TEXTILES ─ Future Of Textile Printing
THE DIGITAL SPRINT
(Image courtesy of Texintel.)
Simplifying printed textile production to deliver increased sales and a sustainable future
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s the world’s population increases to reach eight billion by 2023, so does global affluence—increasing disposable income—creating the pressing requirement for more and more printed products and, unfortunately, potentially even more waste. The textile landscape has changed forever and industrial innovations have been evolving for the last decade. We now face a digital sprint to meet our clients’ demands as a direct result of the challenges faced during a global pandemic. Accelerated by the impact of supply chain disruption on some of the world’s biggest brands, the print client now requires a collaborative, transparent and inherently agile service from the textile printing industry. As we move forward into the
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interrupted beginnings of a new decade, new buying behaviors have been quickly established, both by the consumer and the retailer, and the online marketplace is gaining ground on traditional bricks-and-mortar business models. This will now continue to shift toward customized production in-line with retail trends. Manufacturing for the mass marketplace in the traditional format is no longer commercially viable. A recent report from McKinsey stated that 58% of fashion executives expected that assortment planning was a key area for 2021. The direct result means “less is more” -- holding less stock and replenishing at speed in tune with data and sales analytics. In getting closer to the consumer, the brand can identify trending sales and replenish stock to meet demand, and
WhatTheyThink - Wide-Format&Signage | January/February 2021
1/19/21 11:51 AM
