Workout UK November 2016 by Script Media

November 2016

The UK’s No 1 fitness industry magazine

Matt wants self defence classes taught in school By Christina Eccles WORLD renowned martial arts expert Matt Fiddes has launched a petition to introduce mandatory personal security and self defence classes into secondary schools – and is calling on the fitness industry to pledge its support. Matt, who is one of the industry’s most in demand personal trainers, was Michael Jackson’s personal bodyguard in the UK for over a decade. And with over 20 years’ experience in the fitness and martial arts worlds, he claims in today’s environment, kids need the skills to stay safe; something they should be taught in schools. He explained: “I’m trying to do what Jamie Oliver did with school dinners with self defence. “[If this gets passed] it will be a very simple change to the PE curriculum, where for the last five minutes of each class, students will learn personal safety techniques.” Matt is funding the project out of his own money; meaning there will be no cost to the government, schools or parents. All he is asking for is for PE teachers to give up a couple of days to go on a training course where they will be

taught how to deliver the skills to their pupils. The initiative is also strictly antibullying – providing the skills for students to protect themselves rather than harming another person. During classes, 95 per cent of the techniques will focus on simple tactics to avoid confrontation and reduce the odds of pupils being targeted. The five per cent physical side will then focus on how to escape grabs and holds while eliminating the threat as quickly as possible. Matt’s petition has already been signed by over 1,200 people – less than a week after launching – and as well as support from his instructors, the media and celebrity clientele, he is also hoping the fitness industry will help him to spread the word. He added: “Gyms should jump on this. “They all have a membership base so could send a mailshot to members or talk about it with the mums. “Over the next six months I will be doing a tour of the UK to talk to gym owners, school assemblies and TV interviews to get the message out there. “This needs to be done. All I can do is give it my best shot – and I’m getting lots of support.”

No 278 £3

Enterprise set to be managed by operator

Local hero and Olympic Silver Taekwondo medallist, Lutalo Muhammad, has helped to officially open one of London’s largest new leisure complexes. Waltham Forest Feel Good Centre has been designed to inspire visitors of all ages to get active, play sport and feel good about themselves. The top-of-the-range facilities include climbing walls, a mini-trampoline park, a multi-challenge sport and adventure zone for young people and both wet and dry health and wellbeing spa areas. Based in Walthamstow, the Feel Good Centre also houses London’s first permanent ninja run obstacle course.

WESTWAY Trust – the charity which looks after 23 acres of land underneath the Westway flyover in Kensington – has agreed a 10-year partnership with Everyone Active to manage the sports and fitness enterprise on the estate. The partnership will see Everyone Active and Westway Trust encourage 1.2m visits to the Westway Sports and Fitness enterprise every year. To achieve the target, Westway Trust will invest £2m and Everyone Active will invest £1.7m in improving the facilities to ensure top-class centres for residents, sports clubs and community groups. Everyone Active MD David Bibby said: “We are delighted to be working with Westway Trust, such an exciting and dynamic charity that has done some truly pioneering work in sports and physical activity in West London. Our aim is to enhance the facilities and equipment, to be creative and responsive when encouraging and retaining people in sport and physical activity and manage the enterprise to the highest possible standard.”

UK FITNESS SCENE

Shortlisted gyms invited to VIP drinks reception By Christina Eccles

OWNERS and managers from shortlisted National Fitness Awards’ gyms will be invited to celebrate their achievements and network with each other at an exclusive VIP drinks reception, taking place ahead of the awards. New for 2016, the reception will allow finalists to meet each other and join some of the NFA team, plus our sponsors and special guests, to toast their successes and efforts in making this year’s shortlist. Taking place in the afternoon of December 2, before the awards in the evening at The Athena, the reception will be hosted at The Clubhouse at Leicester Tigers Stadium from 2.30pm to 4pm. A VIP ticket will be posted out to each shortlisted gym owner or manager and shortlisted personal trainer inviting them to attend the event, so if you’re a 2016 finalist, look out for yours in the post over the coming weeks. Event director Judith Halkerston said: “We’re really excited about

the new VIP drinks reception – it will give us a chance to personally congratulate all our shortlisted clubs once again and will also give them the opportunity to meet each other and our sponsors. “It’s a massive achievement for them all to have reached this stage and we think it is very important to toast their success ahead of the awards ceremony in the evening.” Anyone visiting Leicester for the drinks reception and NFAs can also benefit from the chance to attend the National Fitness Conference first. Also taking place at Leicester Tigers Stadium, delegates can enjoy an inspirational day, learning tips and tricks to boost their fitness businesses from speakers including Ricky Hatton, Katie-Bulmer Cooke and Dean Hodgkin. Tickets for the conference can be booked via the website www. nationalfitnessconference.co.uk where details of the full running order can also be found. You will also find a booking form on page 40. Event organiser Lucy Dickinson

The Clubhouse at Leicester Tigers Stadium. added: “The hard work and effort that our finalists put into their businesses is outstanding and we have launched this VIP drinks reception as an extra bit of recognition for their

Bootcamp raises £1,125 for the NSPCC PERSONAL trainer Jake Wood has organised a charity fundraiser. Jake, who is based at QHotels Nottingham Belfry, held a five-hour bootcamp, with activities including a tug of war, urban assault course and kettlebell challenge. The event raised

£1,125 for the NSPCC. He said: “As a tip for other health clubs to raise money for charity – and why this event raised over £1000 – was because we contacted local businesses and builder’s merchant to donate equipment.”

At Script Media, we try to get things right but occasionally, we make mistakes. If you have a complaint about a story featured in our magazine or on our website, please, in the first instance, contact us by email: ce@scriptmedia.co.uk We abide by the Editors’ Code of Practice as demanded by the Independent Press Standards Organisation. For details on the code and what to do should you be unsatisfied with the way we handle your complaint, please visit www.ipso.co.uk

achievements. “I’m looking forward to celebrating with such inspirational individuals and also seeing many of our finalists at the conference and awards.” Advertising

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Editor: Christina Eccles Tel: 01226 734463 ce@scriptmedia.co.uk

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UK FITNESS SCENE

New fitness rewards app My Money Time launches A FREE app which motivates and rewards people who commit to a healthy lifestyle has now launched in the UK, following success in France and Germany. My Money Time rewards workouts, from running and cycling to swimming and fitness – anything that can be tracked by a watch, fitness device, GPS or smartphone app. Every user is rewarded for their efforts in cash, which can be used to unlock vouchers with a discount of 10 per cent to 30 per cent. The vouchers can then be spent on products in My Money Time’s premium partners’ online boutiques. Users can also participate in specific brand challenges and competitions

that will enable them to win products, gift vouchers or money to spend online once they have completed the challenge. Co-founder Andy Gugenheimer said: “Millions of people work out daily: billions of miles are run and cycled every day. They are committed to a healthy lifestyle, but over time, people can lose motivation and there’s little reward for their efforts. “We wanted to create an app that rewarded users for maintaining a lively exercise regime. Every time they train, they earn vouchers that can be used on our partners’ websites. Before, they just worked out. Now, with My Money Time, they are rewarded for it.”

New campaign unveiled A LONDON fitness brand has launched a campaign across its studios to help the public to move better. Ten Health and Fitness’ new Move Better campaign encourages and teaches people to eradicate unhealthy movement patterns and restore healthy ones. Throughout all of its Health and Fitness’ Dynamic Reformer based classes, as well as new classes; Ten Stretch, Pilates for

Cyclists, Pilates for Runners and The seven Principles of Movement Masterclass, participants will get to ‘unlearn’ habits that have been inefficient, unsafe and unnatural to their bodies and relearn habits that will transform bodies and help prevent injury. “The quality of movement is every bit as important, not just the movement itself,” said Justin Rogers, a director at Ten.

Ian Daniels, head of fundraising at LGFB, Lizzie Hanks corporate relationship manager at LGFB and Justin Musgrove, chief executive of the Bannatyne Group.

Chain’s clubs raise £38,000 for charity By Christina Eccles

BANNATYNE Health Clubs across the UK have raised more than £38,000 during Look Good Feel Better’s annual fundraising campaign, Feel Better Week. In order to raise the money, each of Bannatyne’s 66 health clubs devised their own fundraising activities, which included; a treadmill marathon challenge, fancy dress fun runs, sponsored chest waxing, cake sales, magic shows and an evening with a medium. In recognition of ongoing fundraising achievements, which has so far raised a total of almost £90,000, the charity presented Bannatyne Group chief executive, Justin

Musgrove, with its Feel Better Week 2016 Star Fundraiser Award. Justin said: “It’s an honour to have received the Star Fundraiser award on behalf of the group. I am so proud of the members and staff at our health clubs and spas. “Everyone really got into the fundraising spirit and embraced Feel Better Week to collectively raise a tremendous amount of money for Look Good Feel Better. “Many people’s lives are touched in some way by cancer, so it’s important that we do all we can to support patients who are dealing with this brutal illness on a day-to-day basis. Look Good Feel Better delivers a vital service, which helps thousands of women battling cancer.”

UK FITNESS SCENE

NHS England CEO leads line-up of speakers at ukactive summit By Christina Eccles James Moffat

James to head FOD in London FITNESS On Demand has opened a new UK office in London; headed up by strategic account executive James Moffat. James comes to FOD with an extensive background in the commercial fitness industry in the UK and EMEA and has spent the last 11 years with Precor where he was responsible for handling a number of key accounts. He said: “Virtual is at the cutting edge of the fitness sector, and is set to explode as the next big disruptor to the industry. I am very excited to be joining Fitness On Demand, the market leader in the category at such a pivotal time for the industry. “Operators are continually striving to attract and retain members in a hugely competitive marketplace, where customers demand instant access and convenience, married with an exceptional brand experience. Fitness On Demand can offer a solution to both operator and customer for all of these things and more.”

NHS England CEO Simon Stevens will be among the high profile speakers at the 2016 ukactive National Summit, organisers have revealed. Taking place at Westminster’s Queen Elizabeth II Centre on November 9, this year’s summit combines networking and breakout sessions with keynote speakers; all centred around the theme of Physical Activity: Always Moving Forward. In addition to Simon, there will also be keynotes from public health minister Nicola Blackwood, Sport England CEO Jennie Price, ukactive chair Tanni Grey-Thompson and ukactive executive director Steven Ward. Other highlights will include a joint session led by Professor Sir Muir Gray CBE, chief knowledge officer to the NHS, and Chris Van Tulleken, a doctor and TV

presenter. Having recently featured in the high-profile BBC documentary The Doctor Who Gave Up Drugs, the pair will deliver a topical talk looking at the importance of the preventative agenda in cutting down Britain’s dependence on prescription pills. The event will also serve as the launchpad for ukactive’s latest report, Blueprint for an Active Britain: Milestones Review. The document will build on the foundations laid by last year’s Blueprint for an Active Britain report, assessing the key areas of progress to date. ukactive CEO Steven Ward said: “We felt it would be difficult to top last year’s Summit in terms of quality, but the line-up of heavy hitters due to speak on the day will take our marquee political event to new heights. “Summit is a golden opportunity to establish key business contacts,

“We felt it would be difficult to top last year’s Summit in terms of quality, but the line-up of heavy hitters due to speak on the day will take our marquee political event to new heights.”

Simon Stevens glean insights from top-tier keynote speakers and take part in breakout sessions on major topics affecting our sector, such as delivering on the government’s new strategies, behaviour change among society’s least active and embedding more movement in the workplace. “The QEII will be packed with leaders from the public, private and third sectors, coming together to focus their collective firepower on the pressing need to create a more active nation.”

UK FITNESS SCENE

DW Sports buys Fitness First UK By Christina Eccles

Concord Sports Centre in Sheffield raised more than £1,000 for Macmillan by hosting a coffee morning. Sheffield’s Lord Mayor, Coun Denise Fox, joined over 100 visitors at the event where she also judged a bake off competition. Throughout the day visitors could buy cakes, speak to health professionals and try a range of activity sessions.

Speedflex launches programme SPEEDFLEX has joined forces with sports nutritionist Renee McGregor to develop the Fast Track Experience. The plan has been developed for both men and women to enable them to maximise weight loss over a six week period through a targeted combination of healthy recipes and educated snack choices, used in conjunction with regular Speedflex sessions at centres in London, Newcastle and Leeds. The Fast Track plan includes

attending up to five 45-minute Speedflex sessions a week, while following an eating plan consisting of three main meals and up to three snacks a day. Renee said: “I am excited to offer this comprehensive plan for individuals seeking to achieve their weight loss goals with the help of Speedflex, providing them with the knowledge of how to healthily and adequately fuel their body and get the results they want.”

DW Sports has acquired Fitness First UK and its 62 clubs; allowing the company to access new markets across London and the South East. The addition of the Fitness First clubs will geographically extend and enhance the DW Fitness estate, complementing the existing 78 DW Fitness clubs which are primarily based in the Midlands and North. DW plans to retain 48 of the acquired sites and has exchanged contracts with other operators for the disposal of 14 Fitness First sites that are not core to its future plans. Owner and chairman of DW Sports Dave Whelan said: “We are delighted to announce our acquisition of Fitness First UK whose great reputation, enviable brand and positive culture will strengthen and broaden our offering in the South. “Fitness First has traded well since the significant investment in its brand portfolio and DW Sports intends to continue that investment while ensuring the Fitness First brand remains.” The Fitness First UK teams will remain in place and will continue to be led by managing director of Fitness First UK Martin Seibold, who will work closely with managing director of DW Sports Scott Best. Martin added: “We are greatly

Dave Whelan and Scott Best. encouraged by the acquisition and feel that DW Sports shares our ethos and values. “We are proud to have transformed Fitness First over the past four years and delighted to see the brand retained by DW Sports which is both a well-known and highly respected UK fitness operator.” Scott added: “The acquisition of Fitness First will allow DW Sports to invest further in innovation, upgrading and maintaining the existing Fitness First sites. “Our plans are yet to be confirmed but we are looking to install swimming pools in some of the larger clubs in London and are looking to continue to innovate the offering. “At the same time, we plan to invest in new openings for the brands and the continued refurbishment of our DW portfolio.”

UK FITNESS SCENE

Operator wins two awards

OPERATOR Freedom Leisure and individual staff member Stephanie Wadlow have both picked up awards at a ceremony recognising their commitment to stroke rehabilitation. Freedom Leisure won the Special Recognition award, while Stephanie was the winner of the Professional Excellence category, at the South East Life After Stroke Awards at the Stroke Association’s regional office. Stephanie heads up a team of three who provide stroke rehabilitation courses at Hailsham, Crowborough and Bexhill leisure centres, operated by Freedom Leisure on behalf of Wealden and Rother District Councils. Freedom Leisure sports development manager Richard Bagwell said: “We are committed to providing excellent health and leisure facilities to the communities we serve and the work done in East Sussex is a great example of additional services we offer.”

Over 3,000 group exercise enthusiasts gathered at Manchester Central to celebrate the UK finale of the Les Mills LIVE global fitness tour. The event, held in partnership with Reebok, celebrated the last UK date of the world’s biggest fitness festival which has taken in cities across the globe including London, Melbourne and Zurich. At each 10-hour event, top Les Mills trainers delivered up to 35 different classes over multiple stages. The Manchester event also hosted a Learning Lounge for instructors to benefit from education sessions with expert Les Mills Presenters. CEO of Les Mills UK, Martin Franklin, said: “The Les Mills Live tour, which was established four years ago, has really set the bar for experiential group fitness on a global scale and to host it at the iconic Manchester Central venue was a fitting end to the tour’s hugely successful UK dates.”

UK FITNESS SCENE

Over 200 people enjoyed a Macmillan coffee morning at Crewe Lifestyle Centre, where Everybody employees and staff from the onsite Taste for Life Café made cakes to be sold for the charity. The event was also a chance for the centre to raise awareness of the Macmillan Move More Exercise classes, which it hosts to help people lead healthier lifestyles. Everybody healthy lifestyle coach Kevin Morris said: “This was a fantastic opportunity to promote and show the public the support we offer for clients who have been touched by cancer.” A total of £260.67 was raised for Macmillan Cancer Support.

Les Mills to support Race for Life LES Mills UK is partnering with Cancer Research UK to become a charity supporter of Race for Life. The new partnership will see Les Mills UK generate funds for the charity through direct donations from its SH’BAM club and instructor revenues and through various event partnerships. CEO at Les Mills UK Martin Franklin said: “We’re extremely proud to partner with such an important and respected charity. “Les Mills UK aims to bring a great deal of fun, entertainment and energy

that exists within our instructor Tribe and club partners to help raise more awareness and fundraising to this vital cause. “Both organisations are committed to creating a fitter, healthier planet and our partnership with Cancer Research UK is a great way to further our shared aims. “The SH’BAM group exercise programme is designed for people of all abilities and is perfectly aligned with Race for Life by giving participants the very best preparation for race day.”

The health club at the Goodwood Hotel has had an extensive refurbishment.

Club updates its offering A HOTEL health club situated in the Sussex Downs has refreshed and updated its offering in order to retain existing members – and attract new ones. The health club located in the Goodwood Hotel has undergone an extensive refurbishment including the installation of new cardio and strength kit from Precor and the latest Spinning bikes. Health club and spa manager at the Goodwood Hotel Jen Evans-Brewer said: “Our strength offering in the gym was in need of upgrading. “As we have purchased Precor

equipment previously and been extremely happy with how it performed and what it offered our guests and members, we decided to update all the equipment so they could benefit from the new P82 console and a cohesive look across the fitness suite. “We also decided to change all of our Spinning bikes after seeing the new Precor Spinner range at the IFS launch in Blackpool. “Future plans are also in the pipeline to extend the facilities to include dedicated PT training areas, which will help us focus on secondary revenue generation.”

UK FITNESS SCENE

Patients have been using the Life Fitness SYNRGY360 XL at Alive Lynnsport in King’s Lynn.

Patients using plan see improvement in their symptoms By Christina Eccles PATIENTS with a range of neurological conditions have seen a massive improvement in their symptoms since embarking on an innovative training plan. Participants with Traumatic Brain Injuries, Parkinson’s Disease and Multiple Sclerosis in West Norfolk have been using the Life Fitness SYNRGY360 XL training system at their local gym, Alive Lynnsport, in King’s Lynn. Rosie Miller, a neuro specialist fitness consultant from Norfolk Community Health and Care’s Community Neurology team, has been working with Alive Leisure’s specialist referral fitness team and Rachel Glew, master trainer from the Life Fitness Academy, to introduce some of her patients to the benefits that SYNRGY360 can deliver. Patients were referred by their GP or health professional to embark on a one-to-one, 10-week training programme at Alive Lynnsport using the system, which is suited to a diverse range of exercises. Rosie said: “Many machines in gyms are not always suitable for clients with limited ability, however SYNRGY360 offers something for everyone and I encourage all of my patients to give it a try, they really love it. “I have been told that other gym members have observed the use of

this equipment with our patients, many of whom are wheelchair users, and have been inspired to try it under the care of Alive Leisure staff. “Since introducing my patients to SYNRGY360, around 95 per cent have continued to use the equipment following completion of their programme as they understand the longer term benefits of regular exercise. “Most importantly, I have noticed how much better patients feel after engaging with the training, and it’s been great to find equipment that is suitable for all abilities.” Having multiple, distinct training spaces within the training system allows for patients at Alive Lynnsport to exercise using battle ropes, dip handles, step platforms, medicine balls, TRX bands and a punch bag. Corporate sales and fitness manager for Alive Leisure, Mark Mitchell, added: “It’s great to see how much of an improvement these patients have made, breaking down the barriers to participation, through the fully inclusive services and activities available. “Working with a number of community health partners, we ensure that health and rehabilitation pathways are established and that patients suffering from traumatic or neurological conditions can reap the benefits of long term exercise.”

Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industry issues. You can email us at ce@scriptmedia.co.uk or you can message us on Facebook or Twitter.

This month’s top Tweets...

Picture of the month

@jmbuckl2‬: Great to meet Olivia from ‪@WorkOutUK this week at ‪@TheEdgeLeeds... Fingers crossed now for ‪@FitnessAwards in December!

@imotiongyms‬: ‪@WorkOutUK‪ Having a great time hosting the #MacmillanCoffeeMorning in #Rotherham and #Stafford :) Cakes baked by our awesome members!‬ @fitnessgarageuk‬: We are proudly displaying our plaques, four nominations in our first three years! ‪@WorkOutUK ‪@ FitnessAwards ‪#FunctionalFitness ‪#RegionalNorth ‪#Gym ‪@SchoolofPT‬: Congratulations to the finalist of Gym based Personal Trainer of the year ‪@FitnessAwards ‪#nationalfitnessawards @BodhiPR‬: Congratulations to ‪@CM_Martial_Arts on this coverage in the ‪@ DonnyFreePress regarding the finals of the ‪@FitnessAwards ‪#CMMA ‪#MMA ‪#UKMMA

@solgilbert‬: Great meeting with ‪@FitnessAwards at ‪@ Underground0Gym thanks ‪@ ReflexNutrition for supplying the morning with ‪#proteincoffee ‪@vas_hava‬: ‪@FitnessAwards‪ @ WorkOutUK thank you for visiting @thelabspa over the weekend. Looking forward to the awards evening 2 Dec #NFA‬

Everyone Active colleagues from leisure centres in the South East have successfully taken part in a charity bike ride from Westminster to Chichester. The team cycled 120km, raising over £17,000 for the type 1 diabetes charity JDRF and the Anthony Nolan Trust.

The National Fitness Conference and Awards are fast approaching and as we get closer to the event, we’ll be revealing more news and updates on our social media pages. Make sure you’re following us on @FitConference and @FitnessAwards and like the Workout Facebook page to stay up to date with all the latest developments!

Editor’s Comment

IT’S that time of year again where we start thinking ahead to the coming months and the trends and developments we expect to see in the fitness industry at the start of the next New Year. From group exercise and technology to training and social media, we’re looking for the hottest topics which gym owners should be concentrating on in 2017 – and we’d love your help. Over the next couple of issues, we’ll be including news on what savvy gym owners need to be watching out for to ensure their fitness business stays ahead of the game, so if you’ve got some thoughts on this or are already trendsetting in your local area, we’d love to hear from you. Speaking of trends, if you want to be one of the first in the know about what the experts expect to see in 2017, then you need to be at the National Fitness Conference. Taking place ahead of the National Fitness Awards on Friday December 2, the conference at Leicester Tigers Stadium, will include keynote talks from the likes of Katie Bulmer-Cooke

and Dean Hodgkin, as well as boxing legend Ricky Hatton, who’ll be revealing to delegates how he made the transition from world champion boxer to successful businessman with his own gym and training academy. Technology will also be high on the agenda, with an expert panel discussing the latest trends in this area from online personal training to wearable tech and advances in gym equipment. The day will also be a chance to network with other like-minded operators ahead of the evening event, as well as take a look around a dedication exhibition space where companies from across the industry will be showcasing their latest products and services. After getting such good feedback about our first conference last year, we’re really looking forward to the event and seeing many of you there. Remember, it is a separate event to the awards; meaning you don’t have to be a shortlisted gym to attend. So if you’re local to the Leicester area, why not book some tickets and bring

Christina Eccles your team down to enjoy a day of inspiration and innovation? And if you are a shortlisted gym, it’s the perfect way to start the day before enjoying the awards in the evening. December will come around quickly, so don’t leave it too late to book your tickets! Head to www. nationalfitnessconference.co.uk to see a full running order and to book your place. In the meantime, send us your trend predictions and we’ll see you in Leicester in a few weeks’ time!

This month’s hot topic:

What is the most popular class at your gym? Are you leading the way when it comes to group exercise and offering the most innovative classes in your area? Send your answers to ce@scriptmedia.co.uk or contact us via Twitter or Facebook. We’ll print the best responses next issue.

UK FITNESS SCENE

ukactive unveils finalists for its Active Training Awards UKACTIVE has revealed the finalists for this year’s Active Training Awards, which take place later this month. Delivered in partnership with CIMSPA and sponsored by Active IQ, the Active Training Awards at the Hilton in Reading on November 30 will also be preceded by a conference, focusing on some of the biggest issues facing the sector. The finalists for the 2016 awards are: Health and Wellbeing Training Programme n Places for People Leisure n AoC Sport n The Academy for Health Coaching n GymCube.com Employer of the Year n Fusion Lifestyle n Right Directions (Management) Ltd n Places for People Leisure n GLL n Everyone Active n Jubilee Hall Trust n Everybody Sport and Recreation Best Use of Technology n Train Fitness International Limited n Fusion Lifestyle n Lifetime Training n YMCA Awards n ICS Learn

Supplier Learning and Development Provider n Les Mills UK n YOUR Personal Training n Sport Structures n Body Transformation Academy n Technogym Wellness Institute n Core Health and Fitness Innovative Training Programme of the Year n Active Nation n Body Transformation Academy n Exercise, Movement & Dance Partnership (EMDP) n Future Fit Training Ltd Apprenticeship Provider of the Year n Lifetime Training n ICON TRAINING n YMCAfit n Sport Structures n FIT UK Training and Education Ltd n SCL Education Group Training Provider of the Year n Future Fit Training Ltd n ICON TRAINING n YMCAfit n Lifetime Training n Sport Structures n Gemma Quinnell’s Health Fitness and Dance Ltd n Premier Training International

Last year’s awards saw leisure operator Fusion Lifestyle scoop the gong for Large Employer of The Year. Activity Champion of the Year ukactive chair Baroness Tanni Greyn Richard Scrivener, Train Fitness Thompson said: “These awards offer International Limited the chance to celebrate those who n Katie Bulmer-Cooke, Future Fit have taken the lead in developing Training Ltd excellent training and vocational n Mac Cleves, GLL education. n Teresa Wheatley, YMCAfit “It is also exciting to see a fulln Lindsey Perry, Fusion Lifestyle scale conference taking place this n Kelly Coates, Fusion Lifestyle year, encompassing a diverse range n Caroline Parsons, Exercise of speakers and panellists who will Movement and Dance Partnership help us to explore the major areas of (EMDP) opportunity in our sector.”

Cancer Research UK’s Shine Walk saw thousands of people take to the streets of London at night to raise funds for the charity and generate awareness of its valuable work. Among those taking part in the full marathon was Workout editor Christina Eccles. She reports on her experience.

The walkers cross Tower Bridge (left) and Team Sole, which was made up of fitness journalists and bloggers (right).

Shine Walk was opportunity to give something back ...

CANCER. It’s a scary word. And pretty much everyone knows someone who has been affected by it. My family is no exception... Since my mum was diagnosed a few months ago, what you see on the TV appeals and hear from other people who have gone through a similar experience has suddenly become a lot more real, but even though it has undoubtedly been a tough time, we’ve been overwhelmed by the kindness shown by friends, colleagues – and even complete strangers – as well as the excellent care she’s received at all stages of her treatment. So when the opportunity came up to take part in this year’s Shine Walk, it seemed like the perfect opportunity to give something back. To take on the challenge, I joined a group of fellow fitness journalists and bloggers – led by Action PR – as part of Team Sole; a company which specialises in custom footbeds and footwear who very kindly offered to kit us out with products to help with our training and on the big night. These included footbeds and socks, which proved invaluable to get me through the marathon course (without a single blister or any foot pain, I have to add!) and a pair of Sports Slides for post activity

Christina with Action PR’s Dawn Tuckwell. recovery. Following a few weeks of excitement leading up the night where we received our Sole goodies and official fundraising packs – including a T shirt, race number and map of the route – in the post and after taking to social media to ask for support of my efforts, the date of the walk arrived. Meeting at the start line in Southwark Park was actually a really moving experience as we heard stories from people directly affected by cancer and some of the reasons why fellow participants were taking part. After a quick warm up, we set off

full of enthusiasm; keeping power walking pace with the front of the pack and keen to explore the route, which took in some of the capital’s best loved sites and landmarks including The London Eye, Tower Bridge and Harrods. When people think of a walk, it’s easy to underestimate how hard it is. But 26.2 miles is a really long way – as I was about to find out! Having done minimal training, to be honest, I was very unprepared for how difficult this challenge would be and if I was to do it again, I would definitely train harder. After our initial burst of energy saw us motor through the first few miles, from about the halfway point onwards, I started to feel the pain in my calves – and that intensified. By about the 15/16 mile mark, I was in agony and there were times when I felt like I could have given in. A few miles from the end, I also managed to get separated from my walking buddies among the crowds so ended up having to complete the last bit without them. Walking by myself was so hard but seeing the determination from the other people around me and hearing support from the amazing volunteers lining the streets spurred me on. Also having a personal reason for

taking part meant I was never going to give up. At the point when I was pretty much hobbling around, I thought about my mum and all the other people we were walking for and how brave they are – and dug deep and carried on. By the time I reached the last couple of miles, the sun was coming up and the amazing view as I approached the finish line towards Old Billingsgate was definitely something to remember. When I finally made it to the end, in just over nine hours, there were overwhelming feelings of relief and once reunited with my team mates, a few tears. After picking up my medal, I also felt really proud of my efforts and having taken on the course without much training, the time I had managed to complete the marathon in. There is no doubt this challenge was physically and mentally very tough, but with lots of support along the way, a determined attitude – and some sugary snacks supplied at the very much needed pit-stops – I made it. When I showed my mum my medal, she said how proud she was too. And that plus the team’s combined efforts in raising over £2,000, made it all worthwhile.

The Sine Walk start line at Southwark Park (left); Christina taking a well-earned rest at the finish (centre) and with her fellow Team Sole members (right).

UK FITNESS SCENE Boutique studios and microgyms are causing a lot of noise, and not just in the USA. A new generation is steering the fitness industry, and they’re not shy about telling us what they want. In a unique position, sitting between consumers and operators, are the industry’s service providers. What’s their take on the boutique movement? The experts at Escape Fitness tell us more.

Why we should all pay attention to the boutique gym uprising ... MATTHEW Januszek is customer solutions director of Escape Fitness and has seen first-hand what gyms, clubs, facilities and studios around the world need to succeed. He said: “Wherever I travel, I see disruption happening in business sectors. Business must adapt, or become extinct. Look at Uber’s influence on the travel sector, or how Airbnb has shocked the hospitality industry. The fitness industry is no different. Your customers are forcing the trends. You don’t even know when they’re finding out about your product, and that of your competitors. Where does that leave you?” The zeitgeist atmosphere of recent years paved the way for industry change. Consumers have made it clear that they want quality, and the personal touch. Even those budget brands with travel and hospitality are starting to pay more attention to service levels and customer experience. Boutique offerings – and their entrepreneurial owners – were ready to step up. We have seen dramatic shifts in the behaviour, needs, and demands of fitness consumers. There has been a change in their spending patterns, too. Growing numbers are choosing to bypass the traditional gym set-up to spend their time and cash on something more meaningful. The fitness sector is maturing. If mainstream fitness was born in the early 1980s, this oncefledgling industry is now in its fourth decade. And it’s catering to a new generation. The Millennial Generation (born between 1980 and 1997) currently make up 48 per cent of the regular, gym-going public (Neilsen/Les Mills Global Consumer Fitness

Notting Hill Harbour Club.

Survey 2013). They are more active than any generation before them. And they’re remarkably different in other ways. They’ve grown up with choice, technology, and a 24/7 connectivity with the world. They don’t just enjoy engaging with brands; they expect it. Boutique fitness fills their needs with its niche nature. Specialism appeals to the generation who wants to experience more and choose something special. According to the IHRSA Global Report 2016, the UK is the second largest global fitness market by industry revenue, and is in the top 10 for the number of clubs and members. Leisure Database Company figures suggest that 8.8m Brits belong to a health club. What does this mean for the budding boutique sector? There are more than enough customers to go round. Research from Cardlytics in 2015 showed that consumer spending on fitness memberships in the UK jumped 44 per cent over 2014. But subscription income (2010 to 2014) grew more slowly than GDP. The UK’s appetite for fitness is there. But it’s time for a new business model. How can you leverage the opportunity? Matt Morton is Escape Fitness’ head of strategy, consulting with boutique fitness owners around the world. He has seen savvy business owners make the most of the boutique opportunity. He added: “Before you think about design layout, bespoke products, or how you’ll programme your workouts, you must know your target market. “It gives you a huge advantage over big box gyms. The nature of boutique means you need fewer members. It’s a different proposition that benefits from being more specific.” London’s 1Rebel boutique club worked with Escape Fitness to kit out their two London facilities. Matt added: “1Rebel excel at knowing their target market. Cash-rich, time-poor Londoners who want a tough and effective workout.” Kevin Yates was director and investor at 1Rebel at the time. He added: “We knew exactly what we needed for a revolutionary product. Escape Fitness brought our vision to life on a tight schedule. The Rebel Box is a revolution of design and simplicity. It ensures the customer has a slick and seamless interaction with high intensity training.” “UK entrepreneurs have taken the boutique idea and run with it,” Matt added. “As well as 1Rebel, we have helped Best’s Bootcamp, TRIB3, Another

1Rebel in London. Space, and the Notting Hill Harbour Club to innovate. And it’s not just happening in London.” Kevin has experience in big box gyms and boutique, and has now launched TRIB3 in Sheffield. The boutique brand is unique in being outside the capital and he explained why it’s so important to think beyond London. “Boutique operators in the UK have to work quickly to gain traction. New players in this market are already playing catch-up. Property costs in London will present a fundamental problem to lots of newer boutique operators. To succeed, they will need to think long-term rather than rushing to market. And that’s exactly why we decided to establish TRIB3 in major UK cities.” TRIB3 will have studios in five UK cities by the end of 2016, and has major expansion plans for 2017. But none of them include London. Kevin added; “Boutique will consolidate over the next five to eight years and you must find a viable business model if you want to be part of it. “Boutique operators must have something that differentiates them from other boutique offerings. “A unique product is integral to a successful business. It should underpin your ethos, strengthen the customer experience, and help you deliver an unbelievable experience.” n Look out for the second part of this feature in the next issue, where we’ll be exploring the key drivers behind the boutique sector.

UK FITNESS SCENE

Brits prepare for the unhealthiest season of year

A four-star hotel and resort in Guernsey is going the extra mile for guests by becoming the first venue in the UK and Channel Islands to offer them the Johnny G In-Trinity Board by Matrix. St Pierre Park Hotel, Spa and Golf Resort has recently undergone a £2.5m redevelopment, including the installation of In-Trinity and a variety of Matrix cardio and strength equipment. During the launch, In-Trinity champion Sally Gunnell was able to tour the new facilities before attending a special drinks reception to celebrate the opening.

Hotel offers business delegates yoga sessions to start their day A LONDON hotel is placing greater emphasis on business delegates’ wellbeing by offering them yoga sessions to start the day. The Yoga with a View sessions at Urban Coterie at M by Montcalm Hotel can be arranged prior to the start of the day, with the aim to inspire self-transformation and assist delegates in achieving their potential. The sessions are hosted by The House of Yoga and Love Yogi teacher Zara Pittman and following the class, delegates can enjoy healthy breakfasts prepared by Michelin star chef Anthony Demetre.

Sales and marketing manager at Searcys at M By Montcalm, Valdone MacDonald, said: “With stunning views from the 17th floor of the M By Montcalm Hotel over the city of London, our Yoga with a View sessions at Urban Coterie are a great way to get delegates’ minds in tune before they turn their attention to business meetings. “The classes are small allowing for total emersion and concentration. Combined with our healthy breakfast, it is a great way to start the day and will help organisers meet the wellbeing needs of their attendees.”

AUTUMN and early winter are the most unhealthy times of the year, according to research, which claims Brits significantly change their behaviour during this period by exercising less and eating more. A study commissioned by Gocompare.com Life Insurance found that when British Summer Time comes to an end and the clocks go back an hour, millions take the shorter daylight hours and colder winter months as their cue to be more sedentary, less social and resort to comfort eating. The research, which looked at the habits of over 2,000 UK adults, found: n 46 per cent admit to watching more television during the winter months. n 40 per cent say they generally go out less during the winter months. n A third say they walk less in the winter. n 24 per cent admit they are less sociable. n A fifth say they reduce the amount of exercise they do. n 20 per cent said they have a tendency towards winter comfort eating. n 18 per cent confessed to eating more snacks and junk food. n Eight per cent said they tend to drink more alcohol. Figures also revealed only 15 per cent of people look forward to winter, with just under a fifth saying their mood changes for the worse when winter comes. Only six per cent of those surveyed said they like to spend their winter evenings exercising. Matt Sanders from Gocompare.com Life Insurance, said: “Shorter daylight hours and cold weather can have a negative impact on our mood, energy levels and motivation during winter,

Matt Sanders so it’s unsurprising that many people feel like hibernating. “But, long periods of physical inactivity coupled with bad eating habits can have a detrimental impact on our health as well as our waistlines. “Our research highlights the autumn as a key time for people’s good intentions to fall by the wayside. Traditionally there is a lot of focus on the New Year period in terms of new resolutions to get fit, or in the spring to get in shape for a big event or a holiday, but for many people, the problems can start when the dark nights and damp, cold weather kick in. “This time of year it becomes all too easy to lapse and lose the good habits we’ve built up over summer. “Anything the fitness industry can do at this time of year to recognise the problem and help people stay motivated could have a positive impact.” n What do you do to get members into your gym at this time of year? Do you find it a struggle? Let us know by emailing ce@scriptmedia.co.uk with your views.

UK FITNESS SCENE

Tickets selling out fast for National Fitness Awards By Christina Eccles

TICKETS are selling fast for the 2016 National Fitness Awards; with shortlisted gyms, sponsors and guests all looking forward to a great evening on Friday December 2. This year’s awards, organised by Script Events in partnership with headline sponsor ServiceSport, are taking place at the Athena in Leicester – hosted by Ricky Hatton and Katie Bulmer-Cooke – and recognise excellence and achievement throughout the fitness industry. And with just a few weeks to go until the big night, excitement is building. Susie Marriott from ServiceSport said: “We’re delighted to be headline sponsor for the National Fitness Awards once again. “It’s a fantastic event that recognises the outstanding achievements in our industry.” Sponsor Rob Johnson from Future Fit Training added: “We welcomed the opportunity to sponsor the Gym Based PT of the Year Award as we’re keen to encourage and celebrate high standards of personal training. “As a business we take great pride in helping to raise the bar in terms of how PTs train and work in this industry and we also align ourselves closely with operators to support their initiatives in staff training and professional development. “The National Fitness Awards is a great opportunity to applaud the amazing talent in the leisure industry and it gives us great pleasure to support the operators, employees and trainers who collectively are showing how high standards can be achieved and how raising the bar can encourage others to follow their example.” Another sponsor looking forward to the evening is SportsArt; sponsor of

Ricky Hatton and Katie Bulmer-Cooke will host this year’s National Fitness Awards at the Athena in Leicester.

the Best Rehabilitation Facility of the Year category. Global marketing manager Alanna Honigman added: “Relearning to walk and remaining physically active are important rehabilitation goals for individuals with weakness, numbness or balance problems and those recovering from a disabling injury or illness. “Through our work around the world with hospitals, physios, clinics and health clubs, we understand and respect the dedication and professionalism required by staff who lock arms with patients and families, guiding them through each step to recovery.” National Gym of the Year sponsor Debit Finance is also pleased to “be a part of an event that recognises best practice within our industry,” while sponsor of the Gym Team of the Year award, Physical Company is also excited to see who picks up the trophies on the night. Managing director John Halls

added: “Our work takes us into gyms up and down the country advising on layout, design, equipment and training. “We come into contact with a lot of gym managers and their staff and there is no doubt that where the teams are engaged in their work, supporting each other and firing off creative ideas among themselves they can really bring the gym and its equipment to life for the members. “Member engagement, especially with new kit and concepts, is key to maximising ROI and that’s why it’s right to look for and celebrate the best gym teams in the business at the National Fitness Awards.” Another long standing supporter of the National Fitness Awards is Cybex. Cybex UK commercial director Rob Thurston added: “Cybex is proud to sponsor the National Fitness Awards because they provide a fantastic opportunity for hard working people in the industry to get the recognition they deserve. “As sponsors of the Strength Training Gym of the Year category for the fourth year in a row, it’s fantastic for us to see the important role the awards play in allowing gyms and fitness professionals to share and celebrate their success.” Fellow sponsor WeBuyGymEquipment.com is also looking forward to December 2, where the company will be handing out the award for Ladies Only Gym of the Year. Founder Daniel Jones added: “These awards shine light on those who have excelled in our field. “Those who know excellence is no accident. “At WeBuyGymEquipment.com we know that success is the result of perseverance, sincere effort, and intelligent execution. “We honour, respect and bask in the light of those carrying the torch in this magnificent, vital field.”

INDOOR CYCLING AND ROWING Indoor cycling has continued to grow and diversify; proving to be a consistently popular offering with gyms – and their members. Workout explores its successes so far and takes a look at what’s to come in the future.

Accessibility the reason for indoor cycling’s popularity INDOOR cycling became – and remains popular – because it’s completely accessible, according to Wattbike sales manager Steve Marshall. He explained: “Anyone can get on a bike and ride, regardless of skill level. Bar running, it’s the most natural exercise and indoor cycling has really maximised on creating a community feel and motivational atmosphere to encourage users repeatedly back for more.” Steve believes over the last 10 years, what we call ‘indoor cycling’ has taken two very different routes. He added: “Spinning has continued to grow in status; with loud music, low lighting and an encouraging pack mentality. “Other studios have opted for performance driven, data-lead cycling with a community atmosphere, which tends to be smaller groups with more of a coaching environment. Both show benefits, and both attract their

own niche of user. “Indoor cycling has proved its endurance, it’s a trend to stay rather than a fleeting phase. I believe that advancements to come will focus on the user experience. “Not just the real-ride feel and the bike’s aesthetics but there will be further advancements in the virtual experience, bikes will sync resistance to real terrain and routes, audio will match virtual worlds and companies such as Zwift are already leading the way for the ‘gamification’ of indoor cycling. “Apps and data collection are already present, but more will be done to create a personal touch, so users are carrying virtual coaches wherever they go.” Master trainer at Life Fitness Rachel Glew told Workout, the success of the GB team in Rio has fuelled a passion for cycling; meaning investment in indoor cycling is a sound decision for clubs to make.

She added: “Indoor cycling classes can be programmed to deliver multiple ‘experiences’ to members. From amateur triathletes looking to work on their cadence and technique, to social members seeking an immersive session choreographed to high-energy music, clubs can run classes to cater for all. “During an indoor cycling class, members retain control of their resistance and monitor their own intensity using the console’s heart rate and RPM readings. “With tangible feedback on their performance, members can ensure they work at a level that delivers results and keeps them motivated. “New technology has helped evolve the indoor cycling experience further. Instructors can now cue appropriate and safe changes in RPM and resistance by viewing projected data on individual members’ performance in real time.”

Steve Marshall

Trust is first to install new Total Gym Row Trainer ROCHDALE based trust Link4Life has become the first in the UK to install the new Total Gym Row Trainer. The Rochdale Leisure Centre and Heywood Sports Village have the machines placed in their functional training zones where they complement the other equipment and are readily accessible for people looking for a rowing, cardio or bodyweight training workout. Business development and marketing manager at Link4Life, Chris Coleman, said: “We are always looking at ways of innovating and using the most up-to-date industry trends to help make fitness accessible to as many people as possible offering as much variety as possible. “We particularly like the Total Gym Row Trainer for its well thought out ergonomic design, seat shape and smooth motion and the fact it doesn’t

take up a huge amount of space. “This is not your run-of-the-mill machine: it is innovative, has plenty of research behind it and I’m pleased to be the first in the UK to offer this to our members. You do worry when you put new items on the gym floor that they may not be used to their full potential – or even at all. “The key is to ensure thorough staff training so they are confident in recommending it to people and quick to encourage them to try it. “All our staff had a day of training from Total Gym so they are fully up-to-speed with what the Row Trainer can do. They are all confident in showing it to members, including it in induction programmes, adding it into PT sessions and incorporating it in our small group/fast classes. “People are catching on to it quickly and enjoying the fresh challenge.”

INDOOR CYCLING AND ROWING

Cycle Studio boosts its group cycling offering Matrix joins with Stages Cycling MATRIX Fitness has become the exclusive UK distributor for indoor cycling specialists, Stages Cycling LLC. The agreement sees the two companies working in close partnership to increase the Stages UK market share and support network, while working together to further boost the popularity of indoor cycling. MD of Matrix Fitness UK Jon Johnston said: “Partnering with Stages is a natural step given our investment and involvement with the sport of cycling through our professional team and partnerships with the Tour of

Britain, The Women’s Tour and the Tour Series. “We are connected with cycling from grassroots right up to Olympic and Paralympic level, so have great synergy with Stages. “We’ve witnessed the dramatic growth in cycling and the outdoor bike Power Meter market, which Stages have driven significantly with highly accurate and innovative technology. “Now that the same technology is available and proven indoors on an ergonomically excellent bike, it is logical for us to partner.”

INDEPENDENT gym Solan Fitness has seen an uplift in members enjoying the benefits of group fitness, having installed a cuttingedge cycle studio at its Orpington facility earlier this year. The gym, which has been shortlisted for this year’s National Fitness Awards, has recently expanded by adding a second site in East Grinstead, West Sussex. The club’s cycle studio, comprising 15 Life Fitness Lifecycle GX Indoor cycling bikes, delivers up to 35 classes a week and offers a combination of instructor-led and virtual trainer sessions for members; helping the club to meet growing demand from participants looking for an exciting group fitness experience that’s both motivational and entertaining. Managing director Rachelle Solan said: “The studio is blacked out with lots of disco and UV lights, creating an engaging environment where

members can choose a class led by one of our expert instructors or take part in one of our popular Virtual Trainer classes. “Feedback from members over the last six months has been excellent and they really value the immersive, high-tech group cycle experience we provide. It offers variety so members of ability levels can choose from thousands of preset challenges and have the option to build their own cycle programme. “Having premium equipment has really helped to enhance the quality offering of our cycle studio. The Lifecycle GX bikes have been an ideal choice as they are highly durable and well protected against things like sweat, water and dust. “As well as being lowmaintenance, the biomechanical design of the bikes provides a comfortable, smooth ride for our members so they can get the very best out of their cardio workouts.”

INDOOR CYCLING AND ROWING

Concept2 celebrates 40 years THIS year sees the 40th anniversary of Concept2, one of the longest standing players in the fitness market. What many people might not realise is that their roots started off elsewhere. Concept2 started out in 1976 as an oar manufacturer, making the world’s first mass-produced carbon-fibre oars. Today that’s still an important part of their business, with over 70 per cent of the medals won at the recent Rio Olympics won using their oars. Their first rowing machine was made in 1981, as they starting experimenting with a winter training device to help rowers in

the off-season. That machine, known as the Model A, was an immediate hit, and was followed by the Model B in 1986, which was replaced in turn by the Model C in 1993. Then in 2003 the Model D was released which, with some tweaks and improvements along the way, is still on-sale today. Although they’re experts in selling rowing machines, one of the big changes over the past few years has been the introduction of the Concept2 SkiErg, a crosscountry ski trainer that aims to do for the sport of Nordic skiing what the indoor rower has done for on-water rowing.

Despite a 40-year history then, Concept2 are still continuing to innovate. As well as the SkiErg, their latest monitor, the PM5, features both Bluetooth and ANT+ connectivity, as well as a number of other things like USB flash storage. You can connect the monitor direct to Concept2’s free app ErgData and record your workout direct to your mobile phone before sending it wirelessly to Concept2’s online logbook. For more information on Concept2, go to concept2.co.uk, or for more on their history, check out their microsite at 40.concept2.com

Wattbike Zones individualise spaces BOUTIQUE studios have transformed how consumers approach fitness, offering a destination for exercise that’s motivational, cathartic and inspiring. With this in mind, Wattbike has been working closely with both operators and independent studios to find the best fit for each; helping them create Wattbike Zones to individualise their spaces. Over the past 18 months, the Active Nation’s Green Bank Leisure Centre has undergone a comprehensive refurbishment. This included 14 Wattbikes in a bespoke zone and two more on

the gym floor. Managing director at Active Nation, Stuart Martin, said: “The Green Bank Leisure Centre has had a dramatic transformation. “We selected Wattbikes because of the benefits they bring; accuracy and calibration, real-ride feel and to answer the demand from our members.” To create an innovative space, the Wattbike Zone has been created to mirror the bikes’ colours and branding. Stuart added: “We decided to design the zone completely based on the bikes because it created an exciting, professional atmosphere for our members.

“The feedback we’ve had is that users feel like they’re in a specialised training centre. It brings the zone to life, and transforms the room into more than just an indoor cycling space.” UK sales manager at Wattbike, Steve Marshall, added: “It’s important to us to work with operators and studios in order for them to best utilise the bikes. “There’s more understanding, and demand for power training and an alternative to spinning that provides workshops geared to a purpose.” For more information visit www.wattbike.com

UK FITNESS SCENE

Dedicated cycling facility finds its niche A CLUB in South West Wales is reaping the rewards after finding a niche in the local area for a dedicated cycling facility. Cycle Specific opened in Spring 2015 and provides state-of-the-art testing in its Athlete’s Lab, as well as group sessions along with on-road training to accompany studio classes. Sessions are tailored to science based performance goals or special classes for those training towards something specific. These workouts replicate courses cycled by resident professional cyclist, Jack Sadler who has raced for Rapha Condor JLT and Team 3M. Co-founder Helen Morris said:

“With so many competitive cyclists and triathletes in the local area, partly due to Ironman Wales, and the demand for results-driven coaching, we opened the studio to offer a more specific, personalised and performance driven approach to indoor cycling. “Triathletes make up 85 per cent of our client base, and we found that once they’d tried a Wattbike, experienced the smooth real-ride feel and worked with the immense data, they didn’t want to go back. “Our client base then grew through word of mouth, which has created a fantastic family-feel to our membership.

Beachbody Live has appointed a new head of marketing, Jen Julian, who joins the team from LA Fitness. A key part of Jen’s work will be to drive forward the number of qualified Beachbody instructors across the UK in workouts such as Insanity, P90X and PiYo. Senior director Jake Shand said: “Jen’s appointment adds considerable expertise to our team and we look set for a very exciting future with both leisure operators and Beachbody fitness enthusiasts across the UK. We are forging strong relationships with key health club and leisure centre operators to accommodate Beachbody’s loyal following and increased demand of high-energy, instructor led workouts.”

“Cycling groups can be intimidating, but we pride ourselves on providing the most personal touch. We work to get the best performance out of everyone, regardless of starting points. “We take time to position people within our studio in the right place for their ability, and around the best people to drive and progress their performance. “Bikes will always be set up to individuals set adjustments before the class and our coaches fill up water bottles for the members throughout the class. It’s all about the rider, and we pride ourselves on our personal touch.”

Former Leicester Tigers and England International rugby player, Leon Lloyd will tell active-net 2017 delegates how he made the difficult transition into the ‘real world’ when injury ended his career in 2008. The successful businessman will address delegates as the after dinner speaker at the two-day education and networking event, which takes place on March 29-30 at Eastwood Hall in Nottingham.

Business launches new department GYM Upholstery has introduced a Service Support department to help large and small independent fitness equipment ‘service’ companies to maintain nationwide quality assurance. We understand the hassle of using more than one service company to maintain your club’s fitness equipment, so we have opened up a ‘Service Support’ department and teamed up with several manufacturers and service companies to ensure that customers get the same quality of service while undergoing refurbishment to their fitness equipment upholstery, as well as the

engineering maintenance. We have made it easier than ever to use our services. For more information visit www.gymupholstery.com or email email@gymupholstery.com

TRAINING AND RECRUITMENT Some industry professionals believe that personal training qualifications are too easy to obtain, meaning members don’t always get the results they desire. Olivia Taylor found out more.

Invest in education rather than taking the easier option, aspiring trainers advised THE industry is full of quick fixes when it comes to personal training qualifications, according to some fitness professionals, who believe aspiring trainers need to make a bigger investment in education, rather than taking the easier option. Co-founder of Primal Health Darren Faulkner said: “You get people that go away on a short course for a couple of days and come back with a personal training qualification. “I think at the moment our industry is poorly directed. It isn’t concerned with health, it’s concerned with money. Gym managers are looking at cash flow to see whether their trainers are doing a good job, they should look at the clients’ results.” Less educated fitness professionals are being created because of the ‘pay and you’re in’ system that some training providers take, according to one personal trainer. Shaun Hallett, personal trainer at thebodydocs in Harrogate, added: “On a bigger scale perhaps the barriers to entry to becoming an instructor or personal trainer should be tougher to overcome – it seems to me at the moment that if you can pay the fees then you’re in. That’s really

not good enough. “Within the PT curriculum, more emphasis should be placed on the role of nutrition before PTs are let loose on clients. If the industry doesn’t produce informed experts then how can the cycle of misinformation and under achievement be broken?” Instead of short personal training courses, continued investment in education is what creates a good trainer, according to Gavin Whelan, TRX senior sales director. He said: “An educated trainer is a confident trainer, and confident trainers deliver far better experiences for members. A functional space, supported by trainers like this, will retain and attract members. If an area is underused, you can blame poor education. We need to provide education that empowers trainers with the expertise to design and implement their own programmes.” Choosing the client that best suits a personal trainer’s skills, and tailoring education around that, is the key to building a business, says Keith Smith, global master trainer at Life Fitness Academy. He added: “Newly-qualified PTs

Gavin Whelan, TRX senior sales director (left) and global master trainer Keith Smith. continual education that is should give careful consideration fashionable based around the content to who they want to work with, the or exercise. types of clients they want and the “PTs need to look hard at their experiences they want to create. professional education and ensure “They then need to plan an that the workshops and courses they education pathway that best suits attend teach and assess both use of their business and where they want content and how to deliver to varying to be in five to 10 years. It’s easy client groups, giving them context.” to follow the crowd and undertake

‘Soft skills’ key to a successful PT business, industry experts claim ‘SOFT skills’ such as emotional intelligence and people skills are key to building a successful personal training business, industry experts have claimed. Fitness operations manager for Places for People Leisure Management Ltd Sarah Roberts is among those who agree. She believes while some PTs getting into the industry think personal training is all about ‘beasting’ people during their session, that won’t resonate with every type of client. She said: “This appeals to only a small percentage of people. In general, people who commit to personal training for health or dayto-day functional reasons will stay longer and commit to the process as part of a lifestyle change. “These are the people we want to attract. Our PTs need to have the softer skills and experience to give these clients confidence to buy into the process.” Lifetime Training developed

its Physical Activity Coaching certificate to equip health and fitness professionals with the skills to engage less active people, with

“In general, people who commit to personal training for health or day-to-day functional reasons will stay longer and commit to the process as part of a lifestyle change.”

Everyone Active the first leisure operator to invest in it. The certificate addresses the increasing evidence that the success of physical activity interventions relies heavily on changing emotional and psychological attitudes towards exercise and active lifestyles. The training was delivered to Everyone Active Fitness Motivators who look after exercise referrals. Head of public health at Everyone

Health, Annie Holden, added: “At Everyone Active we have a longstanding relationship with Lifetime Training and we were keen to work together to develop the Physical Activity Coaching certificate. “PTs and fitness professionals have a wealth of experience and using this course we can extend and broaden their skills to better serve clients and patients alike.” David Durston has been in the fitness industry for over 25 years. He is qualified as a PT and in exercise referral, currently working as health and fitness manager for Everyone Active at Cirencester Leisure Centre. He completed the Physical Activity Coaching certificate last year. He added: “Motivating clients and giving them the tools they need to empower themselves is essential. By refining my skills I think I am now better equipped to be more empathetic and to really listen by using a variety of techniques. I tend to use a more conversational approach during appointments talking about their ‘typical day’ with regards to activity and eating habits. “I also reinforce information by repeating key messages back to my clients so I know they have a clear understanding.”

TRAINING AND RECRUITMENT

The Gym Group appoints Nick to director role

THE Gym Group has appointed Nick Henwood to the newly created position of operations director. Nick will oversee 200 operational management employees, 1,100 self-employed personal trainers and a number of third party servicerelated businesses alongside being responsible for the delivery of sales, retention targets and yield management for all 82 locations of The Gym. His role also includes providing leadership and development to all the company’s frontline management teams to ensure the highest quality service for all members. Nick is also part of The Gym Group’s executive committee and will be involved in decision making regarding the strategic direction of the business and the selection of new gyms which are key to the company’s growth plan. Nick said: “I’m extremely proud to be working with The Gym Group and excited at the huge potential offered by the business and its people. “In my new role as operations director I’m looking forward to driving the continued growth of the company, ensuring we deliver a great

Suffolk gym expanding thanks to Clubbercise! Nick Henwood value, member-focussed product and building on the outstanding company culture that CEO John Treharne has created since he founded the business in 2007.”

NRG Fitness in Suffolk opened in 2012 and introduced Clubbercise classes in November 2014. Julie Zarkos, business manager at NRG Fitness, said: “As an independent gym we like to take risks trying new fitness trends, which means investing in instructor training. “Clubbercise was one of those risks and that has paid off massively! It’s even played a key part in our decision to build a bigger studio. “With our timetable already featuring classes like HIIT, combat and cycling we felt there was a gap. We introduced Clubbercise and immediately it brought a different

customer through our doors. People are trying exercise classes who never thought they would. “The class is taken in a darkened room with disco lights so they feel comfortable while getting fit and having fun. One participant has lost over eight stone!” “Another benefit is that the instructors love teaching Clubbercise, it’s something different for them too, we’ve now trained five instructors in total. We plan to have seven classes on the timetable in the New Year and will be continuing our popular Friday night slot.” For more information and training course dates visit clubbercise.com

TRAINING AND RECRUITMENT

Businesses offered a leg up ACTIVE-NET is offering a leg up for new businesses with the launch of Start-UP, an annual competition that will see one new supplier offered a free place worth £2,000 at the business networking event each year. The competition winner will be guaranteed 14 one-to-one meetings with public sector buyers, the opportunity to network with 150 sector professionals, entry into the active-net directory and social media coverage via @_activenet.

The 2017 event will take place on March 29-30 at Eastwood Hall in Nottingham and anyone interested in winning the free place can register at http://active-net.org/ start-up before the closing date of November 30. Entrants must have traded for less than a year on 29 March 2017 and the winning company will receive a free place at the event, but will need to make a contribution to the cost of accommodation and food and beverages.

Freedom Leisure is awarded Investors In People accolade FREEDOM Leisure has been awarded the Investors in People accreditation, which recognises high standards in people management and is awarded to organisations who show commitment to staff and business development. To achieve the accolade, the operator had to demonstrate its implementation, management and practice of processes and procedures, fully support its staff training needs and career development. Managing director, Ivan HorsfallTurner, said: “We are absolutely delighted to have been awarded this fantastic accolade and to have our commitment to our staff recognised by the Investors in People accreditors for our work. “At a time when we have had growth

Ivan Horsfall-Turner as an organisation, we are fully committed to developing every aspect of our business and that includes ensuring every member of staff is valued and supported.”

Instructors drive retention with lasting connections DID you know that 46 per cent of your members would be likely to leave your facility if their preferred class was cancelled? Instructors are the front line of any club and the best tool in building long-lasting connections with members. The more time members spend guided by an inspirational instructor, the more often they attend. This means they’ll stay motivated, get the results they want, and fall in love with fitness. Les Mills makes instructor training, quality and support one of its biggest priorities. Every week intensive training courses are run across the UK to give instructors everything they need to become an instructor and get ongoing support once certified. This starts with Initial Module Training right through to AIM (Advanced Instructor Training). AIM One is a one-day workshop that will improve programme specific technique so instructors can do the best possible job at getting results for members. It’s a compulsory part of every new Les Mills instructor’s journey. Regular workshops with instructors called Touchpoints give them insight into the cutting-edge research behind each programme, industry trends, and educational knowledge, to make sure they are at the top of their game. One thing clear in all Les Mills instructors is their inherent belief in

wanting to get more people moving, to increase their participants’ selfesteem, to change how people look at exercise and group fitness, and ultimately make millions healthier – to literally change the world! Head of instructor experience at Les Mills Jean-ann Marnoch said: “One of the key things we need to achieve on our mission to create a fitter planet is to be known for the world’s best instructors. That means certified, conscientious instructors with an obsessive pursuit of excellence.” Attending Les Mills training gives instructors the tools needed to inspire others. To discuss instructor training reach us on 0207 264 0200 or lmuk.instructor@lesmills.uk Find training in your area at: https://www.lesmills.com/uk/instructors/ instructor-training/

LEISURE INDUSTRY WEEK REVIEW Another successful Leisure Industry Week has taken place at the NEC, where visitors enjoyed a packed two days of world class education, networking and an extensive exhibition. Workout rounds up some of the highlights of the 2016 show – and takes an early look at next year’s plans.

The focus for the 2016 Leisure Industry Week show was firmly on business, with speakers including Allister Frost, former head of digital at Microsoft.

Workforce development themed show welcomes record number of attendees THIS year’s show welcomed 8,173 visitors – representing a two per cent increase year-on-year and a second consecutive year of growth since the show was taken on by new owners. Several key exhibitors also commented on the overall quality of LIW delegates. Among them was managing director of Xtreme Events Warren Whitfield, who said: “LIW was our first exhibition anywhere in the world and we’re delighted with the show. “We generated 80 leads of which 40 we’d class as high quality. On average a converted lead is worth £5,000 to £15,000 to us which means LIW could generate up to £600,000 in revenue. It shows the quality of the delegates was high.” These thoughts were echoed by Jonny Curley, director of Origin Fitness, who added: “LIW was a very successful venture for Origin Fitness this year. “We met with many existing customers and managed to generate high quality, excellent leads from the delegates that came to our stand, already securing several contracts since the show. We can see the show

is moving in the right direction under new stewardship and we will be back in 2017.” LIW was purchased in mid-2015 by the organisation responsible for producing BodyPower, one of the largest consumer shows in Europe. Despite a short lead time, year one saw an increase in visitor numbers and positive feedback from both delegates and exhibitors. And where 2015 included the appearance of several famous faces, such as Ben Cohen and Sally Gunnell, the focus for 2016 was firmly on business. Speakers this year included Examine.com founder Sol Orwell, CEO of Think Digital First, Warren Knight, former head of digital at Microsoft, Allister Frost, and former head of the John Lewis Intelligence Team Andrew McMillan alongside a host of top names. Show director Steve Orton explained: “We were aware that taking on LIW and turning the show around was going to be a challenge but I think delegates who attended will be able to see the fruits of our labour.

“For me, first and foremost, we had overwhelmingly positive feedback from key exhibitors who praised the quality of the delegates coming through the door. “We upped the numbers but the more important thing for us was ensuring the right people were there to generate quality leads, and judging from the response we achieved that. “The sight of more than 350 Pure Gym Personal Trainers attending what was a fantastic conference was a sign of things to come. We’re going to work extremely hard with leading operators over the next 12 months to ensure more market leaders see LIW as an essential workforce development platform for their employees. That’s what leading LIW into the future is all about – adding new, quality delegates whilst retaining our existing ones. “The Health Conference was pleasing. Many thought that with the connection to BodyPower, LIW would become too fitness-centric. “I think the packed Health Conference along with the Play Conference and a strong Wet Leisure element will go some way to dispel

that myth. These are the building blocks we can now use to grow the show and represent the industry as it is in 2016/17 not how it used to be in 2010. It’s about future proofing both the show and, in a wider context, the industry.” Steve also revealed the team has learned a lot from this year’s event – and is already looking forward to the next one. He added: “2017 will see a similar theme with split conference areas tackling topical industry issues and featuring world class speakers. “We intend to put in place longer gaps between the sessions so that people can peruse the fantastic stands on the show floor and promote more networking. “We’ll look to partner with leading associations who share our vision for the support and development of the industry and, of course, we’ll take on board feedback from both delegates and exhibitors to ensure the event (which will be in new halls) will be bigger and better than ever.” n Leisure Industry Week will return to Birmingham’s NEC on September 12-13 2017.

UK FITNESS SCENE

Make your new members happy – take them back to ‘fitness school’ By Duncan Green

HALF the battle in making your club work for new members is getting them feeling comfortable in their new surroundings. That’s largely down to your new member “induction process.” It’s where clubs make sure that customers understand how to work everything, know where everything is, understand what’s due to them under their membership and what to do if they need help? It sounds a relatively straightforward task but that education needs to take into account the differing needs of the new members and most importantly, the manner in which that education is delivered. The research shows that people’s preferred method of learning and absorbing information varies significantly from person to person. Clubs may therefore need to rethink their “new member induction process” and how it’s delivered to get the best results. Here’s a snapshot of what new members need to learn to survive in your club: ■ How to work the equipment. ■ How to programme themselves on the equipment. ■ What commitment is needed from them to hit their objectives. ■ How to train effectively. ■ How to track their progress. ■ What to do when they need help. ■ How to book re-programmes. ■ What to eat to get the results they want. ■ How to book classes and other facilities. ■ Site familiarity (what happens and where everything is) ■ Online familiarity – (whitelist your emails, like your Facebook page etc.) ■ Who does what in the club? ■ Where to go to buy additional services. ■ How to refer friends. ■ How to invite guests. ■ Any specific club promotions they may benefit from. ■ How to meet people like them. Learning styles – how do people learn? It is widely recognised that learners have different and preferred learning styles. This has been used particularly in relation to adult learning. Reflecting on learning styles can really help you to look at new members in a different way, encouraging you to think about how best to present the learning

experience and what teaching strategies will have the most impact. The Honey and Mumford Learning Style Questionnaire is a well known resource which will help you to determine your own preferred learning style.

Common learning styles: Here are some ideas to bear in mind when planning your “induction process” to ensure you take account of different learning styles within your new member group and plan a range of activities to meet their needs. There are essentially three different learning styles: ■ Visual ■ Auditory ■ Kinaesthetic Duncan Green

So, on the basis of the research into learning styles so here are some ideas for you to incorporate into your new member induction process.

■ Scripted equipment familiarity and programming sessions. ■ Utilise PowerPoint presentations. ■ Video follow up sessions. ■ Email strings. ■ Audio presentations. ■ Regular hand-outs. ■ Offline and online newsletters. ■ Follow-up calls to determine progress and next moves. ■ Paper based programme cards. ■ Paper personal progress packs. ■ Offline food diaries. ■ Online exercise intensity trackers. So here are some golden rules that all “new member procedures” should adhere to: ■ Make it applicable to the experience of the user. ■ One size will NOT fit all. Have a range of options that customers can choose from when they enlist. ■ Ensure it is specific to the learning style as we have discussed above. Cover all the bases in terms of media. ■ Follow up by telephone to ensure customer satisfaction. ■ Don’t forget to ask for referrals and build that promotion in to the starter process. ■ Duncan Green is managing director of Momentum Business Development. He is a trusted adviser to fitness clubs globally and his company provides advanced online sales and marketing services to UK fitness club operators.

Centre does its bit for local community By Christina Eccles A NATIONAL Fitness Awards’ finalist is doing its bit for the local community; offering everything from specialist classes to charity events. Worksop Leisure Centre has been shortlisted in the Community Involvement category at this year’s awards, in recognition of its efforts in engaging as many people as possible in physical activity. Successful projects have included a GP referral scheme, facilitated by award winning staff member Philippa Lee, reduced memberships for those involved with organisations such as Women’s Aid, Nottinghamshire Carer’s Hub and Working Age Dementia and all inclusive memberships to offer the best value for money for the whole family. Facility manager at Worksop Leisure Centre Phill Richardson explained: “Operating as a leisure trust means it’s always our priority to be all-inclusive and to engage with the people of Worksop where we can. “We try and adhere to a ‘more than just a gym’ philosophy and are always keen to offer our

facilities to as many people as possible. “In terms of projects, the growth of our GP referral scheme is something we’re all exceptionally proud of. To be able to pick this project up from the council and carry it forwards is testament to the hard work of all our staff. “To be able to offer a fully equipped programme to those who are suffering with long term health conditions is something that we feel is really difficult to find elsewhere. Beyond this, as a facility we’re also really proud of our partnership with Weston Park Cancer Charity. To be able to support and promote our members in fundraising for such a fantastic cause has proven to be hugely successful.” Both staff and members at the club are also actively engaged in supporting charity endeavours and are always looking for new ways to support worthwhile causes. Phill added: “Things like the Halloween Fitsteps class that we ran last October for Cancer Research and the Zumbathon we ran for Bluebell Wood Hospice during the summer were fantastic ways to unite both staff and members in supporting fantastic causes. Allowing staff to take the lead

with the events and promote them directly to members gives us a community feel that is unique to our facility.” Phill also gave his advice for other gyms which are looking to strengthen their charity links and community engagement. He added: “I think the big thing for other operators to consider is their presence in important forums. “We have close ties with the schools in the local area and all GP surgeries within Worksop. Ultimately, ties with the local area are driven by your staff – it’s important to install in your team the importance of working with the community.”

UK FITNESS SCENE

Why it pays to be versatile WHY invest in fitness equipment that can only be used in one way, when you could buy kit that performs multiple roles? Put it like that and it sounds obvious doesn’t it? But the reality is that most gyms that we come across don’t do this. Instead, they are filled to the rafters with individual pieces of equipment that perform just a single function. Now, there are lots of good pieces of gym kit on the market that can only be utilised in one way. However, given that the most common problem we come across when evaluating facilities is under-utilised gym equipment, it makes sense for operators to scale down and invest in versatile kit that performs more than one function. By doing so, operators would still be able to offer the range of equipment needed to cater for all workouts, but would also be able to free up valuable floor space for other important equipment such as the ever popular free weights and stretching mats. Our research has shown that the more versatile a piece of equipment is, the more popular it is among gym users. We have a comparison tools that analyses two pieces equipment across all 500 of our studies, but only if they have been in the same gym together. It showed us, for example, when we compared

too are consistently undersupplied. GYMetrix has a metric – Cost per hour used which factors in the cost of the equipment and how much it is used – the lower the cost/ hr used the higher the operators return on investment for that type of equipment. Benches normally come in around 5p – 10p per hours used. Cables around 20p per hour used – an arm extension around 80p per hour used! In other words the ROI for a cable is 4X that of an Arm Extension! Now that we are in the USA where operators buy the same equipment types from multiple manufacturers we can start compare the manufacturers. For cross-trainers the clear leader is Precor’s EFX cross-trainer, because it has the added versatility of an adjustable gradient, that enables users to work different muscle groups. So when buying gym equipment always think Versatility – the more versatile the piece of equipment, the more usage it will get and the higher you return on investment! www.GYMetrix.fit

usage of the lateral pulldown machine, which features a bar with changeable handles to work different muscle groups, with the pulldown station with fixed handles that the average demand for the more flexible piece of equipment – the lateral pulldown – was used 150 per cent more! When we compared usage of Pec Fly / Rear Delt machines with just a Pec Fly the Pec Fly / Rear Delt is used 87 per cent more than just a pec fly and 89 per cent more than a Pec Deck. The dip pull up station, which allows users to work the back, arms, shoulders, triceps, chest and abs, with the captain’s chair, which solely works the abs is used 40 per cent more. The Kings of Versatility With all the millions of hours of data we have on equipment usage GYMetrix now produces equipment popularity rankings for clients. The leader by some margin in resistance / selectorised is Dual Adjustable Pulleys and Cable Crossovers. Why? Because they are the most versatile and can be used to perform literally hundreds of excercises... However, operators consistently under supply them. In Free Weights the clear leader in terms of usage is simply an adjustable bench and dumbbells. Once again, these can be used to exercise many different body parts in many different ways, however, these

PRODUCT NEWS

COMBAT-MX: it’s a sell-out KETTLERCISE COMBAT-MX ... it’s a sell-out at the UK’s biggest fitness event. Co-founder of the Kettlercise programme Guy Noble said: “You kind of expect it with a concert or a film premiere but even we were surprised at how quickly the Kettlercise COMBAT-MX classes booked out. “We knew it would be popular but the demand was so overwhelming they moved us to the biggest room and it was literally jam-packed to the rafters; nearly 150 people in one room – boom! And they still had to turn people away. “As this is the first real ‘pub-

lic airing’ of the new Kettlercise COMBAT-MX formula at Fitness Fiesta Camber Sands, to say we were ‘delighted’ would be an understatement. Because Fitness Fiesta events are attended by enthusiasts and fitness professionals, it’s a really great opportunity for people to try out a class; whether that’s to attend classes in their local area, become part of the Kettlercise family or to become a Kettlercise instructor.” To find out more or to see a class in action, go to: www.kettlercisecombatmx.com or for further information email: sales@kettlebellseminars.co.uk or call 01282 698698.

International roadshow heads for Kuwait City for ninth year running THE Sales Makers International Road Show will be returning to the Middle East for the ninth consecutive year, hosted by the Al Corniche Club in Kuwait City, Kuwait on December 8. This year, the live event is limited to only 55 CEOs, COOs, CFOs, CTOs, CIOs, MDs and owners. It will also be live streamed and recorded for global participation. The stellar line-up of international

presenters includes Dr Paul Bedford, Bryan O’Rourke and Alan Leach, with topics on the agenda including fitness technology, marketing, the seniors’ market, retention and industry trends. 50 per cent of all proceeds from online registrations will be donated to support the charity Augie’s Quest. To find out more visit www. VirtualRoadShow.Online

How can Direct Debits make a difference to your business? CONVENIENT and secure, Direct Debit has become a leading form of payment. The benefits to organisations are abundant, leading the greater part of the leisure industry to adopt this method of payment collection. But how exactly can they make a difference? By automating the payment process, companies will see improved cash flow, without the need to focus so greatly on credit control. Its ease of use means companies can direct their attention away from busy administration tasks, resulting in a more efficient and streamlined model. Here at Debit Finance Collection, we do more to improve the payment

process. We provide greater billing flexibility, sturdier credit control, and in-depth reporting and analytics, allowing you to become more proactive in tracking customer behaviour. Our popular online payment portal, FastDD, is easily integrated with many of the leading industry CRM platforms. Prospects and customers can access this at home or on the go 24 hours a day. FastDD removes paperwork from the equation, and users will appreciate its simplicity and speed. We do more to take the onus off busy employees so that they can get back to what’s important – running – and growing – your business.

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Powerhoop – the hottest new fitness breakthrough

New seminar helps PTs to stand out from the crowd LIFE Fitness Academy, the global training and education division of Life Fitness, is hosting a workshop on November 21 to help personal trainers to stand out and be different in an increasingly competitive marketplace. The seminar, which takes place at the National Watersports Centre in Nottingham, will give expert guidance on how PTs can connect with clients using the latest fitness technologies, build success through transformative education techniques and generate a sustainable business from client success. Delegates will also hear from guest speakers including James St Pierre, head of direction and development at Unique Results, Leon Rudge, technology solutions manager EMEA at Life Fitness and Keith Smith, LFA global master trainer. Along with taking part in discussions

AUDIO / VISUAL

covering digital fitness, career development and recognising the importance of the client experience, delegates are invited to join guest fitness educationalists after the seminar for a one-hour workout in the National Watersports Centre gym. Keith said: “Life Fitness Academy is dedicated to developing and offering cutting edge and engaging education through an exceptional global network of trainers who wrap an experience around each product. “Our November seminar sees experts share their diverse level of expertise on a variety of fitness subjects and explore tried and tested solutions that can be applied to a business strategy to help PTs engage and enhance their clients’ experience.” The seminar, which runs from 1pm – 5pm on November 21 2016, is available to book by visiting http://bit.ly/2dOzsTq

POWERHOOP is an addictive weighted fitness hoop proven to reduce inches from the waist. Results from Powerhoop classes are fast and impressive, regardless of age or condition. The classes burn up to 1000 calories, attract new members and improve member retention. The concept is spreading like wildfire – over 400 instructors are actively holding Powerhoop classes at venues across the UK. The adjustable weight Powerhoop is the winner of 2014 Best Consumer Product Award and 70 per cent more

effective than other hoops on the market. Powerhoop is scientifically proven to slim your waist and is the only weighted hoop manufactured in the UK. Recent publicity includes The Sun, The Mirror, Chat Magazine, PT Magazine, Weight Watchers Magazine, The Metro, Health and Fitness Magazine and many more. Powerhoop offers something different that is fun while giving serious results. Join the revolution! www.powerhoop.com

If you’ve got a story for a forthcoming issue of Workout email it to Christina Eccles at ce@scriptmedia.co.uk or call 01226 734463 CLOTHING & MERCHANDISE

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