Great Beef Begins with Great Cattle PUREBRED FED HOLSTEINS
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Over 3.2M marketed annually (14% of fed cattle harvested in US) 25% of industry USDA Prime is Holstein Grain-fed from an early age Consistent genetic base results in uniform carcass weights, primal confirmation, meat quality, tenderness & flavor
HOLSTEIN PERFORMANCE
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Above average quality grade, 10-12% USDA Prime & 70-72% USDA Choice Delivers a more flavorful & tender eating experience consumer prefer Over 90% Yield Grade 1, 2 & 3 Superior saleable yields deliver a retail gross margin advantage
5 STAR RESERVE
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Marbling Score Modest or Higher (Upper 2/3 Choice) Only youthful (< 30 months) / A Maturity cattle qualify into program Ribeye Area of 9 to 14 in2, Carcass Weight less than 1,050 lbs No dark cutters allowed *National Beef Quality Audit, 2016
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Uniform Carcass Sizing & Weights
77% of 5 Star carcasses weigh between 700 and 900 lbs, whereas only 65% of carcasses from conventional beef cattle are within this range. 4
Exceptionally Consistent Primals • 98% of 5 Star Reserve Ribeye Areas are between 10 & 16 in2, while only 75% of ribeye areas from conventional beef all within this range • Allows you to cut thicker steaks while maintaining portion size • Provides more uniform presentation & predictable preparation • 5 Star middle meat complex is 5.5 lbs lighter compared to conventional beef *Howard, S.T. Luzardo, S. Woerner, D.R. Tatum, J.D. and Belk, K.E. (2013).Comparison of Retail Yields and Sensory Attributes of Cuts from Fed Holsteins and Conventional Beef-Type Cattle. Colorado State University – Center for Meat Safety and Quality.
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Notable Tenderness • 5 Star Reserve steaks are inherently more tender than conventional beef • 5 Star Reserve steaks reach favorable tenderness at just 14 days of aging • Even with 21 days to age, tenderness levels of conventional beef do not compare Slice Shear Force Testing Days of Product Age
5 Star Reserve Beef
Certified Angus Beef
14 Days
13.5b kg.
15.6a kg.
21 Days
11.4b kg.
14.1a kg.
*Howard, S.T. Luzardo, S. Woerner, D.R. Tatum, J.D. and Belk, K.E. (2013).Comparison of Retail Yields and Sensory Attributes of Cuts from Fed Holsteins and Conventional Beef-Type Cattle. Colorado State University – Center for Meat Safety and Quality.
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Superior Sensory Attributes • 5 Star Reserve steaks outperform those from conventional beef for all sensory attributes at 14 days of age • 5 Star steaks excel in buttery flavor, a profile associated with overall high ratings by heavy beef consumers Trait*
5 Star Reserve Beef
Certified Angus Beef
Juiciness
8.6a
8.1b
Beef Flavor
8.8a
8.7b
Buttery
3.0a
2.3b
*Higher numbers indicate better performance; 15-point scale Means in the same row lacking a common letter superscript are statistically different (P<1.05) A,bLS
*Howard, S.T. Luzardo, S. Woerner, D.R. Tatum, J.D. and Belk, K.E. (2013).Comparison of Retail Yields and Sensory Attributes of Cuts from Fed Holsteins and Conventional Beef-Type Cattle. Colorado State University – Center for Meat Safety and Quality.
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Holstein Ribeye Kernel Fat Compared
Steger, Jessica R. Discovering Dimensional Differences Among Holstein and Conventional Beef Middle Meat Cuts and Consumer Preferences for Appearance. Colorado State University, Sept. 2014.
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5 Star Reserve Yield Savings*
In a study* conducted by Colorado State University, beef from Fed Holstein cattle (5 Star beef) was compared to products from Conventional Beef-Type Cattle, and key yield differences were identified. *Based on 2019 market values.
*Howard, S.T. Luzardo, S. Woerner, D.R. Tatum, J.D. and Belk, K.E. (2013). Comparison of Retail Yields and Sensory Attributes of Cuts from Fed Holsteins and Conventional Beef-Type Cattle. Colorado State University – Center for Meat Safety and Quality.
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Yield Savings - Example LIP-ON RIBEYE Retail component 1 Ribeye Steaks 2 85 Trim Saleable Yield (1+2) 3 Fat 4 Purge
STRIP LOIN Retail component 1 Strip Steaks 2 Stew Meat 3 85 Trim Saleable Yield (1+2+3) 4 Fat 5 Purge
Conventional Beef-Type Cattle
Percentage Price/unit (%) ($/lb) 79.4 10.41 7.8 4.35 87.2 11.2 0.00 1.0 0.00
Value ($/lb) 8.27 0.34 8.60 0 0
Conventional Beef-Type Cattle
Percentage Price/unit (%) ($/lb) 70.5 9.21 4.7 4.79 8.9 4.35 84.1 13.8 0.00 2.1 0.00
Value ($/lb) 6.49 0.23 0.39 7.11 0 0
5 Star Beef
Percentage Price/unit (%) ($/lb) 83.6 10.41 7.1 4.35 90.7 7.2 0.00 1.7 0.00
5 Star Beef
Percentage Price/unit (%) ($/lb) 73.0 9.21 7.0 4.79 7.8 4.35 87.8 10.5 0.00 1.7 0.00
500,000 lbs Value ($/lb) 8.70 0.31 9.01 0 0
Value ($/lb) 6.72 0.34 0.34 7.40 0 0
Tonnage
$0.41
$/lb Savings
$205,000
Total Savings
500,00 lbs Tonnage
$0.29
$/lb Savings
$145,000
Total Savings
5 Star Reserve Compared 5 Star Reserve
Native Commodity
Quality Grade
Upper 2/3 USDA Choice
Upper 2/3 USDA Choice
Cattle Type
Steer
Steer & Heifer
Cattle Breed
Purebred Holstein
Mixed Breeds or Angus
Average Harvest Age
14 – 16 Months
18 – 24 Months
Maturity Requirement
A Maturity Only, <30 Months
A & B Maturity
Avg. Carcass Weight
< 1050 lbs
< 1050 lbs
Diet & Finishing Period
Grain Finished for > 300 Days
Grain Finished for 90 – 160 days
Meat Color Requirement No Dark Cutters
Dark Cutters Allowed in Certain Grades
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5 Star Reserve Compared 5 Star
Certified Angus Beef
Marbling Score
Modest or Higher
Modest or Higher
Cattle Type
Steer
Steer & Heifer Mix
Cattle Breed
Purebred Holstein
Black Angus
Average Harvest Age
14 – 16 Months
18 – 24 Months
Maturity Requirement
A Maturity Only, < 30 Months
A Maturity Only, < 30 Months
Ribeye Area Restrictions
9 – 14 in2
10 – 16 in2
Avg. Carcass Weight
< 1050 lbs, avg 840 lbs
< 1050 lbs, avg 910 lbs
Diet & Finishing Period
Grain Finished for > 300 Days
Grain Finished for 90 – 160 days
Meat Color Requirement No Dark Cutters
No Dark Cutters
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Our 5 Points of Pride Simply Delicious Notably Tender Always Consistent Superior Yield Product of USA
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