MARKETING TECHNOLOGY ─ Relavance-based Personalization
TRUE PRINT
Is it all talk and little action?
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arketing slows down in the summer, and this summer is no exception. People are out and about again, on vacations and taking road trips. They don’t have time to read marketing mail. So what are marketers mailing? For insight, I turned to a favorite source, “Who’s Mailing What.” I can’t review all 20,000 pieces of mail that have been added to the database since the start of the summer, but I can select a market vertical—in this
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case, retail—and look at those mailed to my state, which is Maryland. Here is a representative sampling of the calls to action of the first 160 or so pieces of the more than 1,000 added in the past month. ● “Get all of today’s flavors delivered.” (Doordash) ● “Get $15 off your first pet food and supplies order.” (Temptations) ● “Instant savings, plus everyday low prices” (Sam’s Club)
WhatTheyThink - Printing News | September 2021
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8/23/21 10:18 AM
