high standards as one

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of the most celebrated Scottish links courses.” The headquarters will be the Macdonald Marine Hotel and Spa, in North Berwick, and the Trade Banquet will be held at the Hotel on Thursday June 21. For further information and entry Forms contact Rodney J M Gibson, on 01162 434081 or by email rodney@leicesteruk.co.uk Business + Technology


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Festive joy for online retailer ONLINE retailer Activinstinct reported a sales surge over the festive period with an increase in sales in Europe. The company reports an increase in sales of 68 per cent compared to last year – which it put down to a boost in sales in Europe after launching a French website in April and German website in early December. Like-for-like sales in the UK were up by 34 per cent. CEO Michael Thornhill said: “Whilst European sales have given the company’s overall turnover a boost, the last few weeks accounting for

around 36 – 40 per cent of turnover, demand in the UK remains very strong and we are running ahead of forecast. “It may be the case that the forthcoming London Olympics is making an impression since all our sporting categories are performing well, especially running, tennis, football and fitness.” Activinstinct is currently forecasting an increase in sales by 40 per cent and profits by 70 per cent in its current financial year.

July sales promotion INDEPENDENT retailer month will be held in July to encourage people to support their local shops and promote small businesses. The event – founded by Kerry Bannigan, CEO Nolcha Fashion week and Tom Shay, of Profits Plus – aims to support the independent retail sector by

Business + Technology

offering support, expertise and to remind consumers of the benefits of supporting local merchants. A spokesman said: “Independent Retailer Month is a ‘shop local’ campaign that runs throughout July 2012 to highlight the important role local merchants play in the community economy and overall retail sector.”

The man responsible for creating the iconic British handbag label Mulberry has become an ambassador for his home town of Somerset. Roger Saul (pictured above) has teamed up with ‘Into Somerset’ to promote the county and inspire new entrepreneurs. He said: “Somerset is one of the most magical counties in England. I have created many different types of business here that have all been people related and there couldn’t be a better location in which to work and live. I am delighted to support Into Somerset’s great endeavour to encourage other businesses into the area and am honoured to be an ambassador for the cause.”

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diary dates

RETAIL SOLUTIONS

London Edge London Olympia February 5 - 7, 2012 (www.londonedge.com) WSA Sands Expo, Las Vegas February 6 - 8, 2012 (www.wsashow.com) Pure London Olympia Grand Hall, London February 12 - 14, 2012 (www.purelondon.com) Moda Footwear NEC, Birmingham, February 19 - 21, 2012 (www.moda-uk.co.uk) GDS Messe Dusseldorf, Germany March 14 - 16, 2012. (www.gds-online.com)

Contacts Sales

Dominic Musgrave – Reporter

Tony Barry – Sales & Marketing Director

Editorial Contacts

(tb@whpl.net)

Tel: 01226 734694 Email: nl@whpl.net

Beverley Green – Sales Manager

TRAINING

(bg@whpl.net)

Design & Production

Avertising Contacts

Stewart Holt – Studio Manager

Tel: 01226 734333 Fax: 01226 734477

Natalie Talbot – Graphic Designer

(sth@whpl.net) (kw@whpl.net)

Editorial Judith Halkerston – Group Editor Nicola Hyde – Editor Christina Eccles – Reporter

RETAIL SOLUTIONS

Circulation 01226 734695 (24 hour hotline) Email: circulation@wharncliffepublishing.co.uk


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