2022 Sponsorship Book by Wheeling Park District

Support

Your Community

OPPORTUNITIES 2022 CALENDAR YEAR

Tel: 847-465-2939 | Marketing@wheelingparkdistrict.com | www.wheelingparkdistrict.com

Sponsorship Opportunities Special Events | Strategic Locations | Special Programs | Print | In-Kind

Create Memorable Experiences

Establish Long-Lasting Relationships

Support Community Programs

Why Sponsor? According to a recent study by the Event Marketing Institute (2016), 72% of consumers positively view brands that provide quality experiences and 74% of respondents admit that engaging with brands that create memorable moments make them much more likely to connect with those products and or services. Previous and current sponsors of the Park District can testify to the many benefits they’ve received by assisting the Park District in providing memorable experiences in parks and recreation.

Friday Night Concert at the Heritage Park Performance Pavilion (Photo Credit: Wheeling Park District)

Why the Wheeling Park District? Every day the Wheeling Park District provides memorable experiences in parks and recreation that enrich the lives of our community. On average, more than 375,000 visitors take part in programs, events and activities at Wheeling Park District at extraordinary facilities like Heritage Park, the Family Aquatic Center and Chevy Chase Country Club. The Park District also manages 20 sites on 342 acres, providing programs, activities and events throughout the year, reaching every corner of our community. Research also shows that 98% of guests share their experiences directly with friends and neighbors, and indirectly with their social media contacts and followers. These numbers demonstrate that being the right kind of sponsor means much more to your target audience than just being an 2

advertiser. Park District guests tend to support the businesses and organizations associated with programs that benefit the community as a whole. If your business or organization is interested in building a long-lasting relationship with clients, we encourage you to look at the many sponsorship opportunities available at the Wheeling Park District.

BENEFITS OF SPONSORSHIPS Guests and participants of the Wheeling Park District are Through sponsorship, your organization gains recognition, eager to learn about the businesses that support programs and increased sales and long-lasting relationships with customers. activities that benefit the community. During their time at one of our many facilities, guests are engaged in meaningful activities with family, friends and neighbors. Testimonials recount a similar story; in these relaxed and comfortable surroundings, most participants tend to feel cared for and connected with the organizers and sponsors of the program and/or event. Gathering under the same roof as guests during their time at the Park District offers an excellent return on investment. “Inland Bank loves giving back to the community, and sponsoring events is one of the ways we give back. Working with the Wheeling Park District has been an enjoyable experience and we are looking forward to sponsoring more events.” Xavier Bautista, AVP, Branch Manager at Inland Bank

PERCEPTION PERCEPTION

ENGAGEMENT

Improve the way you are perceived by the community.

Increase brand loyalty through involvement with the community.

SALES Reach your target audience and build loyal customers.

YOUR ORGANIZATION’S

RE TIONSHIPS Strengthen relationships through face-to-face interactions.

SPONSORSHIP

REPUTATION Build a positive reputation in the community around your brand.

VISIBILITY Increase visibility.

ACCESS

LEADS

RECOGNITION

PARTNERSHIPS

Achieve direct access to your target market.

Collect new contacts.

Make your brand more recognizable.

Meet like-minded professionals.

IDEAL COMMUNITY Who will you be reaching? COMMUNITY CHARACTERISTICS POPULATION 42,828

49%

SURROUNDING AREA POPULATION 293,778

UNDER 20 24.7%

15,708 HOUSEHOLDS OVER 55 24.8%

ETHNICALLY DIVERSE 67

Identify as Asian, Hispanic, American Indian, Black or African American or some other race

SPEAK ANOTHER LANGUAGE

39 ENGLISH ONLY

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BILINGUAL SPANISH LANGUAGE ASIAN LANGUAGE

INDO-EURO LANGUAGE

51%

AGE

21-34 23.8%

35-54 26.7%

AGE

5-9

10-14

15-19

20-24

25-34

18%

35-44

14%

45-54

13%

55-59

60-64

65-74

75-84

85+

Micro-Urban

BUFFALO GROVE

DEERFIELD

RIVERWOODS

Home to”Restaurant Row,” corporate families and great technological advancements

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Educated Wheeling Park District

PALATINE

NORTHBROOK

Some college or higher 294

Accessible

ARLINGTON HEIGHTS

PROSPECT HEIGHTS

Accessible from three major highways and regional train station

294

ILLINOIS

STRONG YOUNG ADULT POPULATION

RISING MEAN INCOMES $100k $80k $60k

ADULTS AGE 21-54

ADULTS AGE 21-34

19K STUDENTS IN COLLEGE

(SURROUNDING AREA)

$40k $20k

2000

2006

2011

2015

2020*

OPPORTUNITIES

SPECIAL EVENTS

SPONSORSHIP OPPORTUNITIES

SPECIAL PROGRAMS

DIGITAL LOCATIONS

WHAT TO EXPECT

•

Over 37 special events with a total of more than 15,000 attendees

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High-traffic facilities with local and outof-town guests

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Special programs to assist at-risk youth

•

Publications sent to over 24,000 households

INTERESTED IN LEARNING MORE? Our sponsorship packages offer you a wide range of opportunities to meet your needs and reach the level of visibility you seek. In addition to existing packages, we have the flexibility to create a program customized to fit your specific strategy.

SPECIAL EVENTS | LOCATIONS | SPECIAL PROGRAMS | PRINT | IN-KIND

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PAGE 18 - PRINT

PAGE 20 - SPECIAL PROGRAMS PAGE 22 - DIGITAL PAGE 24 - IN-KIND PAGE 26 - LOCATIONS

Marketing@wheelingparkdistrict.com

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COMMUNITY EVENTS

EVENTS

Daddy/Daughter Luau Date: Friday, March 4 Time: 6:30 - 8:30 pm Location: CRC Target Age: 3+ Come dressed in your best Hawaiian outfit and get ready to dance the night away! Dads, grandfathers, uncles, and best gentleman friends and their special girl(s) will remember this time together. This luau-themed event includes a pizza dinner, dessert table, and fun games.

Earth Day Date: Sunday, April 24 Time: 11:00 am - 1:00 pm Location: Heritage Park Performance Pavilion Target Age: All Ages Celebrate Earth Day with the whole family! Take a nature walk, learn about all the beautiful wildlife Wheeling has to offer, view live animals up close, and plant seeds at the beautiful butterfly garden. Exhibitors are on hand to present information on the environment and answer all your questions about how to make our planet a better place. Friday Night Headliner Concert - Pino Farina Band Day: Friday, June 3 Time: 7:00 pm - 9:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance Per Event: 700 Age: Open Lead singer and lyricist Pino Farina’s powerhouse voice is his true instrument. The Pino Farina Band are known for their showmanship and high-energy performances, every show is guaranteed to be a nonstop great time!

Sounds of Summer Concerts - Mariachi Monumental de Mexico Day: Sunday, June 5 Time: 5:00 pm Location: Heritage Park Performance Pavilion Age: All Enjoy a magical and cultural evening with sounds of the best traditional mariachi repertoire.

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Unplug at the Park - Heritage Park Day: Wednesday, June 8 Time: 5:00 - 7:00 pm Location: Heritage Park Age: All It’s time to free yourself and your family from all electronic devices! This summer, unplug with the Wheeling Park District at your neighborhood parks. These community events are all about engaging with family, friends, and neighbors in beautiful outdoor settings. Sounds of Summer Concerts - Motown Nation Day: Sunday, June 12 Time: 5:00 pm Location: Heritage Park Performance Pavilion Age: All Hits from Stevie Wonder, Aretha, Temptations, The Blues Brothers, Frankie Valli, Supremes, Dion, Four Tops and more!

Unplug at the Park - Chamber Park Day: Wednesday, June 15 Time: 5:00 - 7:00 pm Location: Chamber Park Age: All It’s time to free yourself and your family from all electronic devices! This summer, unplug with the Wheeling Park District at your neighborhood parks. These community events are all about engaging with family, friends, and neighbors in beautiful outdoor settings.

Sounds of Summer Concerts - Four C Notes Day: Sunday, June 19 Time: 5:00 pm Location: Heritage Park Performance Pavilion Age: All Recreating the music of Frankie Valli and the Four Seasons is the Midwest’s only tribute band to this iconic group.

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Sounds of Summer Concerts - Jennifer Fletcher Day: Sunday, June 26 Time: 5:00 pm Location: Heritage Park Performance Pavilion Age: All Playing the greats of music, including The Civil Wars, Patty Griffin, Need to Breath, Drew Holcomb, Ella Fitzgerald, Sarah Vaughan, Emmylou Harris, Miranda Lambert, Jennifer Nettles, Patsy Cline, Led Zeppelin, The Allman Brothers, and many more.

Unplug at the Park - Malibu Park Day: Wednesday, June 29 Time: 5:00 - 7:00 pm Location: Malibu Park Age: All It’s time to free yourself and your family from all electronic devices! This summer, unplug with the Wheeling Park District at your neighborhood parks. These community events are all about engaging with family, friends, and neighbors in beautiful outdoor settings.

Friday Night Headliner Concert - Sixteen Candles Day: Friday, July 8 Time: 7:00 pm - 9:00 pm Location: Heritage Park Performance Pavilion Age: Open This band made it their personal duty to bring all the great ‘80s songs you love to life in full force.

Sounds of Summer Concerts - Mike and Joe Day: Sunday, July 10 Time: 5:00 pm Location: Heritage Park Performance Pavilion Age: All Modern rock cover band widely regarded by its peers and the industry as one of the very best sounding cover bands in the nation. The bulk of the setlist includes popular rock from the 90’s through today, but occasionally they’ll throw in some tunes from the 70’s and 80’s as well.

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Unplug at the Park - Horizon Park Day: Wednesday, July 13 Time: 5:00 - 7:00 pm Location: Horizon Park Age: All It’s time to free yourself and your family from all electronic devices! This summer, unplug with the Wheeling Park District at your neighborhood parks. These community events are all about engaging with family, friends, and neighbors in beautiful outdoor settings.

Movie in the Park - Encanto Date: Thursday, July 14 Time: 7:00 pm - end of movie Location: Heritage Park Performance Pavilion Age: All Family Movie Night features kid-friendly entertainers before the start of the screening to keep the little ones entertained.

Sounds of Summer Concerts - Hokulea Day: Sunday, July 17 Time: 5:00 pm Location: Heritage Park Performance Pavilion Age: All Chicago’s premier Pacific Island dance and entertainment company brings authentic dancers, vibrant handmade costumes and non-stop excitement, Hokule’a takes the entire family on a voyage throughout the beautiful tropical islands of the Pacific Ocean.

Unplug at the Park - Northside Park Day: Wednesday, July 20 Time: 5:00 - 7:00 pm Location: Northside Park Age: All It’s time to free yourself and your family from all electronic devices! This summer, unplug with the Wheeling Park District at your neighborhood parks. These community events are all about engaging with family, friends, and neighbors in beautiful outdoor settings.

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Sounds of Summer Concerts - Dancing Queen Date: Sunday, July 24 Time: 5:00 pm Location: Heritage Park Performance Pavilion Age: All Fronted by two dynamic ladies with angelic voices and backed by a group of world-class musicians, this tribute band recreates the ABBA experience.

Unplug at the Park - Husky Park Day: Wednesday, July 27 Time: 5:00 - 7:00 pm Location: Husky Park Age: All It’s time to free yourself and your family from all electronic devices! This summer, unplug with the Wheeling Park District at your neighborhood parks. These community events are all about engaging with family, friends, and neighbors in beautiful outdoor settings.

Teen Pool Party Date: Thursday, July 28 Time: 6:00 pm - 8:00 pm Location: Family Aquatic Center Age: 12 - 15 years Local middle school students are invited for a night of fun, music and swimming.

Sounds of Summer Concerts - Hi Infidelity Day: Sunday, July 31 Time: 5:00 pm Location: Heritage Park Performance Pavilion Age: All Rock classics from the ‘80s from bands like Journey, REO Speedwagon, Bon Jovi and Boston, to name a few, are the specialty of this highly-acclaimed group who have been voted “Best Rock Cover Band” for six consecutive years.

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Unplug at the Park - Pleasant Run Park Day: Wednesday, August 3 Time: 5:00 - 7:00 pm Location: Pleasant Run Park Age: All It’s time to free yourself and your family from all electronic devices! This summer, unplug with the Wheeling Park District at your neighborhood parks. These community events are all about engaging with family, friends, and neighbors in beautiful outdoor settings. Friday Night Headliner Concerts - Mellencougar Day: Friday, August 5 Time: 7:00 pm - 9:00 pm Location: Heritage Park Performance Pavilion Age: Open Mellencougar is the premier John Cougar Mellencamp tribute band whose sound is spot on.

Strong Kids Mini Tri Date: Sunday, August 7 Time: 9:00 am - 10:00 am Location: Heritage Park Performance Pavilion Age: 5-14 years The Strong Kids Mini Triathlon is all about introducing kids to the sport of triathlon. This exciting race allows young athletes to test their abilities by swimming at the Family Aquatic Center, biking on the Heritage Park trails and running through the community campus to the finish line.

Oktoberfest Date: Saturday, October 1 Time: 3:00 – 8:00 pm Location: Heritage Park Performance Pavilion Target Age: All Ages Join us for a day of food, beer, music and merriment at our annual Oktoberfest! Drink German and domestic beer, eat bratwurst, and enjoy live entertainment by Dan Mateja and the IPA (International Polka Association) Tribute Band and 7th Heaven. Food and beer are available for purchase.

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Holiday Hoopla Date: Sunday, December 4 Time: 1:00 – 3:00 pm Location: CRC Target Age: All Ages Celebrate the holidays at Wheeling Park District! Join us at the CRC for a variety of kids games, crafts and photos with Santa! Watch our Facebook page and website for more information.

Happy NOON Year Date: Saturday, December 31 Time: 11:00 am – 12:15 pm & 1:00 - 2:15 pm Location: CRC Target Age: All Ages Celebrate the NEW year at NOON time! Bring the kids and join in the festivities including games, music, balloon drop and sparkling grape-juice toast. Each participant receives a party hat and noisemaker.

SPONSORSHIP PRICING: COMMUNITY EVENTS

COMMUNITY EVENT SPONSORSHIP BENEFITS

$325

TABLE/BOOTH WEBSITE SOCIAL MEDIA REACH MEDIA

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EVENTS

FEATURED EVENTS

Kids Fest Date: Saturday, June 18 Time: 11:00 am - 2:00 pm Location: Heritage Park Target Age: All Ages It’s all about the kids! This free event features a variety of children’s games, crafts and entertainment.

Classic Car Show Date: Saturday, July 23 Time: 1:00 pm - 4:00 pm Location: Heritage Park Performance Pavilion Estimated Attendance: 1000+ Age: All Ages Guests enjoy a wide selection of classics and classics in the making while learning from car enthusiasts. “Touch-A-Truck” introduces children to different types of service vehicles allowing them to get inside firetrucks, bulldozers, dump trucks and more. Featuring Rosie & The Rivets.

International Festival Date: Sunday, August 14 Time: 1:00 pm - 7:00 pm Location: Heritage Park Performance Pavilion Age: All Ages Over 30 cultural and ethnic performances and over 20 cultural organizations and ethnic food vendors join our guests to celebrate the diversity of our community.

Fallapalooza Date: Sunday, September 18 Time: 1:00 – 5:00 pm Location: Heritage Park Performance Pavilion Target Age: All Ages Enjoy an autumn afternoon with family and friends with live music and fun activities like a petting zoo, pony rides, inflatables and airbrush tattoos. Food and refreshments are also available for purchase. Mario’s Cart and Chicago Lunchbox food trucks are scheduled to attend.

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Boonanza Date: Friday, October 21 Time: 4:00 - 7:00 pm Location: CRC Target Age: 10 & Under Children, ages 10 and younger, are welcome to spend a bewitching afternoon at the CRC (Creepy Reeky Castle) filled with spook-tacular fun! Decorate your own pumpkin and create a craft. Enjoy spooky storytelling, carnival games, a balloonist and inflatables. It’s all free and kid-friendly! Limited number of pumpkins are available on a first-come, first-served basis. Day of the Dead 5K Date: Sunday, October 30 Time: 8:00 am Location: Heritage Park Target Age: All Ages This festive 5K run/walk commemorating the Day of the Dead takes participants through picturesque Heritage Park and the streets of Wheeling while enjoying music and entertainment along the course. Bring the family for the post-race celebration with live music and food!

SPONSORSHIP PRICING: FEATURED EVENTS

FEATURED EVENT SPONSORSHIP BENEFITS

$425

TABLE/BOOTH WEBSITE SOCIAL MEDIA REACH MEDIA

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MATERIALS 2 0 2 2 C A L E N DA R YE A R

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Active Adults

Reservations are not currently required, however, they may be required at a later time.

• Soft drinks, water, and beer are available for purchase. The grill will NOT be operating for the 2021 season. • Vistors are welcome to bring their own food and drink; outside alcohol is prohibited. • Bring a blanket or lawn chair for seating.

Wheeling Park District

Summer Entertainment Things to Know:

For more information, visit www.wheelingparkdistrict.com.

Stay Active is a 12-page quarterly publication designed to bring news about activities, events and trips for adults ages 55+

Event guidelines will be regularly updated as public health conditions change and new information becomes available from IDPH and DCEO

Number of Views: 3,000 - 4,000 per issue (Print+Digital) Target Market: 55+ Number of Issues: 4 (Jan. - Mar., Apr. - Jun., Jul. - Sep., Oct. - Dec.) Size: 1/4 of a page Cost: $500 per issue Shelf Life: 3 months

Summer Entertainment

Number of Prints: 5,000 Target Market: Wheeling Park District community # of Issues: 1 Cost: $1,000 Shelf Life: 5 months This eye-catching brochure is distributed to area businesses as well as all our facilities throughout the spring and summer months. It is the reference guide for all of our extensive list of summer programs and also appears on our website.

Wheeling Park District

2021 \ SERIES

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PROGRAMS 2 0 2 2 C A L E N DA R YE A R

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847-465-2939

Unplug at the Park

Number of Participants: 200 - 500 Target Market: Families Dates Available: Wednesday, June 8-August 3 Cost: $850 This summer, help the Wheeling Park District community unplug at their neighborhood park! June 8, June 15, June 22, June 29, July 13, July 20, July 27 and August 3, from 5:00 pm to 6:30 pm, the Wheeling Park District will hosts an Unplug event at a different park each week.

SPONSORSHIP BENEFITS SOCIAL MEDIA RECOGNITION A-FRAME RECOGNITION AT EVENT UNPLUG POSTCARD PRINT RECOGNITION* DIGITAL DISPLAY (at WPD Facilities) *Deadline to be included on the Unplug Postcard is April 30, 2022

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CHANNELS 2 0 2 2 C A L E N DA R YE A R

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Reach Tv’s

Approximate Views Per Month: 16,000 Impressions Target Market: In- and out-of-town families and guests Approximate Size: Vertical 21” wide x 28“ tall / Horizontal: 28” wide x 14” tall Dates Available: Year Long Cost: $450 per 3 TVs, 10 seconds every 5 minutes Display your brand in the many TVs located throughout the Community Recreation Center.

Fitness Machine Screens

Approximate Views Per Month: 8,000 Impressions Target Market: Health & Fitness Center Members Approximate Size: 10.5” wide x 7.5“ tall Dates Available: Year Long Cost: $500 for one month of a 5-second ad displayed at the beginning of every workout

n-Kind

DONATIONS 2 0 2 2 C A L E N DA R YE A R

Marketing@wheelingparkdistrict.com

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Senior Bingo

In-Kind donations are an excellent opportunity to support our community while solidifying your brand image. From offering food and refreshments to supplying gift cards for special events, this versatile form of giving back is also an effective method of engaging with our guests. Connect with our senior population at the once monthly bingo events by contributing $100 per event for prizes. If you have ideas about how the products and services your business offers can translate to helping our community, please call us today! Sponsor Benefits: • Social Media recognition • Signage at event

Family Events - In-Kind Donations

In-Kind Donations are an excellent opportunity to support our community while solidifying your brand image. The Wheeling Park District hosts several Family Events such as Family Bingo, Kids Night Out, etc, where prizes and giveaways are given that enhance the event. This is a perfect opportunity to give back and engage with families. Cost: $100 Per Event or Giveaway Items that can be given away as prices. Sponsor Benefits: • Social Media Recognition • Signage at event recognizing sponsor(s)

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LOCATIONS: HIGH TRAFFIC AREAS Sports Complex | Performance Pavilion | Family Aquatic Center | CRC

High Traffic Areas

Brand Recognition

Increased Brand Value

Build Your Brand! The Wheeling Park District owns and manages many high traffic locations that are ideal for building and marketing your brand. In 2021, more than 400,000 visitors took part in programs, events and activities at the Wheeling Park District and enjoyed venues like the Sports Complex and Family Aquatic Center at Heritage Park as well as Chevy Chase Country Club. Research shows the ideal times to showcase your brand is while people are engaging in meaningful and free-time activities. What better way to get the positive response you are seeking than when families are at the park enjoying recreational or leisure activities! Capture the attention of potential customers while they are receptive to learning more about your business or organization.

Map of Heritage Park, Wheeling Park District

Family Aquatic Center Concessions

Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 30” wide x 36 “ tall Dates Available: June 1 - September 3 Cost: $1,000 The Family Aquatic Center at Heritage Park has a full concession area with shaded seating. No outside food or drink is allowed in the facility, increasing the number of daily concession transactions and making your brand highly visible.

Family Aquatic Center Whirlwind

Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 23” wide x 33“ tall Dates Available: June 1 - September 3 Cost: $950 Catch your audience’s attention as they walk between the most popular amenities inside the Family Aquatic Center.

Family Aquatic Center Group Area

Approximate Views Per Season: 59,700 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 80” Length x 50” Height Dates Available: June 1 - September 3 Cost: $1200 (Includes cost of printing and banner material) The Family Aquatic Center at Heritage Park offers designated areas for camp groups, party groups and families throughout the summer. These are in close proximity to the main “zero-depth” pool and are visible from the main area of the facility.

Family Aquatic Center TV Monitors

Approximate Views Per Month: 20,000 Impressions Target Market: Families, Camp Groups (Ages 5 - 14), Camp Counselors (Ages 16 - 22) Approximate Size: 1280 x 720 pixels (40” TVs) Dates Available: June 1 - September 3 Cost: $500 (30-second ad every 5 minutes) Two information TVs are located at the Admission and Guest Service desks. All guests must enter through this area.

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Sports Complex Outside Baseball Field

Sports Complex TV Monitors

Sports Complex Inside Baseball Field

Approximate Views Per Month: 58,000 Impressions Target Market: Out-of-town families, youth ages 6 - 18, corporate athletic players Approximate Size: 150” wide x 72“ tall Dates Available: March 1 - November 30 Cost: $1,800 Display your brand inside the baseball/softball fields where it is visible to all participants and spectators.

Sports Complex Soccer Fields

Approximate Views Per Month: 32,000 Impressions Target Market: Hispanic/Spanish speaking market, families, youth ages 6 - 18, regional soccer teams Approximate Size: 80” wide x 48“ tall Dates Available: May 1 - September 30 Cost: $1,200 Soccer is an extremely popular sport in the community. This venue placement offers you an excellent and effective avenue to open your brand to new markets.

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Preferred Vendor List

Approximate Views Per Month: 20,000 Impressions Target Market: Out of town families, children ages 6 - 18, corporate athletic players Approximate Size: 36.5” wide x 48” tall Dates Available: June 1 - November 30 Cost: $300 (Includes cost of printing material) Place your brand in front of those looking to move on to a new destination by becoming a preferred vendor.

Website Recognition Sample Frame/Flyer 32

100 Community Boulevard, Wheeling, IL 60090 www.wheelingparkdistrict.com

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