Milan March 2023

“I am Andrea Jarach, editor of the Welcome Magazines, periodicals that we have been publishing for 13 years for international visitors in some of the most important cities for tourism in Italy. To keep up with the upward trend in tourism, last year we added Verona to the traditional editions of Venice, Florence, Turin and have expanded our Milan magazine to the Lombardy region.

Welcome Magazine is here to accompany visitors in their discovery of Italy’s attractions. As you can see in the following pages, the Welcome Magazine offers useful information about events, shopping, food and wine, everything that can interest the visitor answering the question: “what can I do, what can I discover during my stay?”. Our aim is to create memorable experiences of the visit, also by linking together the different opportunities offered by the area. Our mission is to provide essential tourist information for the benefit of visitors who choose wonderful Italy as their destination.

You will find the Welcome Magazines in the approximately 500 hotels belonging to the Welcome Magazine circuit in Italy. You can therefore use the traditional paper editions, but don’t miss the chance to browse through the pages of the digital and interactive editions also on your computers and smartphones.

And for all of you who love shopping and have a non-EU passport: since October 2022, Welcome Smart Network has become a partner of Global Blue, the leading service company for obtaining tax refunds. Keep an eye on our pages and our website www.welcomemagazine.it to enjoy the important benefits offered by Global Blue. Welcome to Italy, discover and enjoy!”

Editor tips

24 SHOPPING

Fashion & Design

All about Tax Free shopping with VAT refund, which is a right for non-EU travellers.

32 TASTING

Food & Wine

New Michelin star 2023, the Anima restaurant is open to all lovers of good food.

40 LEISURE

Entertainment & Tours

Hard Rock Cafe in the centre of Milan represents a blend of iconic shopping and authentic American cuisine.

42 ITINERARIES

Landmarks & Museums

An art museum has opened in Milan, a cultural centre housing the Luigi Rovati Foundation's Etruscan collection.

44 ESSENTIALS

Maps & Info

Information and tips to get around the city and to experience the best that Milan has to offer.

MAP

The Lombardy region is one of the richest in attractions in Italy offering countless destinations for day trips from Milan Discover and enjoy our seasonal tips on pages 20-23