FOOD&WINE

Turin’s temple of tea

La Via del Tè has been synonymous with premium-quality teas, fruit infusions and blends permeated with the aromas of far-off lands, for more than 50 years. A treat, in all its aspects, for tea aficionadios By Giulia Minero

The story of La Via del Tè began in Florence in 1961, when young Alfredo Carrai travelled to China for the first time to deepen his knowledge of tea, the second most widely drunk beverage in the world, and to introduce its culture and consumption to Italy. More than 50 years later, the company is still helmed with the same passion by the Carrai family, boasting six mono-brand boutiques, including one located in the shadow of the Mole, where customers can immerse themselves in the magical world of tea. The Torinese concept store, which is situated in the heart of the city, revolves around an old-world “aromateque”, where glass jars containing a variety of teas from all over the world allow customers to see, smell and select the infusion that best suits them. Here, amidst wood furnishings and shelves, customers can choose from among over 250 products including Oolong, white and whole leaf green teas from China and Japan, plus other precious varieties from India, Sri Lanka, Taiwan and Africa, scented blends, fruit infusions and herbal teas. The product range also includes classic tins, transparent fabric or cotton muslin tea bags, gift boxes and tea-flavoured delicacies, as well as a wide selection of teapots, cups and accessories in cast-iron, glass and porcelain from far-off countries. Connoisseurs or customers who want to try new blends can enjoy a regenerating cup of welcome tea from a samovar on a side counter.

>> Via Carlo Alberto, 1/I T: 011 837017. Map G4 www.laviadelte.it