THEMES

FEMINISM

Chiuri has always included hallmarks of feminism into her collections, so there was no surprise with the Dior 2021 Cruise collection. Chiuri made sure she includes more female artists. In this collection she worked with contemporary feminist artist Marinella Senatore to create the luminaire lining the piazza. (H. Militano 2020) Over the years Chiuri has deepened her knowledge surrounding feminism. Chiuri continues to empower women through her works and said by herself, “I want to share this platform with other women so that people can also listen to their voices.” (Cited in A. Okeowo 2020)

ARTIST COLLABORATION

Art has been main source of inspiration with Dior, starting with the man himself and owning a gallery before dominating his way through fashion. Maria Grazia Chiuri has a love with working artists for her collections, so it comes as no surprise to see the influence in the Cruise collection. The collection campaign reflects a painting from the renaissance. The still life captured through the lens of female photographer, Elina Keichicheva. It follows as the recurring theme of feminism goes hand in hand with Chiuri working with different female artists.

“ There is a new generation of clients who might be young but they really apperciate craftmanship and quality”

- Maria Grazia Chiuri

CRAFTSMANSHIP

2020 a true year of unprecedented times. It was a year to reconnect with passions and that’s what Chiuri did with the Dior 2021 Cruise Collection. It was important to pay a homage to her home country and bring people together. (N.Phelps 2020) It is the Italian traditional arts and crafts that are weaved into this collection that really make it. Chiuri made sure to include a various of different crafts people through the collection and the show itself. (J. Carreon 2020) Chirui appreciation for craftsmanship all stems from watching her grandmother work. As said by Chiuri herself, “ It’s important for the local people to understand the value of their tradition.” (Cited in N. Phelps 2020)