S/SANA
HEDONIST (2023)
S/SANA
HEDONIST (2023)
S/SANA
HEDONIST (2023)
S/SANA
HEDONIST (2023)
S/SANA
HEDONIST (2023)
S/SANA
HEDONIST (2023)
LOOK 1 Drizabone one shoulder belt dress, with oversized hood.
LOOK 2 Drizabone highneck fitted dress with zip and low back details. Fitted sleeve jacket and mini skirt layered on top.
S/SANA
HEDONIST (2023)
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LOOK 3 Drizabone belt corset, Oversized pants with cross over belt waist band.
S/SANA
HEDONIST (2023)
/SANA,
FOUNDED BY SUSANNA THIBBLES,
PRONOUCED “SA-NA” IS A CONTEMPORARY FASHION
HOUSE
BUILT
AROUND
INNOVATIVE, UTILITARIAN + STATEMENT
DESIGNS THAT EXPLORE THE CONCEPT OF THE WEARER BEING IN FULL CONTROL.
THE
BR AND
S/SANA
HEDONIST (2023)
S/SANA
HEDONISM orginating from the ancient greek meaning for pleasure, a movement that revolved around the idealism that “only pleasure or pain motivates us” (Stanford 2013). Made from a mixed medium of fabrics including Drizabone, suede, denim and leather this collection implements layers and detailed silhouettes. The implementation of weather/ water proof fabrications allows these statements pieces to be suited to various different audiences while also being ethically sourced. The hero garment follows a cropped fitted top and maxi skirt featuring belts that dettach with functionality using zips and buckles.
HEDONIST (2023)
Look Two features a fitted maxi dress silhouette with a layered mini dress. The Details follow fabric manipulation on the panels of the lower half of the dress that can be unzipped to form a flared silhouette.
The Pants and Top featured on Look three follow a silimar utalitarian aesthetic that allows for the front of pants to disconnect showcasing a different fabric underneath. The Hedonist collection challenges the concept of layers to the mind but also the ideas of restraint versuses functionality.
H E D O N I S T
LOOK 1
DARK BROWN AND OLIVE DRIZABONE
S/SANA
HEDONIST (2023)
H E D O N I S T
LOOK 2
DARK BROWN AND OLIVE DRIZABONE
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HEDONIST (2023)
H E D O N I S T
LOOK 3
DARK BROWN AND OLIVE DRIZABONE
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DEVELOPMENT The innovation of ethical fabrics and material combined with contemporary design details elevates this collection, exploring ideas of functionality and personalisation.
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HEDONIST (2023)
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HEDONIST (2023)
T
T
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arget
Market The Hedonist, focuses on attracting the target demographic of ages of 20-40 years old inclusive of genders with a disposable medium-high income and passion for statement pieces. Targeted predominately towards stylists, celebrities and influencers who may be interested in curating statement pieces for clients or themselves that can allow functionality but also remain as a stand out garment at Social + Public relations events, concerts and more. Hedonist is made to stand out amongst traitional and mainstream culture, giving the wear full control of the garment itself. Through the use of design details that add functionality, it is made for wearers who generally don’t wear the same garment more than once - however these designs allow them to have full control in the styling of the design.
S/SANA
Based In Melbourne, Australia. The face behind S/SANA, A female fashion designer who percieves the world with creativity and imagination pushing the constraints of fashion. With a passion for divergent thinking, specialising in the areas of digital/fashion, content creation, construction and production.
HEDONIST (2023)
REFERENCES
MOORE, A. (2013) HEDONISM, STANFORD ENCYCLOPEDIA OF PHILOSOPHY. AVAILABLE AT: HTTPS://PLATO.STANFORD. EDU/ENTRIES/HEDONISM/ (ACCESSED: 30 JUNE 2023). HTTPS://I.PINIMG.COM/ORIG� INALS/E7/B2/A2/E7B2A2B� F001EC14622F54FCE3F28C33B. JPG HTTPS://I.PINIMG.COM/ORIG� INALS/54/D6/8B/54D68B5D� 3B5E16980193C3EBC20CBB6F. JPG HTTPS://WWW.BLUE17.CO.UK/ VINTAGE-BLOG/1930S-FASHION/ HTTPS://WWW.ELLE.COM/UK/ FASHION/TRENDS/G32070/THEBEST-BAGS-FROM-FASHIONWEEK/?SLIDE=3
S/SANA
MODELS (LEFT TO RIGHT) TERESA NYIKANG ADRIAN LA’FORGUE KRISTINA VALDEZ COMPLETE WORKS PATTERN MAKING, CONSTRUCTION,CREATIVE DIRECTION, MODEL SELECTION, TREND RESEARCH, TEHNICAL SKETCHES, ILLUSTRATIONS, STYLING, ANIMATIONS, PRINT DESIGN, GRAPHIC DESIGN, MATERIALS BY SUSANNA THIBBLES CREDITS FASHION DESIGN, ACCESSORIES, GRAPHIC DESIGN AND PHOTOGRAPHY BY SUSANNA THIBBLES
ALL RIGHTS RESERVED © 2023 SUSANNA THIBBLES
HEDONIST (2023)