DIOR & DENIM

“ A type of strong cotton cloth that is usually blue and is used for making clothes, especially jeans.” Oxford Dictionary Denim and Dior go hand in hand. The theme surrounding the 2021 Cruise collection with craftsmanship, makes it quite complimentary when you think of denim and its hallmarks. Denim had gained its popularity for its durability and functionally. Dior had also featured denim in more aesthetic way, a great example we see is the Dior 2020 cruise collection campaign. The best way to showcase denim through luxury, is highlighting the aesthetics. That’s exactly what happened with these campaign images. We see several images of the garments, textiles and important details that would go unnoticed if it was shot in denim functional way.