Sally Wei_Portfolio

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A FASHION AND FOOD STORY BY SALLY WEI

Garment by Annabelle Cudmore

Radiating a familiar sense of peace, as you are taken on a journey of pared back fashion and food imagery.

Right garment
by Annabelle Cudmore

“Fragility” is a photographic editorial capturing tranquil moments, with the aim of generating peaceful familiarity for the audience. It is a response to the overwhelmingness of our busy world. Spanning across photographs and illustrations featuring fashion and food, a colour palette of soft pinks and warm yellows, floods serene images showcasing subjects to their most elegant essence.

Embracing summer trend forecasts, fashion comes alive with whimsical silhouettes and playful textures. Merging with home trends, jelly, and various desserts present both colour explosions and literal symbols of fragility.

Responding to our collective desire for mindfulness, this visual journey does not encourage longing but aims to motivate appreciation of sweet moments, whether big or small, all unique to the human experience.

Garment by Annabelle Cudmore

RASPBERRY LYCHEE CAKE by BLACK STAR PASTRY

Built upon a rich chocolate dacquoise foundation, layers of raspberry marshmallow and rose scented cream create a delicious balance of texture and flavour. The top layer of lychees and raspberries bring a sweet succulent freshness to every bite.

MANGO YUZU CAKE by BLACK STAR PASTRY

Mango Yuzu Cake bursts with seven layers of tropical flavour, combining refreshing yuzu with creamy coconut, mint, the sweetness of mango, and the fun mouthfeel of sago.

Illustration by Sally Wei
Jacket by Annabelle Cudmore
Corset by Annabelle Cudmore
Garment by Annabelle Cudmore
Illustration by Sally Wei
Garment by Annabelle Cudmore
Jacket by Annabelle Cudmore
elight and wonder; explosion of flavours.

DDRAGON CAKE by BLACK STAR PASTRY

Dragon fruit is finely sliced and layered on a delicate sponge, with pineapple vanilla cream and pomegranate jelly ripples, and a biscuit crumb base.

Garment by Annabelle Cudmore
Jacket by Annabelle Cudmore

SALLY WEI

Sally Wei is a stylist and photographer with a passion for graphic design and visual communication. She is dedicated to telling narratives unique to the human experience, exploring various genres of photography such as fashion, food and lifestyle. She enjoys capturing the essence of natural light and utilising its ability to create shapes and shadows. Sally’s expertise spans illustration, videography and set design, and with strong digital design skills, she creates captivating layouts.

Driven by a desire to reveal artistry in everyday moments, she aims to motivate others to appreciate the nuances of life, and foster artistic expression.

SALLY WEI

Creative Direction

Photography

Illustration

Styling

Graphics

Editing

Casting

Location

Sourcing

Acknowledgements

Garments

ANNABELLE CUDMORE

Models

AYOK ALEU

ELLA MIA FAUS

SIENNA ROLFE

DARCY TRAYLEN

DAISY PHAN

Assistants

APRIL RAYMOND

BRADY HARTLEY

Whitehouse Institute of Design

https://sallywei.myportfolio.com/ https://www.instagram.com/sallywdesign/ https://www.linkedin.com/in/sallyweidesign/

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