Business Focus - July 2012 by Whittier Chamber

A Publication of the Whittier Area Chamber of Commerce

JULY 2012 • VOL. 18 NO. 7

Shop Local Showcase: Outdoor expo to feature local businesses and restaurants; free and open to the public SHOWCASE 8158 Painter Avenue Whittier, CA 90602 phone (562) 698-9554 fax (562) 693-2700 info@whittierchamber.com www.whittierchamber.com Supporting the Business Community Since 1914

WHAT’S INSIDE

Whittier Area Chamber of Commerce Presort Std. 8158 Painter Avenue US Postage PAID Whittier, CA 90602

Whittier, CA Permit No. 1

We Mean Business

Sponsored by the Whittier Chamber of Commerce, Whittwood Town Center, City of Whittier, Toyota of Whittier and many more

Looking for a fun way to network with local businesses and secure new leads? Join the Whittier Chamber at the Shop Local Showcase on Wednesday, July 11 from 4 to 7 p.m. at the Whittwood Town Center. All community members are invited to come stroll through this free outdoor table-top expo and network with businesses from both the Chamber and the Whittwood Mall. “Last year’s Fall Business Showcase was a huge success with over 50 vendors participating and 500 guests in attendance,” stated Chamber Chairwoman Bonnie Watje of ACRO Printing, Inc. “We think moving the event to the summer and incorporating more community services will surely make this one of the biggest local events of the summer. Whether you are a business person or a resident, this is one community event you do not want to miss!” The Whittwood Town Center, with its ample parking, central location, awesome food court and fabulous shops, is the perfect location for the Shop Local Showcase. The event is set to take place in the parking lot between Sears and 24 Hr. Fitness. Participating in the Shop Local Showcase is simple!

1) Decide what type of table you want to reserve: a. $110 - table, 2 chairs, linen and table top sign b. $160 - table, 2 chairs, linen, table top sign and canopy 2) Reserve your table by calling the Chamber office at (562) 698-9554 or by visiting the Chamber Mall at www.whittierchamber.com 3) Start designing your table by putting together marketing materials and products that “showcase” your business… don’t forget to include a plan to collect contact information from interested customers and clients 4) Invite clients, employees and friends to visit your table at the Shop Local Showcase, which is free and open to the public The Shop Local Showcase is a perfect venue to brand your business to the community while promoting your goods and services. For a complete list of participating vendors, turn to page 8. Contact the Whittier Chamber for more information at (562) 698-9554.

• Sample food from various chamber members and Whittwood tenants • Network with over 80 local businesses and service providers • Enjoy entertainment from community groups like BlackMat MMA, LA Dance Connection, RMH Dance and Productions, La Serna Song & Cheer and others • Meet members of the Whittier Police Department and LA County Fire • Learn about what Whittier has to offer from the Whittier Community Services Department & Whittier Public Library • Check out a new fleet of cars from Toyota of Whittier • Play fun games and make kids crafts with the Children’s Museum of La Habra, YMCA of Greater Whittier and The Home Depot Saturday Kids Workshops

Summer concert series offers music under the stars Whittier’s ever-popular Summer Concerts in the Park series will begin in July. A wonderful variety of musical entertainment, designed to appeal to all ages and musical tastes, is scheduled to begin Monday, July 9. Concerts will be held from 7 to 8:30 p.m. Mondays, July 9 through August 13 at Central Park, located at the corner of Washington Avenue and Bailey Street in Uptown Whittier, and from 7 to 8:30 p.m. on Thursdays, July 12 through August 16 at Parnell Park, 15390 Lambert Road. The free concerts are sponsored by the Whittier Cultural Arts and Parks & Recreation Commissions, Los Angeles County Supervisor Don Knabe and the Los Angeles County Arts Commission. Seating is festival-style and concertgoers may bring lawn chairs or blankets for comfort while they enjoy music under the stars. Those attending

the concerts are reminded that pets, barbeques and alcoholic beverages are not allowed. This year’s concert schedule includes returning favorites, as well as several new acts. “This year’s summer concerts truly offer something for everyone,” said Fran Shields, Director of Parks, Recreation and Community Services. “Don’t let this summer pass by without spending an evening picnicking in the park with family and friends while listening to quality musical entertainment. Better yet,

CENTRAL PARK:

don’t worry about dinner. Enjoy the variety of freshlycooked food items, including desserts, on sale by our vendors at the park.” For more information on the 2012 Summer Concerts in the Park series, please contact the Community Services Division at (562) 567-9400 or send an email to galaniz@cityofwhittier.org.

PARNELL PARK:

July 9 – “Upstream” – Reggae July 12 – “Chico” – Variety/Salsa July 16 – “Surfin’ Safari” – Beach Boys Tribute July 19 – “The Answer” – Classic Rock July 23 – Susie Hansen – Latin Jazz July 26 – “Funk-O-Matics” – Disco July 30 – “Scot Bruce” – Elvis Tribute August 2 – “Abbey Road” – Beatles Tribute August 6 – “Smooth” – Sounds of Santana August 9 – “Stone Soul” – Motown August 13 – “The Trip” – Classic Rock & Roll August 16 – “L.A. vation” – U2 Tribute

Wake Up Whittier

The Whittier Chamber would like to thank Whittier City Mayor Owen Newcomer and City Manager Jeff Collier for sharing their informative presentation during the State of the City event at Whittier Area Community Church last month. Missed the event? Get a recap in this month’s Mayor’s Message on page 2 (pictured: Jason Jamison, GM Properties; Glenn Watje, ACRO Printing, Inc.; Aldo Schindler, Director of Community Development at the City of Whittier; and Gil Rodriguez, Coldwell Banker Alliance Realty)

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Majority Leader Charles Calderon recently named Whittier Chamber member The Traveling Traveler Business of the Year for the 58th Assembly District. Calderon’s Field Representative Mike Hollan presented a certificate to owner and Whittier Chamber Board member Gary Lee Martinez, who will be celebrating 20 years in business later this month, during the Chamber’s recent Wake Up Whittier networking breakfast. Congratulations to the staff at The Traveling Traveler and for more photos from the Wake Up Whittier event, turn to page 4

WHITTIER BUSINESS FOCUS

www.whittierchamber.com

PRESIDENT’S MESSAGE What a great time of the year! Summertime… and the livin’ is easy. This time of year is exemplary of what “Southern California living” is all about. With backyard barbecues, days at the beach, 4th of July celebrations, vacations, family reunions and beautiful sunny days, all give us much to look forward to. From our homes we can hear the hustle and bustle that goes on at a local Whittier high schools or hear the cheers and announcements as graduation ceremonies echo through our neighborhoods. So much change happens during the summer: graduations, our kids heading off to college and wedding after wedding. These are all reasons to appreciate and enjoy what Sue Dean, life sends our way. Notary Signing However, even with all the easy summer living going on around Network us, this is not a quiet time at the Whittier Chamber with plenty of much anticipated and exciting networking events happening in the coming weeks. Our 1st Annual Shop Local Showcase summer expo will take place at the Whittwood Town Center on July 11 from 4 to 7 p.m. This outdoor event is a great opportunity for business owners and residents alike to come out and enjoy food, fun and, of course, networking. It has a “community” theme and will feature a wide array of local sponsors who will be offering their services, selling their products or facilitating demonstrations and children’s displays. There will also be a number of great restaurants showcasing their menus and offering food so make sure to skip dinner that night. Our monthly Wake Up Whittier will be held on July 18 at the Credit Union of Southern California, located at 8028 Greenleaf Ave. in Whittier. Our Wake Up Whittier’s are always great networking events, with an average of over 200 attendees who come to share, meet and exchange business leads. This is what the Chamber is made of! Don’t miss a great opportunity to network face to face in a casual, friendly and fun environment. Can’t escape this summer? Join us for our “Summer Stay-cation” evening mixer on July 25 at Whittier Place Senior Living, located at 12315 Burgess Ave. in Whittier. The event will feature delicious food and relaxed, happy hour networking from 4 to 6 p.m. and is free to attend. There’s no need for flight or hotel reservations, and we’ll even throw in the mini umbrella! Speaking of hot summer networking, the Whittier Chamber is proud to present our Young Professionals Group with a kick-off party on July 27 at Setá Restaurant, located on the corner of Bright and Philadelphia in Uptown. Our Young Professionals is a mix of business-minded young people (ages 21 to 40, or young at heart!) who want to exchange their ideas and business knowledge with others and broaden their own business experience. For more information about this group, contact the Chamber. Finally, Tasty Tuesday this month will be hosted by Bon Appetit at Whittier College. This is such a great way to have fun at lunchtime, while also meeting others and gaining those potential business leads. It is always the last Tuesday of the month, which means we will see you on July 31st! Once again, I hope you all join us for the upcoming Shop Local Showcase and that you’re having a “blast” this summer!

JULY 2012

MAYOR’S MESSAGE Thank you to the Whittier Chamber of Commerce for sponsoring last month’s State of the City Address, and thank you to the Whittier Area Community Church for being such gracious hosts and allowing use of the sanctuary for the meeting. It was great to have the opportunity to review the accomplishments from the past year and highlight the projects moving forward in the coming year. As City Manager Jeff Collier reported, the challenges of the past four years are still present but economic activity is gradually picking up around Whittier. In case you were unable to attend the event, here’s a brief recap of what is happening in Whittier: • Sprouts is expected to open early 2013 at the corner of Whittier Blvd. and Santa Gertrudes • The Habit burger chain is building an outside dining area and will join Chipotle and Panda Express at the Whittwood Town Center within the next three months Starbucks submitted preliminary plans for a drive through at Whittier Blvd. and Colima A multi-family residential development is proposed at the former Mitsubishi site LA Fitness submitted preliminary plans for the former Chrysler site An assisted living facility is proposed at the former Harris Buick, Pontiac & GMC site In Uptown, on Bright Street between Philadelphia and Wardman, the Bright Motel recently sold and has been vacated. New owner Hagop Sargisian is looking at options for the site Plans for a Dollar Tree at Whittier Blvd. and Dorland have been submitted. The new store will help enhance the gateway into Whittier

Owen Newcomer, Whittier City Mayor

• • • • • •

Development projects, including the PIH hospital building expansion, Mosaic Gardens, a 21-unit residential development in Uptown, and the Branch Library expansion in east Whittier, are well underway and expected to be completed later this year. The Library’s Summer Reading Program is in full swing! Bring the kids to the Central Library to participate in this popular program for kids of all ages. With the Branch Library under construction, the Central Library will be very busy this summer and it is expected that parking may be a bit challenging around the Library as over 4,500 youth participated in the program last year. Please plan accordingly when visiting the Central Library. The Summer Concerts in the Park series begins on Monday, July 9, at Central Park and Thursday, July 12, at Parnell Park. The music will vary from reggae to classic rock. The series will conclude on August 16 with a U2 Tribute at Parnell Park. All concerts begin at 7 p.m. and don’t worry about cooking dinner on these nights, as food vendors will be on hand at both locations. Visit the City website at www.cityofwhittier.org for the full concert schedule. Finally, Happy Fourth of July! Residents are reminded that private use of fireworks is against the law in Whittier and could result in a $1,000 fine. Due to high fire danger, residents are asked to report use of illegal fireworks to the Whittier Police Department at (562) 567-9200. The City will commemorate Independence Day on Wednesday, July 4 with the annual FlagRaising Ceremony and Freedom Walk at the Palm Park Greenway Trailhead, 5703 Palm Avenue. The event will begin with a flag raising at 8 a.m., featuring patriotic entertainment by the Whittier High School Pep Band. Light refreshments will be served. Following the flag raising, there will be a community procession along the Greenway Trail, beginning at 9 a.m. Prior to the walk, there will be a craft booth for children to make fun items. The community is invited to attend this free patriotic event. For more information, contact Palm Park at (562) 908-3666.

2012-2013 Board of Directors EXECUTIVE COMMITTEE President Sue Dean, Notary Signing Network Immediate Past President Ben Greer, GM Properties VP Administration & President-elect Bonnie Watje, ACRO Printing, Inc. VP Business Information Greg Gunter, Greg's Auto Body VP Community Affairs Heather Crawford, Prudential California Realty VP Finance Jeff Ball, Friendly Hills Bank VP Marketing Shannon Gimbel, Shannon G's Flowers VP Membership David Krake, Merrill Lynch VP Special Events Rudy Hernandez, RMH Dance & Productions

DIRECTORS Gus Arriaza, Cartridge World Susie Ausdal, Union Bank Melanie Bickley, Whittier Brokers Ernie Ceja, Vinatero Wine Shop Eric Day, Credit Union Of Southern California Miguel Granados, Rose Hills Memorial Park & Mortuary Ana Gutierrez, Whittier College Gary Lee Martinez, The Traveling Traveler Carolyn Reggio, CAPC, Inc. Gil Rodriguez, Coldwell Banker Alliance Realty Monique Rodriguez, Presbyterian Intercommunity Hospital STAFF Carol Crosby & Lyn Carty, Executive Directors Jessica Schreiner Magdosku, Director of Membership Katie Galvin, Director of Public Relations Natalie Saenz, Event & Member Relations Coordinator Amber Bookil-Lawrence, Bookkeeper

Whittier Chamber Business Focus Official monthly publication of the Whittier Area Chamber of Commerce This publication is mailed monthly to all licensed businesses in the city of Whittier, all Whittier Chamber members and 4,500 Whittier residents in selected areas. Papers are also distributed via various community locations such as Whittier Library, Community Center, Senior Center, City Hall, etc. Total circulation is 6,000. We welcome comments, press releases and community interest stories. All submissions are due by the 10th of the month prior to publication. The Whittier Chamber reserves the right to approve and edit submitted material. The Business Focus is also an excellent vehicle within which to advertise! For current advertising rates, please contact Katie Galvin at (562) 698-9554.

Whittier Area Chamber of Commerce 8158 Painter Avenue, Whittier, CA 90602 (562) 698-9554 • (562) 693-2700 FAX www.whittierchamber.com • info@whittierchamber.com

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WHITTIER BUSINESS FOCUS

Businesses score a “hole-in-one” at chamber’s golf tournament On Monday, September 10, over 150 business owners and community members will convene at Friendly Hills Country Club for the Whittier Chamber’s popular Hathaway Golf Classic. As one of Whittier’s only business-focused tournaments, the event will feature great tournament gifts, a full day of business networking on and off the course, delicious food and exciting prizes. “Friendly Hills Country Club is a beautiful course which is considered one of the finest and most challenging courses in the Los Angeles-Orange County area,” stated Shannon Gimbel, Hathaway Golf Chair and owner of Shannon G’s Flowers. “We are excited to be back at FHCC, designing a unique networking tournament with golf professionals and working with a talented staff.” Even if you are not a golfer, there are numerous ways to participate in the Hathaway Golf Classic. GOLF: The cost to participate in the Hathaway Golf Classic is only $225 per golfer ($285 with tournament package) and includes green fees, cart, tournament gifts, lunch, awards banquet and several new and exciting on-course games with great opportunities to win! Foursomes are $900, and, if you want some extra marketing for your business, become an Eagle Sponsor for $1350 (includes a foursome, 4 tournament packages, a tee sign and additional marketing). Golfers can start their day by warming up for their round in the challenging Putting Contest. The awards banquet and 19th Hole Mixer is a great way to end the day and will feature the suspenseful and exciting helicopter golf ball drop, a delicious Friendly Hills Country Club buffet, exciting raffle prizes and more opportunities to win. The tournament format is Team Scramble with awards given to winning foursomes. NOT A GOLFER? NETWORK AT THE 19th HOLE MIXER! Non-golfers are invited and encouraged to join our golfers at the 19th Hole networking mixer! The Mixer will begin at 4 p.m. on the patio overlooking the picturesque golf course and will feature cocktails, business networking, a delicious Friendly Hills buffet dinner and a seat at the tournament awards banquet. Attendees will have the opportunity to watch the popular $2,000 Golf Ball Drop, and each person will receive one entry into the Helicopter Ride Raffle along with many other perks. More importantly, attending the 19th Hole Mixer grants you access to networking with the 150 golfers, City officials and corporate representatives who attend the Hathaway Golf Classic. Information on tickets to the 19th Hole Mixer can be found online at www.whittierchamber.com. PROMOTE YOUR BUSINESS BY BECOMING A TEE SPONSOR! Tee sponsorships are a great way to participate and market your business to the 200 golfers and volunteers that day. Tee sponsorships include a sign on the course, recognition in the dinner program and a listing in all editions of the Business Focus newspapers prior to the tournament. There are many ways to make sure your business is seen with a tee sign this year: • CLASSIC tee sign includes your business name on a sign ($100) • Feature your LOGO instead of your name ($125) • Include a business card holder on your LOGO sign ($150)

WIN $2,000 IN THE GOLF BALL DROP! One of the most popular and exciting aspects of the Hathaway Golf Classic is the $2,000 Golf Ball Drop! This cash prize game is open to both golfers and non-golfers and features the chance of winning up to $2,000! Here’s how it works: Purchase a numbered Hathaway golf ball from the Whittier Chamber for $25 (or 5 balls for $100). At the 19th Hole Mixer, a helicopter will hover over the golf course and drop all the purchased golf balls over the green. Whichever ball(s) fall into the designated hole wins the cash prize! Multiple winners will split the prize. There will be chances to win additional cash prizes if your ball lands in one of five preset circles near the hole. Purchase your Hathaway golf ball today – you could win $2,000! Balls can be purchased online at www.whittierchamber.com. Winners need not be present. The 34th Annual Hathaway Golf Classic is expected to sell out! To secure your space in the golf tournament or at the 19th Hole Mixer, or to become a major sponsor or tee sign advertiser, visit the Chamber Store at www.whittierchamber.com or call (562) 698-9554.

Hathaway sponsors at press time include:

Title Sponsor

Tournament Gift Sponsor

Printing Sponsor – ACRO Printing, Inc. Lunch Sponsor – Credit Union of Southern California Golf Ball Drop Sponsor – Southern California Edison, Union Bank Water Sponsor – Central Basin Municipal Water District Golf Ball Sponsor – Ad infin Item On Course Games – Pay Advance Payroll, Haendiges Plumbing Long Drive Sponsor – Douglas M. Rowan, Financial Network Closest to the pin sponsor – Greg's auto body Sound & DJ Sponsor – RMH Productions Snack Sponsor – Ben Greer, GM Properties Mulligan Sponsor – Inclusive Realty Services Scoring Sponsor – Harvey & Parmelee CPAs Eagle Sponsor – Suburban Water Systems Hole Hosts – Discount Tires, CAPC, Inc., Friendly Hills Bank, Debbie Brown, Keller Williams Realty Tee Sponsors: Brainwaves Marketing Smokey Joe’s Chimney Sweep

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WHITTIER BUSINESS FOCUS

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FINANCIAL UPDATE

Wake Up Whittier Whittier Chamber members enjoyed their first meal of the day with a side of networking during the June Wake Up Whittier event hosted by Harmony Center for Spiritual Living

Rev. Shawn Kindorf and her wonderful team of staff members and volunteers from Harmony Center for Spiritual Living put on another great networking event for the Whittier Chamber

Longtime Whittier Chamber member and resident handy man Leon Lesa (center) stopped to smile with Kelsey of Pay Advance Payroll (left) and Andrea with The Traveling Traveler during the free networking breakfast at Harmony Center

JULY 2012

Analyzing Your Cash Flow When analyzing cash flow, review operating activities, capital expenditures and debt servicing As any small- • Investing activities: The change in cash business owner knows, resulting from actions or events that involve maintaining a positive the purchase or sale of company assets (e.g., cash flow is the essence securities, land, buildings, or equipment). of staying on course Investing activities also include paying or with your objectives. collecting on loans. Douglas M. Rowan, Conducting a periodic • Financing activities: The change in cash resulting from payments to or receipts from CFP®, CMFC, AIF® cash flow analysis will help you determine suppliers of money to the company. For whether your business generates enough cash instance, money borrowed in the form of a loan to meet your obligations and how cash outflow represents cash receipts, while the repayment compares to incoming revenue from sales. of loans or dividends to investors represents Cash flow analysis also is used to forecast cash payments. changes in your receipts and disbursements What Do the Numbers Mean? and to gauge the effects of those changes on When examining a cash flow statement, there future cash requirements. are a few questions to examine closely: The Cash Flow Statement • Has the company generated cash from The cash flow statement reports your operating activities? If not, look at which business's sources and uses of cash during a components of your working capital are using specified accounting period (e.g., monthly, the most cash and try to determine what might semiannually, or annually). When used be happening. For instance, if your company in conjunction with an income statement recently bought out another company's and balance sheet, the cash flow statement inventory, the acquisition would explain provides a comprehensive picture of your the additional cash needed. While cash company's liquidity. The cash flow statement expenditures such as this are not negatives, it adheres to Generally Accepted Accounting is critical to monitor where cash is going. Principles (GAAP) and is divided into three • Has there been a significant change in fixed categories: incoming or outgoing cash flow from investing • Operating activities: The change in cash activities? Do the numbers shed light on resulting from routine activities that either problems that may be developing within the generate or require cash. This includes business? For example, if capital expenditures incoming receipts (cash and checks) from have been reduced, might it be the result of the sale of goods and/or services, as well bank constraints or pressure from creditors? as interest and dividend income. Operating • How much debt has been paid or borrowed? activities also include outgoing payments This question reveals unusual financing for materials, employee salaries, taxes, activities that have not been highlighted insurance, loan repayments, and rent. elsewhere in the analysis. The net amount of cash from (or used by) • In the final analysis, the cash flow statement operating activities is the most important provides a valuable perspective on your figure on the cash flow statement. overall financial picture. Douglas M. Rowan, CFP®, CMFC, AIF® is an investment adviser representative with over twenty-five years of experience in the field. He designs and coordinates investment portfolios to help clients in seeking to achieve their financial goals and objectives. He is highly knowledgeable in the areas of investments, risk management, retirement and estate planning, and the analysis of escrow, endowment and corporate benefit plans. He handles the multidimensional financial affairs for a select group of families and businesses in Orange County, Los Angeles, and the Valley. (562) 945-7787 or (800) 441-0136. rowand@financialnetwork.com • www.rowanassetmanagement.com The views are those of Douglas M. Rowan, CFP®, CMFC, AIF® and should not be construed as investment advice. Additional risks are associated with international investing, such as currency fluctuations, political and economic stability, and differences in accounting standards. All information is believed to be from reliable sources; however, we make no representation as to its completeness or accuracy. All economic and performance information is historical and not indicative of future results. Securities offered through Financial Network Investment Corporation, member SIPC June 2012 — This column is produced by the Financial Planning Association, the membership organization for the financial planning community, and is provided by Douglas M. Rowan, CFP®, CMFC, AIF® , a local member of FPA.

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JULY 2012

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WHITTIER BUSINESS FOCUS

TAX TIPS SIMPLE Retirement Plans and SIMPLE 401(k) Plans In addition to Simplified Employee Pensions (SEPs), which was discussed in last month’s tax tips article, there are other business retirement plans which are available for Richard Scrivanich, you to consider, such Harvey & Parmelee a s t h e “ S I M P L E ” retirement plan: “savings LLP incentive match plan for employees.” This type of plan is targeted at businesses with 100 or fewer employees, and is designed to offer greater income deferral opportunities than individual retirement accounts (IRAs), with fewer restrictions and administrative requirements than traditional pension or profitsharing plans. Under a SIMPLE plan, any employee with compensation of at least $5,000 must be permitted to enter a “qualified salary reduction arrangement.” Under this arrangement, an employee can elect to have a percentage of compensation not in excess of $11,500 (in 2012) set aside in an IRA, instead of receiving it in cash. This maximum is indexed for inflation each year. Amounts taken out of the employee's salary and contributed to a SIMPLE IRA are not taxed to the employee until withdrawn from the SIMPLE IRA. Early withdrawals may be subject to a 10% penalty (25%, if the withdrawal is made within the first two years). Under a qualified salary reduction arrangement, the employer must make “matching” contributions to the SIMPLE IRA. That is, the employer must make contributions to an employee's SIMPLE IRA in the same amount that the employer contributed under the employee's salary reduction election, up to 3% of the employee's compensation. For example, if an employee with compensation of $50,000 elects to have 10% of his pay contributed to the plan ($5,000), the employer must contribute an additional $1,500 (3% of $50,000). For these purposes, an employee's compensation is the amount reported on his Form W-2, plus the amount of elective deferrals (e.g., the amount of

the salary reduction contributed to the SIMPLE IRA). But the matching contribution for the year cannot exceed $11,500 in 2012. This amount is indexed for inflation each year. If an employer wishes to contribute less than 3%, he can give employees proper notice and drop the contribution to as low as 1% of compensation, as long as this isn't done for more than two years out of the five-year period ending with the year of reduced contributions. Alternatively, instead of making “matching” employee contributions, the employer can simply contribute a flat 2% of “compensation” (limited to $250,000 for 2012, and as adjusted for inflation in following years), for every employee eligible to participate in the plan, whether the employee elects to reduce his salary or not. Special notice must be given to employees if the employer wishes to take this approach. Instead of adopting a simple retirement plan, an employer can set up a SIMPLE 401(k) plan. By making matching contributions (or 2% nonelective contributions) and satisfying rules similar to those for simple plans, SIMPLE 401(k) plans will be considered to satisfy the otherwise complex nondiscrimination test for 401(k) plans. The contribution rules for SIMPLE plans apply to simple 401(k) plans, except that if an employer adopts the matching contribution approach (instead of the flat 2% option), the maximum contribution percentage cannot be dropped below 3%. Unlike a SIMPLE plan, a SIMPLE 401(k) plan is part of a qualified plan, and is subject to the qualified plan rules. Contributions to SIMPLE 401(k) plans are not subject to the 15 percent limits on contributions to profit-sharing or stock bonus plans. SIMPLE plans have the advantages of simplified reporting requirements and the absence of the qualification rules prohibiting the plan from discriminating against lower-level employees. These advantages come with some obligations, such as the matching contribution requirement. Additionally, to be eligible to adopt a SIMPLE plan, an employer must not contribute to, or accrue benefits under, any qualified retirement plan for services provided

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Rose Gardening for Maximum Effect Sunday, July 8, 2012 at 2 p.m. Rose Hills Conference Center & Pageant of Roses Garden ADMISSION IS FREE! Dr. Tommy Cairns, curator of the garden and Past President of the World Federation of Rose Societies will be your host. PRACTICE YOUR SKILLS in our garden Following the lecture, there will be practical pruning sessions under the guidance of our rose garden staff and the Tinseltown Rose Society. Test your skills on the roses in our garden and learn simple rules that will maximize your bloom cycle. LEARN SIMPLE TECHNIQUES for caring for roses Come early. The program starts at 2 p.m. and will last about one hour, with an educational “Q&A Session” where you can pose your questions to the experts. For more information, call 562.699.0921

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WHITTIER BUSINESS FOCUS

TASTY TUESDAY z What a group! Whittier Chamber members got a chance to mix n’ mingle during the monthly networking lunch while gaining new business leads and enjoying an exclusive menu from family favorite Portofino Ristorante Italiano

Whittier Chamber President Sure Dean of Notary Signing Network thanked restaurant owner Nick D' Egidio for the warm hospitality during the monthly luncheon in May

The family and staff at Portofino Ristorante Italiano greeted Whittier Chamber members with smiles and served up a deliciously authentic Italian meal during the recent Tasty Tuesday event

www.whittierchamber.com

JULY 2012

SENIOR SPOTLIGHT Picking a Care Home for Mom or Dad By Rosemar Miller, R.N. Owner, Family Home Care The aging of America is here now, whether we like it or not. Each day over 10,000 baby boomers turn 65, and the senior population of the 70-plus agers (the silent generation) is not so silent in their quest for a better life. But what happens to them when they are no longer able to live on their own? Does it mean it’s time for in-home care, assisted living or a nursing home? Not necessarily. There are other alternatives. They are called board and cares—small 6 bed homes, sometimes referred to as Retirement Care Facilities for the Elderly (RCFE). These homes are licensed by the State of California and must meet strict and rigid requirements. Here’s how to start the process: 1. Look for the signs that they need help – is your parent or grandparent overly forgetful, or just showing signs of normal aging? It may be hard to tell. Outside of an Alzheimer’s or memory test, if you see constant signs of misplacing money, not paying bills or forgetting to take meds, take your loved one to a physician. If they recommend outside facilities, it’s time to start looking. 2. Understand that it’s very stressful, but must be done – no one really wants to put someone in a facility, but sometimes that’s the best solution. As an R.N., I’ve seen many families struggle with the decision that must be made. Often times the parent is living with the son or daughter, and there are grandchildren also in the home. This “sandwich generation” is ripe for conflict, and the guilt associated with caring for both generations is extremely stressful. Maybe it’s best to reduce the stress and find an outside home for mom or dad. 3. Make it a family decision, including mom or dad – do not leave mom or dad out of the equation. After all, it’s their life we are focusing on. Many times, they may tend to feel like you are abandoning them. Assure them this is not the case. Also, make sure ALL family members, including your siblings and spouses, are involved in the decision. 4. Know what the options are: in-home care, board and care, large assisted living, etc. – while in-home care at your parent’s home may help for a short time, know that the fees per week can run high. Most in-home care workers charge on an hourly basis. If your parent needs constant care or looking after, the rates could skyrocket. A large assisted living facility may be right for some families. But if you want a small, home-like environment which offers closer, one on one tender loving care for your family member, a board and care option is better. A board and care, which has a maximum of six residents, usually has a 1:2 caregiver ratio – one caregiver for every two residents. The prices are more reasonable as well. 5. Check all their credentials – caregivers, licensing, who runs it, who owns it, are they bonded, insurance, etc. Are caregivers available 24/7 or just on call? Is the owner a licensed medical professional? Are their caregivers trained, and with what experience? What complaints, if any, have been recorded by families? You want to choose a reliable home so make sure to check all of these things out before making your informed decision. Rosemar Miller, R.N. is a licensed registered nurse and the owner/administrator of Family Home Care in La Habra. For more information, contact her at (310) 902-4819 or visit the website at www.rosemarshomecare.com.

Stressed Much? The ProAdjuster is the Answer. Got Stress? What comes to mind when you hear the word stress? Are you thinking about interacting with your boss or your spouse? Or are you thinking about the amount of money you need to pay for the next credit card? Stress means different things to different people, depending upon who you are, where you are from and how you handle what comes at you day after day. A recent APA Survey conducted in 2004 stated that 54% of Americans are concerned about the level of stress in their everyday lives. When you’re stressed your body doesn’t want to cooperate as well and you ache, feel fatigued, or have mood swings. You may not feel the effects of stress immediately, but over time, it takes a powerful toll on our bodies, slowly breaking them down. You don’t have to live every day stressed out. You have a choice. You can choose to depend on over the counter drugs which are often addicting and have severe side effects, or you can treat and manage stress safely and naturally with the ProAdjuster.

Pressure Point Therapy Workshop Monday, July 16th at 7 p.m.

Surefire Ways to Win the Battle Against

Stress

If you or someone you know is suffering from stress, you may want to consider being evaluated with the ProAdjuster. Please contact our office, and we will send you more information about this advanced technology, or you can call our office today to schedule your evaluation. You have nothing to lose but your stress! “I thought I’d never play golf again! I had severe disc displacement, spasms and electric shocks going into my body. I was barely able to move or turn over in bed. The ProAdjuster is amazing! It has changed everything! Now I golf 2-3 times every week and I’m walking the course not riding in a cart. The ProAdjuster is so smart. It knows exactly what to do.” -Norm DeVilbiss

For more information, please contact Dr. Yani Feliciano at:

Friends Chiropractic 6736 Friends Avenue Whittier, CA 90601 Tel (562) 698-1275 www.proadjusterchiropractic.net VOTED BEST CHIROPRACTOR BY BEST OF LA TV VIEWERS IN 2011

JULY 2012

www.whittierchamber.com

WHITTIER BUSINESS FOCUS

WHAT’S COOL IN YOUR SCHOOL WUHSD celebrates commencement week

The Whittier Chamber of Commerce would like to thank those individuals and businesses who generously donated to the Randy Basurto Educational Scholarship Fund this year including PDQ Equipment Rentals, Portofino’s Ristorante Italiano, Bon Appetit at Whittier College, Carino’s Italian Grill, Zumaya’s, Famous Joe’s Legendary Mexican Food, Swiss Park Banquet Center and Jeanie McHatton. Basurto was a beloved Chamber Board member and employee at HealthFirst Medical who passed away unexpectedly in 1998. The Whittier Chamber’s academic scholarship program was developed in honor of Basurto, who was passionate about helping Whittier’s youth. The Chamber’s Education Committee was very pleased with the high quality of applications received this year and awarded each of the following deserving students with a $500 scholarship. Jamie Bier, a graduate of California High School ranked 40th in a class of almost 700 students, plans to study business administration in the fall and one day own her own business. While completing her studies, Jamie participated in the Business Academy, Dance, Drama and German Clubs, and completed 3 internships, including one at the Natural Birth Center & Women’s Wellness. Brianna Ayala recently graduated from Whittier High School and will be attending California State Fullerton in the fall. She has been involved in many school activities including the Cardinal Computer Academy and Future Business Leaders of America where she had the opportunity to attend their Leadership Development Institute. Brianna plans on obtaining her CPA license and starting her own firm. Christine Segura attended California High School and has been an active member of the Student Chamber of Commerce for the past two years networking and learning amongst Whittier Chamber members. Over the past four years, Christine participated in Cal High’s Business Academy, Senior Class Council and National Honor Society. She was also an intern in the Excellence Office at Converse. In the fall she will start at California State University Long Beach where she will study political science and hopefully go on to become a high school government teacher.

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Close to 3,000 graduates from Whittier Union High School District schools celebrated commencement this week in ceremonies that touched on both the bittersweet qualities of loss in leaving high school and joy in moving forward in life with confidence and determination. “It’s time to put our memories behind us, as we make way for the new adventures that life has to offer,” said Thalia Nguyen, one of La Serna High School’s valedictorians, during her commencement speech to her classmates. “Many of us are going to be continuing our education, while others may be entering the workforce, but what links us together is that we are graduating. And that is something to truly be happy about.” Commencement ceremonies were held for graduates from California, Frontier, La Serna, Pioneer, Santa Fe, Sierra Vista and Whittier high schools and the Whittier Adult School. In their speeches, principals encouraged students to remain optimistic about their futures, despite the nation’s economic uncertainties. “While some graduates across the nation may be fearful of our current economic crisis, for high school graduates, this can be your lucky time if you seize the opportunities!” Whittier High School Principal Lori Eshilian said to the 484 graduates assembled before her in the historic Vic Lopez Auditorium. “While there are not many job options right now, there are plenty of opportunities to expand your education.” Parents, friends and family joined teachers, staff, administrators, members of the Whittier Union Board of Trustees and representatives from local elementary school districts to congratulate Whittier Union’s seniors on achieving their high school diplomas. More than 90 percent of Whittier Union High School District graduates are headed for higher education, ranging from four-year universities and community colleges to technical education colleges. Some will be entering military academies and military service. Whittier Union High School District graduates will be attending prestigious universities such as Caltech, Stanford, USC, UCLA, UC Berkeley, Whittier College, Loyola Marymount, and many of the University of California and California State University system schools. “Commencement week is one of my favorite times of the year because it gives us an opportunity to gather as a community and celebrate the remarkable accomplishments of our graduates and of our faculty and staff,” said Sandra Thorstenson, Superintendent of the Whittier Union High School District. “Our entire WUHSD family works together to support our students in achieving their high school diplomas and to set them on a path toward post-secondary education.”

Chamber honors local students with academic scholarship

12745 Whittier Blvd

(562) 789-1300

• Repairs To All Makes & Models • WRITTEN LIFETIME WARRANTY On All Repairs • Courteous Staff To Coordinate Your Insurance Claim-All Insurance Companies • Pick Up & Delivery • Rental Cars At Reduced Rates

* EXPERIENCE & TRAINING M-F 8-5:30 • SAT 9-12 WWW.GREGSAUTOBODY.COM Se Habla Español

• Family Owned & Operated Since 1970 • I-CAR GOLD CLASS Professional (Committed To On-Going Training)

TRUST YOUR CAR TO EXPERIENCE

WHITTIER BUSINESS FOCUS

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JULY 2012

WHITTIER AREA CHAMBER OF COMMERCE

www.whittierchamber.com

PRESENTS

SHOWCASE Community & Business Expo

Sponsors

Free! Fun! Food!

Whittwood Town Center parking lot (near Sears & Kohls)

Wednesday, July 11 • 4-7 p.m. Learn more about Whittier and see some of the best local businesses on display at this fun and free outdoor expo.

Vendors:

OF WHITTIER

CONSOLIDATED D I S P O S A L

S E R V I C E

ACRO Printing, Inc. • All American Trophy • Atlantic Dental • Automobile of Southern California California Prudential Realty - Heather Crawford • Caremore Heath Plan • Charter Communications Coldwell Banker Alliance - Gil Rodriguez • Comfort Keepers • Community Honda Consolidated Disposal • Costco • Credit Union of Southern California• DialMed Home Care Discout Tires • Dr. Wendy Kreider, D.C. • Enhance the Branch - Whittier Public Library Foundation Ezaki Dentistry • L.A. Dance Connection • Family Home Care • Fix Auto Whittier • Future Tech 1 Global Family Dentistry • Harrison Electric • The Home Depot • JC Penney Keller Williams Realty - Debbie Brown • Lady Bugs Environmental Pest Control Law Offices of Rosemary Gallegos • Leads Club of Whittier/La Habra • LPL Financial Macy & Thomas Veterinary Hospital • Marinello Schools of Beauty • Mary Kay- Linda Amodeo Meyer Paintless Dent Repair • Morningside Gardens • Norwalk/ La Mirada Plumbing Orbit Event Rentals • Pabst, Kinney & Associates • Pamela Gilbert’s AVON • People’s Care Pina Reading Academy • Presbyterian Intercommunity Hospital • Reliance Funding Renew Massage and Salon • RG Pacific• RMH Dance and Productions • Sam’s Club Scentsy - Taryn Johnston • Sears Optical • Shannon G’s Flowers • Smart & Final South Western Federal Credit Union • State Farm Insurance - Faby Obispo • The Quad Theresa’s Treasures • Trail-A-Thon - Assistance League of Whittier • The Traveling Traveler Union Bank • University of Phoenix • Whittier Community Foundation • Whittier City Tours Whittier Hospital • Whitter Network Connection • Whittier Place Senior Living Whittier Uptown Association • Whittwood Town Center • Whittier Republican Women Federated

Food Sponsors: Carino’s Italian Grill • Joy Sushi • Manuel’s Original El Tepayac Cafe • Orchards Fresh Foods • Panera Bread • Red Robin • Ruby’s Diner

COMMUNITY CORNERS:

Event location

For more information call (562) 698-9554 or visit www.whittierchamber.com

Bring your family and friends to enjoy: Kid friendly activities from YMCA of Greater Whittier • Whittier Public Library Children’s Museum of La Habra • Home Depot City of Whittier Community Services Department Community resources and information from Whittier Police Department Free Kid Fingerprinting L.A. County Fire Department Employment opportunities and information from Southeast Area Social Services Funding Authority Employment Development Department

JULY 2012

www.whittierchamber.com

WHITTIER BUSINESS FOCUS

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JULY COMMUNITY CALENDAR July 1st through 31st: Last chance to apply for the 3rd Annual Art & Craft Fair @ Harmony Center for Spiritual Living (12907 E. BaileySt.), coming in October. Seeking quality artists! For more information or for an application, contact Marilyn McCarty at mmc.caligal@yahoo.com or call (562) 440-6575 Through August 1st: Backpacks for Kids @ Whittier Place Senior Living (12315 Burgess Ave., Whittier). Donate a new backpack to Whittier Place during the month of July and help support abused and neglected children through Concept 7. For more information on how to help, contact (562) 777-1477 Every Monday: Pathways Support Group @ American Red Cross (6701 Friends Ave., Whittier), 7 p.m. to 8:30 p.m. FREE. Contact (562) 698-0304 for more information Every Wednesday: Community Yoga Class @ Friends Chiropractic (6736 Friends Ave., Whittier), 6:30 p.m. Voluntary donations graciously accepted. Contact (562) 698-1275 for more information

JULY 2012

JULY 2012 SUNDAY

MONDAY

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WEDNESDAY

THURSDAY

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4. HAPPY INDEPENDENCE DAY! CHAMBER OFFICE CLOSED Flag-Raising Ceremony & Freedom Walk @ Palm Park Greenway Trailhead (5703 Palm Ave., Whittier), 8 a.m. refreshments & entertainment; 9 a.m. community walk. FREE. Call Darren Schmidt at (562) 908-3666 7. Whittier Art Association’s Summer Show “Artists’ Best” Reception @ Whittier Art Gallery (8035 Painter Ave., Whittier), 3 to 5 p.m. Contact (562) 698-9710 for more information 9. Concerts in the Park @ Central Park (6532 Friends Ave., Whittier), 7 to 8:30 p.m. Upstream (reggae) will perform. FREE. Contact (562) 567-9400 11. 1st Annual Shop Local Showcase @ Whittwood Town Center (parking lot near 24 Hr. Fitness), 4 to 7 p.m. Outdoor community expo is FREE and open to the public. Chamber members can contact the Chamber office at (562) 698-9554 to purchase a table 12. Ribbon cutting celebration @ Keller Williams Realty (7007 Washington Ave., Ste. 201, Whittier), 4 p.m. FREE open house and all are invited! Contact the Whittier Chamber for more information at (562) 698-9554 USC Athletes and Scholars Night @ Seta Restaurant (13033 Philadelphia St.), 6 to 9 p.m. $25 per person includes appetizers and proceeds benefit the USC SGV Scholarship Fund. All are invited to this great opportunity to network and mingle with fellow Trojan family and friend! For tickets, email Doreen Peterson at Doreen_Peterson@alumni.usc.edu Concerts in the Park @ Parnell Park (15390 Lambert Rd., Whittier), 7 to 8:30 p.m. Chico (variety/salsa) will perform. FREE. Contact (562) 567-9400 13. Ribbon cutting celebration @ Natural Birth Center & Women’s Wellness (9209 S. Colima Rd., Ste. 4100), 10 a.m. FREE open house and all are invited! Contact the Whittier Chamber for more information at (562) 698-9554 The Whole Child’s “1st Annual Monte Carlo Night… Play for Children” @ the Clarke Estate (10211 Pioneer Blvd., Santa Fe Springs), 6 to 10 p.m. $75 per person includes access to a variety of food & wine booths. Help raise money for homeless children and families at this great community fundraiser! For tickets and information, contact Meg Rottman at (562) 692-0383 x269 16. Concerts in the Park @ Central Park (6532 Friends Ave., Whittier), 7 to 8:30 p.m. Surfin’ Safari (Beach Boys tribute) will perform. FREE. Contact (562) 567-9400 18. Wake Up Whittier Monthly Networking Breakfast @ Credit Union of Southern California (8028 Greenleaf Ave.), 7:30 to 9:30 a.m. FREE for Whittier Chamber members; $20 for non-members. Contact the Chamber office at (562) 698-9554 for more information 10th Annual Honors Night 2012 @ Radisson Hotel Whittier (7320 Greenleaf Ave.), 6 p.m. Sponsored by the Whittier Cultural Arts Foundation. For more information and reservations, please contact the Community Services Department at (562) 567-9460 19. 20 th Anniversary ribbon cutting celebration @ The Traveling Traveler (13585 Whittier Blvd., Victory Plaza), 4 p.m. FREE and open to the public! Contact the Whittier Chamber for more information at (562) 698-9554 Pioneer Titan Football Golf Tournament @ Montebello Golf Course (901 Via San Clemente, Montebello), 11 a.m. start. $120 per golfer (includes golf, cart, gift bag & dinner) or $425 per foursome; $40 for dinner only. Call (562) 698-8121 x5425 to register “Senior Fitness: Fit, Fun & Full of Life” Workshop @ Whittier Place Senior Living (12315 Burgess Ave.), 6 to 7:30 p.m. FREE & open to the public! Please RSVP to (562) 321-9401 to reserve a spot Concerts in the Park @ Parnell Park (15390 Lambert Rd., Whittier), 7 to 8:30 p.m. The Answer (classic rock) will perform. FREE. Contact (562) 567-9400 21. “Summer Sounds” Benefit Concert @ St. Andrew Lutheran Church (11345 Miller Rd., Whittier), 6 p.m. FREE concert to benefit the Whittier Area Cold Weather Shelter featuring music from Ugly Nelson & JoNita Beede. Families are welcome and ice cream sundaes will be served. Donations will be graciously accepted! 23. Concerts in the Park @ Central Park (6532 Friends Ave., Whittier), 7 to 8:30 p.m. Susie Hansen (latin jazz) will perform. FREE. Contact (562) 567-9400 25. Summer “Stay-cation” Mixer @ Whittier Place (12315 Burgess Ave. Whittier), 4 to 6 p.m. FREE to attend. Enjoy business networking, great food, drinks and a relaxing atmosphere without even packing your suitcase! For more information contact the Whittier Chamber at (562) 698-9554 “Drive Away Happy: Car-Buying Decisions” Workshop @ Credit Union of Southern California (8028 Greenleaf Ave., Whittier), 6:30 to 8 p.m. FREE. Participants will learn how to make the best car shopping and financing decisions based on their particular financial situation, credit rating and desires. Contact Rebecca Burck at rburck@cusocal.org to reserve a seat and for more information 26. Business Connection Lunch @ Posada Whittier (8120 Painter Ave.), 11:30 a.m. to 1 p.m. $10 includes lunch. “2012 Olympic Fun” theme with networking, buffet and door prizes. Sponsored by the Pico Rivera Chamber. RSVP with Donna Arevalo at (626) 319-9875 or email darevaloposada@gmail.com Concerts in the Park @ Parnell Park (15390 Lambert Rd., Whittier), 7 to 8:30 p.m. Funk-O-Matics (disco) will perform. FREE. Contact (562) 567-9400 27. Whittier Young Professionals Group Official Kick-Off Party @ Seta Restaurant (13033 Philadelphia St.), 11:30 a.m. $10 to attend. Enjoy business networking with other young professionals, great food and learn more about the Whittier Chamber! Call (562) 698-9554 for more information 30. Concerts in the Park @ Central Park (6532 Friends Ave., Whittier), 7 to 8:30 p.m. Scot Bruce (Elvis tribute) will perform. FREE. Contact (562) 567-9400 31. Tasty Tuesday Networking Lunch @ Bon Appetit, Whittier College (7214 S. Painter Ave., Whittier), 11:30 a.m. to 1 p.m. $10 all inclusive. Call the Chamber for more information at (562) 698-9554

Denotes Chamber Events.

NETWORKING QUOTE I joined the Whittier Chamber of Commerce the first month I started my business in 2005. I have had a great experience with the chamber and the staff, and have met many people who have assisted my business over the years. It is not only about bringing in new patients to my office, but about building relationships within my community. The Whittier Chamber members have shared marketing strategies with me, as well as solid business advice. And yes, I get new patients in my office as a direct result of my involvement in the Chamber. Thank you Whittier Area Chamber of Commerce! I will keep coming back. Wendy Kreider, D.C., Whittier Chamber Ambassador & Member Since 2005

JULY 2012

www.whittierchamber.com

LOCAL NEWS Uptown is gearing up for a busy summer season! Next month we will host the much anticipated 12th Annual Summer Car Show. This year we have selected August 18 for the date and the streets are open to the public from 9 a.m. until 4 p.m. Featured this year will be all varieties of automobiles as we have opened the show up to all car classes. After initially planning to host two shows in Uptown, the Association voted to keep one large car show and open it up to all varieties and classes. Over 400 cars will line the streets including Greenleaf Allan Nakken, from Hadley south to Mar Vista, and on Philadelphia St. from Comstock east Executive to Painter. This year we will be offering a first prize of $500 and look forward Director Whittier Uptown to seeing all of you car enthusiasts there! Association October 14 brings our 7th Annual Dia de los Muertos event produced by Yolanda Garcia of Casita Del Pueblo. The streets are full of unique themed booths and this year, in addition to great food and beverages, the show will also feature over 100 thematic automobiles. We plan to expand this year’s event to three full blocks on Greenleaf and will now include two blocks of Philadelphia as well. On November 3 we will host our Fall Antique Faire from 9 a.m. to 4 p.m. The event will once again feature the best pumpkin pie contest with great trophies to the best pie winners and Miss Uptown Whittier will also be crowned for the 2012/2013 season. Finally, as we plan ahead for the busy winter season, the Uptown Association is scheduled to host the Holiday Sonata on December 1 and our 59th Annual Christmas Parade on December 8. The Sonata is a great family event featuring horse and carriage rides along Greenleaf with our local stores open for Christmas shopping and our streets filled with choirs and holiday music. This year’s parade will begin at 10 a.m. and will run for approximately two hours down Greenleaf. The parade will be filled with bands, floats and several dignitaries. Prizes will be offered to the various junior high and high school bands from all over Southern California. Last year’s parade was the biggest one yet and we are sure the 2012 parade will even be bigger! Remember to shop local and we’ll see you in Uptown!

Dreyfuss named interim president of Rio Hondo College The College’s Vice President of Finance and Business takes the helm July 1st

The Rio Hondo College Board of Trustees has appointed Teresa Dreyfuss as Interim President effective July 1. Dreyfuss is the College’s current Vice President of Finance and Business. Superintendent/President Ted Martinez, Jr., Ph.D., who has led the institution for the past five years, retired June 30. “The Board is confident in Teresa’s ability to lead the College during these difficult financial times,” said Rio Hondo College Board of Trustees President Norma Edith Garcia. “Her fiscal expertise and commitment to the College and its students have helped the college avoid the same deep cuts that have plagued Teresa Dreyfuss many other colleges these past few years.” Dreyfuss plans, organizes and administers financial and business affairs for Rio Hondo College. Since coming to Rio Hondo College in 1987, she has also served as Chief Financial Officer, Controller/Business Manager, Business Manager and Senior Accountant. “I would like to express my appreciation to the Board of Trustees for this honor and for their trust as we move into another challenging fiscal cycle,” says Dreyfuss. “The College is sound. My focus will be on keeping Rio Hondo College on stable financial footing while following the Board’s direction in their efforts to enhance students’ college experience at Rio Hondo.” For more information on the College or its programs, please call (562) 692-0921 or visit www.riohondo.edu.

WHITTIER BUSINESS FOCUS

OFFICE LIFE Customer engagement just as important as customer service One of the best outcomes from the social media explosion is that the customer service bar has been raised. Now that more people are freely sharing their customer experiences—both good and bad—with the world, quality customer service has become imperative. Yet with everybody stepping up efforts, the customer service function has to evolve for a small business to further differentiate itself. This is why the next logical step in the customer service evolution is customer engagement. You’ve likely heard lots of recent talk about engaging customers as if it’s a new fad. Yet small business owners have learned long ago that personalized service and in-depth expertise are the two main factors that inspire customers to return time and time again. What’s different now is the business owner’s ability to foster these connections in between customer visits through social media. Going beyond exceptional service, customer engagement is about delivering more personalized experiences based on authentic relationships with customers. The more the storeowner knows about the customer, the more personalized the customer experience will be. This, in turn, leads to repeat sales. Yet sustaining these types of engaging relationships with hundreds, or potentially thousands, of customers is an impossible task. This is why focusing the majority of engagement marketing efforts on top customers will result in repeat sales and word-of-mouth referrals. Cultivate stronger relationships with those top customers by providing insider deals, private showings and other perks not offered to a larger customer base. In a nutshell, effectively engaging customers both online and offline comes down to: • A passion for business that comes through in the interaction with customers, talking about products and services and freely sharing expertise. • Sincere interest in helping customers make the right purchasing decisions based on their particular needs. • Enthusiasm for building and sustaining authentic connections with customers. The ability to move beyond traditional customer service and engage customers will make all the difference in driving a more profitable business. "The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get." --Jim Rohn, American entrepreneur Barbara Wold is a street-smart, down-to-earth business speaker, presenting topics from sales and marketing to customer service and tourism. She is an international speaker who has "WOWED" over 850,000 people from all 50 of the United States, Puerto Rico, Guam, Canada, Colombia, Brazil, Venezuela, Singapore, Hong Kong, Philippines, Japan, Indonesia, China, Malaysia, India and the United Arab Emirates.

WHITTIER BUSINESS FOCUS

www.whittierchamber.com

JULY 2012

AROUND TOWN Annual car show comes to Whittier; registration now open

KABC-TV Traffic reporter Alysha Del Valle to emcee 17th Annual Positive Image Awards

The 12th Annual Uptown Whittier Car Show will be held on Saturday, August 18, 2012 from 9 a.m. to 4 p.m. The free, family event is open to all car makes and models. Sign up online and take advantage of the $30 online special. Find out about a special group rate at www.whittieruptown.org or call (562) 696-2662 for more information.

The Hispanic Outreach Taskforce (HOT) today announced that KABC-TV Traffic Reporter Alysha Del Valle will serve as the mistress of ceremonies for its 17th Annual Positive Image Awards (PIA) Luncheon on September 30. “We applaud Alysha for lending her time and talent to our organization and helping us to generate excitement and anticipation for the luncheon, where we’ll recognize today’s outstanding community leaders and raise scholarship funds for those of tomorrow,” said HOT President Betty Rengifo Uribe. The luncheon, which attracts approximately 300 guests each year, is scheduled for Sunday, September 30 at 2 p.m. at the Crystal Marquis Ballroom in Whittier. HOT will recognize outstanding individuals in the fields of business, education, entertainment/media and community service for their contributions to the Whittier/Rio Hondo community. The event will also feature live entertainment and a silent auction. Proceeds from the PIA luncheon will help fund scholarships for college-bound high school seniors, as well as programs to promote higher education, parenting, health & wellness, anti-gang activities and the cultural arts in the community. Del Valle, who is the weekday morning traffic reporter for ABC7 Eyewitness News at 4:30 a.m., 5 a.m. and 6 a.m., was born and raised in Southern California. She majored in communications at the University of Southern California and graduated with honors. She began her broadcasting career on the Assignment Desk at UPN/Fox 11 News, as well as doing field reporting for local stories. Shortly after, she reported on Southern California traffic for the "The George Lopez Morning Show" at Hot 92 Jamz. She then moved on to morning show positions at 102.7 KIIS FM (Los Angeles). As part of "On-Air with Ryan Seacrest," Alysha reported on entertainment in her "Filmgirl" segment, as well as lifestyle and cultural news with her daily "On the Streets with Alysha Del Valle" segment. In her evenings, Alysha hosted and produced several shows on the nationally viewed LATV Network, including "LATV LIVE," and then co-hosted on LATINO 96.3 FM. HOT has a variety of luncheon sponsorship packages available to help interested contributors support its goals and objectives. The organization is also seeking donated items for the PIA’s silent auction, which could include weekend getaways; golf trips; tickets to sporting events, theater or concerts; and gift baskets and gift certificates, among other things. For more information about PIA luncheon, please contact Alex Tenorio of HOT at (562) 789-0550.

Applications sought for art & crafts fair Harmony Center for Spiritual Living is reminding any last chance applicants to sign up for their 3rd Annual Fine Art & Craft Fair taking place on October 20 and 21 in Uptown Whittier. They are seeking quality artists and crafters to sell their goods at the weekend event and the deadline to submit applications is July 31. At press time, there are only a few tables left for the show. For more information on obtaining or sending in an application, contact Marilyn McCarty by email at mmc.caligal@yahoo.com or call (562) 440-6575. The Fine Art & Craft Fair is free and open to the public, sponsored by Harmony Center, a non profit organization in Whittier.

Secure Transportation launches new low-cost personalized airport transportation service Local passengers traveling to the airport now have a new alternative to crowded ride-sharing services with extra stops, the high cost of limousine service and the uncertainty of taxi rides. Whittier Chamber member Secure Transportation now offers a new low-cost oneway, non-stop airport service to select Southern California airports in a minivan or hybrid sedan for only $59. Secure will pick up passengers in a clean, meticulously maintained vehicle with a trained driver and transport them to any of five major airports in the greater Los Angeles/Orange County area. "We see a market for airport transportation services that fit in between ride-share van services, limousines and taxis. We offer the consumer a private, personalized experience, without the crowding and delays of ride-share van services, at rates that are often lower than a taxi," said CEO Steven Dobbs. The new service includes a one-way, non-stop trip between the greater LA/Orange County areas and Los Angeles, Orange County, Long Beach, Ontario or Burbank airports. A Secure driver, trained for safety and customer service, will pick up clients at their door or the airport in a neatly maintained hybrid Altima sedan or minivan, assist passengers with luggage and quietly transport them to their destination. Hybrid Altima sedans are mid-sized fuel efficient vehicles excellent for individuals and couples with limited luggage, and Secure's minivans are ideal for additional passengers and heavier luggage requirements. Secure's $59 airport service is available in most greater LA/Orange County areas. Please call Secure Transportation toll free at 1 (800) 856-9994 for more details, reservations and limitations.

Cheryl Estep, Agent Insurance Lic#: 0D29004 8022 Painter Ave Whittier, CA 90602 Bus: 562-693-7788 Email: Cheryl@cherylestep.com

Celebrate Freedom To all the brave men and women who have served our country and protected our freedom, We Salute You! Like a good neighbor, State Farm is there.®

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Vincent Daigneault (Dain-Yo) Vice President - Wealth Management Financial Advisor 15141 E. Whittier Blvd., Suite 400 Whittier, CA 90603 Tel 562 907 4745 Tel 800 356 1333 Fax 562 693 1841 vincent.j.daigneault@smithbarney.com Citigroup Global Markets Inc.

Chamber members team up to offer “Senior Fitness: Fit, Fun and Full of Life” workshop Join Whittier Place Senior Living to learn how you can improve your retirement years by staying fit! Seminar attendees will learn safe exercise practices, how to stay flexible and how to increase your strength to prevent injuries and improve your overall health and fitness. Presented by fellow Whittier Chamber member SoCal Post-Acute Care, this workshop is free to the public and hosted by Whittier Place Senior Living, 12315 Burgess Ave. in Whittier. The event will be held Thursday, July 19 from 6 to 7:30 p.m. Please RSVP to (562) 321-9401 by Tuesday, July 17 to reserve a spot for this very informative workshop.

JULY 2012

www.whittierchamber.com

WHITTIER BUSINESS FOCUS

AROUND TOWN Summer show opens at local art gallery

Community theatre welcomes support for 91st season

The Whittier Art Association presents its annual Summer Show: Artists’ Best. Artists are asked to bring in their favorite work, no matter when it was created, and all media forms are accepted. The show opens on July 4 and is open to all artists. The show will be a special treat for viewers who will be introduced to the artists’ own personal preferences, and even better, all works are for sale. The reception, to which the public is enthusiastically invited, is July 7 from 3 to 5 p.m. at the Whittier Art Gallery, 8035 Painter Ave. For more information, please drop by or call the gallery at (562) 698-9710 between the hours of 12 noon and 5 p.m. Wednesday through Sunday.

The Whittier Community Theatre is seeking sponsors for their upcoming 91st season. Founded in 1922, Whittier Community Theatre presents a four-show season in the attractive, refurbished 396-seat Whittier Center Theatre, located in the Whittier Community Center at 7630 Washington Ave. WCT has been in continuous operation for over 90 years now, making it the oldest non profit amateur theatre west of the Mississippi. To place an ad in the 2012/2013 season program, call (562) 696-0600 or send an email to whittier@whittiercommunitytheatre.org. Visit their website for more information on the upcoming schedule at www.whittiercommunitytheatre.org.

Tickets available online for The Whole Child’s Monte Carlo Night… Play for Children The Whole Child will be holding its first summer “Monte Carlo Night…Play for Children” community mixer on Friday, July 13 from 6 to 10 p.m. at the magnificent Clarke Estate, located at 10211 Pioneer Blvd. in Santa Fe Springs. For those interested in attending, there are still a few tickets available at www.thewholechild.info. Monte Carlo Night, an inspirational tribute to The Whole Child’s mission, is expected to draw over 250 participants representing businesses, local government and community-based organizations and community members, all coming together to support the important work of The Whole Child. In Los Angeles County, there are over 10,000 families with children struggling with homelessness. In our community alone there are more than 1,000 of these families. The Whole Child is turning to its supporters to help house these children in safe, clean homes to ensure their success and ability to thrive and grow into caring, responsible members of our community. The event will feature business networking, basket raffles, casino games a Grand Raffle, wine and a taste of local restaurants including California Grill, Doppio Bacio, Bailey’s Street Kitchen, Spin Lounge and Restaurant, Zapien’s Salsa Grill and Taqueria, Black Tie & Blue Jeans Creative Catering, Sage Restaurant and Lounge, Manuel’s Original El Tepeyac Cafe The Radisson, Dattilo Italian Restaurant, Café N Stuff, A Mi Hacienda Bar & Grill, Tamayos and Setá dine:lounge. You can also help children in the community by participating in the Grand Raffle. A trip to Las Vegas, donated by The Traveling Traveler, includes two nights/three days at the fabulous Luxor Hotel, entertainment and a set of Macy’s luggage. Tickets are $20 each or six for $100. To purchase tickets for the raffle, contact Meg Rottman at mrottman@thewholechild.info or call (562) 692-0383 ext. 269. Sponsorships, as well as individual tickets, are $75, and wine or restaurant tables are still available. Press time sponsors include Pacific Western Bank, Popular Community Bank, Rose Hills Memorial Park & Mortuary, Coldwell Banker Ambassador Realty, Orbit Event Rentals, Sterling/Martin, ACRO Printing, Inc., Beverly Hospital, Presbyterian Intercommunity Hospital & Bright Health Physicians of PIH, Corrales Creative Imaging, The Traveling Traveler and The 6740. Together we can end homelessness for children in our community!

Whittier Cultural Arts Foundation announces Honors Night 2012 Four Whittier artists will be receiving the Honor Award, presented by the Whittier Cultural Arts Foundation, at the 10th Annual Honors Night. The honorees are Jeanette Kelly, fiber artist; Dr. Frances (Frankie) Nobert, organist, recitalist and recording artist; Dr. Williametta Spencer, organist, composer and teacher; and Dr. Joe Price, art activist, professor and singer who has recently completed a tour singing the National Anthem in 104 minor league ball parks. The Honors Night presentation will take place Wednesday, July 18 at 6 p.m. at the Radisson Hotel Whittier, 7320 Greenleaf Ave. For more information and reservations, please contact the Community Services Department at (562) 567-9460 or a WCAF board member.

Support YMCA of Greater Whittier with a day of golf at Industry Hills Save the date for the 45th Annual YMCA of Greater Whittier Golf Tournament which will be held on Friday, August 3 at the Industry Hills Golf Club, one of Southern California’s finest golf courses. When you participate in the YMCA of Greater Whittier golf tournament, you help make the communities we serve stronger. As a leading non profit for youth development, healthy living and social responsibility, the Y uses the funds raised to nurture children and teens, improve community health and well-being and support those in need in the greater Whittier area. Together, we can provide youth and families with the support they need to eat healthier, become more active and change their lives for the better. Participate as a golfer for only $195 and/or market your business as a Tee Sponsor for $100. Don’t miss this chance to be a part of a great tournament that supports our greater Whittier communities. Come join us and tee off against youth obesity! Call Bob Schaefer at (562) 907-6530 ext. 2002 or e-mail to bschaefer@ymcawhittier.org for details on sponsorships and player registration.

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Thank you to our renewing members! ACRO Printing, Inc. (562) 945-9638 • 21 Years

Manini, Inc. DBA The UPS Store Center Store 5115 (562) 908-0799 • 3 Years

Aloha Air Conditioning Inc. (562) 693-2553 x231 • 7 Years

Miller & Angevine, Attorneys at Law (562) 464-1150 • 56 Years

American Cancer Society (562) 437-0791 • 27 Years

Martin, Mr. Bruce G. Civic Member • 19 Years

Beverly Hospital (323) 837-5116 • 5 Years

PDQ Rentals (562) 944-3206 • 30 Years

Carino’s Italian Grill (562) 947-3020 • 4 Years

Pure Rock Studios LLC (562) 695-4500 • 2 Years

China Times Printing, Inc. (626) 576-7006 • 15 Years

Rejuvenating Skin Care Medical Aesthetics (323) 726-9692 • 1 Year

CW Supplies (562) 945-4465 • 4 Years

Rick’s Drive In & Out (562) 698-4464 • 35 Years

Days Inn Whittier (562) 944-4760 • 21 Years

Rio Hondo College (562) 908-3403 • 30 Years

Everest College (562) 908-2500 • 2 Years

Rouselle Termite and Pest Control Service (562) 692-0481 • 8 Years

Excel Staffing (562) 944-4760 • 2 Years

Salon Cheval (562) 696-7979 • 4 Years

Friendly Hills Country Club (562) 698-0331 • 43 Years

San Gabriel Valley Water Co. (626) 448-6183 • 53 Years

Gabriel Plumbing (562) 942-9999 • 4 Years

Santa Fe Rubber Products (562) 693-2776 • 40 Years

Golden West Coach (562) 696-5466 • 7 Years

Southern California Edison (562) 903-3191 • 20 Years

H&R Block Enterprise, Inc. (562) 945-5816 • 4 Years

State Farm Insurance Rich Campbell (562) 698-6769 • 11 Years

Haendiges Plumbing (562) 698-8044 • 12 Years

Team Warriors MMA (562) 696-1010 • 1 Year

Harrod Chiropractic and Massage (562) 693-7776 • 1 Year

The Whittier Marketplace (949) 851-1244 x25 • 3 Years

John Sudick DDS (562) 698-8739 • 5 Years

Trinity Lutheran Church and School (562) 567-2050 • 14 Years

Los Angeles Center for Alcohol and Drug Abuse (562) 906-2686 • 10 Years

YMCA of Greater Whittier (562) 907-6530 • 32 Years

JULY 2012

"Tax Tips" - continued from page 5

during the year (or in any year after the qualified salary reduction arrangement takes effect). But employers that maintain a plan for collectively bargained employees can maintain a SIMPLE plan for noncollectively bargained employees. A restriction similar to the “exclusive plan requirement” applies to SIMPLE 401(k) plans, but only for services provided by employees eligible to participate in the SIMPLE 401(k) plan. This may by a good time to reassess the retirement planning approach for your business. If you have any questions regarding the above discussed topic or any other tax matter, please feel free to give me a call at (562) 698-9891.

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JULY 2012

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WHITTIER BUSINESS FOCUS

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Law Offices of Rose Marie Gallegos Rose Marie Gallegos, Attorney at Law Jessica Munoz, Attorney at Law 6741 Friends Avenue , Whittier, CA 90601 â&#x20AC;˘ (562) 696-8377 rose@gallegosfamilylaw.com â&#x20AC;˘ jessica@gallegofamilylaw.com www.gallegosfamilylaw.com Se habla EspaĂąol; Spanish language services available

The Tender Tush Sophia and David McConnell 14834 Whittier Blvd., Whittier, CA 90605 â&#x20AC;˘ (562) 716-7742 sophia@thetendertush.com â&#x20AC;˘ www.thetendertush.com

A retired U.S. Army Reserve Officer in Military Intelligence, Attorney Rose Marie Gallegos is a Family Law Specialist, certified by the California State Bar with 19 years of experience handling Family Law matters. Ms. Gallegos is the Minorâ&#x20AC;&#x2122;s Counsel Chair of the Family Law Executive Committee of the Los Angeles County Bar Association. She is a past president of the South East District Bar Association, was honored as the Attorney of the Year by the association in 2008 and serves on the Spiritt Family Services Board. In their comprehensive Family Law, Estate Planning and Probate practice, Ms. Gallegos and fellow attorney Ms. Jessica Munoz, handle all matters related to family law including divorce, child custody and visitation, child support, alimony or spousal support and the distribution of marital debts and assets. Their office is devoted to meeting your needs and protecting the future of your family.

BUSINESS & MANAGEMENT CONSULTANTS Business Plan Preparation Service Larry Cobb (562) 944-3344 â&#x20AC;˘ larrycobb@bizplanprep.com â&#x20AC;˘ www.bizplanprep.com A superior business plan at a most reasonable cost! Business Plan Preparation offers all types of options your business needs. Larry Cobb offers reparation of a new business plan to: (1) obtain funding for starting a new business; (2) obtain funding for expansion of an existing business; and (3) obtain funding/support for a nonprofit organization. Document will be reviewed, evaluated and edited as necessary to bring it up to professional standards expected by today's investors. Call Larry today to update your business plan, or start anew.

COMPUTER SERVICES/NETWORK REPAIR

The Tender Tush store in Whittier opened on June 8, 2012. The store will carry all the products you see online and will also have a diaper cleaning and changing simulation area, so that parents-to-be can practice using non-disposable diapers before their baby arrives! A separate space will be available to rent for baby showers or maternity-focused classes. Visit their website www.thetendertush.com to see their wide array of products for your baby.

REAL ESTATE Coldwell Banker George Realty Margaret Sun, Realtor 19220 E. Colima Rd., Rowland Heights, CA 91748 (626) 616-2380 msunsold@yahoo.com â&#x20AC;˘ www.margaretsun.com Experience: With the kind of know-how that comes from 10 years of experience successfully selling real estate, Margaret Sun can handle the most complicated transactions. Combined with her insight into the San Gabriel Valley, Margaret Sun has become the local expert at putting together smooth, trouble-free transactions. Commitment: To do an even better job for her clients and to stay ahead in a very competitive field, Margaret Sun regularly attends the latest real estate seminars and classes. Hard Work: Margaret Sun is able to supply her clients with updates, resources and support. A fully updated website and the backing of Coldwell Banker (ranked top 5% internationally in sales), Margaret Sun can be easily reached and her clients can count on a quick, helpful response. Integrity: People trust her with their single largest asset, and itâ&#x20AC;&#x2122;s a responsibility she takes very seriously. "I give 110% because I know that your success is ultimately my success."

Global IT Communications Tony Williams 6720 Bright Ave., Whittier, CA 90601 â&#x20AC;˘ (877) 822-8565 Tony@globalit.com â&#x20AC;˘ www.globalit.com

Keller Williams Realty Paul Purunjian 7007 Washington Ave., Suite 201 Whittier, CA 90602 â&#x20AC;˘ (562) 298-4200 Global IT Communications was founded by technology infrastructure consultant Tony Williams in 2004 paulp@kw.com â&#x20AC;˘ www.kwwhittier.com with corporate and sales offices in Uptown Whittier. Whittier staffs six to eight personnel with 10 to 12 Keller Williams Realty has moved! At Keller Williams Realty Whittier, they care about the place you technicians located on Beach Blvd. in Huntington Beach and five technicians in downtown Los Angeles serving call home. They understand that itâ&#x20AC;&#x2122;s more than a just a structure of bricks, concrete, wood and steel. Itâ&#x20AC;&#x2122;s the Orange & Los Angeles Counties. Global IT is a full service technology service provider which includes more than an asset to be bought and sold. It's where you come home to, itâ&#x20AC;&#x2122;s where you feel safe and it's business internet services like T1 and Ethernet Internet, Telecom & VOIP, Web Hosting, Web Development, where you can take a deep breath. It's where you gather with your family and friends and where you Online Marketing, Network & Cabling and Tech Support services. Global IT is a family owned and privately gather your strength to go out into the world again! Since their founding, it has been their companyâ&#x20AC;&#x2122;s held corporation which serves all size businesses from large corporations such as Calvin Klein and American stated mission to build careers worth having, businesses worth owning and lives worth living. They want Express, to local small businesses like Whittier Fertilizer and Collard Rose. Global IT Communications is to provide expert and trustworthy assistance to everyone that can use it, whether finding a home to buy, passionate about quality business. Call Tony today to help your business enhance its productivity. selling a house or looking for the right investment opportunity. They are settling in to their new Uptown GENERAL CONTRACTOR location and hope you will join them at their ribbon cutting ceremony on July 12 at 4 p.m. There will South Coast Inc. be plenty of friendly smiles, great spirits and refreshments. Keller Williams Realty is BIG on Whittier, License# 711660 â&#x20AC;˘ Ray Miller has lots of good friends here and is always looking for more! Come with stories, questions or advice! (888) 411-8680 â&#x20AC;˘ ray@southcoastinc.net â&#x20AC;˘ www.southcoastinc.net The goal at South Coast Inc. has always been to provide clients with the best quality workmanship along with superior customer service. They have maintained that goal for nearly 40 years, receiving resounding praise from their clients that they complete their projects on time and on budget. Their current experienced staff has been providing these services for over 25 years. The company was started by Ray Miller in 1972 after nearly 15 years in the Architectural & Engineering Design business. This has made South Coast, Inc. a leader in Design/Build projects in Southern California. Their design experience, along with years of practical, hands-on construction experience, have worked well to provide clients with a complete package to take their project from inception to completion seamlessly and economically. They continue to improve their services to better accommodate the needs of their clients and to maintain the most advanced environmentally-friendly products, components and construction practices.

VIDEOGRAPHERS Graham Productions, LLC Brett Graham (562) 846-4822 contact@grahamproductions.com â&#x20AC;˘ www.grahamproductions.com Graham Productions is an award winning independent video production company providing a full range of high-end video production services. Graham Productions also produces and distributes its own original and unique video productions that seek to entertain and educate.

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WHITTIER BUSINESS FOCUS

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JULY 2012

Join Us In July!

Follow your heart and your mind.

Bingo Bash Saturday, July 7 t 1:30 – 3:00 pm RSVP by July 5

Discover a rewarding career as a State Farm agent. Help others in your community while building a business that will last. Imagine what you can build if you put your mind to it. ®

Zumba Thursdays, July 12 & 26 t 3:00 pm RSVP by July 10 and/or 24

BECOME A STATE FARM AGENT. Life Workshop Presented by Feel Good Workshops Thursday, July 19 t 3:00 pm RSVP by July 17

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Contact Kevin McKinney 562-402-6136 Email: kevin.mckinney.ql1l@statefarm.com

Open House Friday, July 27 10:00 am – 2:00 pm RSVP by July 25

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