Support
Your Community
OPPORTUNITIES 2020 CALENDAR YEAR
Tel: 847-465-2945 | hobrien@wheelingparkdistrict.com | www.wheelingparkdistrict.com
SPONSORSHIP OPPORTUNITIES Wheeling Park District
Special Events | Strategic Locations | Special Programs | Print
Memorable Experiences Long-Lasting Relationships
Support Community Programs
WHY SPONSOR?
According to a recent study by the Event Marketing Insitute (2016), 72% of consumers positively view brands that provide quality experiences and 74% of respondents admit that engaging with brands that create memorable moments make them much more likely to engage with those products and/or services. Previous and current sponsors of the Park District can testify to the many benefits they’ve received by assisting the Park District in providing memorable experiences in parks and recreation.
Friday Night Concert at Heritage Park Performance Pavilion (Photo Credit: Wheeling Park District)
WHY WHEELING PARK DISTRICT?
Every day the Wheeling Park District provides memorable experiences in parks and recreation that enrich the lives of our community. Last year alone, more than 374,000 visitors took part in programs, events and activities at Wheeling Park District at extraordinary facilities like Heritage Park, the Family Aquatic Center and Chevy Chase Country Club. The Park District also manages 20 sites on 342 acres, providing programs, activities and events throughout the year, reaching every corner of our community. Research also shows that 98% of guests share their experiences directly with friends and neighbors, and indirectly with their social media contacts and followers. These numbers demonstrate that being the right kind of sponsor means much more to your target audience than just being an
advertiser. Park District guests tend to support the businesses and organizations associated with programs that benefit the community as a whole. If your business or organization is interested in building a long-lasting relationship with clients, we encourage you to look at the many sponsorship opportunities available at the Wheeling Park District.
BENEFITS OF A SPONSORSHIP Guests and participants of the Wheeling Park District are eager to recognition and increased sales, all while making a positive learn about the businesses that support the programs and activities impact the lives of our residents. that benefit the community. During their time at one of our many facilities, guests are engaged in meaningful activities with family, friends and neighbors. Testimonials recount a similar story; in these relaxed and comfortable sorroundings, most participants tend to feel cared for and connected with the organizers and sponsors of the program and/or event. Gathering under the same roof and engaging with hundreds or thousands of guests during their time at the Park District offers an excellent return on investment. Through sponsorship, your organization will gain long-lasting relationships with customers, Inland Bank loves giving back to the community and sponsoring events is one of the ways we give back. “Sponsoring with the Wheeling Park District has been an enjoyable experience and we are looking forward to sponsoring more events in 2020.” Xavier Bautista, AVP, Branch Manager at Inland Bank
PERCEPTION PERCEPTION
ENGAGEMENT
Improve the way you are perceived by the community
Increase brand loyalty through your involvement with the community
SALES Reach your target audience and build loyal customers
YOUR ORGANIZATION’S SPONSORSHIP
RE TIONSHIPS Strengthen relationships through face-to-face interactions
REPUTATION Build a positive reputation in the community around your brand
VISIBILITY Increase your visibility
ACCESS
LEADS
RECOGNITION
PARTNERSHIPS
Direct access to your target market
Collect new contacts
Make your brand more recognizable
Meet like-minded professionals
IDEAL COMMUNITY Who will you be reaching? COMMUNITY CHARACTERISTICS POPULATION 42,828
49%
SURROUNDING AREA POPULATION 293,778
UNDER 20 24.7%
15,708 HOUSEHOLDS OVER 55 24.8%
ETHNICALLY DIVERSE 67
Identify as Asian, Hispanic, American Indian, Black or African American or some other race
SPEAK ANOTHER LANGUAGE
61
39 ENGLISH ONLY
31
BILINGUAL
31
SPANISH LANGUAGE
9
ASIAN LANGUAGE
20
INDO-EURO LANGUAGE
51%
AGE
21-34 23.8%
35-54 26.7%
AGE
%
<5
7%
5-9
7%
10-14
6%
15-19
4%
20-24
5%
25-34
18%
35-44
14%
45-54
13%
55-59
7%
60-64
6%
65-74
6%
75-84
3%
85+
3%
N
Micro-Urban
BUFFALO GROVE
DEERFIELD
RIVERWOODS
Home to”Restaurant Row,” corporate families and great technological advancements
94 94
Educated Wheeling Park District
PALATINE
42
NORTHBROOK
Some college or higher 294
Accessible
ARLINGTON HEIGHTS
PROSPECT HEIGHTS
Accessible from three major highways and regional train station
94
294
ILLINOIS
53
STRONG YOUNG ADULT POPULATION
RISING MEAN INCOMES $100k $80k $60k $40k $20k
2000
2006
2011
2015
2020*
51
24
ADULTS AGE 21-54
ADULTS AGE 21-34
19K STUDENTS IN COLLEGE
(SURROUNDING AREA)
OPPORTUNITIES SPECIAL EVENTS
LOCATIONS
SPONSORSHIP OPPORTUNITIES
SPECIAL PROGRAMS
DIGITAL
WHAT TO EXPECT?
• Over 37 special events with a total of over 15,000 attendees • High-traffic facilities with local and out-of-town guests • Special programs to assist at-risk youth • Publications sent to over 24,000 households
INTERESTED IN LEARNING MORE?
Our sponsorship packages offer you a wide range of opportunities to meet your needs and reach the level of visibility you seek. In addition to existing packages, we have the flexibility to create a program customized to fit your specific strategy.
SPECIAL EVENTS | LOCATIONS | SPECIAL PROGRAMS | PRINT
FIND THE CHANNEL THAT IS RIGHT FOR YOU! Page 7 - SPECIAL EVENTS
Page 15 - LOCATIONS
Page 22 - SPECIAL PROGRAMS
Page 25 - PRINT Page 26 - DIGITAL
hobrien@wheelingparkdistrict.com
847-465-2945
Support
Your Community
pecial
EVENTS 2020 CALENDAR YEAR Tel: Tel:847-465-7679 847-465-2945| | jacevedo@wheelingparkdistrict.com hobrien@wheelingparkdistrict.com | | www.wheelingparkdistrict.com www.wheelingparkdistrict.com
pecial
SMALL SCALE EVENTS:
EVENTS
200 - 500 PROJECTED ATTENDANCE
Dance Recital Date: Sunday, May 3 Time: 6:00 pm - 7:30 pm Location: Chevy Chase Country Club Grand Ballroom Estimated Attendance: 500 Age: All A time for our Dance Studio students to all come together and showcase their talents in front of the community.
Health Fair Date: Saturday, May 16 Time: 1:00 pm - 4:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance: 500 Age: All With the collaboration of over 50 local health organizations, the Park District and OMNI Youth Services present an opportunity to learn about the many health programs and organizations available in the community.
Teen Pool Party Date: TBD Time: 6:00 pm - 8:00 pm Location: Family Aquatic Center Estimated Attendance: 450 Age: 12 - 15 years Middle school students from CCSD21 are invited for a night of fun, music and swimming.
Ties & Tiaras Dance Date: Sunday, February 16 Time: 4:00 pm - 7:00 pm Location: Chevy Chase Country Club Estimated Attendance: 200 Age: 4-11 years Dads, grandfathers, uncles and best gentleman friends and their special girl(s) are invited to share this memorable experience. Guests will relax, dine and dance the night away at this very special event.
pecial
SMALL SCALE EVENTS:
EVENTS
200 - 500 PROJECTED ATTENDANCE
STRONGKIDS Mini Triathlon Date: Sunday, August 2 Time: 7:00 am - 10:00 am Location: Heritage Park Performance Pavilion Estimated Attendance: 100 - 200 Age: 5-14 years Kids ages 5-14 years old are invited to participate in the STRONGKIDS Mini Triathlon at Heritage Park!
Sounds of Summer Concerts Day: Sunday Dates: June 7 - August 2 Time: 5:00 pm - 6:30 pm Location: Heritage Park Performance Pavilion Estimated Attendance: 200 - 500 Age: All Held every Sunday from June to early August, the Sounds of Summer concerts provide a wide range of musical performances that represent the diversity of our community.
Movies in the Park Day: Thursday Dates: June 25, July 16, August 6 Time: 8:00 pm - end of movie Location: Heritage Park Performance Pavilion Estimated Attendance: 300 - 400 Age: All Held once a month on Thursdays, the Family Movie Night events feature kid-friendly entertainers before the start of the screening that keep the little ones entertained.
Breakfast with Santa Day: Saturday, December 5 Time: 10:00 am - 11:30 am Location: Chevy Chase Country Club Estimated Attendance: 250 - 300 Age: All Guests enjoy a delicious buffet brunch at the Chevy Chase Country Club, while carolers bring the holiday season ambience. All children meet Santa. Back by popular demand is a performance by â&#x20AC;&#x153;Those Funny Little People.â&#x20AC;?
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SMALL SCALE EVENTS:
EVENTS
200 - 500 PROJECTED ATTENDANCE
Happy Noon Year Date: Thursday, December 31 Time: 11:00 am - 12:15 pm Location: Community Recreation Center Estimated Attendance: 150 Age: Ideal for children under 10 years Kids celebrate the New Year at NOON! Festivities include music, dancing, activities, balloon drop at Noon and sparkling grape juice toast.
SPONSORSHIP PACKAGES: SMALL SCALE EVENTS
SELECT YOUR SPONSORSHIP LEVEL*
$275
$350
$375 $600
TABLE/BOOTH AT EVENT PUBLIC ANNOUNCEMENT AT EVENT WEBSITE RECOGNITION SOCIAL MEDIA RECOGNITION REACH MEDIA TV BANNER (LOGO PLACEMENT) LIVE FEED INTRODUCTION *Price is per event.
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pecial
MID SCALE EVENTS:
EVENTS
500 - 1000 PROJECTED ATTENDANCE
Earth WinterDay Wonder Fest Date: Sunday, April 19 Time: 11:00 am - 1:00 pm Location: Heritage Park Estimated Attendance: 600 Age: All Guests have an opportunity to take a nature walk, learn about all the beautiful wildlife Wheeling has to offer, help plant a butterfly garden, visit the many exhibitors whose mission is to preserve the environment and more!
Friday Night Concerts Day: Friday Dates: June 5, July 10, August 7 Time: 7:00 pm - 9:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance Per Event: 700 Age: Open Held once a month from June - August, the Friday night headliners feature the most popular bands in the area! Past performers include "Semple", "7th Heaven", "Bella Cain", "Hi-Infidelity" and more!
Craft Beer & Wine Winter Wonder FestFestival Winter Wonder Fest
Date: Saturday, June 20 Time: 2:00 pm - 6:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance: 300-500 Age: 21 years and up Celebrate the community with craft beers and wines at this one-of-a-kind venue. Sample over 60 beers, ciders and wines.
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pecial
EVENTS
MID SCALE EVENTS:
500 - 1000 PROJECTED ATTENDANCE
SPONSORSHIPS PACKAGES: MID SCALE EVENTS
SELECT YOUR SPONSORSHIP LEVEL*
$375
$450
$475 $800
TABLE/BOOTH AT EVENT PUBLIC ANNOUNCEMENT AT EVENT WEBSITE RECOGNITION SOCIAL MEDIA RECOGNITION REACH MEDIA TV BANNER (LOGO PLACEMENT) LIVE FEED INTRODUCTION *Price is per event.
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pecial
LARGE SCALE EVENTS:
EVENTS
1000-2000+ PROJECTED ATTENDANCE
Spring Egg Scramble Date: Saturday, April 4 Time: 10:30 am - 11:30 am Location: Wheeling High School Football Stadium Estimated Attendance: 1200+ Age: 2 - 6 years Families head out to the Wheeling High School turf field and take pictures with Park District mascot Willie the Whale before the hunt for candy- and toy-filled eggs begins.
Classic Car Show & Touch-a-Truck Date: Saturday, July 25 Time: 1:00 pm - 4:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance: 1000+ Age: All Guests enjoy a wide selection of classics and classics in the making while learning from car enthusiasts. "Touch-A-Truck" introduces children to different types of service vehicles allowing them to get inside firetrucks, bulldozers, dump trucks and more.
International Festival Date: Sunday, August 16 Time: 1:00 pm - 7:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance: 1,200+ Age: All Over 30 cultural and ethnic performances and over 20 cultural organizations and ethnic food vendors join our guests to celebrate the diversity of our community.
Fallapalooza Date: Sunday, September 20 Time: 1:00 pm - 5:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance: 1500+ Age: All Guests celebrate the start of fall with an afternoon full of live music, petting zoo, pony rides, inflatables, hayrides and more!
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pecial
LARGE SCALE EVENTS:
EVENTS
1000-2000+ PROJECTED ATTENDANCE
Oktoberfest Date: Saturday, October 3 Time: 3:00 pm - 8:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance: 1000 Age: Open, 21+ to purchase alcohol Guests enjoy an evening of German and domestic beer, bratwurst and live entertainment.
Boonanza Date: Friday, October 23 Time: 4:00 pm - 7:00 pm Location: Community Recreation Center Estimated Attendance: 1200+ Age: 10 years and under Children, ages 10 years and younger, are welcome to spend a bewitching afternoon at the CRC. Guests decorate their own pumpkins, create a craft, enjoy spooky storytelling, take a hayride around the park and more!
SPONSORSHIP PACKAGES: LARGE SCALE EVENTS
SELECT YOUR SPONSORSHIP LEVEL*
$575
$650
$675 $1,200
TABLE/BOOTH AT EVENT PUBLIC ANNOUNCEMENT AT EVENT WEBSITE RECOGNITION SOCIAL MEDIA RECOGNITION REACH MEDIA TV BANNER (LOGO PLACEMENT) LIVE FEED INTRODUCTION *Price is per event.
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Support
Your Community
rand
LOCATIONS
2020 CALENDAR YEAR
Tel: Tel:847-465-7679 847-465-2945 | |jacevedo@wheelingparkdistrict.com hobrien@wheelingparkdistrict.com | | www.wheelingparkdistrict.com www.wheelingparkdistrict.com
rand
LOCATIONS: HIGH TRAFFIC AREAS
LOCATIONS
Sports Complex | Performance Pavilion | Family Aquatic Center | CRC
High Traffic Areas Brand Recognition Increased Brand Value
BUILD YOUR BRAND!
The Wheeling Park District owns and manages many high traffic locations that are ideal for building and marketing your brand. In 2019, more than 390,000 visitors took part in programs, events and activities at the Wheeling Park District and enjoyed venues like the Sports Complex and Family Aquatic Center at Heritage Park as well as Chevy Chase Country Club. Research shows the ideal times to showcase your brand is while people are engaging in meaningful and free-time activities. What better way to get the positive response you are seeking than when families are at the park enjoying recreational or leisure activities! Capture the attention of potential customers while they are receptive to learning more about your business or organization. Heritage Park, Wheeling Park District
Community Recreation Center
Friday Night Concert at Heritage Park Performance Pavilion (Photo Credit: Wheeling Park District) Family Aquatic Center Sports Complex
WHY WHEELING PARK DISTRICT? Performance Pavilion Lake Heritage
Family Aquatic Center
Walkers, Lake Heritage
Baseball Game, Sports Complex
Concert, Performance Pavilion
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LOCATIONS
LOCATIONS: HIGH TRAFFIC AREAS
Family Aquatic Center - Group Area Approximate Views Per Season: 59,700 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 80” Length x 50” Height Dates Available: June 1 - September 3 Cost: $1200 (Includes cost of printing and banner material) The Family Aquatic Center at Heritage Park offers designated areas for camp groups, party groups and families throughout the summer. These are in close proximity to the main “zero-depth” pool and are visible from the main area of the facility.
Family Aquatic Center - TV Monitors Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 1280 x 720 pixels (40” TVs) Dates Available: June 1 - September 3 Cost: $500 (30-second ad every 5 minutes) Two information TVs are located at the Admission and Guest Service Desk. All guests in the facility must enter through this area.
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LOCATIONS: HIGH TRAFFIC AREAS
LOCATIONS
Family Aquatic Center - Concessions Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 30” wide x 36 “ tall Dates Available: June 1 - September 3 Cost: $1,000 The Family Aquatic Center at Heritage Park has a full concession area with shaded seating. No outside food or drink is allowed in the facility, increasing the number of daily concession transactions and making your brand highly visible.
Family Aquatic Center - Whirlwind Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 23” wide x 33“ tall Dates Available: June 1 - September 3 Cost: $950 Catch your audience’s attention as they walk between the most popular amenities inside the Family Aquatic Center.
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LOCATIONS
LOCATIONS: HIGH TRAFFIC AREAS
Sports Complex - Outside Baseball Field Approximate Views Per Month: 58,000 Impressions Target Market: Out-of-town families, youth ages 6 - 18, corporate athletic players Approximate Size: 150” wide x 72“ tall Dates Available: March 1 - July 15, July 16 - November 30 Cost: $1,200 (Season) Over 280 teams play in various competitive and recreation tournaments each year, bringing in players and fans from all over the region. Before entering the complex, most players and fans come through this highly visible area.
Sports Complex - Facility Entrance Approximate Views Per Month: 58,000 Impressions Target Market: Out-of-town families, children ages 6 - 18, corporate athletic players Approximate Size: 120” wide x 72“ tall Dates Available: March 1 - November 30 Cost: $1250 Catch your target market as they watch a baseball/softball game or right before they enter the facility.
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LOCATIONS: HIGH HIGHTRAFFIC TRAFFICAREAS AREAS LOCATIONS:
LOCATIONS
Inside Field Approximate Views Per Month: 58,000 Impressions Target Market: Out-of-town families, youth ages 6 - 18, corporate athletic players Approximate Size: 150â&#x20AC;? wide x 72â&#x20AC;&#x153; tall Dates Available: March 1 - November 30 Cost: $1,800 Display your brand inside the baseball/softball fields where it is visible to all participants and spectators.
Sports Complex -Soccer Fields Approximate Views Per Month: 32,000 Impressions Target Market: Hispanic/Spanish speaking market, families, youth ages 6 - 18, regional soccer teams Approximate Size: 80â&#x20AC;? wide x 48â&#x20AC;&#x153; tall Dates Available: May 1 - September 30 Cost: $1,200 Soccer is an extremely popular sport in the community. This venue placement offers you an excellent and effective avenue to open your brand to new markets.
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LOCATIONS: HIGH TRAFFIC AREAS
LOCATIONS
Sports Complex - Preferred Vendor List Approximate Views Per Month: 20,000 Impressions Target Market: Out of town families, children ages 6 - 18, corporate athletic players Approximate Size: 36.5â&#x20AC;? wide x 48â&#x20AC;? tall Dates Available: March 1 - November 30 Cost: $300 Place your brand in front of those looking to move on to a new destination by becoming a preferred vendor.
Sample Frame/Flyer
Website Recognition
Get your business in front of the people who are more likely to make a direct purchase in the near future.
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Support
pecial
PROGRAMS
2020 CALENDAR YEAR
Tel: 847-465-2945 | hobrien@wheelingparkdistrict.com | www.wheelingparkdistrict.com
pecial
SPECIAL PROGRAMS
PROGRAMS
SUPPORT SPECIAL PROGRAMS! The Wheeling Park District supports a series of programs that are aimed at reducing participation gaps among specific segments of our community while raising awareness about the benefits of parks and recreation. Most of these programs are free, or have reduced fees, in order to increase participation rates. Your support will help to make these programs possible and advance the benefits of parks and recreation in our community.
SPONSORSHIP BENEFITS SOCIAL MEDIA RECOGNITION A-FRAME RECOGNITION AT EVENT UNPLUG POSTCARD PRINT RECOGNITION* DIGITAL DISPLAY (at WPD Facilities) *Deadline to be included on the Unplug Postcard is April 15, 2020
Unplug at the Park Number of Participants: 200 - 500 Target Market: Families Dates Available: Wednesday, June 10-August 5 Cost: $850 This summer, help the Wheeling Park District community unplug at their neighborhood park! June 10, June 17, June 24, July 8, July 15, July 29, and August 5, from 6 - 8 pm, the Wheeling Park District will host an Unplug event at a different park each week.
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SPECIAL PROGRAMS
PROGRAMS
Active Adults - Programs/Trips Target Market: Adults 50+ Dates Available: Year-round Cost: Varies (Contact hobrien@wheelingparkdistrict.com for sponsorship opportunities) The Wheeling Park District oversees programs for active adults and seniors year round, including trips, educational programs and drop-in activities. Help support these important programs that are all about keeping our adults active.
LIGHT
BASIC
PLUS
DROP-IN PROGRAM(S)
1
3
6
QUARTERLY NEWSLETTER
1
2
4
ACTIVE ADULT PROGRAMS
1
3
6
SPECIAL EVENT(S) BOOTH
1
2
4
PROGRAM GUIDE RECOGNITION
1
2
3
SPONSORSHIP PACKAGES
1000
$
2500
$
5000
$
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Support
P
rint
Materials
2020 CALENDAR YEAR
Tel: 847-465-2945 | hobrien@wheelingparkdistrict.com | www.wheelingparkdistrict.com
P rint
Materials
Program Guide Number of Prints: 21,000 per issue Target Market: Wheeling Park District community # of Issues: 3 (Winter, Spring/Summer, Fall) Cost: $5,000 (Per Issue) Shelf Life: 4 months The program & events guide has consistently measured up to be the most popular way guests get information about the Wheeling Park District. Each issue is mailed to every household and business in the community and is available on our website
Summer Entertainment Brochure Number of Prints: 5,000 Target Market: Wheeling Park District community # of Issues: 1 Cost: $2,500 Shelf Life: 5 months This eye-catching brochure is distributed to area businesses as well as all our facilities throughout the spring and summer months. It is the reference guide for all of our extensive list of summer programs and also appears on our website.
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Support
D
Your Community
igital
Channels
2020 CALENDAR YEAR
Tel: 847-465-2945 | hobrien@wheelingparkdistrict.com | www.wheelingparkdistrict.com
D igital Channels
CRC Reach TVs
Approximate Views Per Month: 16,000 Impressions Target Market: In-and out-of-town families and guests Approximate Size: Vertical 21” wide x 28“ tall / Horizontal: 28” wide x 14” tall Dates Available: Year Long Cost: $450 per 3 TVs, 10 seconds every 5 minutes Display your brand in the many TVs located throughout the Community Recreation Center
Fitness Machine Screens Approximate Views Per Month: 8,000 Impressions Target Market: Health & Fitness Center Members Approximate Size: 10.5” wide x 7.5“ tall Dates Available: Year Long Cost: $500 for one month of a 5-second ad displayed at the beginning of every workout.
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Wheeling Park District
Weâ&#x20AC;&#x2122;re People Driven
100 Community Boulevard, Wheeling, IL 60090 www.wheelingparkdistrict.com
Tel: 847-465-2945 | hobrien@wheelingparkdistrict.com | www.wheelingparkdistrict.com