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The UK’s No 1 fitness industry magazine
Gyms could reinvest with VAT vouchers, claim By Christina Eccles PRIVATE gyms who pay VAT on memberships could improve their own facilities – and the health of local communities – if they were given vouchers enabling them to re-invest that money back into their clubs, an independent gym owner has claimed. Operator Andy Peacock owns Warehouse Gym in Honley, West Yorkshire, and told Workout that over the years he has become increasingly frustrated with what he feels is unfair competition. As a private gym owner, Andy pays VAT on his memberships, while another club nearby, which is registered as a charity doesn’t have to. He says he understands it’s not realistic for all clubs to be exempt from paying VAT, but would like to see a more even playing field where all gyms were treated the same. He explained: “It seems to be one rule for one and one for another. “The VAT that we pay could be sent back to the gyms in the form of vouchers for kit from preferred suppliers, could be used for setting up after school clubs for kids, or to help us raise standards in the industry by training
more staff in specialist areas such as exercise referral.” Andy also said he would like to hear how he could adopt the charity business model at his own club, as he is keen to do more to support charities and the local community himself; and saving money on VAT would allow him to do this. He has approached his local council and representatives from Kirklees Active Leisure to ask the question and is currently awaiting a response. He added: “The key thing for me is that if some gyms can do it, why can’t I and that’s the conversation I want to raise. “Why should us as private gyms be segregated from everyone else? “I’ve been here for 10 years. In that time, what could I have invested in my business with that money?” Andy also told Workout he would be keen to hear from any other gyms who feel they are in a similar position, so they can talk about ideas on how to move forward. Do you agree with Andy or are you having the same issues in your club? Email our editorial team at ce@scriptmedia.co.uk or contact us via Facebook or Twitter.
No 242 £3
Few tickets remaining for awards evening
Bristol based personal trainer Kim Ingleby has beaten trainers from all over the world to win Life Fitness’ Personal Trainers to Watch competition. Kim, who is the founder of Energised Performance, saw off finalists from as far afield as Hong Kong, the USA and New Zealand to scoop the accolade after impressing a panel of judges at an event at Nuffield Health and Wellbeing Centre St Albans. For full story see page three.
TICKETS are selling fast for the 2013 National Fitness Awards, with just a handful of tables available to book. The event, organised by Script Events in partnership with Workout and headline sponsor Servicesport, is now in its fourth year and was created to recognise excellence and achievement throughout the fitness industry. This year, clubs have been shortlisted from as far afield as the Shetland Islands down to Cornwall, representing operators of all shapes and sizes and from every corner of the industry. Over the last few weeks, the Workout team has been out and about visiting every club on the list to take a look around the facilities and compile a report for our judging panel. Awards will be handed out at a glittering ceremony on Friday December 6 at The Palace Hotel in Manchester, hosted by fitness expert and former TV Gladiator Caroline Pearce. Anyone who hasn’t booked tickets yet has been urged to do so by visiting the dedicated website www.nationalfitnessawards.co.uk
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Personal trainer Kim scoops ‘one to watch’ competition TOP personal trainer Kim Ingleby has been crowned ‘the one to watch’ in a global Life Fitness competition – beating nine other shortlisted entrants from all over the world. Kim, who is the founder of Bristol based business Energised Performance, saw off finalists from as far afield as Hong Kong, the USA and New Zealand to win the Personal Trainers to Watch programme, after the group were asked to demonstrate their training skills in front of a panel of industry experts at a special judging event at Nuffield Health and Wellbeing Centre St Albans. Each finalist was randomly paired with a volunteer who acted as their client for the demonstration and was asked to develop workout routines for them utilising the Life Fitness Synrgy360 personal training system based on the client’s fitness level and goals. Judges then scored the personal trainers on their ability to enhance the client experience, with criteria including building client confidence, motivating the client, appropriately adapting exercises and progressing and regressing exercises as needed. Kim was crowned the winner, scooping a prize which included
$5,000 USD toward her personal training business and a personalised award plaque. She said: “I feel truly blessed to have been a part of this, and to have been selected as a finalist, let alone the winner among such talent and passion. The spotlight that Life Fitness has put on the personal training industry through this competition is extremely important in helping spread the global fitness experience.” Kim, who through the event has forged strong links with the other finalists and hopes to work with them in the future, also told Workout that the experience has been made all the more special by the fact she was originally nominated for the award by her clients – and because she has recently returned to full health after battling Weil’s disease. She added: “It was really exciting, particularly having been so unwell. I was quite speechless. I’ve worked in the industry for 15 years and feel really humbled. It was also amazing to meet all the other finalists, who were really inspiring. All of us agreed that being in the final was invaluable and we have made lifelong friendships from it.”
Kim demonstrates her skills at the Personal Trainers to Watch programme.
Studio installs four Total Gyms
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TONI’S Pilates in East Sussex has installed four Total Gym GTS units to enhance its machine based Pilates offering and offer more fat burning and conditioning classes. On offer now will be between 16 and 20 GRAVITY Group classes each week, plus one to one personal training. Owner Toni French said: “We have two beautifully appointed but modestly sized studios, so to turn one into
Sales manager: Daniel Lloyd Tel: 01226 734699 dl@scriptmedia.co.uk
a GRAVITY Studio and get so much value from one type of equipment really makes the space work hard for us. It’s perfect for our clients, giving them maximum results in minimum time and no impact fat burning workouts. “Total Gym makes it so easy for our instructors to lead group classes with real individual attention, at resistance suited to each individual’s ability.”
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Tradespeople among fittest finds study
Small group training boosts profits and retention, claim
TRADESPEOPLE such as builders, plumbers and carpenters, are among the nation’s fittest workers, according to a study. Research from Direct Line for Business shows this type of worker typically exercises for 16.4 hours per week, over six times the NHS’ minimum recommendation of 2.5 hours. The study found that 41 per cent (1.1m) of builders, plumbers and carpenters complete more than 10 hours of physical activity a week at work and are also keeping fit outside hours too, achieving an additional average of 4.69 hours of physical activity through playing sport and working out. Britain’s 2.8m tradespeople are also looking after their diets, according to the study, with only one in 14 claiming they consistently eat more than their recommended daily allowance and 81 per cent claiming to lead healthy lives. Nutritional Therapist practitioner at Harley Health Sonia Ayadi said: “As we become more aware of our diet and general health, and with the government constantly raising awareness of healthy eating (i.e. five a day fruits and vegetables), tradespeople have always been amongst the most active workers when compared to the typical office-based professional.”
SMALL and medium group training is becoming a new trend in gyms looking to increase their profits and retention figures, according to an expert. Allan Collins spoke to delegates at Leisure Industry Week, advising them on how to utilise functional areas and equipment in their clubs to provide an additional income stream and offer members something different in the form of group training sessions. Allan said: “Small and medium group training is fast becoming a key area for many clubs. Small is usually sessions of between one and four people, while medium is five to 12 people.” According to Allan, this type of training has many benefits for clubs as it often takes place on the gym floor – so can be run alongside an
By Christina Eccles
existing studio timetable – promotes the usage of a gym’s functional area and can act as a marketing vehicle for personal training. Clubs can either choose to include the sessions, which often incorporate functional kit such as kettlebells, suspension training and ViPR, in with their membership prices, or can charge participants extra to take part in them, providing the gym with a valuable additional revenue stream. Allan added: “Sessions can be offered as part of membership, but if charging separately, a good indicator is between £4 to £12 per session. “Price should depend on the quality of a session and how many people are in it and sessions must always be delivered at a high standard to justify the additional price. But if something is of high quality and of value to them, people will pay for it.”
Allan Collins
Key points to consider for a group training session ... KEY considerations when setting up a small or medium group training session in your club: How much equipment is needed? What are the additional requirements, things such as storage space or anchor systems for suspension systems need to be considered. Location – are you going to hold
the classes in a studio or on the gym floor? There are pros and cons to each. What are you going to call the class? Giving it a generic term such as a functional HIIT class gives more scope to vary the sessions, rather than calling it something like kettlebells which is more specific.
Will you allow your trainers the freedom to develop the sessions themselves or will you give them the programme to deliver? How regularly will you update the classes? Content needs to be kept varied and interesting to justify any additional cost and stop members getting bored.
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New social network matches clients with the best personal trainer for them By Christina Eccles A NEW social network for the fitness industry has launched, which matches clients with the best personal trainers for them based on personality and training goals. UKFitBase is a free to join website for personal trainers that focuses on being able to match clients to trainers based on the site’s personality test. Founder Dale Sims explained: “I’m a personal trainer myself and when I asked my clients why they chose me as their trainer, many said it was because they thought I seemed like a nice person. “I thought there has got to be something in this, as it seems often people buy into the trainer and not the training, so I looked around and there was nothing like this available.” The site is free to join and the test asks both trainers and clients a set of questions upon joining up, focusing primarily on how the trainer conducts their sessions. From the responses gathered, the site matches up a selection of trainers who align to the potential client’s answers, then gives them a percentage compatibility rating, meaning the client can then pick the trainer which they think is the best suited to them. Dale added: “We believe that everyone likes to be trained differently, some like to be shouted at, some like to be coached, others like to have fun. “Whatever it may be, everyone is different, which we believe is where a lot of client/trainer relationships go
TV presenter and comedian Paddy McGuinness, left, with David Lloyd Leisure’s Caleb Brown.
Dale Sims
Operator wins Heart Safe gym accolade
wrong because both of their expectations aren’t met.” The site also gives trainers the chance to promote their businesses and showcase their talent, as well as providing an online resource for the public where they can go to read articles and watch videos on fitness and nutrition, provided by trainers who are UKFitBase members. Dale added: “I truly believe that there is something calling for this in the fitness industry and that it has the possibility to make a big difference into how gyms run and how personal trainers are seen.”
DAVID Lloyd Leisure has been voted Heart Safe Gym of the Year, recognising its investment in life-saving equipment and staff training for its clubs. Organised by the charity Hand on Heart, which aims to prevent deaths of young people who die due to a sudden cardiac arrest, the Heart Safe awards are the UK’s first to celebrate organisations which invest in ‘heart safe’ environments and individuals who have saved lives while at work or leisure. David Lloyd Leisure, which has invested in defibrillators for all of its 81 UK clubs and 10 in Europe and provides a regular training pro-
gramme for staff to use the life-saving equipment, was presented with the accolade by TV presenter and comedian Paddy McGuinness at a ceremony at the Radisson Blue Edwardian Manchester Hotel. Caleb Brown, of David Lloyd Leisure’s health and safety team, who was a finalist in the Heart Safe Trainer of the Year award category, said: “We are absolutely delighted to have won the Heart Safe Gym of the Year award, which is fantastic recognition for the significant work the company has carried out to ensure all of our clubs are equipped and our teams trained to save lives.”
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Olympic boxing gold medallist Nicola Adams, and Savannah Marshall, Britain's first ever women's world boxing champion, have launched a new £1m gym at the English Institute of Sport Sheffield. GB Boxing duo Nicola and Savannah took time out of training at EIS Sheffield to open the three-floor Fitness Unlimited complex, where operator Sheffield International Venues has invested in 90 additional pieces of Technogym equipment. Director of operations at SIV Lorenzo Clark said: “One of SIV’s aims is to try and improve the health of Sheffield’s residents and this investment addresses that need. The gym commits itself to furthering the continued journey of the customer. We are thrilled to be able to open the world class facility to the public and we strongly believe it will change the fitness industry in the UK.”
Expert offers top tips so operators can reap benefits of social media By Christina Eccles
EXPERT Matt Bradney has revealed his top tips for independent operators who want to make the most of social media to boost their businesses and better engage with members. Matt, who is director of Chatty Social Media, spoke to delegates at Leisure Industry Week about everything gym owners need to know on the topic of social media – and how they can get started on popular sites such as Facebook and Twitter. His top tips included: Make sure when using Facebook, you set up a business page and not a personal one. Utilise the ‘about’ section of your profile well to let people know more about your club – and include a link to your website. Choose a good Facebook cover image to go at the top of your profile, which doesn’t contain too much text. Build an audience by promoting your social media sites e.g. using your email signature to include a link to your Facebook and Twitter pages. On Twitter, make sure you post often and consistently – but don’t bombard people with too many Tweets. Keep your updates short and concise – research has shown posts which use 80 out of the available 140 charac-
ters get a 27 per cent higher engagement rate than longer ones. If you ask questions, people will start to engage. You could ask members about their favourite classes or more about what they would like to see in your club. Make your posts personal – tag people in responses. Keep jargon to a minimum as not everyone will know what you mean. Remember that it’s always nice to welcome and thank new people to your page. Social media is very quick moving and people demand fast responses – use a SmartPhone to keep on top of updates when you’re on the move. Make sure the ‘private message’ function on Facebook is enabled. Some members may want to ask a question or interact, but may be reluctant to post their comments where everyone can see them. Make sure the content isn’t promotional and is used to engage with followers. Use Facebook for competitions and giveaways. Matt added: “Make sure your content is well written and that it’s relevant to your company. Your online reputation is now as important as your offline one. Social media is a two way street and you want engagement from your followers.”
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Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industry issues. You can email us at ce@scriptmedia.co.uk or you can message us on Facebook or Twitter.
Editor’s Comment FROM a husband and wife team securing funding to open their dream studio, to a new budget gym opening in Rotherham and a £1m refit at the English Institute of Sport in Sheffield, this month we’ve been taking a look at some success stories and revealing lots of positive news for the industry. While putting this issue together, we’ve been speaking to clubs from all around the country and it’s been great to hear so many examples of both new clubs popping up – and existing gyms who are investing in improving their facilities to enhance the member experience. In what has been a difficult economic climate, it’s encouraging to hear of operators who are doing well and coming up with innovative ways to make their facilities stand out, with other examples you can read about this month including Velocity Health and Fitness in Coventry – where the manager and her team have worked hard to turn around the club’s fortunes – and Fight Science in Aldershot, where owner Nick Chapman is planning to roll out an ambitious franchise programme. The Workout team has also recently enjoyed visiting Leisure Industry Week, where we caught up with show regulars and met some new faces – you can take a look at our pick of news from the event on pages 46 and 47. We’d love to know what you thought of the show this year as well, so get in touch with your comments... Also this issue, we speak to UK personal trainer Kim Ingleby about what winning a global Life Fitness award means to her, reveal how plans are going for the almost sold out 2013 National Fitness Awards and round up the latest news on indoor cycling, training and recruitment and refurbishment. Over the next couple of months, we’ll be turning our attention to the New Year, looking at what to watch out for in 2014 and upcoming industry trends. So if you have any thoughts, as always, we’d love to hear from you. Send your comments to ce@scriptmedia.co.uk or contact us on Twitter or Facebook. Christina Eccles
Independent gym Everybody Health and Fitness was the lucky winner of Workout’s recent competition in conjunction with Bodybuilding Warehouse. The Swaffham-based club scooped £100 worth of products from the company’s Warrior range after correctly answering a question over on our Facebook page. Gym owner Ashley Gilbert said staff at the club enjoyed sharing out the products between them, with popular choices including protein bars and supplements.
The functional training area at St Peter’s Leisure Centre in Burnley.
Excitement builds as industry awards’ shortlist is revealed Here’s what followers of @WorkOutUK and @FitnessAwards have been Tweeting us about this month...
listed for Health Club of the Year, Regional Gym of the Year and Gym Team of the Year @FitnessAwards!”
Ladybird Fitness: “We are in the paper this week for being short listed for two awards @FitnessAwards :) #happyteam”
No Limits Gym: “Good luck to the rest of the shortlisted gyms in the @FitnessAwards with @WorkOutUK in good company.”
Escape Fitness: “Escape are proud to sponsor the Newcomer of the Year award at the @WorkOutUK @FitnessAwards! Good luck to all of the nominated clubs.”
Fitness Flex: “Very excited that #FitnessFlex Metrodome is once again shortlisted for this year's @FitnessAwards! #Barnsleyisbrill #Barnsleyhour”
Caroline Pearce: “Having a read of @WorkOutUK mag and excited to see advert for @FitnessAwards which I'm looking forward to hosting on 6th Dec.” Ribby Hall Fitness: “We've been short-
Burnley Leisure: “It's official! We’ve been shortlisted for the Functional Training Gym of the Year at the @fitnessawards!”
Dave Fletcher: “@WorkOutUK this is a great magazine which ALL PTs should use to keep up to date with industry events http://www.workout-uk.co.uk”
Follow us on Twitter @WorkOutUK or contact us on Facebook at www.facebook.com/workoutmagazine
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Advertiser’s announcement
Container Gym concept makes debut at LIW The new 100-station gym at Hatchford Brook Golf Course.
Gym forms part of £2.5m state-of-the-art facility HATCHFORD Brook Golf Course will re-open next month following a major £2.5m investment, which includes a modern 100-station gym. This is the second major investment in the region from Mytime Active who last year took on a 50-year contract to run Birmingham City Council’s seven golf courses. The revamp of the Hatchford Brook clubhouse has taken place over the last year and has seen the former building transformed into a state-ofthe-art leisure facility. The new clubhouse now includes a bar and café, high quality changing rooms and the gym. Improvements have also been made
to the golf course. Mytime Active chief executive Steve Price said: “We are pleased to be reopening this refurbished facility, our second major investment project in the Midlands this year. “Our goal with all our investments is to create an affordable, accessible and enjoyable place to play golf and get fit and active, and Hatchford Brook is no exception. “We hope the changes to this facility will open up the golf course up to a wider variety of people and enable us to attract more golfers and local people keen to improve their fitness and wellbeing by using our golf course gym.”
FOLLOWING long term discussions and development with the US Military, Leisure Lines GB and Cybex were pleased to present their Container Gym concept at LIW. Both companies have extensive experience of providing training solutions for military needs around the world and given the transport approach of the military it has made great sense to develop a fully functional gym that is both transported in and utilises a shipping container as part of the gym space. This gym concept really gives military around the world what they need for high quality, low injury risk training, with a training approach that does not follow short term marketing driven fads, but is the result of numerous discussions with training experts in both the military and civilian world regarding best practice, as well as utilising the know how of the Cybex and Leisure Lines GB teams. The gym itself can be assembled or packed away in just over an hour, and in-situ provides a high quality training environment for up to 60 soldiers.
The Tactical Athlete Training Facility is designed to contain two Cybex Arc Trainers either lower body or total body and two Cybex Bravo Functional trainers. The internal container space now has the ability to deliver high intensity interval training with low impact on body for combat soldiers in a variety of environments worldwide, as it is available with optional climate control and lighting. The outside of the container is fitted with various rigs, in addition to a freestanding rig which can be sited at some distance from the container, thus providing space for additional exercise and the use of appropriately chosen small equipment. Whilst the Container Gym concept has been designed specifically for the Military there is also great potential synergy with educational establishments, council facilities and sporting organisations. These gyms are the way of the future for many establishments, especially when linked to provision of an all weather surface and suitable overhead weather protection.
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The manager of a Coventry gym has told how her team has turned the business around completely – transforming it from an old and tired facility into a club which is now stacking up top award nominations. Christina Eccles took a look around.
The functional area at Velocity Health and Fitness features the latest kit including Myzone and Synrgy from Life Fitness (left) and the well-equipped CV area.
Listening to members and a ‘fresh new team’ the key to turnaround VELOCITY Health and Fitness is situated within the Village Urban Resort – a complex which also includes a hotel, restaurant and Starbucks coffee shop – and has been open for about 13 years. The club currently has about 4,000 members and is consistently one of the top performers in the Village Group’s league tables for both guest ratings and business performance. But when manager Ceri Powell was brought in at the beginning of 2012, it was a very different story... She explained: “When I started in January 2012, the club was very tired and run down and there was no energy. People were leaving in their droves and there were constant complaints. “They key thing we did was change the team. It’s been all about having the right team in place who all had the common goal of making the club Coventry’s number one choice for health and fitness. “We brought in a fresh new team who are full of life and energy and who want to deliver the best customer service and that wow factor. “I spent a lot of time finding the right people and I think we now have the best team there has been in the club’s 13 year history. For us it’s not just about numbers – we want to make sure every member is treated as an individual.” To bring the club right up to date, there was also a lot of investment in the latest kit including Myzone and
A shop and regular promotions have helped Ceri Powell and her team to improve their offering to members. Synrgy from Life Fitness, which forms part of the club’s popular functional zone. More time has also been invested in listening to members, with the team holding member forums to gain feedback and displaying Ceri’s contact details clearly around the club so that people can come to her directly. She added: “We’ve spent time listening to members. That’s been key – we now offer lots of member interaction and welcome open feedback. “The other key thing is that members can go to the main hotel reception. The hotel duty manager is fully focused on what we are trying to achieve and can deal with any problems very quickly.”
Club’s awards recognition OVER the last few months, the club has been recognised both internally and outside the company for the improvements made. Ceri has recently been named the De Vere group’s manager of the quarter for the whole region and came runner-up for leisure manager of the year. The team has also made the finals in the leisure team of the year competition and the club is up for two National Fitness Awards. Ceri added: “When I first started, I
thought this would be the toughest challenge and it was, but I’m so proud of what me and my team have achieved. “ We can’t wait for the National Fitness Awards. It’s the first time we have entered and to be up for two categories is amazing. “I’m looking forward to 2014. I think the club is going to go from strength to strength. I’m 100 per cent confident in our product and service and that we are the number one choice in Coventry.”
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Successful gym owner plans to franchise model By Christina Eccles AN independent gym has proved to be so successful since opening almost two years ago that its owner is now planning to roll out a franchise model. Since launching the first Fight Science club in Aldershot, MMA champion Nick ‘Headhunter’ Chapman has been working hard to establish the business as a core part of the local community – offering a top level service for combat athletes and providing advice on every area they need to focus on to become the best they can be. Now following the success of the club, Nick is ready to franchise the business model and has three sites already in place, which will open next year, and a business plan to push the concept even further. He explained: “It’s grown quicker than I expected. Planning was key – I spent years researching and identified a gap in the market for somewhere offering MMA and strength and conditioning as opposed to just being a gym. “Over the years, when I trained in gyms, I took note of all the things they were doing wrong and rectified them in my own club. “The quickest way for us to expand now is by franchising. I’ve managed to get the business to meet all the criteria for franchising in less than two years. What I want now is to be widespread nationally and eventually internationally.” Plans are already in place to open sites in Leeds, Walton on Thames and Winchester and Nick told Workout that great attention to detail has been
Sarah and Richard Mason.
Nick Chapman made to ensure that franchisees will uphold his high standards and maintain the success of the Fight Science brand. He added: “I chose the number one, leading franchise consultant in the UK and we have got an amazing development model with top training manuals “We’ve found a formula that works and had great support from Life Fitness and Hammer Strength. If anyone wants to own their own gym, they should contact us and we’ll make it happen.”
Grant enables husband and wife to open fitness centre A HUSBAND and wife team have launched a new fitness centre in the heart of a North Lancashire village after securing a sought after government grant to help fund the build. Richard Mason Fitness – owned by Richard Mason and wife Sarah – provides two fitness studios: the first for one-to-one personal training and a second studio for exercise classes such as indoor cycling, fitness for the over-60s and total body workout. Sarah said: “We beat off strong competition to win a grant from The
European Agricultural Fund for Rural Development. “The Department of Environment, Food and Rural Affairs, as the managing authority, could see that this business will have a substantial, beneficial impact on people living in rural North Lancashire. “They also liked the fact that this is something really different.” The grant for the business, based in Nether Kellet, totalled £28,000 and comprised half of the rebuilding costs.
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i-motion gym concept creator Gareth Evans
Brand set for launch Fund raisers Linda Crofts, Beverley Martin, Jill Goddard, Judy Robinson and Alex Heritage.
Coffee morning helps charity STAFF at Bannatynes gym in Barnsley made sure their recent Macmillan coffee morning was extra special by auctioning off some top prizes to raise an impressive £1,604 for the cancer charity. Cafe bar receptionist Linda Crofts used her contacts with sporting stars to put together an impressive range of items, which included a Northern Ireland football team shirt – signed by all the players – and signed football shirts from Barnsley, Rotherham, Sheffield Wednesday and Sheffield United. There were also tickets for home games at local football clubs, a signed
Sheffield Eagles ball, magnums of champagne, designer handbags and more. All day coffees and a variety of home baked cakes and cupcakes were also on sale along with second hand books. Linda, who was helped with the organisation by Bev Martin, said: “I honestly never ever thought we would raise as much money as this and was the first time I have ever organised anything like this. “I am absolutely thrilled to bits and would like to thank everyone who helped, everyone who donated and everyone who bought something.”
A NEW gym brand, which aims to bring a premium edge to the affordable fitness market, is set to open its first club in Rotherham. The 15,000 sqft. i-motion gym is opening on Stoddard Way in Parkgate, with a £1.2m refurbishment programme currently underway to transform the premises with a refreshed décor, new changing rooms and showers, 160 pieces of state of the art Matrix equipment and a functional zone. The gym will also feature an innovative Kaleido Vision music video jukebox which will give members access to 2,000 music DVD’s from a range of genres, that are projected on a 3m x 2.5m screen and other screens around the gym. The concept has been created by former professional rugby player Gareth Evans, who said: “Having worked in the health sector for
some years following my retirement from rugby it became apparent that there was a real gap in the market for a premium, low cost gym operator that matched the quality of the more upmarket brands. “We’ve developed an offer that will have broad appeal, offers great flexibility and above all gives our customers more bangs for their bucks. Our gyms will be open 24 hours a day, seven days a week and feature high quality equipment, over 80 classes a week, contemporary décor and most importantly, have a commitment to offer customers with a consistently low cost monthly fee of currently £14.99 with no contract.” The business is actively looking to secure further sites across the north of England, with plans to open multiple i-motion gyms over the coming years.
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Environmental management accreditation for company LEISURE Connection has achieved the ISO 14000 accreditation in environmental management, which helps organisations minimise the impact their operations have on the environment. The company has transformed its operations and created new internal procedures in order to achieve the standard over the past six months The ISO 14000 accreditation sets out the criteria for an environmental management system and provides assurance to company management and employees, as well as external stakeholders that environmental impact is being measured and improved Managing director Neil King said: “Achieving the ISO 14000 accreditation is a testament to the hard work of our operations team. “We hope that by working to these procedures we will be able to reduce our energy consumption across our estate of leisure centres, as well as continuing to improve our internal processes to improve our environmental management.”
Owner keeps it in the family with his latest success story By Christina Eccles BARNSLEY gym owner Les Nield has revealed his latest member success story – son Wayne who the club has helped to lose four stones. Superbodies Gym in Royston, which Les and his family have been running for the last 30 years, helped Wayne get back on track with his training and nutrition after a series of health setbacks left him out of shape and keen to do something to improve his fitness. Wayne, who now works as a sales rep for Coca Cola Enterprises, explained: “The gym has always been a big part of my life. I used to be into training years ago and competed as a junior but it dropped off when I got into my 30s. “About three years ago I had a lot of health issues and put on about three and a half stones. But it got to 2012 and I thought I needed to get back in shape and into the gym. “It took about 16 months, but I sorted my diet out and from my heaviest at 15 stones 4lb, I got down to 11 stones 4lb.” Les, who told Workout he has seen many changes in his own club and the fitness industry as a whole since opening up in the 1980s, is also achieving success with some of his other members who are looking to
Staff member Mel Schofield with Wayne Nield and gym owner Les Nield. compete next year, and said he’s pleased the business is still going strong after all these years. He added: “There’s always been a good atmosphere and rapport with the customers. “We like them to feel comfortable and happy when they are here and
we’ve got some members who have been with us since the start. “Over the years, it’s been beneficial for me having bought the building. The first few years were hard paying off the mortgage, but I was always confident it would work and that I’d be able to keep it going.”
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Advertiser’s announcement
FitQuest launches new fitness measurement concept at LIW AT LIW 2013 a new concept in fitness measurement was launched, based on sports science and using advanced measurement technology. Called FitQuest, this powerful and accurate motivational instrument comes from the well-established research and development organisation, MIE Medical Research Ltd. Specialists in creating quality measurement instruments for medical and sports use, MIE research engineers have developed this sophisticated measurement device so that anyone undertaking a fitness programme can check their progress in just a few minutes and compare their results week on week. By stepping onto the FitQuest machine, members can assess the effectiveness of their training programme in under three minutes. It measures human performance over seven parameters: upper body strength, upper body endurance, cardiovascular strength, leg strength, leg endurance, leg speed, explosive power and balance. It then provides an overall fitness assessment. Results are stored in the machine but are easily downloadable, enabling users to track their progress and compare results at a time that suits them,
whether that’s in the gym, at home or on the move. FitQuest can be used as a benchmark when starting a new fitness programme as well as a motivational tool to encourage members to push themselves harder during training. Training staff can also access results and devise a programme to suit each individual user, depending on their fitness needs. Incredibly simple to use, FitQuest incorporates an advanced measurement platform with a customised, user-friendly
touch screen and computer interface that's runs MIE’s unique algorithms. It does not require specialist instruction so you don’t need to invest in product training or pull members of staff from the gym floor to demonstrate to members how to use it. When stepping onto the platform the machine asks the user to input some basic data. It then guides them through the four simple exercises and provides them with an overview of their fitness levels in less than three minutes. FitQuest
can enhance your business. Whether that’s offering it as an additional service on premium offerings, charging a set fee to all members that use it, or as a way of encouraging members to pay for additional one-to-one personal training sessions. Not only will it improve member retention but it will also motivate existing members and help entice new ones into your club. To find out more about how FitQuest can enhance your business, call 0113 279 3710 or email info@miefitquest.com
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Ken writes life story FITNESS industry pioneer Ken Heathcote has released his autobiography. The Father of Fitness is Ken’s inspirational story, highlighting his many achievements spanning a long career in the fitness industry. In the book, Ken speaks about some of his proudest moments; from building the most successful health club of its time; to the impressive range of challenges he took on to celebrate his 50th birthday, and why he picked up three lifetime achievement awards along the way. Look out for a review of Ken’s book in the December issue of Workout.
London date for Summit
TOP decision makers from the government, public health and the physical activity sector will gather in London on November 7 at the annual ukactive Summit. The event will examine how the government, brands, local authorities, schools and communities should work together to combat rising levels of inactivity. Watch out for a round up of news from The Summit in the next issue of Workout.
How to make more profit with less cost for your club By Dave Wright THERE are only three ways to make more profit for your health club: Increase the amount of members. Increase your prices. And/or Increase your yield per member. Now if we were to ignore increasing your membership base or increasing your prices, then the cheapest and easiest way to do this is by increasing your yield per member ie. How much money a member pays to you in their membership life at your club. So although you may be thinking about selling more PT or protein supplements (which is important), in my opinion, the easier way is to earn from existing members by simply increasing how long that those members stay with you. And that is important. You see, not only is it seven times more expensive to gain a new member rather than keeping an old one, but a loyal member will also tell more friends for referrals the longer that they stay with you. Bearing that in mind, we typically lose 50 per cent of all our members every year. That means that if you start today with 1,000 members, then you will lose 500 of those by the end of the year which will mean that you will need to attack 500 new members
to get you back to the same membership number that you were at the start of the year. Sounds weird doesn’t it? If your membership fee is £25 per month and want to get an extra 3 months out of those cancelling 500 members then that adds an extra £37,500 to your bottom line profit. What’s even more interesting is that IHRSA (International, Health, Racquet and Sports Association) have actually performed studies that suggest that if you have a member that uses your club greater than 100 times per year versus someone that uses your club less than 50 times per year they will actually stay on average 18 months longer. So reverting back to our example, if those 500 cancelling members stayed an extra 18 months you would earn an extra £225,000 over an 18 month period! Now of course this doesn’t take into account those circumstances of relocation etc. but the key question is to ask yourself and your team how you can get your members to use your club at least twice per week... If you do that, then you will have less cancellations, retain more members, receive more referrals and ultimately make more profit for your health club. Dave Wright is the CEO of CFM
Dave Wright and creator of MYZONE®, a global company with over 300 staff that have served the international fitness community for over 23 years; focusing on either getting new members and/or keeping existing ones. Dave is also the owner of 11 health clubs across two continents, a board director of ukactive and founder of IOU (Independent Operators Unite). He may be contacted on Dave.Wright@cfm.net
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General manager of Theclub Jason Eaton.
Theclub goes green The third National Fitness Day has been billed as the most successful yet, with an estimated 30,000 plus people taking part. On Friday 27 September, thousands got involved in the event and many took part in an ‘empower half hour’ of physical activity at 1pm. Official partners included the énergie Group, Sanofi, Change4Life and UKActive and funds raised through events on the day were donated to the Teenage Cancer Trust. Fitness Model Louise Glover is pictured on National Fitness Day on the South Bank.
Retention expert releases new book RETENTION expert Guy Griffiths has released a new book – aimed at gym owners who want to keep members motivated and maximise revenue. Stick Around (Strategies to keep your gym members motivated and maximise member revenue) sets out the three cornerstones of good member retention policies; people, communication and systems. The first half of the book runs
through the full member journey from start to finish. Each journey stage is accompanied by easy to understand diagrams and flowcharts, as well as real-life examples and case-studies to illustrate the key points. The journey also continues after the member leaves, showing how to use your ex-member database as a prospect tool.
AN independent gym in North Somerset has shown its green credentials by becoming the first site to install the full ARTIS line from Technogym, complete with Renew energy saving technology. Following a £600,000 investment, Theclub at Cadbury House in Congresbury has installed 42 new pieces of equipment across the ARTIS cardio, strength and functional collection. The Renew function – available on the ARTIS cardio range, with the exception of ARTIS Run – means the equipment harnesses human energy and feeds it directly into the facility’s grid power system, significantly reducing the cost of running a fitness centre and helping the environment. The kit also gives users the oppor-
tunity to track the energy value they generate as they workout. “The touchscreen records the watts produced and visualises a household appliance – such as a kettle or light bulb – that uses the equivalent power value. General manager Jason Eaton said: “We are excited to offer our members the very latest in fitness technology through this partnership with Technogym. “Not only does the new kit look great, it is ergonomically designed to maximise the training experience and will provide our members with the optimum workout. “Moreover we are leveraging human movement to offset the level of energy needed to power the club which is great for the environment.”
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Independent gym celebrates 20th birthday with offer By Christina Eccles
Grandmother Rosie Stewart has been crowned David Lloyd Leisure’s PT Hero of the Year 2013. Rosie, 67, who joined David Lloyd Belfast earlier this year, was voted for by Facebook fans of the operator and was awarded the title of Young at Heart. She saw off competition from five other finalists for the people’s vote to win a year’s complimentary membership at her club. David Lloyd Leisure’s head of sports, health and fitness, Rob Beale said: “We are delighted to announce Rosie as our PT Hero of the Year. She is living proof that it’s never too late to start exercising and keep healthy, and that with the motivation and support of our personal trainers, you can achieve amazing results.”
A LONG standing independent gym in Swansea is celebrating its 20th birthday with a special offer for new members – and a renewed commitment to looking after its loyal ones. The Fitness Studio was one of the first clubs in the area to open and over the years has changed from a small gym with two rooms – one for cardio and the other for weights – to a much larger scale club. Current facilities include the main gym area complete with over 1,000 pieces of equipment; a dedicated cardio room; free weights gym; dedicated ladies only gym and a sauna and steam room, with the gym also tapping into the latest kit and trends such as bootcamps, Power Plate and TRX. The club has about 1,500 regular members of all ages, including one customer who has recently celebrated their 80th birthday and has been with the gym since it opened. Manager Dawn Bishop said: “We have a broad age range of members and they have become more like family and friends than customers.” To celebrate its birthday, The Fitness Studio has launched a special offer where new members can join for £27.50 per month and benefit from
The Fitness Studio in Swansea. free sunbed sessions and free personal training or unlimited access to fitness classes. And Dawn added that the mix of people who now come into the club creates a great atmosphere for those who train there. She added: “Years ago ladies would do the classes and men would go in the gym. Now there are more men going to classes and you see more women in the gym. “We also introduced a ladies only gym about 15 years ago, which we have found has been a good way of
introducing people into the gym who are new to fitness. Looking to the future, Dawn told Workout that as well as attracting new members, the club’s focus will continue to be on looking after and retaining their existing ones. She added: “Our success has been down to hard work and long hours and always keeping ahead of the game. We now want to keep making sure our existing members are happy and look after them and hopefully expand with a few more in the New Year.”
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Mike Loggie, CEO of Saltire Energy, and David Beattie, chief executive at Aberdeen Sports Village, with children from Seaton School enjoying athletics at ASV as part of the Saltire Sports for Schools Project.
Kevin Balsdon, Min Peterken and Jo Davies in Paris
Gym instructor and members complete charity cycle ride A GYM fitness instructor and two of his members have completed an epic 660-mile, eight day cycle ride – together raising £4,000 for Macmillan Nurses and the Stroke Association. Freedom Leisure fitness instructor Kevin Balsdon – along with Min Peterken and Jo Davies – who attend his classes at Uckfield and Hailsham leisure centres respectively, took on the challenge, with Kevin and Jo cycling the entire distance from London to Geneva, via Paris, and Min accompanying them as far as Paris before returning home. Kevin, who is in remission from Non-Hodgkin’s Lymphoma after completing an intense chemotherapy programme three years ago, initially joined the Freedom Leisure Hailsham Leisure Centre in January 2011 in a bid to regain his fitness after his can-
cer treatment. He went on to train at Freedom Leisure to be a fitness instructor and now teaches group cycling, step classes and Body Pump at the Uckfield, Hailsham and Summerfields centres. Freedom Leisure centre manager at Uckfield Leisure Centre Stuart Crawford said: “Kevin is an inspirational member and colleague and I applaud his determination and courage to undertake this daunting cycle ride for the charities who helped him. “Not only has he regained very good health, he is now sharing his passion for fitness with our members across three sites. “Their achievement is remarkable in terms of the money raised and their fitness demonstrated to complete the challenge.”
Funding boost for annual schools’ sports project By Christina Eccles A SUCCESSFUL project which provides local school children with the opportunity to enjoy activities at Aberdeen Sports Village has secured funding to run annually through to 2018. The Saltire Sports for Schools Project, launched by Mike Loggie, CEO of Saltire Energy in 2009, is supported by Aberdeen Sports Village and the University of Aberdeen and has run annually at ASV since its launch. Saltire Energy has financially supported the scheme to date, so far having contributed £500,000 to the project, with this figure likely to rise year on year by approximately £50,000 to enable it to continue running. Since it started four years ago, the scheme has enabled about 2,000 children from five local primary schools to develop their sporting and interpersonal skills at Aberdeen Sports Village ’s state-of-
the-art sporting environment. Chief executive of Aberdeen Sports Village David Beattie said: “Helping the community is such a key focus for ASV that we are thrilled the project is running for the fourth consecutive year. “Year on year, the scheme has become bigger and better. Those involved really enjoy the activities and it works fantastically to help encourage participants to discover and develop their confidence and skills. “Many of the children involved have not had the opportunity to try sport of any description, this underlines just how important the project is in giving all children the chance to enjoy sporting activities of all types. “We are thrilled to be able to provide swimming as an option as part of the project – and when the new Aquatics Centre opens in early 2014, those taking part will be able to benefit from the world class centre we are currently developing.”
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The Strength and Conditioning Institute offers the latest equipment, some of which is custom made, spread over two floors.
Friends open gym after spotting market gap By Christina Eccles TWO friends from Kent have opened their own dedicated strength and conditioning gym, which is offering something new to people in Tonbridge. National level strength coaches Alex Shoebridge and Martin Shyvers set up the Strength and Conditioning Institute in January this year after spotting a gap in the market for a facility which focused on this type of training. The gym is spread over two floors and offers the latest equipment – some of which is custom made for the club – and Martin and Alex’s spe-
cialist knowledge to help clients reach their goals. Alex explained: “Everybody in our gym has a programme which either Martin or I have written for them and before this, I’ve never worked in a club where I’m happy to say that 100 per cent of the clients are progressing. It’s really exciting and we have some members who have made fantastic progress.” One of the club’s most successful projects has been its eight week intensive transformation programme, Engineering The Super You, and plans are in the pipeline to introduce more similar projects, including
online coaching sessions via the club’s website and a mobile app so people can access training from wherever they are. Alex added: “We specialise in conditioning and there is nowhere within a 35 to 40 mile radius which does what we do. Our expertise and equipment sets us apart. There are only us two that work here – but people like that consistency.” Membership is currently around 180 but the pair plan to cap it at about 250 people to ensure that everyone can benefit from their personal levels of service. And things are going so well, the
idea of opening more clubs has already been talked about for the future. Alex added: “From about the age of 16, I wanted to open my own gym and that was the ultimate goal. I’ve managed to get there at the age of 27 but we always said we didn’t want to do a one off. We want to be a brand and have started to build up a strong reputation.” Have you recently opened a gym? Let us know how it’s going and you could appear in a future issue of Workout. Send details to ce@scriptmedia.co.uk or contact us via Facebook or Twitter.
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Power Plate set to target health and wellbeing market By Christina Eccles A TWO-fold focus is the target for Power Plate over the coming months, with the brand looking to integrate further into the health and wellbeing market, while also protecting its strong position in the fitness industry. Power Plate, which has been taken on by Performance Health Systems, is already a well known name in fitness but is now looking to build on that success and show what the product can do in other markets and industries such as the care and rehabilitation sectors. Senior vice president of Performance Health Systems Matt Pengelly explained: “What we are aiming to do is become the global leader in health and wellness through advanced technology solutions. “Power Plate in the UK has been known as a fitness company and has been very successful in the consumer and commercial fitness markets. “Our business strategy is now two fold; we want to protect what we have already and also want to grow our business into the health and wellness market.” One of the key areas the company is looking to move into is the care home sector and working with operators to see how using the Power Plate can help improve the health of their residents. Matt added: “For us it’s about Functional, Independence Measure. FIM scores analyse independence when we are assessing care and we are looking at how vibration training can help increase these scores and the quality of care. “The perception about Power Plate is that it’s used for weight loss but it’s so much more.
Surrey Sports Park has launched a dedicated project to help three of its members train like professional athletes. From over 100 applications, three members were chosen to be put through their paces and train alongside a specialist team for 12 weeks. Over the coming months, Surrey Sports Park and its onsite Surrey Human Performance lab will test, train and mentor Josh, Susie and Stephanie to help achieve their goals and maintain a healthier lifestyle. A team consisting of a dietician, personal trainers, strength and conditioning coaches and sports scientist will design bespoke training plans based on the outcomes of physiological testing. The trio will be documenting their journeys via the Surrey Sports Park website and on Twitter.
Matt Pengelly “We are doing a lot of research and studies globally looking at what whole body vibration can do in other markets.” The brand is also celebrating the success of its latest model the pro7, which has been well received in the fitness industry by operators who have upgraded to include it in their clubs. Matt added: “The problem we had with the pro5 was that if some instructors didn’t embrace the product, it was difficult for members to know what to do with them on their own. “The pro7 incorporates video and the three concepts of look better, feel better, play better and there are specific programmes which show technique. It’s been an absolutely massive hit and from some of the statistics we have got from clubs which have upgraded to pro7 from pro5, usage has increased massively.”
New club follows success of concept in Finland A NEW ladies’ only health club has opened in Colchester, following the success of the concept in Finland. The Livia Club, located in Global House, is aiming to offer women in the area something different with its use of HUR resistance equipment and pioneering SmartCard technology. The HUR equipment works with the SmartCard technology to manage training programmes and provide feedback, with in-built automatic programme updating ensuring members stay motivated and keep track of their progress. There are already Livia Clubs open in Finland and co-owners Mats Manderbacka and Norman Smith are looking forward to bringing the concept to the UK. Norman, who is also managing director of HUR UK, said: “Mats has
The Livia Club in Colchester. developed the Livia Club concept and SmartCard technology from extensive research into the effectiveness of strength and endurance training and members of other Livia Clubs have had fantastic results. “We’re excited about the opening of Livia Club in Colchester and are inviting the women of Colchester and Essex to take part in a free trial to find out more about the equipment and technology.”
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Spooky sessions get club in a spin MEMBERS at St Peter’s Leisure Centre in Burnley have been getting in a spin with the club’s successful indoor cycling sessions. The club runs 12 sessions a week, which are nearly all full, and has seen Spinning grow in popularity over the last few months, thanks to investment in new equipment and some innovative ideas. Manager Scott Bryce said: “Our Spinning sessions have really taken off within the last 18 months and this can be down to upgrading our
Star Trac spinning bikes, upgrading of the Spinning room to include themed cycling wall, fantastic instructors that engage our customers to give the full cycling experience, session layout and flexibility along with having regular themed rides. “We have a wide variety of customers taking part and a particular class on a Thursday morning has a back row of customers that if you add their ages together it regularly exceeds 1,000 years.”
Gym members and coaches dress up for special indoor cycling sessions at St Peter’s Leisure Centre in Burnley.
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A reliable mainstay of the fitness industry
CONCEPT2 has long been one of the most reliable mainstays of the fitness industry, something attested to by the ranks of rowing machines in gyms up and down the country. Despite this, there have been some big changes at the company over the last couple of months, as Concept2 Ltd in the UK has recently become a fully owned subsidiary of Concept2
Inc., the US manufacturers. The new managing director in the UK Alex Dunne said: “We’ve still got a lot of the same staff, so customers can expect the same great service they’ve been used to. “For most people, the main thing they should notice initially is the price. Now that we’re directly owned, we’ve been able to lower the cost sig-
nificantly to the end user.” The price of a Model D Indoor Rower with PM3 has dropped by £120 to £860 including VAT and delivery, while the Model E, aimed more at the fitness market, is now just £1200. For more information, email info@concept2.co.uk or call 0115 9340140. You can also check out concept2.co.uk
Neil creates Velocity Program to improve standard of instructors AFTER 17 years of instructing, Neil Troutman created the Velocity Indoor Cycling Program to improve the standard of instructors in the market place. He explained: “I feel I have created it at the right time with the ever increasing growth of boutique indoor cycling studios. “I have been working closely with some, such as Good Vibes studio in Fitzrovia and Ride Studio in Cobham. This month Joyriders opened in Weybridge and Spinn-off London is opening soon. But studios are opening much further afield like in Market Deeping in Peterborough and achieving great success. “It is essential that these studios
employ the best instructors in the market place and make sure they have the knowledge to teach true and keep the class engaging and motivational. With this increase in competition it is important that all companies look at raising their instructional and studio standards. “Off the bike I have been working with Lebert Fitness and looking to launch their leBarre program in the UK and continue the growth of that brand with the distributing company FitQuote. “I am excited as well by the Flipper from Staffsfitness which has just successfully gained REPs accreditation. Proper training is the key to successful implementation.”
Neil Troutman
Wattbike add new testing features
Group X Systems has launched a new indoor cycling class, designed to get participants fitter in just 30 minutes. The R30 class is suitable for both beginners and established riders, with each session geared towards burning calories, improving muscular endurance and building cardio fitness.
INNOVATIVE indoor cycling brand Wattbike has added several new features to enhance the user experience. The Wattbike Performance Computer now enables personal trainers and coaches to easily and accurately undertake a range of industry-standard testing protocols. At the conclusion of each testing session, a summary of results is displayed in an easy-to-read format on the Wattbike Performance Computer, allowing the coach to deliver instant feedback to the client. The bikes now also have enhanced connectivity, which allows operators to wirelessly connect any number of Wattbikes together in an indoor group cycling session. Utilising Wattbike’s Power Cycling software, operators can deliver instant individual feedback on a large screen in a group environment.
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Nottinghamshire YMCA has officially launched its new gym in the centre of the city, with improvements including an expanded indoor cycling studio. Almost £300,000 has been invested into transforming the entire club including all new interior design, new changing rooms, a Synrgy360, Power Plates, Olympic squat machine and the latest cardio equipment from Life Fitness. The indoor cycling studio can now hold classes for up to 15 people and also features a stage area for the instructor and controlled lighting and music to create a sensory experience.
Myride+ syncs seamlessly with cycling resources MYRIDE+ doesn’t compete, it complements. It syncs seamlessly with the market’s well-grounded indoor cycling resources: music, teaching styles, programming, studio design, and bike brands. No matter which coaching principles or equipment
you use today, or will use tomorrow, Myride+ will enhance your offering. Myride+ connects with your stereo system and projector or TV to deliver a sensational indoor cycling video experience. Myride+ empowers instructors to teach live classes to forward-motion video and delivers
virtually instructed workouts on demand. It also provides a fully automated virtual-class schedule to make your studio programming that much easier. For more information contact Matrix Fitness on 01782644900 or visit our website on www.matrixfitness.co.uk
Members taking part in the Shockwave class.
Equinox introduces new rowing class INNOVATIVE London club Equinox has introduced a new indoor rowing class. Developed by elite rowing champion Josh Crosby and premier fitness educator Jay Blahnik, Shockwave is a new circuit-based class using the WaterRower machine to provide short bursts of high calorie-burning inter-
vals, alongside functional strength and sculpting stations. Designed to target the legs, core and arms, Shockwave participants are encouraged to put their competitive streak into action. The rowing station is an essential part of the circuit, utilising the IndoRow rower by WaterRower, and the
other stations can be created by using equipment a gym already has. Josh said: “Members will find themselves enjoying plenty of benefits from Shockwave, including improved muscular strength and endurance, cardiovascular power, and better balance, coordination, agility and flexibility.”
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The Metrodome Leisure Complex in Barnsley has opened a new Myride+ studio and will be running instructor led and interactive classes.
Award winning gym opens new cycling studio By Christina Eccles AN award winning South Yorkshire gym has opened a new indoor cycling studio – and is hoping to capitalise on the arrival of one of the world’s biggest sporting events to the local area. The Grand Depart of the Tour de France will take place in Yorkshire next summer, putting the spotlight firmly on cycling. After already noticing an increase in demand for indoor
cycling, the Metrodome Leisure Complex in Barnsley has opened a new Myride+ studio, allowing them to better cater for members who already enjoy this type of class and offer something different to attract those who may never have tried a session. The club, which is planning on holding an official studio opening attended by players from Barnsley Football Club, believes it is the first local authority trust in the country to install the state of the art IC3 cycles.
It will be running instructor led and interactive classes, ranging from 20 minutes to 60 minutes in length and of varying difficulties, which will be free for members. Facility manager Joni Millthorpe said: “Indoor cycling has always been popular and we knew we had to invest to keep up with the demand, particularly with the timing of the Tour de France. “We think the studio will add value for members and we are now looking
to get the word out to them, as well as holding training sessions with the local football club.” Last year, The Metrodome – which is operated by Barnsley Premier Leisure – took home a National Fitness Award for Best Local Authority/Leisure Trust facility and is hoping to retain its title after being shortlisted again this year. The team will find out if they have been successful at a glittering awards ceremony in Manchester on December 6.
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INDOOR CYCLING AND ROWING
Life Fitness launch Lifecycle GX MORE than 40 years ago, Life Fitness created the Lifecycle; the first computerised stationary bicycle. The Lifecycle was the first in a long line of products fueled by the Life Fitness commitment to forward thinking and innovation. Today, the latest introduction is the Lifecycle GX – a premium performance group cycling bike. Life Fitness’ in-house biomechanics team studied human movement and machine interaction to develop a premium group cycling bike that stands at the head of any class. With a cutting-edge design, optional cycling computer and magnetic brake and lever, the Lifecycle GX is the most accommodating choice for trainers and exercisers. The Lifecycle GX’s rear flywheel design sets it apart from competitors and also provides protection from sweat. The bike’s zinc oxide coated frame and plastic shrouds also shield sensitive product components from moisture. An optional computer provides sophisticated feedback to bike users, including speed, distance, resistance level, cadence, calories, time, heart rate and percentage of max heart rate – great for instructors looking to implement new and innoParticipants learnt how to use the Spinner Blade ION to deliver classes.
Spinpower programme launched by Star Trac STAR Trac has launched its first Spinpower Instructor Training programme at Egham Leisure Centre. Participants learnt how to use the Spinner Blade ION to deliver classes and innovative training techniques, with the two day course teaching them how to train and coach with power, use the Personal Spinning Threshold Test to create individualised training zones and design profiles for power-based classes. European education and develop-
ment manager of Star Trac and power specialist master trainer for the Spinning program Sarah Morelli said: “We were overwhelmed with the response we have had to the Spinpower Instructor Training, the launch was a huge success with a waiting list already for our next course date. It was great to have Mad Dogg Athletics vice president of programs and education Dr. Kevin Steele join and him co-present along side myself and power specialist Sandro Morelli.”
vative classes. Its ergonomic seat provides a comfortable solution for riders of all abilities, alongside its cut-out feature providing extra relief and more airflow for exercisers. Vice president of global marketing and product development for Life Fitness Dan Wille said: “We’re excited to continue the legacy Life Fitness established as the pioneer of the stationary bike with a best-in-class group cycling bike that we know both club owners and riders alike will love.” For more information visit www.lifefitness.co.uk
Firms reveal partnership FIRST Degree Fitness Europe and Simultrainer BV announce a strategic partnership to provide to commercial and private customers in the fitness industry and the medical sector innovative fitness equipment using Online Virtual Reality. In health clubs, the new Fluid Zone area uses a combination of Online Virtual Reality and fitness workouts on rowing machines and exercise bikes to make a physically challenging and mentally stimulating workout for all participants. This has recently shown good results with Parkinson's, COPD, Alzheimer's and obesity patients in tests carried out by Radboud University Medical Centre and the University of
Nijmegenin The Netherlands. After an extensive test phase in mainland Europe during 2013, the first heath club and medical rehabilitation roll-outs in the UK will be in the spring of 2014. For more information contact Charles Adams, marketing director, First Degree Fitness on 07795 565611 or email charles.adams@firstsdegreefitness.com
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Programme packages launched for sector CENTRAL YMCA Qualifications has launched a range of active leisure themed study programme packages, following the introduction of the government’s Raising the Participation Age policy. The policy means that learners are now required to participate in education until the end of the academic year in which they turn 17 and in line with this, all learners in full or parttime education aged 16-19 are now expected to follow a Study Programme tailored to their individual needs, education and employment goals. Understanding the demand on educational establishments to adequately prepare for the Study Programme,
CYQ has developed a suite of qualifications and resource packages specifically designed to support training providers with effective Study Programme delivery. Head of CYQ Jenny Patrickson said: “With its vast experience and expertise in awarding qualifications in health, fitness and wellbeing, CYQ is well placed to develop and offer these important Study Programme packages, which will in turn improve the long term employment prospects of the learner. Our Study Programme packages are designed to challenge and motivate learners and promote progression to higher levels of education or into skilled employment within the active leisure sector.”
Active IQ adds to its portfolio ACTIVE IQ has launched three new qualifications to add to its portfolio. The new qualifications include the Level three Award in First Aid at Work, the Level two Diploma in Health and Fitness and the Level three Diploma in Personal Training and Business Skills for Fitness Professionals. Operations director Suzy Gunn said: “We’re thrilled to be able to offer these new qualifications to our approved centres.
“I believe these new qualifications assist to enhance our entire portfolio in terms of the range of provision we can offer, both in active leisure and vocational education. “We are constantly striving to update and add to our portfolio so as to give training providers the best possible selection of qualifications to offer their learners and assist each individual’s opportunity to enter the sector workforce and continually, professionally develop within it.”
Member turned instructor Nikki Bailey with two of her weight loss clients.
Trust notices trend in members wanting to become trainers A NOT for profit leisure trust has noticed a trend in members wanting to train to become fitness professionals – and believes these people can end up becoming some of its most valuable staff members. Examples of Freedom Leisure’s member success stories include Nikki Bailey, who came to The Triangle looking to lose weight and increase her self confidence and is now working towards becoming a trainer. Another is Tim Best – who is also shortlisted for a National Fitness Award for his achievements – who started out on The Triangle’s GP Referral scheme, before being bitten by the fitness bug and becoming
qualified to teach classes and will soon to be qualified as a personal trainer. Work based learning manager at Freedom Leisure Maddie Smith explained: “Sometimes a centre manager may approach us and say they have a member who they want to help. “These members can then end up being very valuable members of staff as they have that empathy and enthusiasm and a real belief in what they are selling. “Here you have got someone who has had a life changing experience – and that can be a massive asset to your business.”
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Star Trac appoints Middle East account manager STAR Trac has appointed a new account manager, Omar Lamrabet, to continue to grow the business in the Middle East. Having worked within the Middle East operations team for a global broadcast and media company for the past seven years, he is no stranger to the territory and is a keen fitness enthusiast as well as a qualified personal trainer. He said: “I am absolutely thrilled to be joining the Star Trac team. I have a personal vested interest in the fitness industry and am looking forward to developing the vast amount of opportunities available in the Middle East. “I am passionate about this part of the world and its energy and culture for innovation is an ideal foundation for Star Trac’s state-of-the-art offering.” Omar played basketball for the Morocco under 21 team.
Omar Lamrabet
Budget chain appoints Jonathan BUDGET chain The Gym Group has appointed Jonathan Spaven as property director. Jonathan, who was previously Matalan’s director of property, will sit on the board of The Gym and will head up a team of four acquisition managers and a property development manager. CEO John Treharne said: “Jonathan
shares our common goal of providing high quality service to the budget conscious consumer and understood our brand ambitions immediately. A large part of his previous role has been to plan and implement a successful expansion strategy and it is this experience that we really hope to tap into to drive the growth of our property portfolio.”
Instructor apprenticeship turns Joshua’s life around JOSHUA Denney from Sheffield believes his Government-funded Apprenticeship turned his life around… Joshua’s parents divorced when he was eight years old, and two years later he moved to Sardinia with his mother and new stepfather. However, growing up in Sardinia wasn’t easy. Aged just 13, Joshua left home and lived rough on the streets until he was eventually put into a foster home and given counselling. Three years ago he returned to England to live with his grandparents and re-established his relationship with his real dad, an ex-professional boxer. However, with no qualifications and suffering from depression, he had no idea what to do with his life. He said: “The government-funded Fitness Instructor qualification with Lifetime was a complete lifeline for me, it provided me with a strong pathway from classroom-based learning to practical hands on learning in the workplace. “My Lifetime regional trainer, Herbie Jassi, and my regional employment officer, Joel Senior, really helped to inspire and motivate me. I really enjoyed the work experience aspect of the programme at the Sheffield Dragons Academy.” The manager at the Sheffield Dragons Academy was so impressed with Joshua that they offered him a full time job and since then he has
Joshua Denney received fantastic feedback from the clients he teaches. Joshua completed his Apprenticeship with Sheffield Dragons Academy in September 2011. Joshua was crowned the Lifetime Learner Achievement Awards, Academy category winner for 2012. As a national training and Apprenticeship provider, Lifetime Training (www.lifetimetraining.co.uk) trains over 15,000 learners per year.
Thousands of careers launched by Premier WITH over 20 years of experience in health and fitness training provision, Premier Training International has launched thousands of industry careers (about 30,000 at our last count!) – and plans to launch many more. With over 150 staff across more than 40 national and international training venues, Premier continues to be the training provider of choice for the health and fitness industry. In this fast paced, dynamic sector, Premier is dedicated to producing the very best PTs and fitness professionals in the country, who are fully accredited and fit for purpose.
By launching pioneering initiatives such as interest-free credit on the Diploma in Fitness Instructing and Personal Training courses as well as accessing funding, Premier continues to deliver the very latest in training methods and health advice. Premier's aims are twofold; firstly to demonstrate that Premier is an innovative, industry-leading provider keen to embrace the changing face of a dynamic industry, and secondly that in a challenging jobs market, Premier is not just a provider of courses, but long-lasting, sustainable careers. For more information visit http://www.premierglobal.co.uk/
Jordan Fitness appoints new training academy manager FUNCTIONAL fitness specialist, Jordan Fitness, has welcomed a new training academy manager. Industry expert, Mark Laws, and his team across the UK, will ensure the company continues to lead the way with their CPD training courses through the Jordan Fitness Academy. Mark’s role includes managing a team of trainers delivering workshops and seminars as part of the newly launched Results Based Training system through the REPs accredited Jordan Fitness Academy.
Mark will also be developing new courses to support product launches and emerging fitness trends within the marketplace. He said: “As the fitness industry continues to evolve, I’ll be helping to ensure that Jordan Fitness evolves with it. “The Jordan Fitness Academy provides relevant and specialist training using our highly skilled and dedicated team of trainers throughout the country, delivering comprehensive marketleading training programmes.”
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Redevelopment includes a new fitness suite By Christina Eccles
GYMetrix has worked with Tonbridge and Malling Borough Council at two sites.
GYMetrix helps gyms to boost membership TWO local authority gyms have seen dramatic increases in membership revenue after a study helped them identify key areas in which they could improve. Tonbridge and Malling Borough Council appointed GYMetrix – a system which monitors usage of equipment and interviews members – before embarking on the expansion and upgrade of its gyms at Larkfield and Angel Leisure Centres. The initial GYMetrix study at Larkfield gym identified shortages in key equipment including treadmills and ellipticals, which was a cause of major dissatisfaction among customers. Male members were particularly frustrated by overcrowding in the free weights area, while the study also found that other kit was being severely under utilised so of little value to customers. Following recommendations by GYMetrix, the council invested in more treadmills and ellipticals, and significantly expanded the free weights sections as part of the refurbishment of the gym. It also removed some of the less popular equipment. Six months later and membership
levels have increased by 18 per cent at Larkfield and 21 per cent at Angel Centre with both seeing big improvements in customer satisfaction scores, particularly among male members. There has also been a 75 per cent increase in demand for the new free weights equipment at both sites. Leisure contracts manager at Tonbridge and Malling Borough Council and chairman of South East Leisure Centre Operators Martin Guyton said: “I’ve been in the industry for over 30 years and it’s rare to discover a product that is not only truly innovative but fully developed. “Colleagues who are planning significant investment in fitness equipment should contemplate their current process of building their specification. “I have yet to find anyone who convinces me that they have a method based on fact rather than supposition. GYMetrix offers this alternative and the initial small investment will be recouped through the process of purchasing and many times over on future bottom line performance, by providing your customer base with the range of equipment they actually want.”
A MAJOR redevelopment programme has been completed at One Leisure St Ives, which includes a brand new Impressions Fitness Suite. The project also included the creation of a specific functional training area, which features the biggest ever Escape Octagon, and has helped the club achieve some impressive results. Impressions’ fitness consultant and personal trainer Ollie Ritch explained: “In the first four months since the new functional training area was installed, we have achieved 80 per cent of our entire PT business from last year.” The investment is reaping rewards for members too who are enjoying a bigger range of workout options. Wellbeing manager at One Leisure Rebecca Goode added: “The Escape Octagon is a fantastic piece of kit which allows maximum use of space with effective storage. “It is also aesthetically pleasing and excites members visually and motivates their training. The classes being delivered in the functional area are fully booked, with people wanting to
pre-book to ensure they get a space.” The club now also deliver Ushomi’s Move It programme to their members – a 12 month group training programme to keep them engaged and motivated and allow them to constantly develop and improve. Ollie added: “The Move It training programmes are important because people see a class going on and it makes them want to get involved. A Move It circuit class is manageable for everyone.” They also have access to Ushomi On-Line, a resource that helps to support their instructors with 1000s of online video clips and ideas for new workouts along with free accredited CPD seminars and much more. Director of education at Ushomi Tommy Matthews added: “Impressions at One Leisure has launched a really exciting functional group training area in their club and it's working very well for them. “They have a group of passionate trainers who clearly understand the benefits of this style of training and they have engaged their members instantly, running Move It sessions all week.”
Gym Upholstery UK thanks customers for their loyalty FITNESS equipment upholstery manufacturer Gym Upholstery UK is celebrating 13 successful years in business and would like to thank all its customers for their loyalty. Gym Upholstery UK founder Dean Boyle said: “13 is a notoriously unlucky number and I believe this to be a milestone for any business success. Our ambition has been achieved and now its time to gain unforgettable brand recognition.” Gym Upholstery UK has already received nationwide accreditation with fitness chains such as Virgin
Active, David Lloyd Health Clubs, Marriott Hotels and many more. There is an ease and simplicity about its online servicing requests via their nationwide website www.gymupholstery.com. No need for all the formal machine part numbers and technical jargon when ordering upholstery replacement parts. Their say it as you see it approach works better for all. Give it a try, you will wish you had years ago. For more information call 01282 714435 or email@gymupholstery.com
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LEISURE INDUSTRY WEEK REVIEW
Meal service makes debut A NEW ready meal service for gymgoers successfully launched to the health and leisure industry at this year’s show. The brainchild of Amar Patel, Body Plus Nutrition offers healthy, prepackaged, portion-controlled readymeals to provide health club members with a convenient way to lead a healthy lifestyle. Amar said: “LIW was a great success for Body Plus Nutrition. “As a new business this was the first time we have had the opportunity to fully engage with key players in the health club and leisure industry and we were overwhelmed by the response and feedback we received.”
pro7 unveiled Four launches Product attracts interest by Power Plate Jacobs Ladder
THIS year’s Leisure Industry Week proved successful for Gladstone Health and Leisure, with the company launching four new products at the show. Gladstone used the event as a platform to promote its latest offerings; TickIT, Communicate, eyeQ and the new mobile app, MobilePro, which proved the most popular. Head of sales Tom Withers said: “Our stand was extremely busy at times, not only with our existing customers but also many new businesses that were keen to see our software.”
THE team behind an innovative piece of CV equipment, which promises to help users climb their way to peak condition, enjoyed a successful debut Leisure Industry Week, with the product attracting massive interest from visitors to their stand. During the show, Jacobs Ladder’s UK distributor Future Fitness UK was inundated with enquiries from visitors wanting to know more about the climbing treadmill, with fitness fans from gyms, universities and the emer-
gency services among those keen to give it a go. A Jacobs Ladder spokesman said: “We had a great time at Leisure Industry Week and received lots of interest from operators looking for something new to offer their members. “Throughout the show, there was a real buzz around the stand, with many visitors eager to try out the kit and learn more about how this unique product works.”
VISITORS to the Performance Health Systems’ stand could take a look at Power Plate’s latest innovation – the pro7. The new model includes Power Plate’s Functional Interactive Training software in a touch screen computer to guide users through hundreds of pre-programmed workouts and individual exercises. Visitors could also see demonstrations from master trainers including TV presenter and fitness expert Caroline Pearce.
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As another successful Leisure Industry Week draws to a close, Workout rounds up the best of the show in pictures...
Fitness Writers Association members try out Stroops on the Physical Company stand.
Workout assistant sales manager Chris Hartley and sales manager Dan Lloyd.
Total Gym launches the new Total Gym Core Trainer at the show.
Jason Robinson with staff from Jordan Fitness.
Rugby stars create a buzz FUNCTIONAL specialist Jordan Fitness created a buzz at this year’s LIW with the launch of a new range of equipment and some special celebrity guest appearances. During the show, rugby legends James Haskell and Jason Robinson caused a stir by performing demonstrations on the company’s stand, while boxer Jordan Gill sparred – using the Jordan Fitness Combat range – with willing visitors keen to practice with a professional boxer. Marketing manager Tamara Emery said: “LIW 2013 was huge success for Jordan Fitness.
“Our stand looked amazing and our sales team’s schedule was fully booked for the duration of the show; we built some key relationships with trade associates. “Also popular with the team and trainers were enquiries about the Jordan Fitness Training Academy and new Results Based Training (RBT) programme. We are already looking forward to LIW 2014.” New products on display included the new Jordan Fitness Soft Plyometric Boxes, Portable Core Plates, Technique Boxes, Sprint Track and Six Digit Interval Trainer.
A demonstration of hot new class Tabata.
Successful show for Ashbourne LIW 2013 saw the official launch of the new Escape Fitness functional fitness equipment range. The kit has been designed and manufactured to be less intimidating, more fun, and more appealing to all. International client solutions manager Duncan Black said: “The feedback we received was even more positive than we anticipated and puts Escape in a unique position within the industry, offering a complete gym floor and studio solution.”
THE team at Ashbourne are celebrating after enjoying a successful show this year. A spokesman said: “Ashbourne had its best LIW yet – our focus is talking to independent clubs who are looking for a reliable Direct Debit collection service and this year we had our high-
est level of enquiries from larger clubs. “Plus we had a lot of interest from our existing clients in our new services, particularly our free MVS+ manager's dashboard, providing vital retention data on all on one page. We'll be back at LIW in 2014.”
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How does your functional space help you stand out? By Mark Laws UNLESS you have been living under a rock for the last few years you will be fully aware that the industry has undergone a huge transition. Row upon row of two-dimensional isolation machines targeting each individual muscle are (thankfully) becoming a thing of the past. No longer do you need an entire sheet of A4 just to write your training programme. Gone are the days of having to take an afternoon off work to fit each machine in before bed time. Nowadays, you need a ‘functional’ area where members can perform exaggerated ‘natural’ human movements. So, by getting a functional area all of your problems will be solved, right? Wrong, because everyone has got one. Every major gym chain is sitting comfortably upon the functional fitness bandwagon, and there are more independent facilities popping up than ever before – in spite of the fact that we are seeing the worst economic situation for decades. Not to mention the thousands of personal trainers who work from the boot of their cars meaning they save on their overheads, but still provide a great service without the client needing a gym membership. Your functional space needs to stand out more than ever. In order to
make that happen, there are two really simple and obvious things it needs. Indeed, so simple that you will kick yourself if you haven’t guessed them. Your functional space needs to be a) FUNCTIONAL, and it needs plenty of b) SPACE. The key to achieving both of these things is having a creative, innovative team, and a well planned lay-out. In my personal opinion you want to have as much floor space as possible. This allows numerous PTs to be seen using the space at once and, gives you the option of teaching group fitness classes and group PT sessions. Plus, the more space there is, the bigger the range of exercises you can introduce. In order to get the most space, you need to be clever with the equipment you have and the way you position and store everything. Get rid of a few treadmills if you have to. Get rid of a lot of treadmills ideally. The more people utilising your functional space the better. The more different things they can do, the more they will enjoy the experience...and the more friends and family they are likely to recommend to your facility. Finally, never underestimate the importance of creativity. Functional equipment is fun compared to using machines, but the novelty can soon wear off if it's too repetitive. You must have access to dozens of exercises for each piece of kit, always
Mark Laws have a trick up your sleeve to make an exercise harder or easier and use your imagination when it comes to planning sessions. Encourage your team to constantly up-skill themselves, preferably from reputable, REPs accredited sources and not just YouTube. A good training team who are likeable and provide fun sessions will have new members queuing at your door. Follow me on Twitter for ideas @marklaws2011 and @jordanfitnessuk. Mark Laws is training academy manager at Jordan Fitness and strength and conditioning coach with GB ice hockey.
Personal training company signs gene fitness deal PREMIER Training International has partnered with DNAFit to provide accredited nutrigenetics training for personal trainers. More than 200 trainers in the UK have already been DNAFit accredited and Premier Training will run courses every month to teach trainers to effectively use genetics testing
with their clients in order to maximise results. Global marketing director Victoria Branch said: “As an industry leading company, we are always looking to incorporate the latest research and trends into our learning. “We recognised early on that genetics-led training is a growing
part of the fitness industry, so we are extremely pleased to have signed an exclusive deal with DNAFit. We are particularly excited by the prospect of incorporating ground-breaking science into our training – ensuring that Premier remains at the front line of industry innovation.”
A new énergie Fitness for Women club has opened in Watford, attracting members including local mayor Dorothy Thornhill. The club includes different areas for different fitness activities, with facilities including cardio equipment, motorised circuits and a beauty therapy room. Club owner Marcus Earnshaw said: “It’s fantastic to have a gym in this location. It has both good visibility and a high traffic of footfall. Our fitness club caters for women of all ages, shapes and fitness levels. We offer a wide range of equipment, all of which is easy to use. We are privileged to have the mayor support and personally join our gym.”
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UK FITNESS SCENE
Dal finds her niche with an alternative membership model A MEMBERSHIP model where clients pay for personal training and can then use the club facilities for free between sessions is working well for a studio owner in Coventry. Members at Body Perfect Personal Training can choose from three packages – silver, gold and platinum – depending on how many training sessions they want each month. Silver gives them two sessions, gold four and platinum eight, with each package also including a full assessment, personalised training programme and use of the studio. The studio, which opened nearly three years ago, originally offered private personal training sessions for both men and women, but by changing the model slightly to make it a ladies only business and allowing clients access to use the facilities in between sessions, owner Dal Dhaliwal has managed to find her niche. She explained: “At first the business was mixed for men and women, but I decided to make it just for ladies about eight months ago. I found when I was doing personal training, it was working really well, but I wanted to offer an opportunity for them to use
the facilities on a complimentary basis inbetween. “There’s no other studio nearby which just trains women and the ladies are really loving it.” Numbers have been kept quite small, at about 30 members, so that the studio never feels crowded and each person can benefit from a personal service. And Dal, who is the UK’s first Indian female health and fitness coach to launch a private fitness studio for women, told Workout she is really enjoying having the business – and would like to open more studios in future. She added: “We’ve got a really nice atmosphere and a community feel and I work hard to keep the studio looking really good, which I think is important. Everyone who comes in here is very different and from all sorts of cultural backgrounds. And I love helping as many women as I can. “The membership and personal training model is definitely working for me. In future, I’m hoping to open something London way and maybe explore India and get the message across there.”
Shane Williams, manager of Lifestyle Fitness in Barnsley.
Manager wins San Diego trip as part of national award By Helen Williams
THE manager of a Barnsley fitness club has won a trip to America worth about £8,000 as part of a national award. Shane Williams manages Lifestyle Fitness on Peel Parade, The Shambles. He won Club Manager of the Year in the award from Leisure Jobs UK, and in March will be sunning himself as part of the prize – a holiday in San Diego. Lifestyle Fitness in Barnsley opened just 15 months ago and has 4,200 members who use the gym and can pick and choose from 50 fitness classes. Members are aged 16 to 55 but two are in their late 80s. Shane, who was previously in the Army and then a sales manager for DW Sports, has been promoted to regional manager and, as well as Barnsley, will be looking after 10 clubs across his employer's Midlands East
area from Skegness to Middlesbrough and Darlington. He said: “It was a great honour to win the Leisure Jobs award. I was up against people who had been running clubs for seven or eight years. The winner was judged on several different criteria like generating members and income.” Shane is reflecting the success of national chain Lifestyle Fitness which has 54 clubs across the country and plans to open another 20 in the next eight months. The Barnsley club is also sponsoring the Barnsley Chronicle’s Proud of Barnsley awards in the Sports Team of the Year category. Shane added: “We are developing the Barnsley club by working on our offer for the over 55s and creating a cafe bar. “We've also bought the car park at Gateway Plaza to make parking easier for members.”
The third ABSalute Gym has opened in West Thurrock, equipped with fully refurbished Life Fitness strength equipment. The kit was refurbished by Amazon Leisure at their production facility south of Norwich where 23 pieces of equipment were restored. Gym owner Colin Hall said: “The work done by Amazon represents great value for money and allows me to open this facility to the public on budget, on time with great kit.”
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Ricky Hatton cuts the ribbon on the refurbished Failsworth Sports Centre.
Hitman opens new centre BOXING legend Ricky Hatton has officially opened the new facilities at Failsworth Sports Centre following an impressive refurbishment project. Oldham Council and Oldham Community Leisure have invested almost £1m into the centre, which has seen extensive development including the installation of a new 60 plus station gym and a dedicated teen only gym. The whole site has also benefited from the installation of a new heating and area circulation system, refreshment lounge, refurbished swimming pool area and new changing rooms with new flooring, cubicles, shower rooms and improved locker facilities. Ricky said: “When I was a lad there was an abundance of youth clubs and I used to spend my time in Hyde Lads Club.
“There aren’t many of these facilities around anymore, but there is a fantastic one right here in Failsworth. “If they have facilities like this in every town it would benefit the schools, young people and the communities. Chief executive of Oldham Community Leisure Stuart Lockwood added: “As part of a recent Leisure Estate review in Oldham and upgrades in other facilities around the Borough, we didn’t want Failsworth Sports Centre to be left behind. “The centre has always been at the heart of the adjacent Failsworth School and the community – so with this vital investment, alongside the co-operative working with Oldham Council, it has provided an area with a well-deserved ultra-modern facility for everyone to enjoy.”
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Kerrymaid looks to gym market with yogurt mix KERRYMAID has expanded its dairy range to include UHT Frozen Yogurt Mix and is now looking to tap into the gym market. With less than 100 calories per serving and virtually fat free, the product is aimed at the health conscious consumer who is looking for an alternative to ice cream. Kerrymaid brand manager Grace Keenan said: “This is an exciting new product that allows outlets to take advantage of consumer demand for this healthier alternative to ice cream, throughout the whole day. “As Kerrymaid understands speed and convenience is important in service, we’ve developed Kerrymaid UHT Frozen Yogurt Mix so that it’s quick and simple to create a profitable and on-trend treat. “Operators can also rely on the product’s consistency in delivering a tart taste and creamy texture every time.”
Star boxer Anthony in deal with LA Muscle
Olympic gold medallist boxer Anthony Joshua.
OLYMPIC gold medallist boxer Anthony Joshua has signed a sponsorship agreement with supplement and nutrition brand LA Muscle. Through the partnership, Anthony will train using a range of LA Muscle supplements and protein, following a nutrition plan put together by the brand and its team of nutritionists. MD Feroz Sadique said: “We are thrilled to welcome Anthony to the LA Muscle team as he embarks on the start of his professional super-heavyweight campaign. “Joshua has already proven himself as a great ambassador for British sport and we’re excited to watch, and be a part of his career progress over the next year and beyond.”
Kerrymaid’s UHT Frozen Yogurt Mix.
Weight loss gets easier Muscle Shakes available in jars NEW: L8 Liberate Breakfast Smoothie – weight loss, body tone diet shake. Has weight loss just got real simple? A low calorie, convenient smoothie shake with an active blend of fat loss ingredients and slow release proteins available in four great tasting flavours with the nutritional impact and value of a complete and fully balanced meal. Each serving of L8 Liberate Breakfast Smoothie contains only 116 calories but is packed full of the right balance of nutrition rich ingredients, pre-biotics and ever ready vitamins and minerals that are slowly released in to your system throughout the day. It’s a combination of these specially formulated ingredients that provide
you with the best support for your nutritional, toning and weight loss goals that enhances body tone. Available from: www.liberatenutrition.com RRP: £22.99
FOLLOWING the many requests from the trade and end users, Real Nutrition Co has released Muscle Shakes BUILD and Lite formulas in 1.2kg jars, alongside the popular sachet format. This follows on from the launch of the popular 100 per cent Real Pro Whey Protein in 2kg jars back in July. Widely recognised for their great taste, texture and high quality content, Muscle Shakes are more than just a basic protein shake with many added ingredients to support goal specific training. Muscle Shakes for the Muscle Shakes BUILD contains 40g of Protein per 78g serving, alongside 20g of Carbs, Creatine, Glutamine and 25 other nutrients.
Muscle Shakes Lite is a high protein meal replacement with a synergistic blend of Clarinol CLA, Green tea, LCarnitine and Guarana.
Available now from realnutritionco.com/trade with 10 per cent extra discount during November and December.
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Devices give a useful insight A HEALTH club in Leicester has gained useful insight from its members after using Customer First Solution Europe’s hand held devices to gather feedback. Over 160 people have given their thoughts so far on Reeds Health Club and Spa and focused improvements from the responses have included upgrading the lighting in the ladies’ changing room and increasing the number of cleaning staff. Manager Neil Hawksworth said:
“CFS has given us a real insight into the services and experience we deliver to our customers. “We’ve been able to use customer comments to shape and improve the level of service we offer. “Although some of the responses are as expected there have been instances where comments have really surprised us as a team. These have been key to helping me to forge a strong sense of customer loyalty and ensure repeat visits.”
TreadClimber installed at club LONDON club Fitness First Devonshire Square has installed the first TreadClimber by Star Trac machines in the UK. The club installed two machines in September, which have already proven to be a hit with members. Head of Fitness at Fitness First
Lee Matthews said: “Our members love the new addition to our cardio offering. “The TreadClimber by Star Trac is a great innovative product and gives our members a different option to the traditional treadmill or elliptical workout.”
City Athletic lets members train like an athlete LONDON based club City Athletic offers members the chance to work out like an athlete during their lunch hour. Pro-cricketer Ben Claypole and WBFF World Champion Shaun Stafford worked together for over 15 years as personal trainers at a large gym chain. Shared frustrations lead to their dream of creating a medium-sized gym that bridged the gap between PT studios and super gyms, this became a reality and City Athletic was founded. All 11 staff at City Athletic (including receptionists) are fully qualified, bestin-class personal trainers, qualified in a range of different specialisms including strength and conditioning and posture correction and rehabilitation, so all members are given a
bespoke, individual service. The space is deliberately spacious and open plan with nowhere to hide, so the staff can identify any users who may need assistance. The gym boasts the very latest Life Fitness equipment including the Engage Cardiovascular series, Hammer Strength HD Elite, custom built power racks and lifting platforms, a full complement of fixed and free weights, plus unique features such as a two lane sprint track. Members have the choice of training in three ways; one to one bespoke PT session, individual training or ‘semiprivate’ group sessions. In addition, they create 30 – 45 minute ‘workout of the day’ programmes to keep things fresh. For more information visit www.lifefitness.co.uk
Is ‘locker hogging’ a common problem at your fitness facility? MEMBERS of The Fitness Society in Berkhampsted were becoming increasingly frustrated with the apparent lack of locker space. General manager and co-owner Ben Stacey explained: “We were getting regular complaints from members about not having enough lockers, even when the gym was quiet 70-80 per cent of the lockers were locked. “But when we looked into the problem, it wasn’t because there were not enough, it was because people were keeping the locker keys and using the lockers as their own, and we simply didn’t have enough lockers for members to reserve them for their personal use.” The Fitness Society decided to resolve the situation by removing all the coin and key-operated locks and replacing them with keyless locks instead. KitLock 1200 is a durable electronic lock designed specifically for securing lockers. Fitted in place of a standard cam lock, it provides simple keypad access
without the hassle of keys, coins or tokens. Instead, access is gained by entering a four-digit code on the keypad. Members simply enter a user code, then ‘lock and go’. To ensure enough lockers were available for members to use, The Fitness Society programmed the locks to automatically open after four hours. Ben added: “We wanted to implement a system that would be fair and benefit everyone. “With KitLock we are able to control access to the lockers much more easily. Restricting the lock time to four hours gives our members more than enough time to have a workout, use the sauna or sunbed, shower, and then enjoy a coffee and a chat. “If there are lockers still in use at the end of the day, we can access them using a technician code. Now there is always availability and we can clean the lockers on a regular basis.” To read the full case study visit: http://www.kitlock.com/kl/case_studies or call Codelocks on 01635 239645.
The Pulse works with Jordan Fitness on refurbishment INDEPENDENT club, The Pulse, in Derbyshire, chose to work with Jordan Fitness as part of their refurbishment project to create a functional fitness area at the facilities. In addition to a comprehensive range of new functional equipment, The Pulse has also embraced Jordan Fitness’ new Results Based Training system to create a unique space and to deliver intensive workshop programmes to help the club give the best service to its members. The club has been operational since 1995 with a growing membership of over 1000 people, ranging from deconditioned casual users through to serious fitness enthusiasts.
Owner Phil Lake said: “We chose Jordan Fitness, after a tendering process, for their excellent quality equipment and great reputation. “As part of the RBT System of layout planning and training, the Jordan Fitness Academy trainers are the most inspirational fitness professionals I have ever dealt with. The workshop training included “hands on” product training and also how to structure classes to get the best experience for our members. “There was a perfect combination of theory and practical demonstrations, which means we can utilise this fantastic new space to the benefit of the local community.”
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Stylish new digital locker lock from Codelocks
Badgemaster help launch banks’ rebrand SEPTEMBER saw the old name of Lloyds TSB disappear. 630 former Lloyds TSB branches have been re-branded as TSB with 1,300 branches being re-branded as Lloyds Bank. Leading supplier of badges to the fitness industry, Badgemaster designed and manufactured the new name badges for the customer facing staff in both the new brands. The picture shows John Bancroft
MBE, managing director of Badgemaster, cutting the ribbon to launch the new Lloyds brand in Derby. John said this was a very proud and privileged moment for him and it was great to support such a great 250 year old British brand. For more information on Badgemaster call 01623 723112, email customerservices@badgemaster.co.uk or visit www.badgemaster.co.uk
Urethane Dumbbells – product review DUMBBELLS are an essential part of any club or PT studio so it follows that you need to be able to trust the quality and design of any dumbbell you make an investment in. Escape Urethane Dumbbells are manufactured to the highest possible standards and their bright, eye-catching design means they help to overcome any intimidating vibes that can so often be associated with free weight areas. Permanently engraved logos and oversized numbering means longevity is assured and weight selection is easy. Their anti-roll design and easy grip, chrome plated, carbon steel handles means they are a great dumbbell to use, no matter how hard your workout demands are. The fun aspect of using these dumbbells should not be underestimated either. Breaking down barriers means a club immediately appeals to a broader demographic and its free weight area now has a USP. The more fun a piece of kit is the
CODELOCKS has recently unveiled the latest product in its range of KitLock keyless locker locks – the KitLock 1500. KitLock is frequently used as a more convenient and functional alternative to standard keyed cam locks supplied with many changing room lockers in gyms, spas and leisure centres. Simply enter a four-digit code, ‘lock and go’ – no need to carry keys or use coins or tokens. If a code is forgotten, the lock can be opened using a technician code. With this code, the locker can be checked for contents without affecting the code selected by the user. The locker doesn’t have to be broken into or placed out of action while another key is cut. The new KL1500 is a sleek-looking lock that can be fitted in any orientation due to its patented keypad design. It boasts a real time clock that can be programmed to automatically open after a set period of time, which is great if you are limited to the number of lockers you can fit in your changing rooms. The new product will be available to order from November. For more information visit http://www.kitlock.com/kl/1500 or call 01635 239645.
Fitness Pro Rewards – walking talking advert for your gym
more appealing it is and the more people will want to get involved. Ultimately this all helps in the drive to increase retention and referrals. For more information visit www.escapefitness.com
THE majority of your gym members will be trying to eat clean. The majority will fail. They find it difficult to stick to a boring, tasteless, usually high protein and rather expensive diet… and then they cancel their membership or stop coming. Imagine if you could make it ridiculously easy for them to stick their diet? It would be fair to assume that more of your customers will stick to their diets, more will achieve their fitness goals and every single one of them will be a walking, talking advertisement for your gym. The people in the know are already referring their clients to
Muscle Food, in fact so many are already doing it, we thought we better set up some rewards. Refer your clients to Muscle Food and earn £10.00 per new referral, your gym members will receive a freebie of their choice – most choose four free chicken breasts! Each member is given a £10 voucher to try Musclefood produce before promoting it to their clients and for each referral, you will earn £10. You will also receive healthy recipes, diet plans, workout guides, so helpful if you don’t have the relevant expertise yourself. To register for free, visit http://www.musclefood.com/fitnesspro
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