The Association
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CONCEPT
The concept for the brief was to create a range of products that could be used to target tourists visiting east asia and promote awareness for the killing of manta rays that is common in some countries of the area. The idea was to achieve this by creating packaging for airline meals which directs the passenger to an article within the in-flight magazine which goes in to much more detail.
Will Duffy - OUGD201
The Association
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Final logo design.
LOGO DESIGN
I wanted to create a logo that would represent a Manta Ray and communicate their shape and size through image and type. I wanted the logo to be easily recogniseable and relatable to the campaign and to be memorable. It had to be able to be used across a range of products to unify them.
Will Duffy - OUGD201
The Association
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I have used illustrations of rays to draw attention to the product and to communicate the idea that Manta Rays have value. The illustrations are designed for a two colour print job: Key Black and Pantone 2985 M. The illustration style has been kept simple, using hatching to represent shadows and give the designs more detail.
Will Duffy - OUGD201
The Association
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PACKAGING
The meal packaging needed to be bold and eyecatching to grab the tourist passenger attention. This packaging would be produced as an offset lithographic print run and would be die cut and creased before sending flat packed to the airline for quick and simple assembly. The net has been created to hold a single main course plastic pot as is common on flights.
Will Duffy - OUGD201
The Association
for Ethical Treatment a0poster.pdf
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19/11/2010
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THE RAYS CAN GROW TO THE SIZE OF A
HERE’S SOME FOOD FOR THOUGHT. Some East Asian countries use Manta ray as a main ingredient or as a substitute for more expensive ingredients in their meals. If Manta rays continue to be hunted for food they will die out. Make sure you know what you are eating.
The Association
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AS THOUGH THE POSTERS AND THE MEAL AND THE ARTICLE WEREN’T ENOUGH THIS IS ANOTHER REMINDER. Manta rays will die out if they continue to be hunted for food. Make sure you know what you are eating.
DOUBLE DECKER BUS
MANTA RAYS ARE
DYING OUT.
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for Ethical Treatment
A3 Inflight Magazine DPS - 297 x 420 mm Offset Lithographic print run
The Association
for Ethical Treatment
2x A0 posters - 841 x 1189 mm Small batch digital print run.
PRODUCT RANGE
A product range has been created to promote the campaign and give it more coverage.
Will Duffy - OUGD201