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Community newspaper readers ‘very likely’ to vote Newspaper readers are voters, and the annual readership survey of more than 1,000 people from rural and urban communities across the country once again validated that point. The survey — conducted annually by Susquehanna Polling and Research of Harrisburg, Pennsylvania — found that 85% of community newspaper readers said they are “very likely” to vote in elections in 2020. Further, respondents rated community newspapers as the most trusted source of information about candidates running for public office. On a scale of 1 to 10, respondents rated how much they trusted a source’s information when it came to learning about candidates for public office. (A score of “1” means you don’t trust them at all, while 10 means you trust them a lot.) Results: Community newspapers rated an average of 5.77 — 6.23 among readers — topping all mediums National network TV news — 5.13 Cable TV news shows — 4.60 Talk radio or satellite radio programs — 4.31 Metropolitan newspapers that cover major cities and suburbs — 4.29 Direct mailings from candidates or political parties — 3.73 Facebook or Twitter — 2.92
National Newspaper Week highlights importance of a free press The California Publisher reported the inception of National Newspaper Week, in which “the entire press can organize in a united front to impress American readers with the reliability, integrity and enterprise of their newspapers.” The annual week-long celebration of America's newspapers started against a backdrop of global instability and political tension. In Europe, the Nazi Regime was rapidly expanding its
power. Adolf Hitler and Benito Mussolini met to discuss inviting Spain's fascist government, led by Francisco Franco, to join their push for world domination. Much of the emphasis during the early years of National Newspaper Week thus focused on the importance of a free press and the dangers of losing it under government censorship. Since its beginning, Newspaper Assocation Managers (NAM) has sponsored and promoted the. National Newspaper Carriers Day runs in conjunction with National Newspaper Week. This year, Saturday, Oct. 10, will mark Newspaper Carriers Day, celebrating the dedicated carriers who ensure that the news reaches community members. Elizabeth Callen
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Each year, National Newspaper Week celebrates the service of newspapers and their employees across North America. This year marks the 80th anniversary of the annual week-long observance, which started Sunday, Oct. 4 and runs through Saturday, Oct. 11. National Newspaper Week began in 1940 and stemmed from California's Newspaper Appreciation Week, which had begun six years earlier. In August 1940,
When it comes to seeking out information about candidates for public office at the federal, state or local level, 68% of respondents turn to national network TV news “very or somewhat often,” closely followed by community newspapers (61%) and cable TV news programs (58%). Less than half of the respondents seek out direct mailings from candidates or political parties (42%), talk radio or satellite radio news programs (38%), metropolitan newspapers that cover major cities and suburbs (33%) and Facebook or Twitter (29%) for information. “Overall, great news for local community newspapers,” said National Newspaper Association (NNA) Vice President Matt Adelman, publisher of the Douglas (Wyoming) Budget. “(The results) show Facebook and even direct mail have far less impact and readership than the political consultants insist, especially on the trustworthy scale where our newspapers rank about even with national news programs, but far ahead of the rest of the pack.” The survey also found community newspapers are the leading source for shopping decisions and advertising content. For instance, 79% Results: of respondents agree Community newspapers: 24% community newspaSocial media platforms: 17% pers “provide valuable Direct mailings: 14% local shopping and adIn-store promotions: 12% vertising information.” Local TV stations 10% Further, 24% of responRadio ads: 4% dents rate community Cable TV ads: 2% newspapers as their Metro newspapers: 1% go-to source for local purchasing decisions, beating out all other mediums. Kate Richardson