nu Damaged Hair Care Packaging Process Book by whosandreahu

Category nu is a beauty and health product line focused on hair damage care

Products Shampoo, conditioner, leave-in conditioner, heat protectant spray, serum

Goals The goal is to create a streamlined hair damage care product line that makes getting essential products for damaged hair easier. Taking into consideration the targeted audience and brand driver, this is the focus of the product line development.

Challenges & Solutions Some challenges that I ran into is the making of the custom shape of the bottle. I had to brainstorm many ways I can mock up the look , feel of the material and size while staying reasonably in budget and time. I solved this by layering MDF to build the thickness of the bottle and spray painting the board with the shade that suited the brand. Instead of bottles for the leave in conditioner and serum, I chose to put them in packets with the established shape of the brand.

Competitor's Brand Audit | Hypothetical Product Line

Name

Logo

Ogx

Dove

Briogeo

TRESemme

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Color

Products

Brand's Voice

Shampoo, Conditioner, Hairspray, Mousse, Texture, Finishing Spray, Leave in Treatment, Scalp Toner, Serums, Thermal Protection, Dry Shampoos

natural, organic, pure, simple, focuses on originality, embracing natural beauty

Shampoo, Conditioner, Dry Shampoo, Hair Masks, Hair Serums, Mousse, Hairspray, Detangler, Heat Protection, Repair Line for damaged hair

natural beauty, "be your beautiful self, beauty and confidence intermingled

Shampoo, Conditioner, Hair Masks, Mask Spray, Overnight, Scalp Treatment, Heat Protection, Leave in Conditioner, Voluminzing Spray, Control Gel, Creme

natural, homemade, a piece of mind with their products, clean, transparent

Shampoo, Dry Shampoo, Conditioner, Hair Gel, Heat Protection, Hair Spray, Mousse, Hair Mask, Serum

quality into normal life, on the go, "salon quality", confidence, indepdence, self-reliance

Competitor's Brand Audit | Hypothetical Product Line

Name

Logo

Products

Brand's Voice

Shampoo, Dry Shampoo, Conditioner, Hair Gel, Heat Protection, Hair Spray, Mousse, Hair Mask, Serum

independence, strength, natural beauty, sustainability

Olaplex

Bond mulitplier, bond perfector, hair perfector

clean, straighforward, bare maximum instead of minimum,

DryBar

Dry Spray, Hair Spray, Leave in Conditioner, Detangler, Volumizing, Mousse, Oil, Hair Masks, Brightening Cream, Styling Paste

quirky, clean, independent, free-spirted

Shampoo, Conditioner, Creams, Gels, Mousse, Waxes, Pastes, Spray, Oil, Scalp Scrub, Pre Shampoo Treatment, Dry Shampoo

about the experience, organic, natural, gender neutral, openminded

Color Shampoo, Conditioner, Shine Gloss, Root Concealer, Split End Treatment, Sunblock Protective Spray,

worry-free, got your back, strength, power, promising

Pantene

R+Co

Rita Hazan

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Color

Competitior's Product Audit | Hypothetical Product Line

Name

Products

Analysis

Ogx

Ogx's packaging strives out of the ordinary. It has a consistent round shape and golden cap that lets consumers identity with the brand. Type is big enough to read from a distance and color and some type differs depending on the product. In that aspect it is inconsistent.

Dove

Dove likes to keep their packaging tall. The products shown here are specifically from their damaged hair collection. I don't think the shape of the product is efficient for the consumer because it can be hard to hold in the shower. Although the graphics and type is leading somewhere, there is still an inconsistency in the overall branding of the packaging.

Briogeo

TRESemme

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Briogeo sticks with a fun color palette that changes within their pattern logo depending on the product type. I really love this playfulness and use of color and logo to identify the product line. The packaging is clean and straight to the point of what the product is about.

TRESemme is commercial but the branding itself gave the product a high end look. Just like many of the products, it has an abundancy of text in the front and the eye does not know where to pin point or look at first. I want to focus on that in the product line. The shampoo and conditioners are on the large side because it's focused on giving a salon experience. They differentiate the conditioner and shampoo through bottle color differences.

Competitior's Product Audit | Hypothetical Product Line

Name

Products

Pantene

Olaplex

DryBar

R+Co

Rita Hazan

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Analysis

Similar to Dove, the bottle shapes are long and difficult to use in the shower. Color is used to differentiate the products in what they do and the consistent gold band near the cap helps brand Pantene. Graphics and type could be cleaner and easier on the eye like most of the previous brands.

Olaplex steers dramatically towards the minimal side in their packaging and color choices. There isn't any color in their packaging and they let the product speak for itself. It's targeted towards professional hair stylist and gives off a very high end feeling from the simple packaging and color usage.

Drybar takes a more fun approach in their packaging. The brand feels high end with the metal material and glass bottles. The type is simple, clean and color consistency is used as a monochrome for the entire bottle. It's streamlined and friendly.

Rouge and Co.'s packaging immediately tells me it's targeted towards the younger generation in the city or likes clean packaging with minimal information. The visuals of the packaging tell the story and vibe of what the product will provide. It's as if the brand is trying to also sell me a life style.

Rita Hazan is similar to TRESemme with the dark pacakging and bold accent colors. They both also are focusing on giving a salon experience and result. The use of the black pacakging elevates the packaging into something high end but recently, light palettes are in favor over heavy colors. Black is becoming over used as representing chic and expensive.

Visual Marketplace Audit | Hypothetical Product Line

The marketplace is all over the range from drugstore to high end and general to specific. Many of the consumer specific hair products, for example Olaplex, is sold at Walmart. However, Sephora carries items that drugstores don't carry and Sally carries items that Sephora doesn't carries. On a grid, it can be said that Sephora and Sally are on the far end of the specturm away from each other. The store all stack and place the products next to each other and in order to differentiate the brands from each other depends on shape, color and graphics. There's a wide range of color in every item and the most common shape is cylindrical. The stores also display products on the side of the aisles because the company paid more for more exposure. The stores also separate the products depending on what benefits it provides. The drugstores display products either specially in cases or normally but Sephora has the product in display as a test while the other products are all in its package.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Target Audience | Hypothetical Product Line

On-the-go teens and 20 somethings who need products that is streamlined and looks and feels put together within a saturated market From the information gathered in the research, there is a saturated market out there for damaged hair products but there are few that is streamlined and promoted strongly to the younger generation. With more young people dying their hair as a form of expression, a way to keep of with the trend, or simply to change things around, they are the perfect target audience for this line of product. We currently don't have a direct brand to go to for hair care after it gets damaged and having a focused brand with everything available would save time for the target audience.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Brand Mood Board | Hypothetical Product Line

Convenience With the target audience and as part of the group as well, convenience of the product is prioritized because of the preconceived idea that an easy to use product is a good product. I put together a mood board of how I want my product to feel like when the target audience looks at it. It should be bring comfort and sense of security which is highlighted with convenience.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Brand Mood Board | Hypothetical Product Line

Organic Through the research, I've found that many of the brands focus on marketing the organic side of their products. With the target audience in consideration, being organic is very much a given for a product to this group. The packaging needs to feel grounded to the earth and connected to nature. The overall feel of the package needs to be fresh and clean. All of these bring the keyword organic into the forefront. The mood board captures the feeling of 'organic' for this hair line. I want to focus on fluidity in pattern and texture to communicate how the product and brand is organic. The traditional use of trees, sunlight and rocks will be also taken into consideration when designing.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Brand Mood Board | Hypothetical Product Line

Minimalistic Hair products tend to include too much in the packaging and brand that it drives people's attention away. By making the brand and product minimalistic, it's easier to retain the target audience's attention. There should be a clear sense of shape, visuals, and reads on the packaging. The logo needs to communicate the keyword too. Basic shapes and colors will be heavily used as a slate for the brand and product.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Brand Mood Board | Hypothetical Product Line

Creative I've noticed that some brands place themselves in a 'non-traditional' light to show that they're different than the other older brands. Instead of using words like 'revolutionary', I want to focus on how the brand is creative. This means thinking out of the box and wanting to solve problems that exist in the market.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Brand Mood Board | Hypothetical Product Line

Adventurous I don't want the brand to feel stiff just because it's a line for damaged hair. There should be a sense of freedom and carelessness that youths today crave and want to acheive. I want to showcase that the product can give them that. In a way, I want the packaging to sell them a lifestyle--something that has the product speak for itself of the target audience's aesthetic and lifestyle.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Logotype Exploration | Hypothetical Product Line

novāre

novare

novāre

novare

novāre

novare

novāre novāre

NOVĀRE

NOVARE

NOVĀRE

NOVARE

NOVĀRE

NOVARE

Univers 30 pt.

Avenir 30 pt.

NOVĀRE NOVĀRE DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 1

Logotype Exploration | Hypothetical Product Line

Novāre

Novare

Novāre

Novare

Novāre

Novare

Novāre Novāre

kei

Univers 30 pt.

Avenir 30 pt.

kei kei DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 2

Logotype Exploration | Hypothetical Product Line

KEI

KEI KEI

Kei

Univers 30 pt.

Avenir 30 pt.

Kei Kei DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 3

Logotype Exploration | Hypothetical Product Line

kailo

kailo kailo

KAILO

Univers 30 pt.

Avenir 30 pt.

KAILO KAILO DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 4

Logotype Exploration | Hypothetical Product Line

Kailo

Kailo Kailo

kois

Univers 30 pt.

Avenir 30 pt.

kois kois DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 5

Logotype Exploration | Hypothetical Product Line

KOIS

KOIS KOIS

Kois

Univers 30 pt.

Avenir 30 pt.

Kois Kois DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 6

Product Tagline Exploration | Hypothetical Product Line

care for your hair

treat your hair

hair fundamentals

hair resurrection

here for a good day not a damaged ones SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Product Tagline Exploration | Hypothetical Product Line

care & cleanse

care & replenish

care & moisturize

pt. 1

pt. 2

pt. 3

cleanse

replenish

moisturize

shampoo

conditioner

serum

foam

seal

nutrients

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Product Tagline Exploration | Hypothetical Product Line

care & concentration

care & protect

pt. 4

pt. 5

concentraiton

protect

leave-in conditioner

heat protectant

tame

protection

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Logotype Exploration | Hypothetical Product Line

novāre

novare

novāre

novare

novāre

novare

novāre novāre

NOVĀRE

NOVARE

NOVĀRE

NOVARE

NOVĀRE

NOVARE

Univers 30 pt.

Avenir 30 pt.

NOVĀRE NOVĀRE DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 1

Logotype Exploration | Hypothetical Product Line

Novāre

Novare

Novāre

Novare

Novāre

Novare

Novāre Novāre

kei

Univers 30 pt.

Avenir 30 pt.

kei kei DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 2

Logotype Exploration | Hypothetical Product Line

KEI

KEI KEI

Kei

Univers 30 pt.

Avenir 30 pt.

Kei Kei DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 3

Logotype Exploration | Hypothetical Product Line

kailo

kailo kailo

KAILO

Univers 30 pt.

Avenir 30 pt.

KAILO KAILO DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 4

Logotype Exploration | Hypothetical Product Line

Kailo

Kailo Kailo

kois

Univers 30 pt.

Avenir 30 pt.

kois kois DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 5

Logotype Exploration | Hypothetical Product Line

KOIS

KOIS KOIS

Kois

Univers 30 pt.

Avenir 30 pt.

Kois Kois DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 6

Logotype Exploration 2 | Hypothetical Product Line

basics

basics basics

BASICS

Univers 30 pt.

Avenir 30 pt.

BASICS BASICS DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 1

Logotype Exploration 2 | Hypothetical Product Line

Basics

Basics Basics

Univers 30 pt.

Avenir 30 pt.

nu nu DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 2

Logotype Exploration 2 | Hypothetical Product Line

NU NU

Univers 30 pt.

Avenir 30 pt.

Nu Nu DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 3

Logotype Exploration 2 | Hypothetical Product Line

gen

gen gen

GEN

Univers 30 pt.

Avenir 30 pt.

GEN GEN DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 4

Logotype Exploration 2 | Hypothetical Product Line

Gen

Univers 30 pt.

Avenir 30 pt.

Gen Gen

DINPro 30 pt.

Gotham 30 pt.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Gill Sans 30 pt.

Big Caslon/Gurmukhi MN 30 pt. 5

Material Exploration | Hypothetical Product Line

Biodegradable Plastic

Pulp (secondary packaging)

Paper (secondary packaging)

Rigid Packaging

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

PDP Audit | Hypothetical Product Line

Brand Name:

ogx

Product Name:

renewing + argan oil of morocco

Description:

CONDITIONER A unique, precious blend with argan oil of Morocco helps to penetrate the hair shaft. Discover newly resotred strength, shine, softness, and seductive, silky perfection.

Contents/Quantity

385ml e 13fl oz.

Sell Copy:

Why You Want It...This exotic, precious blend with argan oil of Morocco helps to penetrate, moisturize, revive and create softness and strength while helping ot protect your hair from harmful styling heat and UV damage. Discover smooth, sexy tresses.

Directions:

Precautions:

What You Do...After shampooing, apply conditioner generously to hair, working thorough to ends. Wait 3--5 minutes. Rinse hair thorougly.

Warning: Avoid contact with eyes. If contact occurs rinse immediately. For best results use in conjunction with other OGX products.

Contact Info of MFG

Questions? ogxbeauty.com Dist by: VOGUE INTL Clearwater, FL USA 33759

UPC Symbol/Barcode

At the back bottom right corner

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Ingredients:

Water (Aqua), Cetearyl Alcohol, Cetyl Alcohol, Behentrimonium Chloride, Glycerin, Argania Spinosa (Argan Oil), Kernel Oil, Hyrdrolyzed Keratin, Theobroma Cacao (Cocoa), Seed Butter, Persea Gratissima (Avocado), Aloe Barbadensis Leaf Juice, Glycol Stearate, Glycol Distearate, Ceteareth-20, Isopropyl Alcohol, Dimethicone, Cyclotetrasiloxane, Citric Acid, Cyclopentasiloxane, Panthenol, Cocos Nucifera (Coconut Oil), Tetrasodium EDA, DMDM Hydantoin, Methylchloroisothiazolinone, Methyilsothizaolinone, Yellow 5 (Cl 19140), Red 40 (Cl 16035), Fragrance (Parfum)

Recycle:

Earth Friendly symbol Recycle symbol Reduce Reuse Recycle "Our bottles are eco-friendly, manufactured with materials containing recycled post-consumer resin. *Includes shampoo and conditioner" (all in the back)

Shelf Life

18M

Buffers:

Sulfate Free Not Tested on Animals Made in USA

PDP of Product | Hypothetical Product Line

Brand Name:

"Gen"

Product Name:

"Shampoo/Conditioner/Serum/ Leave-in Conditioner/Heat Protectant"

Description:

reGENerate damaged hair back to how it should beÂ---silky and healthy

Contents/Quantity

385ml e 13fl oz.

Sell Copy:

We all have our ways of expressing ourselves and turns out, our way is through hair colors and bleaching. GEN understands we have busy lives for hair care. That's why GEN is specifically designed for convenience, minimal living and an organic lifestyle.

Directions:

Precautions:

Recycle:

Earth Friendly symbol Recycle symbol "Our bottles are eco-friendly, manufactured with materials containing recycled post-consumer resin. *Includes shampoo and conditioner" (all in the back)

Shelf Life

18M

Buffers:

Sulfate Free Cruelty Free Made in USA

Wet hair. Apply GEN. Lather. Rinse.

Avoid contact with eyes. If it occurs, rinse immediately with lukewarm water.

Contact Info of MFG

"We're hear to listen: 000.000.0000" "Dist by: VOGUE INTL Clearwater, FL USA 33759"

UPC Symbol/Barcode

Primary and Secondary-bottom

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Ingredients:

Product Tagline Exploration | Hypothetical Product Line

care for your hair

treat your hair

hair fundamentals

hair resurrection

here for a good day not a damaged ones SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Product Tagline Exploration | Hypothetical Product Line

care & cleanse

care & replenish

care & moisturize

pt. 1

pt. 2

pt. 3

cleanse

replenish

moisturize

shampoo

conditioner

serum

foam

seal

nutrients

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Product Tagline Exploration | Hypothetical Product Line

care & concentration

care & protect

pt. 4

pt. 5

concentraiton

protect

leave-in conditioner

heat protectant

tame

protection

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Product Tagline Exploration 2 | Hypothetical Product Line

state of being one

put your words into action

youâ&#x20AC;&#x2122;ve done well hereâ&#x20AC;&#x2122;s our customer service. please call us. even the most talented started from point zero SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Product Tagline Exploration 2 | Hypothetical Product Line

care & cleanse

care & replenish

care & moisturize

pt. 1

pt. 2

pt. 3

cleanse

replenish

moisturize

shampoo

conditioner

serum

foam

seal

nutrients

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Product Tagline Exploration 2 | Hypothetical Product Line

care & concentration

care & protect

pt. 4

pt. 5

concentraiton

protect

leave-in conditioner

heat protectant

tame

protection

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

365mle13f loz .

oo p nuam sh

n nshuampoo n

nu sh am po o

nu s hampoo

Color Exploration | Hypothetical Product Line

GEN

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

GEN

Color Exploration | Hypothetical Product Line

GEN

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

GEN

Color Exploration | Hypothetical Product Line

GEN

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

GEN

Logo + Color Exploration | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Logo + Color Exploration | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Logo + Color Exploration | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Logo + Color Exploration | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Logo + Color Exploration | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Logo + Color Exploration | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Logo + Color Exploration | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Logo + Color Exploration | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Final Logo + Color | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Final Logo + Color | Hypothetical Product Line

Softened the points of the typeface Brought the shoulder up to create a more-friendly logo

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Final Logo + Color | Hypothetical Product Line

These are photographic styles and patterns for the spcecific products. The logomark can live by itself or with the logotype.

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Final Logo + Color | Hypothetical Product Line

The colors are chosen from the 'minimalistic' mood board. The mood board is also the brand driver for the product line.

#EFDFD2

#C0A89C

#E3C39C

#539CD1

#557375

#C7643A

R239 G223 B210

R192 G168 B156

R227 G195 B156

R83 G156 B209

R85 G115 B117

R199 G100 B58

C5, M11, Y15, K0

C26, M32, Y36, K0

C11, M22, Y41, K0

C65, M27, Y2, K0

C69, M43, Y47, K14

C17, M71, Y87, K4

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Final Logo + Color | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Final Logo + Color | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Final Typefaces | Hypothetical Product Line

Avenir

Book Black ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrs tuvwxyz ABCDEFGHIJKLMNO PQRSTUVWXYZ

Adobe Caslon Pro

Regular Bold

ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopqrstu vwxyz ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuv wxyz

abcdefghijklmnopqr stuvwxyz

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

Final Typefaces | Hypothetical Product Line

Avenir Book

Avenir Black

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

a state of unity

Adobe Caslon Pro Regular

We all have our ways of expressing ourselves and turns out, our way is through hair colors and bleaching. nu understands we have busy lives for hair care. That's why nu is specifically designed for convenience, Adobe Caslon Pro Regular minimal living and an organic lifestyle. Adobe Caslon Pro Bold

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s er um f ordr y ,c ol or edand damagedhai r

3 8 5 mle1 3 oz .

s hampoof ordr y ,c ol or edand damagedhai r

385mle13 oz .

heatpr ot ec t ants pr ayf ordr y , c ol or edanddamagedhai r 385mle13 oz .

Final Photos | Hypothetical Product Line

SP 18 Packaging Design 1 | Dan Hoy | Andrea Hu

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