42 Tips on How to Generate More Business from Your Website - PREVIEW

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42 Tips on How to generate

eBook

more business from your website


42 TIPS ON HOW TO GENERATE MORE BUSINESS FROM YOUR WEBSITE

CONTENTS

42 tips on how to generate more business from your website 1. UX Test

13. Off-ramp from social media

2. A/B Test

14. Remove all the navigational clutter

4. Put those words in your title tags 5. Check which of your pages are indexed by the search engines 6. Make a short video 7. What’s the coolest thing your business does? 8. Write a guide 9. Consider that every person who visits your site asks one question ‘what’s in it for me’ 10. People hate thinking, so don’t make them do it 11. Offer various ways to interact with the site 12. Make the labels to these calls to actions clear and unambiguous

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15. Measure 16. Look after your data and segment it carefully

28. Visual 29. Consistency is not the last refuge of the unimaginative 30. Make the effort

17. Enter for an award

31. Give them a nudge

18. Practice what you preach

32. It’s a newsletter… but don’t call it a newsletter

19. Treat your website like your home

34. Guest post/blog

21. Use the question feature on Wordtracker

35. Expert opinion

22. Create a blog post

37. To spam or not to spam

23. Then set up a Google Alert

38. Backlink, backlink, backlink

24. Audit the performance of your content

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33. Infographics are the way

20. Be creative

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36. Rome wasn’t built in a day

39. Don’t be afraid to ask for a backlink

25. Google authorship

40. Add a “recommend this site” on your site

26. Videos

41. How do your competitors do it?

3. Create a list of power terms

27. Can your content be recycled or improved upon?

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42. If you build it, they will come

www.whitehatmedia.com

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42 TIPS ON HOW TO GENERATE MORE BUSINESS FROM YOUR WEBSITE

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UX test Ask a small group of people to use your website and tell you what’s wrong with it. Don’t ask your friends or your staff as they'll tell you what they think you want to hear, even if they think the site is poor.

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A/B test This is where you offer different visitors two pages that are slightly different. When one works better than the other, go with that one and a/b test again, then again. Amazon does this all the time and look where that has got them.

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Create a list of power terms

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Put those words in your title tags Truncation isn’t about looking good or not. it’s about Google ignoring the rest after 65 characters.

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SEARCH TERMS FOR MY FL

ORISTS

My town flowers My town florist Flower delivery Send flowers to Birthday flowers

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Create a list of power terms…

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you want to target on search engines. An obvious tip, but are you?

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www.whitehatmedia.com

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42 TIPS ON HOW TO GENERATE MORE BUSINESS FROM YOUR WEBSITE

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Check which of your pages are indexed by the search engines… and make sure your landing pages are. These are the pages where people should arrive to buy your stuff, leave their details or interact with your site. To do this, key in the search field 'site: <mysite>'. Where we’ve put <mysite>, though, put the web address of your site. You can also test the inclusion of specific pages.

6 MY EXCIT SCENE

ING VIDEO TAK

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E

13

8

19

DIRECTOR

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Make a short video What's the coolest thing your business does? Say it on your website, ideally on or close to the home page.

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Write a guide… on your site about how to choose the products or services you’re offering.

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mAkE A SHORT vIdEO… of less than 90 seconds explaining exactly what you do. Make it as interesting as possible to your audience. Don’t be boring. We’ll say that again just to make sure. Don’t be boring.

www.whitehatmedia.com

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