Panatta kit out experienced gym owner’s new eco-friendly venture

PANATTA has recently kitted out industry stalwart Dave Saunders latest gym, AllInc Fitness, in Aylesham, Kent. He told Workout magazine why he chose the premium Italian equipment provider for his new facility.

Can you tell me a bit about yourself and your new gym?

I’ve been working in the fitness industry for more than 20 years now.

The gym is an evolution of me starting off as a personal trainer at Holmes Place to running my own PT business, PT studio and then a small independent that grew rapidly.

The gym in Aylesham is the continuing evolution of that and what I see the industry needs as a balance between the high end health club and budget gym, offering excellent equipment, variety of options in studio and gym floor classes

S.H.I.F.T AND LIFT, our 91-day induction

Succeed 91 and focusing on creating a friendly environment that is as inclusive as possible.

The biggest change for the gym in Aylesham is that we made a conscious decision to try and keep it as green as possible so, there are no pieces of equipment that require electricity.

One of the reasons we are supplied by Panatta is that they offer a complete range of eco green cardio equipment which is amazing and the members love it.

Seeing our bank of curved treadmills full of people and giving feedback that they feel they are getting more out of their training sessions because of it is great.

What are the main features of your gym and what do your members expect from your fitness offering?

The main usp of the new gym are the Panatta Ecoline cardio equipment, our 91-day induction that is completely free and that we are one of the only gyms in the area that are completely supplied by Panatta.

You chose Panatta equipment for your gym. What were the reasons for this?

The service offered by the sales staff is not just limited to take your order, as many other companies do, but includes all-round support to help you choose the best equipment for your project.

The reputation of Panatta in the consumer part of the industry with their long standard reputation makes it easy to sell memberships due to the wow factor of walking into the gym and seeing the Panatta brand.

Can you give me details of the equipment that Panatta has provided for your new gym?

All of our kit is Panatta, from the Ecoline cardio equipment to all our plate loaded and pin loaded equipment.

The pin loaded equipment is great, so well built and really robust.

According to our members we have the best leg section in the area with a dual plate leg press, pendulum squat, hack squat, super squat, multiple hamstring curl and leg extension machines.

What are the Panatta features that you feel are most important and would you recommend the brand to other clubs?

I would absolutely recommend Panatta to any independent gym owner.

The experienced trainers love the adjustable feature and how well they can be loaded.

The new members who haven’t got a lot of training experience love that they can scan a QR code to watch a video on how to use the equipment if there isn’t a coach available.

The fact you have multiple customisable options is amazing.

Do you think Panatta will help you stand out from other clubs in the area and increase customer loyalty?

Yes as most of the competition in the Canterbury area are franchises they tend to not have a great choice of brand options.

During presale it was the main feature that got people excited for us opening

What are your next projects for 2023?

We have just launched our S.H.I.F.T and LIFT classes. We are looking at bringing MMA around June time.

Then in September we will be launching SPACE which is based around boxing and spin.