STROLLING THROUGH MILAN

SHOPPING

Strolling through Milan

Milan, famous for being one of the fashion capitals of the world, has always something new to reveal, from its main shopping streets, always up-todate with trends from abroad, to fabulous niche venues with sought-after products.

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THE LEGENDARY MONTENAPOLEONE

The Quadrilatero della Moda, or Golden Quad, is situated just east of the Piazza della Scala, amidst four of Milan’s most expensive and prestigious shopping streets, namely via Montenapoleone, via Manzoni, via della Spiga and corso Venezia. It is here that the most important fashion designers offer their luxurious creations. It’s an open-air shopping mall, where haute couture takes centre stage and with its cornucopia of eye-catching window displays it make the eyes of even the most hardened fashionistas sparkle. In just a few hundred metres, you’ll find everything your heart desires, including boutiques, museums, restaurants and luxury hotels.

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CORSO VITTORIO EMANUELE & VIA TORINO: TRENDY SHOPPING

Trendy venues can be found starting from PIazza Duomo and corso Vittorio Emanuele II which leads to piazza San Babila, and the nearby via Torino, which stretches as far as porta Ticinese. These are the shopping meccas for youngsters and fashion-interested, in search of the latest trends. These areas boast loads and loads of shops and it’s easy to get lost among the myriad offers of everchanging, ready-to-wear fashion.

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DUOMO: THE HEART OF THE CITY

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Milan’s historic centre is contained within a relatively small area which is now mostly closed to traffic, meaning that it’s easy to explore on foot. There’s no need to choose between planning a ‘cultural’ itinerary or a ‘shopping’ itinerary because you can combine the two and get the most out of both. This area is home to myriad shops, including big-name fashion brands, historic ‘botteghe’ and some of the city’s most sought-after cafés, bars and eateries. In the space of just a few kilometers you’ll find the Duomo, the Galleria, Teatro alla Scala, the Castle, the ancient Basilica di Sant’Ambrogio, as well as sporadic traces of ‘Roman Milan’, which was the first settlement and the predecessor of present-day Milan. In the immediate vicinity, overlooking the various sides of the large square surrounding it, you’ll find several of the world’s most exclusive addresses. For the ultimate one-stop shopping experience look no further than the Rinascente flagship store (under the arcades): an amazing array of fashion items under just one roof!

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PORTA NUOVA: MODERN TIMES

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Beneath the imposing UniCredit Tower, one of the symbols of the Milanese skyline, you’ll find the newest and most modern part of Milan, home to the skyscrapers of Porta Nuova and Piazza Gae Aulenti, a real jewel of architecture and design with its increasing number of boutiques. This is really one of Milan’s most contemporary, fashionable districts, bursting with buzzy bars that cater to the traditional aperitivo ritual, a destination where hip youngsters are always in the limelight. In addition to the latter, the area also contains the Corso Como complex, where you’ll find some of the most famous and fanciest clubs in Milan alongside fashion and art hotspots. If shopping is your objective you’ll be spoilt for choice in piazza Gae Aulenti. The piazza hosts numerous bookshops, perfumeries and design or clothing shops.

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THE GALLERIA: A FASHION VICTIM’S PARADISE

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Another reference point for upmarket shopping is the picturesque, iconic and simply spectacular Galleria Vittorio Emanuele II, home to the fashion giants and several high-class restaurants: a unique destination whose upper and lower spaces are well worth a visit. After honoring the Milanese tradition that requires firmly grinding the heel of your shoe into a bull depicted on the mosaic floor of the Galleria, which is said to bring luck, you can indulge yourself by purchasing something from one of the fabulous boutiques lining the Galleria.

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TIP FROM THE EDITOR

The new jewellery boutique Gioielleria Ghezzi has opened last month in Via Morone 8, introducing itself to the public as “Private Jewels”, a nickname earned thanks to Elia Ghezzi’s long experience as director of traditional brands of the Milanese jewellery field. It is an important sign of recovery for the whole luxury industry after the pandemic. Our magazine wishes the best to this new business in the city and reminds its readers that in Via Morone, a street little more than 100 meters long, are gathered some of the best Milanese venues: from Alessandro Manzoni’s house to Antica Barberia Colla, from Ristorante Boeucc (dating back to 1696!) to the archives of Banca Intesa in which two centuries of Milanese history are stored. Recently installed in Piazza Belgioioso, connected to Via Manzoni and its 100 displayed brands through Via Morone, is also the first female statue of the city: that of Cristina Trivulzio di Belgioioso, a patron of the XIX century.

Pisa Diamanti

Milanese high jewellery

Pisa Orologeria is a reference point for haute horlogerie in Italy and has extended its range with the Pisa Diamanti high jewelry brand. From the desire of Maristella and Chiara Pisa to express their values and vision through a line of jewellery, this collection adds a touch of femininity to the universe of Pisa Orologeria. Sobriety, elegance, attention to detail and the search for quality are the leitmotif of the Milanese brand, which expresses itself in the jewels with essential lines, enhanced by precious materials such as gemstones.

Tennis, solitaires, earrings and pendant light points are the declinations of a classic and timeless aesthetic canon, to which is added the quirk of a watch hand-shaped griffe, embellished with a diamond setting. In addition to the proposals for women, there are now contemporary and decidedly recognisable linesformen, with precious cufflinks andchevalierrings.

Pisa Diamanti - Pisa Orologeria

Via Pietro Verri, 7. T: 02 762081. www.pisaorologeria.com/en/ pisa-diamanti

pisaorologeria PISA Orologeria

PISA IN LOVE – The “LoveinMilan” ring tells the story of a love in Milan between two people who embrace. The two gems that stand out from the setting symbolise the two lovers, in which "she" is represented by the teardrop-shaped brilliant and "he" by the oval-cut one. www.pisaorologeria.com/it/product_circle/love-in-milan/

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BRERA: THE ARTISTIC HEART OF THE CITY

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Nowadays this is one of the liveliest areas of the city, still maintaining a characteristic athmosphere that summons its past, when the district was inhabited by artists and bohemians. Its narrow cobbled streets host a number of interesting chic antique shops, galleries, restaurants and bars. The area is expanding rapidly and its neighbouring streets, including Corso Garibaldi and Corso Como, are home to several of the trendiest addresses in the city. In fact, as you walk through this historic district, you will be struck by a treasure trove of small artists’ workshops and quaint shops selling canvases and paints. Highlights include the masterpieces at the Pinacoteca, the historic Biblioteca Nazionale Braidense, the Astronomical Museum, and the Botanical Garden, an evocative green oasis in the heart of the city. Now, countless boutiques showcasing rare essences are springing up, transforming Brera into a ‘district of Artistic Perfumery’.

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NAVIGLI: NICHE SHOPPING

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Trendy Milanese, who could never mingle in big crowds, shop in the Ticinese area and surrounding neighbourhoods. Here, amongst the columns of San Lorenzo and the Navigli, you’ll find numerous trendy boutiques, niche labels and small vintage shops where it’s still possible to bag a bargain and find showrooms that sell to the public. Together with Brera, the Navigli is one of the most picturesque districts in old Milan. The Navigli and the Darsena are two favourites among the locals, who love to enjoy the traditional aperitivo here, but are also a must-visit for visitors who will find themselves seduced by the artistic atmosphere of its numerous painters’ studios.

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CORSO VERCELLI: A CHIC DISTRICT

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Corso Vercelli is a ‘niche’ shopping street which is less busy and easier to shop in than the city centre. Overflowed with small shops just waiting to be discovered, the street is embraced by a distinctive atmosphere that is further enhanced by the passage of historic trams. This is one of Milan’s most upmarket districts: a residential area, still inhabited by Milan’s upper crust, it epitomizes the traditional soul of the city and is distinguished by its air of sophistication, elegance and stunning residential architecture. Here you will come across several trendy shops for all tastes, offering clothing, footwear, home décor and eateries. What’s more the area is located just a stone’s throw from one of Milan’s most important attractions: the Last Supper, Leonardo da Vinci’s masterpiece; the Parco Sempione and the Triennale Milano are also within easy walking distance, and, if you’re feeling energetic, you can easily push onwards until you reach the Castello Sforzesco.

Craftsmanship and Creativity. Signed by Della Fonte

Since 1972, an historic jewellery boutique in Milan: from the very beginning Della Fonte has produced its own jewellery lines, designing the collections, selecting the gems and following all the stages of jewellery making in its own goldsmith’s workshops. The elegant boutique in Corso Vercelli represents a point of reference for Made in Italy, in continuity with tradition but in search of new inspiration and open to experimentation.

Now in its second generation, Della Fonte is a well-established brand, able to offer its increasingly demanding customers a variety ofmodels that over time have become a symbol of refinement.

Diamonds, rubies, emeralds and sapphires of the highest quality are enhanced by the creative touch of expert goldsmiths, making them the essence of the brand. Attention to detail and design have always been the hallmarks of the brand, which tailors both its own jewellery lines and tailor-made products to the customer’s request, including worldwide delivery and shipping.

Della Fonte Gioielli

Corso Vercelli, 37. T: 02 4815654. www.dellafontegioielli.com info@dellafontegioielli.com dellafontegioielli

Della Fonte Milano dellafontemilano

EXCLUSIVE FOR "MILAN" MAGAZINE READERS – Always attentive to the needs of its customers, Della Fonte offers a new service: by contacting the shop at short notice, you can take advantage of a free driver service to reach the boutique. BENEFIT

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5 VIE: AN HISTORIC CORNER

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This district marks the convergence of 5 historical streets in the heart of the city and it's a place where you can go on the lookout for unique, original items. Boasting picturesque courtyards, artisan workshops and an old-world atmosphere, this corner of Milan hosts several unexpected gems that will captivate the hearts of fashionistas and design aficionados alike. SEE MAP

ISOLA: A COOL VILLAGE

Walking north from Piazza Gae Aulenti, the heart of Milan’s most futuristic area, we arrive at Isola, a historic and popular neighbourhood that in recent years has become the city’s coolest area. A “small neighbourhood in the middle of a big city” offering typical aperitif spots, small vintage shops and craft workshops with unique products, in a youthful context characterised by murals and banister houses.

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SEE MAP

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STREET OF TIME

In Milan, there are many evocative locations where jewellery collections are designed and handcrafted: exclusive lines that accompany those wearing them on a day-to-day basis, accentuating and highlighting their personalities. Discover the best spots to buy exquisite “made in Milan” craftsmanship, a precious silver or gold jewel, a hand-made diamond encrusted accessory, or maybe a gift for your beloved one.

via Montenapoleone

Several of the most prestigious watch manufacturers in the world have home in Milan. Via Pietro Verri has earned the title “Street of Time” and Pisa Orologeria is the reference point of of high-class Italian watchmaking for Milanese with a refined taste as well as for an increasingly international clientele.

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PAOLO SARPI, MILAN’S CHINESE NEIGHBOURHOOD

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The oldest and biggest Chinese district in Italy is an interesting location for a quiet walk or to take a look at the typical products displayed on both sides of the road. This pedestrian district stretches over the central via Paolo Sarpi and reaches the nearby via Bramante, via Aleardi and via Niccolini, forming a real city within the city. Christmas, Chinese New Year and the Oriental Design Week create a lively atmosphere packed with events, during which you can admire the beautiful lanterns and decorative elements.

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FASHION HUBS IN MILAN

CityLife Shopping District The largest urban shopping centre in Italy hosts 100 shops and eateries: fashion, accessories, cosmetics, wellness, home décor and high-tech are the star players of its exclusive commercial offer. www.citylifeshoppingdistrict.it SEE MAP

Piazza Portello A small shopping district where a large hypermarket, over 50 shops, bars and restaurants overlook small squares and arcades. The trendiest brands of clothing and accessories, the best of technology, and sport, home and hobbies. www.piazzaportello.com SEE MAP

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Get ready for sales!

Sale time is an absolute must for shopping addicts: when it’s sale time in Milan the city is inundated with hordes of fashion addicts in search of desirable objects.

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Milan is the fashion capital of the world. In case you don’t believe this, various surveys conducted over the past few years have confirmed that Milan is the number one luxury-shopping destination: it is not surprising that the whole city is alive with shoppers during the eagerly awaited summer and winter sales.

WHEN >> In Italy sale times occur two times a year, according to the different Spring/Summer and Fall/Winter seasons. Generally, they are held after Christmas, January-February for winter collections and July-September for summer collections, though the starting dates change from region to region. Sales generally last for 60 days and keep in mind: the earliest you go, the widest choice you will find!

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WHAT >> First and foremost, remember that discounts are only applied to collections already on sale at shops and not to new in-store arrivals. According to the Italian laws, sales always refer to seasonal products belonging to the outgoing collection. And it’s important to bear in mind that discounts are not fixed, but they can range from 5% up to 70% depending on the individual policy of each shop even if applied to all kinds of articles, from clothing to accessories.

WHERE >> While the so-called ‘Quadrilatero della Moda’, which includes via Montenapoleone, via della Spiga, via Manzoni and Corso Venezia, is the place that has the highest average price tags (followed by Paris, New York and London) and the largest concentration of the most prestigious designer boutiques, new highend shopping districts are gradually emerging. A suggestion: don’t limit yourself to the shopping streets in the centre… if you avoid following the crowds, you’ll be able to take advantage of a much wider choice! And if you want to take the maximum advantage of the sales experience, we recommend focusing on fashion outlets (several located out-of- town) that offer additional discounts on their collections.

>> INSIDER TIP

By the Italian laws, items bought on sale can be tried on, as well as full-price ones, but they can have stricter rules on returns. While articles coming from new collections can be returned within 30 days, products with reduced prices can’t be returned unless flawed. So, if you buy a reduced price dress or accessory, always pay attention to the fitting or to the size; if you make a mistake, maybe you can be given a voucher, but it’s at the shop owner’s complete discretion to agree.

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Tax Free Refund Guide

According to the Italian law, non-EU resident travellers may be granted VAT relief/refund for goods intended for personal or family use purchased in Italy. This relief is surely an advantage for the foreign travellers: in fact, it allows to save from a minimum of 4% up to a maximum of 22% of the selling price of the goods purchased. Here is a short guide according to the Italian legislation to discover the common system of value added

tax exclusively for non-EU

resident travellers.

1. VAT (in Italian: IVA) is a value added tax on goods and services, and is part of the

European Union’s value added tax system. 2. In some cases, travellers may be granted a VAT refund.

This refund does not cover the services supplied by hotels, restaurants, taxis or agencies. 3. You may be eligible for a VAT refund provided that: • you are a non-EU resident; • the goods purchased are intended for personal or

family use only and are carried in your luggage; • the overall value of the goods purchased exceeds 154,94

Euro (VAT included); • the purchase is certified by an invoice. This invoice should include a description of the goods purchased, your personal information as well as the details of your passport or any other equivalent document; • the goods shall leave the EU territory by the third month following the date of issue of the invoice, as proved by the

“customs stamp”; • from 1 September 2018, tax free invoices in Italy must be electronically transmitted by the national seller to OTELLO information system (Online

Tax Refund at Exit: Light

Lane Optimization) and their validation is digitally carried out. • after the digital “customs stamp” is obtained, OTELLO will send a message to the retailer that all the requirements are met and, as a consequence, the retailer will reimburse the amount due or will settle the tax relief.

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Tax Free Refund Guide

• the invoice is returned to the

Italian retailer within four months after the purchase was made. If the invoice is stamped by other EU countries, it needs to be brought to the shop retailer by the fourth month following that of the purchase. 4. The goods purchased and the relevant invoice must be shown at the customs exit point when leaving EU territory (if you intend to pack the purchased items into your check-in luggage, you must go to Customs BEFORE checking in). 5. After leaving EU territory, the traveller must return the original invoice, regularly endorsed by the customs office, to the

Italian retailer. Said invoice must be returned within four months from the date when the document was issued. 6. The refund can be made

directly by the Italian

retailer (however, make sure that the shop you’ve chosen displays a “Tax Free Shopping” or “Euro Tax Free” sign in its window). 7. Several Tax-Free companies

are able to offer immediate

VAT cash refunds when the goods leave either Italian or

EU territory (thus exonerating the passenger from having to return the invoice to the retailer). However, this procedure only applies at major international airports or main border crossings. Most major

department stores have Tax

Free Refund offices. 8. The services provided by

Tax-Free companies imply the payment of a small administrative sum which is directly deducted from the amount of VAT refunded to the traveller. 9. In the event of a traveller not receiving a VAT refund within a reasonable period of time, he or she should re-contact the

Italian retailer or one of the aforementioned companies. 10. However, please note, VAT cannot be refunded directly by customs offices.

Source: www.adm.gov.it/portale/ ee/citizen/