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VISUAL STYLE GUIDE
YOUR BRAND IS JUST BEGINNING We did it! Together, we were able to create a visual brand that perfectly fits your business and goals. It’s true, visuals don’t make a brand whole, but they help a heck of a lot. These guides will help keep consistency in your future marketing and design materials.
MOOD BOARD
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Using the items established on this mood board, we will be able to successfully create a brand that communicates your messaging to your ideal clients. It will add a level of clarity and cohesiveness to your professional brand.
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PRIMARY LOGO This is the main logo that will be used across primary brand applications. This logo type and it’s mark variations helps your current and future audience easily identify Christine Alaniz Design in your web presence, packaging, and other marketing materials. Additionally, it enhances the unique professionalism of the brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.
MINIMUM SIZE The smallest the logo should be represented is 1.5� wide.
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SECONDARY MARKS Your secondary marks can be used to replace the primary logo, but should never be used directly next to the other. For instance, if your primary logo is used as your Facebook cover photo don’t use a secondary as the proďŹ le photo.
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UNACCEPTABLE USAGE A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing, or distorting in anyway. This includes adding unnecessary and unattractive text decorations like drop shadows and outlines.
A. Do not rotate the logo. B. Do not stretch the logo. C. Do not use the primary and secondary logo together. D. Do not resize any part of the logo. E. Do not use low contrasting colors with the logo and background color.
COLORS Color is an integral part of the brand identity. Consistent use of the color palette will not only reinforce the cohesiveness of the brand, but color also serves as psychological purpose by communicating a certain feeling to your audience.
PANTONE P 144-11 U RGB 112 144 108 HEX 70906C CMYK 22 0 25 44
PANTONE P 169-1 U RGB 230 230 221 HEX E6E6DD CMYK 0 0 4 10
PANTONE P 175-6 U RGB 126 138 131 HEX 7E8A83 CMYK 9 0 5 46
PANTONE P 65-1 U RGB 239 213 205 HEX EFD5CD CMYK 0 11 14 6
PANTONE P 1-16 U RGB 224 195 40 HEX E0C328 CMYK 0 13 82 12
PANTONE P 45-3 U RGB 233 141 120 HEX E98D78 CMYK 0 40 49 9
PANTONE P 126-14 U RGB 79 115 116 HEX 4F7374 CMYK 33 1 0 54
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TYPOGRAPHY Typography is a powerful brand tool when used consistently. This set of typefaces best represent the brand feel established and should be used across all print and web applications.
H EADLINE & IMPACT
Bragitha Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk L l Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz BODY OR H EADLINE COPY
Farmhouse Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
BRANDING & DESIGN
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