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“It is incredible to be recognised by FFL as one of the leading solutions in active ageing from over 600 entrants around the world. It highlights the dedication and multidisciplinary talents of the entire Good Boost team and our partners, through creating solutions that solve problems and barriers that older adults face in being more active, more often.” – Ben Wilkins, CEO of Good Boost
GOOD BOOST FIT FOR LIFE’S 2021 AWARD WINNERS In 2020, the number of people aged 60 or over will surpass one billion. By 2045, this number is expected to reach one in every five people. In order to meet the needs of this ageing population, many industries will increasingly embrace the concept of ‘active ageing’, focusing on services that can assist older adults in developing and accessing the opportunities offered by a greater life expectancy. The Fit for Life Foundation (FFL) translates into action the philosophy of active ageing, aiming to promote active lifestyles, fitness and independent mobility among middle-aged and older people worldwide, and supports innovative, high-impact projects through its annual Fit for Life Awards.
These awards provide multi-year support and international visibility to innovative, impactful projects in rapidly ageing communities. FFL awards annual grants of EUR 100,000 each to three non-profit organisations or social enterprises that are pioneering projects to promote life-long fitness and health around the world. The grants are distributed over three years to allow for tracking and monitoring of the project’s performance and impact. This multi-year support empowers Laureates, enabling them to steadily scale up their programmes, while growing public awareness of the importance of healthy ageing. FFL’s founder, Jack Lowe, is turning 80 this year, and still striving hard to spark change and challenge stereotypes. The FFL Laureates are announced at an annual awards event in Geneva, Switzerland, in the presence of their ambassadors, donors and partner organisations.
