42 Tips on How to generate
eBook
more business from your website
42 TIPS ON HOW TO GENERATE MORE BUSINESS FROM YOUR WEBSITE
CONTENTS
42 tips on how to generate more business from your website 1. UX Test
13. Off-ramp from social media
2. A/B Test
14. Remove all the navigational clutter
4. Put those words in your title tags 5. Check which of your pages are indexed by the search engines 6. Make a short video 7. What’s the coolest thing your business does? 8. Write a guide 9. Consider that every person who visits your site asks one question ‘what’s in it for me’ 10. People hate thinking, so don’t make them do it 11. Offer various ways to interact with the site 12. Make the labels to these calls to actions clear and unambiguous
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15. Measure 16. Look after your data and segment it carefully
28. Visual 29. Consistency is not the last refuge of the unimaginative 30. Make the effort
17. Enter for an award
31. Give them a nudge
18. Practice what you preach
32. It’s a newsletter… but don’t call it a newsletter
19. Treat your website like your home
34. Guest post/blog
21. Use the question feature on Wordtracker
35. Expert opinion
22. Create a blog post
37. To spam or not to spam
23. Then set up a Google Alert
38. Backlink, backlink, backlink
24. Audit the performance of your content
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33. Infographics are the way
20. Be creative
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36. Rome wasn’t built in a day
39. Don’t be afraid to ask for a backlink
25. Google authorship
40. Add a “recommend this site” on your site
26. Videos
41. How do your competitors do it?
3. Create a list of power terms
27. Can your content be recycled or improved upon?
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42. If you build it, they will come
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42 TIPS ON HOW TO GENERATE MORE BUSINESS FROM YOUR WEBSITE
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UX test Ask a small group of people to use your website and tell you what’s wrong with it. Don’t ask your friends or your staff as they'll tell you what they think you want to hear, even if they think the site is poor.
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A/B test This is where you offer different visitors two pages that are slightly different. When one works better than the other, go with that one and a/b test again, then again. Amazon does this all the time and look where that has got them.
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Create a list of power terms
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Put those words in your title tags Truncation isn’t about looking good or not. it’s about Google ignoring the rest after 65 characters.
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SEARCH TERMS FOR MY FL
ORISTS
My town flowers My town florist Flower delivery Send flowers to Birthday flowers
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Create a list of power terms…
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you want to target on search engines. An obvious tip, but are you?
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42 TIPS ON HOW TO GENERATE MORE BUSINESS FROM YOUR WEBSITE
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Check which of your pages are indexed by the search engines… and make sure your landing pages are. These are the pages where people should arrive to buy your stuff, leave their details or interact with your site. To do this, key in the search field 'site: <mysite>'. Where we’ve put <mysite>, though, put the web address of your site. You can also test the inclusion of specific pages.
6 MY EXCIT SCENE
ING VIDEO TAK
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DIRECTOR
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Make a short video What's the coolest thing your business does? Say it on your website, ideally on or close to the home page.
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Write a guide… on your site about how to choose the products or services you’re offering.
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mAkE A SHORT vIdEO… of less than 90 seconds explaining exactly what you do. Make it as interesting as possible to your audience. Don’t be boring. We’ll say that again just to make sure. Don’t be boring.
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