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WILL DUFFY OUGD301 Brief 1 Logo & Covers
“Redesign the covers and packaging for the rerelease of an entire Graphic Novel series.”
The concept behind this brief was to redesign the covers and packaging for ‘The Sandman’ series with a focus on referencing contemporary graphic design and illustration.
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WILL DUFFY OUGD301 Brief 1 Logo & Covers
The seven point star logo is used sequentially across the Graphic Novel covers and the supporting designs. Each point of the star represents one of the seven main characters of the narrative.
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WILL DUFFY OUGD301 Brief 1 Logo & Covers
The seven point star logo is used sequentially across the Graphic Novel covers and the supporting designs. Each point of the star represents one of the seven main characters of the narrative.
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WILL DUFFY OUGD301 Brief 1 Packaging
The packaging has been designed to fit together the monochrome design of the logo and covers along with a more colourful contrast relating to a concept in the promotional posters
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WILL DUFFY OUGD301 Brief 1 Promotional Posters
A set of promotional posters accompany the identity of the packaging and covers.
Sets of 7 posters are representative of the 7 characters of the novels narrative with 9 variations for each character, including 2 special edition UV spot varnish designs.
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WILL DUFFY OUGD301 Brief 1 Poster Range
In total there are 63 variations on the promotional poster designs, creating another special edition and collectible aspect to the product range.
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WILL DUFFY OUGD301 Brief 1 Further Promotion
Influences of the posters and packaging have been taken to create simple appropriate promotion of different sizes.