Taking action to help prevent underage access to tobacco.

Kids should not smoke, vape, or use any tobacco products. Altria strongly supports policies and legislation that can help keep tobacco out of kids’ hands — and that includes the federal law that makes 21 the legal age of purchase for all tobacco.

We know from decades of experience that restricting youth access at retail is a critical component in curbing underage tobacco use.

That’s why we provide an array of incentives for retailers who implement new, electronic age-validation technology in their stores. Once the system is installed, all tobacco purchases prompt a scan of a government-issued ID.

Today, youth smoking rates are at 2.1% — a historic low. And we remain committed to being part of the solution.

Learn what we’re doing at altria.com