BRAND GUIDELINES .
Bringing people, ideas, and American art together to enrich the lives & build community.
Made with by. Wichita with Love
JANUARY 2023
THE OVERVIEW. 01.
PEOPLE. IDEAS. AMERICAN ART.
The Wichita Art Museum is a foundational entity in Kansas' largest city with strategic goals crafted to reach a level of being a national model of excellence.
With the rebrand to WAM, there is an instant boost of modernization. WAM's brand is a recognizable, energetic, and yet familiar visual identity that supports WAM in current and future initiatives.
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LOGO OVERVIEW. 02.
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Logotype.
Dark and Light
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Black & White || Greyscale
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Favicon & Social Media
Incorrect Usage
The logo must be used as is and not be altered in any way.
This means that you MUST NOT:
- Change the logo’s orientation or rotation.
- Disproportionately scale the logo.
- Change the logo’s colors.
- Display the logo with colour combinations not previously specified.
- Display the logo in a configuration not previously specified.
- Attempt to recreate the logo.
- Make alterations to the logo’s text.
- Add special effects to the logo.
- Add an outline to the logo or display the logo as an outline.
- Use the logo on top of busy photography.
- Display other elements within the logo’s designated clear space.
- Crop the logo in any way.
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TYPO GRAPHY. 03.
LOOS CONDENSED
Use this font as your primary headline and impact word typography choice. Use in a partnership of bold and regular to add visual interest.
Bold Regular
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Aa
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Rubik Regular // Body Copy
AaBbCcDdEeFfGg HhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWw XxYyZz0123456789 (&?!/,:;-_+;%@*”) The Quick Fox Jump Over The Lazy Dog. 15 WICHITA ART MUSEUM
Aa
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Petersburg Italic // Subheadlines
AaBbCcDdEeFfGg HhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWw XxYyZz0123456789 (&?!/,:;-_+;%@*”) The Quick Fox Jump Over The Lazy Dog. 17 WICHITA ART MUSEUM
Aa Bahnschrift // Microsoft Software Exclusive Font Powerpoints & Word documents 18 brand guideline
AaBbCcDdEeFfGg HhIiJjKkLlMmNnOoPp QqRrSsTtUuVvWw XxYyZz0123456789 (&?!/,:;-_+;%@*”) The Quick Fox Jump Over The Lazy Dog. 19 WICHITA ART MUSEUM
color
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palette. COLOR PALETTE. 04.
CMYK 36 6 100 0 PMS Coated 2291 C PMS Uncoated 389 U RGB 176 199 54 HEX #B0C736 CMYK 88 6 49 0 PMS Coated7711 C PMS Uncoated 3135 U RGB 0 167 154 HEX #00A79A CMYK 47 93 0 0 PMS Coated 513 C PMS Uncoated 248 U RGB 150 55 149 HEX #963795 CMYK 26 100 5 0 PMS Coated 233 C PMS Uncoated 233 U RGB 188 28 135 HEX #BC1C87 CMYK 94 93 42 60 PMS Coated 275 C PMS Uncoated 2112 U RGB 21 16 53 HEX #151035 CMYK 0 39 100 0 PMS Coated 7549 C PMS Uncoated 116 U RGB 251 168 25 HEX #FBA819 CMYK 11 4 7 0 PMS Coated 649 C PMS Uncoated 650 U RGB 225 233 231 HEX #E1E9E7 21 WICHITA ART MUSEUM
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ELEMENTS. 05.
Card Dimensions 3.5 x 2 inches Edges Curved Print Color Format CMYK BUSINESS CARD PARAMETER. 23 WICHITA ART MUSEUM
LETTERHEAD PARAMETER. Dimensions 8.5 x 11 inches Print Color Format CMYK 24 BRAND GUIDELINE
25 company name
ALYSSA CALBERT wichitawithlove.com