Commonwealth Real Estate Brand Advantage Book

With the right name behind you, there’s a strong future in front of you.

The Story Begins…

To build a company where people are the difference. To leverage the Berkshire Hathaway HomeServices brand, create value beyond real estate, and be your real estate partner for life.

Vision Mission

We are dedicated to our Forever AgentsSM, employees, clients, and communities. We are committed to delivering operational excellence, market expertise, and unrivaled customer service throughout our clients’ real estate lifetime journey.

“Berkshire Hathaway HomeServices conveys what all consumers seek: trust, solid advice, business acumen and most of all, results. This is what one expects ... and this is what we deliver.”

− Gino Blefari Chairman, Berkshire Hathaway HomeServices

“At the very core of Berkshire Hathaway HomeServices’ value is the focus our real estate trusted advisors place on the needs of clients, this focus makes our network Real Estate’s Forever Brand.”

− Christy Budnick

CEO, Berkshire Hathaway HomeServices

A Name Respected Worldwide

Our network is among the few organizations entrusted to use the Berkshire Hathaway name - a name representing trust, integrity, stability, and longevity. In turn, Berkshire Hathaway HomeServices, and every network member and agent we work with reflect those same values.

Over

50,700 Real Estate Professionals

More than

258,000 Transactions

Representing

13 Countries

4 Continents

North America, South America, Europe, Asia

Marketing Support

Keeping You Top-Of-Mind

Berkshire Hathaway HomeServices invests in global marketing to drive brand awareness and support network members through both traditional and online media.

STRATEGIC DIRECTION

Building upon our foundation of Real Estate’s Forever Brand℠ we are actively working to raise awareness of the Berkshire Hathaway HomeServices brand and encourage individuals to consider utilizing the service of a Berkshire Hathaway Home Services network agent. In addition to highlighting the brand’s essential qualities that consumers already connect with, such as progressive thinking and intelligence, we also aim to appeal on a more emotional level.

BHHS.COM and COMMONMOVES.COM

Our comprehensive global website serves as a hub for network updates, delivering valuable information and offering a user-friendly experience for consumers to explore the real estate process and discover their ideal home. Visitors can easily locate their local network office and connect with knowledgeable sales professionals who provide top-notch real estate services. The website showcases captivating imagery, intuitive navigation, and a robust property search system, ensuring a seamless and engaging browsing experience.

Media

PROMOTING OUR NETWORK

Berkshire Hathaway HomeServices’ marketing strategy focuses on creating an unparalleled experience, delivering highly personalized content consumers are interested in, with the most innovative targeting strategies available.

DIGITAL MEDIA

BRAND AWARENESS

• Veranda

• House Beautiful

• Good Housekeeping

• House & Home

• This Old House

• Homes & Gardens

• TIME

• Apartment Guide

• Rentals.com

• MyDomaine

• The Spruce

• Real Simple

• Fine Gardening

• Bob Vila

• Popular Woodworking

• Domino

• Do It Yourself

• Fine Homebuilding

• Fine Woodworking

• The English Garden

• Green Building Advisor

• Home Talk

• Wood

• Hunker

• Southern Living

• American Patchwork & Quilting

• Entrepreneur

• Business Insider

• Investopedia

COMMONMOVES.COM LISTING SYNDICATION

• US News & World Report

• Fortune

• Insider

• Investing Channel

• Nasdaq

• Investing

• The Balance

• MoneyWise

• The Street

• Black Enterprise

• Newsweek

• Reuters

• 24/7 Wall Street

• Huffpost

• Axios

• New York Post

• Daily Mail

• NOLA

• SF Gate

• Chicago Tribune

• Daily News

• AJC

• Yahoo!

• Los Angeles Times

• The Washington Times

• The Telegraph

• Newsweek

• EuroNews

• The Hill

• Boston Globe Media

AUTOMATIC LISTING SYNDICATION 1M+ (OR EQUIVALENT)

MANSION GLOBAL SHOWCASE (5M+ OR EQUIVALENT)

PRINT MEDIA

Unmatched Tools and Resources

A Powerful Network Platform

YOUR HUB FOR ONLINE TOOLS

A Berkshire Hathaway HomeServices network member has access to some of the most powerful business tools available in real estate today.

RESOURCE CENTER

REsource Center is Berkshire Hathaway HomeServices’ digital hub for network tools, resources and information. The site is built on the Salesforce platform with incredible functionality. It features a clean, intuitive design and is loaded with features and helpful information:

• Store and access marketing content in one centralized location to share across multiple media

• Powerful search capability

• Mobile-responsiveness

• Chatter rooms for network collaboration

• Industry and network news feed

• Supplier directory for quick access to vendor discounts

• Gamification and badges for site engagement

• Chat, phone and email support

Access to the network’s robust suite of tools is available through the REsource Center homepage in one easy click.

DEDICATED CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Experience the full functionality of our proprietary Customer Relationship Management (CRM) platform, equipped with an array of tools designed to efficiently manage your contacts, tasks, ongoing customer communication, as well as effectively market and promote your listings. With our CRM, you have the power to oversee your entire client base, while also monitoring online property searches and views through your franchisee-branded team or personal website.

MARKETING RESOURCE

Marketing REsource is your very own marketing assistant. Create, personalize, share and print eye-catching collateral in minutes!

This powerful marketing tool, created exclusively for our network, lets you:

• Store, access, and share marketing content from one centralized location.

• Browse hundreds of customizable templates for multiple business purposes.

• Track engagement through detailed metrics reporting.

• Quickly populate a property template with photos and text.

• Create and manage email distribution lists to efficiently send targeted campaigns.

• Use “Print-on-Demand” for instant marketing collateral, including flyers, postcards, door hangers and more.

• Access branded social media assets, GIFs and videos

Presentation brochures for all types of properties are easily customized and personalized. Print them yourself or work with your local vendor to ensure top-quality collateral.

LISTING KITS

Designed to simplify and optimize your listing marketing process. The listing kits include a variety of print and digital assets, such as flyers, postcards, eCards, doorhangers, social media posts, and more. They are created automatically for you and customized based on the listing’s lifecycle. Select the Listing Kit that best aligns with your marketing goals and elevate your marketing.

MOBILE AD BUILDER: REACHING A VIRTUAL MARKET

Create mobile daily or monthly ads targeted by address, zip code, or city with easy to use templates. Integrated with Marketing REsource, Mobile Ad Builder allows the user to create and publish mobile ads that appear on today’s most popular and trending mobile apps, targeted to users within a specified location.

SOCIAL MEDIA RESOURCE: ALL YOUR SOCIAL PLATFORMS IN ONE PLACE

Berkshire Hathaway HomeServices Social Media REsource combines the power of SOCi and ACESocial, offering a comprehensive suite of tools. SOCi is an all-in-one platform that enables efficient management of your social media presence, saving you valuable time while maintaining control.

Powered by RISMedia, ACESocial is a real estate industry news service that automatically delivers custom-branded real estate news content to network agents and their social networks. This dynamic platform ensures that network agents maintain a robust social media presence while saving time and without losing focus thanks to automated posting and curated content that is personalized, localized, and focused on real estate.

LEARNCENTER RESOURCE: FOR PROFESSIONAL DEVELOPMENT

LearnCenter REsource is the base for all training and certification programs for our network. It delivers a wide array of web-based training, recorded sessions, training videos and downloadable resources designed to meet the needs of all audiences at all levels of production and experience.

Luxury Collection

MARKETING TO THE AFFLUENT AUDIENCE

The Berkshire Hathaway HomeServices Luxury Collection™ marketing materials assist our certified Luxury Collection Specialists in representing the buying and selling of high-end homes. The program leverages the strength and reliability of the Berkshire Hathaway name while providing special marketing pieces and marketing opportunities for this upscale market.

Our own Berkshire Hathaway HomeServices Prestige magazine, a sophisticated, coffee table quality publication, is an exceptional listing tool and an effective medium for reaching a high-end audience with means to make a luxury and/or resort home purchase.

Professional Growth

Networking and Convention

GROW YOUR BUSINESS / GET TO KNOW THE BEST IN REAL ESTATE

Our education and events are designed to provide you with the tools you need to enhance and grow your business. Throughout the year, there are numerous educational opportunities and events to help you prosper in your real estate market.

GLOBAL SALES CONVENTION

Agents and brokers participate in educational seminars, training sessions, and networking events, while industry experts offer insights into the latest trends and technologies in real estate. The Sales Convention also serves as a platform for Berkshire Hathaway HomeServices to recognize its top performers and present awards for outstanding achievement. The event is attended by thousands of real estate professionals and is held at a major convention center in a different city each year.

COMPANY AND LOCAL NETWORKING EVENTS

Throughout the year, we regularly host exclusive company events including interactive seminars to present current industry trends and best practices, as well as an annual awards event where we celebrate top-performing agents and recognize individual and company accomplishments.

Strength of Commonwealth

TWO GREAT COMPANIES UNDER ONE UMBRELLA

Commonwealth Realty Group (CRG), LLC, is the parent company for Berkshire Hathaway HomeServices Commonwealth Real Estate and Berkshire Hathaway HomeServices Robert Paul Properties. Together, we provide operational excellence, unparalleled market expertise, and the best customer service experience to homebuyers and sellers in Greater Boston, Cape Cod, South Coast, South Shore, and Rhode Island.

PROVEN SUCCESS + CONTINUED GROWTH

Guided by the Berkshire Hathaway principles of trust, integrity, stability, and longevity, our combined brokerage operates more than 30 Regional Sales and Marketing Centers, partners with close to 1,000 sales associates, and generates more than $3B in real estate sales volume annually.

LUCRATIVE COMMISSION PLANS

With transparent and customizable commission plans, we create opportunities to maximize income by providing the necessary tools, resources, training, support, and one-on-one coaching to help our sales associates achieve 90% and 100% commission levels.

AGENT BENEFITS PROGRAM

Through our partnership with Dergalis Associates, we provide our agents with comprehensive benefits not typically offered to independent contractors. Built for REALTORS® by REALTORS®, we offer a comprehensive suite of products to protect your health, income, and future, including health insurance, dental insurance, life insurance, retirement plans, college savings plans, tax savings plans, and more.

THE ACADEMY

We invest in your future by providing you access to The Academy, an on-demand learning platform featuring coaching strategies to help you take your business to the next level.

COMMONWEALTH CONCIERGE MARKETING

A program that outfits you with elevated marketing materials and elite services necessary to compete aggressively in the global luxury market.

AGENT ADVISORY COUNCIL

Top-producing sales associates are invited to provide meaningful feedback to leadership by participating in the Agent Advisory Council. This feedback provides actionable insights to guide strategic decisions specific to improving the overall sales associate experience. Council members change annually.

CHARITABLE GIVING

For many years, Berkshire Hathaway HomeServices’ affiliates have been generous supporters of The Sunshine Kids Foundation, a non-profit organization that provides programs and emotional support to children battling cancer. Since 2018, Commonwealth Real Estate and Robert Paul Properties have donated over $500K to the Sunshine Kids Foundation and have been recognized as a top three Sunshine Kids Foundation contributor within the Berkshire Hathaway HomeServices network of more than 300 brokerages.

COMMONWEALTH REVENUE SHARING PROGRAM

Our profit-sharing program presents a remarkable opportunity for you to earn ongoing additional income. By introducing a new sales associate to the Berkshire Hathaway HomeServices Commonwealth Real Estate family and having them join our company, you can receive 2% of the gross commission income from each closed transaction made by the newly affiliated sales associate. This 2% is paid directly by the company, allowing you to reap the benefits of your referral.

AWARD-WINNING RELOCATION SERVICES

Recognized among third-party relocation management companies as a Preferred Broker, we are known for outstanding service and performance. Our relocation team has consistently been awarded the BGRS 100% Customer Service Satisfaction Award and the Aires Excellence Award for Highest Levels of Customer Service.

COMPLIMENTS OF COMMONWEALTH PROGRAM

Provides employees of participating corporations and organizations with a local real estate professional and a network of real estate-related providers including residential mortgage assistance, moving services, and other valuable services. When you enroll a company into the Compliments of Commonwealth Program, you become the designated sales associate for the member organization creating additional opportunities to generate revenue.

PROSPERITY HOME MORTGAGE

Unlock many advantages and opportunities to enhance your business by providing a convenient and streamlined experience for home buyers and sellers by offering them a onestop solution for their real estate needs.

Regional Sales and Marketing Centers

Commonwealth Real Estate

Robert Paul Properties

Commonwealth Real Estate

MA

Belmont Cambridge Dover

Framingham Franklin Hopkinton

Lexington

Lynnfield Medfield Natick Needham Newton Reading Saugus Shrewsbury Somerville

Robert Paul Properties

Waltham Watertown Wellesley Winchester RI East Greenwich Newport MA

Barnstable

Boston Chatham Falmouth

Marion

New Bedford Orleans Osterville Provincetown Sandwich Scituate Wellfleet

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

− Warren Buffett Chairman and CEO, Berkshire Hathaway Inc.

©2024 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.